Fujifilm: The Current State and the Future Challenges

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Comeback of an Old Friend

For us long time Fujifilm lovers, Fujifilm manager Toshihisa Iida (the manager who said Fujifilm will NEVER go Full Frame) was arguably the most representative face of the Fujiflm X/GFX series of the last 10 years.

Sadly for us (but congratulations to him), Toshi left the electronic imaging division once he got promoted to President and Managing Director at Fujifilm Europe back in 2020.

I must admit I was a bit worried when the Toshi left, as I felt that the Fujifilm X/GFX series was in safe hands as long as he was in charge.

He did run the business with huge dedication, passion and vision, as can also be seen in this in this brilliant documentary (MUST WATCH !!!), that gives an intimate look into his life and work as imaging director.

I honestly thought it would be hard to replace a manager like Toshihisa Iida.

But if I look at all the crazy stuff Fujifilm has released in 2022, all my worries dissipate.

Under the new management, Fujifilm has not only continued to work hard and believe in its imaging division, but they also gave us the most release intense year I can remember, with three higher end camerasfour XF lenses and one GF lens. Plus some accessories, such as the legendary cooling fan and the TG-BT1 Tripod Grip.

The Future Seen Through Fujifilm Managers Statements

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Viltrox 75mm f/1.2 AF in STOCK at BHphoto

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The highly praised Viltrox 75mm f/1.2 AF is right now in stock at BHphoto here.

There are several sellers listing it also at Amazon USA here, but so far I see them all promising shipping only in April or May.

The lens is on backorder at Adorama.

So, for USA, the way to go seems BHphoto for now.

Alternatively (and with worldwide shipping) you can also go via Viltrox store, which ships from China. But I can’t find any indication on how long shipping would take via their stores.

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Fujinon GF28-100mm F4 and XF18-120mm F4 Patents Found

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Two more patents have been spotted by asobinet.

One is the patent for the already release Fujinon XF18-120mm f/4 LM PZ WR and the other is for a Fujinon GF28-100mm f/4.

We remind fellow FR-readers that 100% of the patents ever shared on FujiRumors in 11+ years of blogging never saw the light of the day.

The only patents that were accurate were the ones spotted after something has already been released.

Patent Details

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Tamron Manager: “X Mount Lens Sales Higher than Expected and We Plan New APS-C Lenses”

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The French website Phototrend has interviewed Tamron managers at the CP+ in Japan.

Here is what the Tamron manager said about their Fujifilm X mount lineup:

All Tamron lenses for the X mount sell very well, more than we expected. Currently, we offer the 11-20 mm, the 17-70 mm; the 18-300 mm and the 150-500 mm. These are all E-mount lenses developed on the X-mount.

The next step will be to plan new APS-C lenses.

When asked if they may be releasing new lenses for both Sony E and Fujifilm X mount, the Tamron manager answered “Yes, maybe“.

All available Tamron X mount lenses are currently rebated. Full list below.

via phototrend

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