Fujifilm Digital Camera Range: Making Sense of the Line-Up, What Should be Dropped, What Should Stay… and Where is the X-H Line?

Fujifilm shared this Pyramid explaining their Current Camera Line-up
Fujifilm shared this Pyramid explaining their Current Camera Line-up

I already said it in my X-S10, Attack on Sony article: the Fujifilm X-S10 makes a whole lot of sense.

And yet, I do understand one of the critiques made to Fujifilm: their line-up is huge and potentially confusing.

There are indeed some lines, that in some occasions do not not differentiated themselves enough from each other.

But this is an issue Fujifilm realized and I feel that they are taking care of it, for example:

  • the Fujifilm X-Pro3 is a unique machine, with a concept, so far nowhere to find
  • Fujifilm is aware that the the Fujifilm X-H2 must differentiate stronger from the X-T* line in order to continue to evolve separately

Fujifilm understands the problem and is finding ways to separate the lines better.

And yet… there are some lines that should be dropped, in my opinion.

Let’s take a look it at, by using an official Fujifilm media sheet that has been sent to me, which shows a pyramid with all Fujifilm X series cameras listed and ordered by Fujifilm itself.

The Red Zone

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New Fujifilm Camera FF200003 Registered: Fujifilm X-E4, New Fujifilm GFX or Surprise Camera X-T40 or X80?

Nokishita has just spotted the registration of a new Fujifilm camera.

Fujifilm’s unreleased digital camera “FF200003” has been registered with an overseas certification body. Equipped with Wi-Fi and Bluetooth 4.2. (X-S10 is FF200001)

They do not share any other detail, but thanks to exclusive leaks here on FujiRumors, we know that for early 2021 we can expect for sure:

But of course there can be always surprises. A Fujifilm X80? Or a Fujifilm X-A8? Or maybe even the long awaited Fujifilm X-T40? Or is another camera that will surprise us? Maybe even the Fujifilm X-H2 (although I doubt that, as Fujifilm said they want to achieve a breakthrough with the X-H2)?

I will investigate, and see if there is another camera coming up in addition to the ones we already rumored.

In the meantime, feel free to speculate, dream and wish in the comments :)

patent registration here – via nokishita

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Fujifilm X Summit Starts NOW – WATCH LIVE on FujiRumors!

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Pre-Order Open Very Soon!

Fujifilm X Summit – LIVE

Fujifilm X Summit Live Stream starts now. You can follow it here on FujiRumors (video above).

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LIVE EVENT COVERAGE BELOW

  • Fujifilm manager introduces new building dedicated to Fujifilm X/GFX series development
  • Fujinon XF50mmF1.0: has potential to open new possibilities for photographers and videographers.
  • XF50mmF1.0 enjoys strong preorders. Manager apologizes for the delay. Fujifilm is preparing to increase capacity

XF10-24mmF4 R OIR WR

XF10-24mmF4 WR press release

  • XF10-24mmF4 is one of most popular lenses of X series. Fujifilm maintains optical quality, but improves build quality.
  • XF10-24mmF4 has 1 stop better OIS. Combined with X-T4 it has 6.5 stops OIS
  • marked aperture ring was requested by users, and Fujifilm listened
  • XF10-24mmF4 available November 2020

Roadmap

New Official Lens Roadmap

  • XF70-300mmF4-5.6 will be compatible with 1.4x and 2x teleconverters. Reach up to 900mm (in 35mm format)
  • launch next year (2021)
  • XF18mmF1.4
  • the pancake style 18mmF2 was designed for mobility, but this lens is designed to prioritize image quality. Sharp image all over frame with no distortion
  • XF18mmF1.4 will be available within next year (2021)

