FUJIFILM Fiscal Year 2020/3 Results: Firm X-T4 and X-S10 Sales Push Operating Income Back in the Black to Same Level of Last Year!

Fujifilm Fiscal Year 2020/3 Results

The results for the third quarter of the fiscal year 2020 have now been published by Fujifilm (Q1 report here, Q2 report here). FYI, the fiscal year in Japan starts on April 1 and ends on March 31.

It’s a year devasted by COVID-19, hence also Fujifilm suffered in some areas. But there are also good news. Let’s go with order.

The biggest hit in the imaging division has been taken by broadcast and cinema lenses. Not really a surprise, given many big events being canceled, such as the Toyko 2020 Summer Olympics.

Good news comes from the X series, where “firm sales” of the Fujifilm X-T4 and Fujifilm X-S10 allowed revenue for the third quarter to recover to the same level of last year.

A pity Fujifilm is still not able to decently ship the Fujinon XF50mm f/1.0, which still is mostly back-ordered. If they’d been able to match the initial high demand for that lens, that could have shown up with even better numbers.

Crossing fingers the same shipping-desaster won’t happen with the Fujifilm GFX100S and Fujinon GF80mmF1.7, as they also enjoy an astonishing high amount of pre-orders, and if Fujifilm will be able to deliver within March, then they will have decent imaging division figures to show for the end of the fiscal year compared to other brands (Fujifilm manager already hinted they are doing better than the rest).

The instax system keeps going strong.

Fiscal Reports

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Fujicast Interview with Fujifilm Manager: X-S10, GFX100S, R&D Choices, Instax Wide Printer and More

Here is the summary of part 2 of the Fujicast interview (part 1 here) with Fujifilm Manager Andreas Georghiades :

  • X-S10 was more expensive at launch than the X-T3, but the X-T3 was an older product when the X-S10 was launched and there were promotions on the X-T3
  • there are people who like DSLR’s and want to go smaller mirrorless camera, and the X-S10 is a great camera for them as it has a PSAM dial. Then there are rangefinder lovers (X-E, X-Pro) and others want individual dials (X-T4 etc)
  • X-S10 is targeted to attract new users in the Fujifilm system
  • for pure photographic orientated people, there are X100V, X-T3, X-Pro3 etc
  • there was a gap, and the X-S10 fills that
  • he does not know of an Instax Wide Printer, but he’d love to have one too
  • When it comes to making decisions (such as if implement vary angle screens or not etc), they get their feedback from various sources. From X photographers, camera reviewers, traditional press, youtube reviewers
  • at the end you can’t make everybody happy, some will always complaint. For example, the GFX100S has lower res EVF compared to GFX100, but it’s also much cheaper. But some complaint and wanted a cheap camera with the super-resolution EVF of GFX100
  • compromises need to be made sometimes
  • if you want X-T4 performance on a more photo centric camera, there is the X-T3
  • Fujifilm can’t please everyone
  • Brexit won’t have additional costs on repairs, but there might be delays initally
  • the Fujifilm UK X-Thusiast program won’t be extended to USA

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New Fujifilm NP-70S Battery Registered – Not for X or GFX Series Cameras

Nokishita spotted the registration for a new NP-70S battery.

Fujifilm’s unreleased battery “NP-70S” has been registered with an overseas certification body. The nominal voltage is 3.6V and the capacity is 680mAh

It’s a refresh of the original NP-70 battery used on Finepix cameras.

Other batteries used on X and GFX cameras are:

  • Fujifilm NP-W235 (7.2V – 2200 mAh) – used on X-T4 and GFX100S
  • Fujifilm NP-W126(S) (7.2V – 1260 mAh) – used on all X-series cameras except for X-T4 and on X100F and X100V
  • Fujifilm NP-T125 (10.8V – 1230 mAh) – used on GFX100, GFX50S and GFX50R
  • Fujifilm NP-95 (3.6V – 1800 mAh) – used on X100 series cameras except X100F and X100V and X70/XF10
  • Fujifilm NP-45S (3.7V – 740 mAh) – used on various Finepix cameras

via nokishita

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Top 10 January Articles: What We Expect from Fujifilm in 2021 :: Fujinon XF 150-600mm Rumors :: 70% Fuller Sensor than Full Frame & More

Here are the top 10 articles for January.