X-S10

Fujifilm X-S10 Press Release

  • X-Trans 4 + X Processor 4 (same of X-T4)
  • has all film simulations of X-T4
  • has IBIS with 5 axis 6 stops
  • 4K30p
  • vary angle LCD
  • Fujifilm took a different approach in terms of design. X-S10 achieve functional beauty with straight and curved lines
  • grip is very comfortable
  • has built-in flash
  • small camera with high functionality is something many customers desire
  • task was to make IBIS fit in smaller camera
  • IBIS was a must have function for this camera
  • X-S10 has much smaller IBIS than X-T4
  • they reduced size of the parts needed to boost the power of the IBIS
  • up to 6 stops IBIS
  • X-S10 has best AF system in X series lineup
  • focuses in 0.02 seconds
  • -7EV low light AF
  • X-S10 has AUTO mode. Not new to Fuji system. But AUTO mode will chose automatically best film simulation, dynamic range, clarity, color chrome effect etc. All applied automatically
  • The talk film simulations and say “Your style, our color”
  • released schedueld in November, and $999 for body only

Firmware Updates

Firmware X-T3 Announcement

  • Fujifilm X-T3 will get an update
  • -7 EV low light AF
  • faster Autofocus
  • intelligent Face/Eye detection AF
  • available for download in 2 weeks (28th of October)

X-S10 / XF10-24mmF4 Coverage

 

Fujifilm launches Mirrorless Digital camera “FUJIFILM X-S10”

Fujifilm launches mirrorless digital camera “FUJIFILM X-S10”

– Compact and lightweight body with new in-body image stabilization and accurate AF that attains focus in as fast as 0.02 seconds
– Excellent operability and proprietary color reproduction to achieve superior image
– Full-fledged video production with smooth 4K video in rich colors

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Fujifilm X-S10 Press Release and Specs Leaked

The Fujifilm X-S10 press release and full specs have now been leaked by nokishita. You can find it all down below.

The US price is $ 999 for the “X-S10 Body”, $ 1399 for the “X-S10 XF18-55mm Kit”, $ 1499 for the “X-S10 XF16-80mm”, and $ 999 for the “XF10-24mmF4 R OIS WR”

Remember, announcement is October 15 at 9AM New York time, at a dedicated X summit event, which we will stream live here on FujiRumors.

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NEW: Dedicated Fujifilm X-S facebook news & rumors page

Full Specs and Press release

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Fujifilm X-S10 is not Weather Sealed

I strangly keep getting this question constantly via email, and I thought it was already kind of answered when I said that the X-S10 is a mid-range camera that will cost $999.

But I am bombarded by questions, if it is weather sealed or not.

Guys, no it’s not. It’s a sub-1K APS-C camera with IBIS. You really can’t get it all in a sub 1K camera.

I don’t know, but I got the impression that some people expected a $999 camera to have IBIS, Dual SD-Card slot, weather sealing, 8K60p and what not.

But I think we should keep our expectations realistic. $999 means that you can’t have it all.

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Fujifilm X-S10: Attack on SONY (& Co), Why it is NOT an X-T40/X-H10 and VOTE NOW if You Like it or Not

The Vintage Departure

The debate initially fired up when I accurately described you the Fujifilm X-S10, and was then fueled up again when the X-S10 images leaked.

In short: that ain’t’ really that retro-feel we all fell in love with, right?

Indeed, if you are one of those, who grabbed a Fujifilm because of its vintage manual control layout, with dedicated ISO, shutter and exposure compensation dial, then the X-S10 ain’t for you.

But I really believe Fujifilm needed this camera, and it’s a brilliant move that they made it exactly like this.

Why the X-S10 was Urgently Needed

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Fujifilm X-S10 Additional Specs (Size and Weight) and Product Images Leaked

Nokishita shared additional specs about the Fujifilm X-S10 (size and weight) and more product images:

  • X-S10: 126 x 85.1 x 65.4
    X-T4:    134.6 x 92.8 x 63.8
    X-T30: 118.4 x 82.8 x 46.8
  • X-S10 weights  465g
    X-T30 weights 383g
    X-T4 weights 607g

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Follow us on October 15 at 9AM New York time for the big Fujifilm X Summit and X-S10 announcement.

via nokishita

Fujifilm X-S10 Specs Recap

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