The little X-E4 beats the GFX100S in terms of most read rumors. But there is one non-rumor article in the list… can you find it? ;)

  1. Fujifilm X-E4 Leaked: Images, Price and Press Release
  2. Fujifilm X-E4 with Tilt Up Screen Similar to X70 and Flush to the Camera Body like X100V screen
  3. What We Expect to See from Fujifilm in 2021… and What Not!
  4. Fujifilm GFX100S, GF80mmF1.7, X-E4, XF27mmF2.8II, XF70-300mmF4-5.6, New Film Simulation Coming JANUARY 27
  5. LEAKED: This is the Price of the Fujifilm GFX100S… and You’ll LOVE it!
  6. Leaked Price, Press Release and Release Date of GFX100S, Fujifilm XF70-300mmF4-5.6, XF27mmF2.8 MKII, GF80mmF1.7
  7. Next Fujifilm Film Simulation to be Called NOSTALGIC NEGATIVE
  8. There is a Sensor, 70% FULLER than FULL FRAME and Here is Where it SHINES!
  9. LEAKED Images of Fujinon XF70-300mmF4-5.6, XF27mmF2.8 MKII and GF80mmF1.7
  10. BREAKING: Fujifilm Working on Fujinon XF 150-600mm Lens

New January Products

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Fujicast Interview with Fujifilm Manager: Talking Breakthrough Fujifilm X-H2, X-E4 the Last 26 MP (?), Open Lens Protocols, X80 and More!

The latest Fujicast episode is now online, covering all the current Fujifilm announcements with Fujifilm’s UK Marketing Manager, Andreas Georghiades (GFX100S, GF80mmF1.7, X-E4, XF70-300mm and XF27mmMKII.

But as there is a podcast listener question corner, you can figure out that many questions gravitate towards future Fujifilm products and more. So they touch on Fujifilm X-H2, the open lens protocols, the X80 and more.

Kevin Mullins also speculates that the X-E4 might be the last X series camera featuring the 26MP X-Trans sensor and the manager says that there is indeed not much left to update with the 26MP sensor.

However, nobody knows what the first camera with a new sensor will be. There is still an X-T40 waiting to see the light of the day for example, which is such a loved line, that Fujifilm should definitely continue it in my opinion.

Down below you can find the full podcast as well as a summary:

Summary + Podcast

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Fujifilm GFX100S Record Pre-Orders on FujiRumors: It Beats GFX100, GFX50S and GFX50R… Combined!

On Friday we reported how BHphoto marked the Fujifilm GFX100S as top seller.

I decided to check how pre-orders are going here on FujiRumors… and what I saw was rather unexpected.

The first days of Fujifilm GFX100S pre-orders were stronger than the first days of the GFX100, GFX50S and GFX50R pre-orders combined!

Also, it the GFX100S enjoys stronger pre-orders than any mid range Fujifilm X series camera, such as the X-S10 and X-E4.

Only high end X-series cameras like the X-T4 and X100V still have an advantage over the GFX100S.

Sure, this data is restricted to FujiRumors pre-orders (where mid-range is never selling that well). But in my experience, the more high end we go, the more sales made via FujiRumors can be representative for overall sales for high end cameras (meaning a high end camera that does not sell well among the FR-community, also does not sell well overall on the market).

If so also this time, then this means that Fujifilm landed a big hit with the Fujifilm GFX100S, and I am afraid they’ll need a long time to satisfy all pre-orders!

And to every single one of you, who decided to pre-order their new gear via FujiRumors: thanks so much! I will reward your help with some hot rumors ;).

The GFX Community

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DPRTV Fujiflm X-E4 First Impressions (and Get Well Soon, Chris!)

DPReview TV has released their first impression video of the brand new Fuijfilm X-E4.

Here are their thoughts:

  • very handsome looking camera with very clean lines, but not same fit and finish of X100V
  • he likes the fron dial with push function
  • has 3.5mm jack
  • headphone jack via USB-C adapter
  • with 27mm/2.8 it weights like the X100V
  • offset EVF is one of the main reasons to get this camera
  • EVF 2.36m dots… eye relief is quite poor, not good if you wear eyeglasses
  • X100V style camera with interchangeable lenses
  • for a bit more money, X-S10 is the better choice (has IBIS)

But most importantly, get well soon Chris!

LIVE BLOG Starts NOW: Fujifilm GFX100S, GF80/1.7, X-E4, XF70-300, XF27/2.8II

Fujifilm Launch Blog
LIVE BLOGGING ENDED

Pre-order Options

Official Fujifilm Info

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GFX Series First Look Reviews

Fujifilm GFX100S

  • BH Explora – Pushing the Medium Format Envelope: the FUJIFILM GFX 100S and GF 80mm f/1.7 Lens
  • Jonas Rask – FUJIFILM GFX100S & GF80mm f1.7 first look – More Than Full Frame
  • CaptureOneIntegration – First Look
  • pocket-lint – GFX100 and GFX100S differences
  • mediumformat – The GFX100S – a smaller, yet still powerful sibling of the flagship GFX100
  • ivanjoshualoh – GFX100S. My dream camera.
  • williamchua – the new Fujifilm GFX100s (MORE THAN FULL FRAME)
  • dpreview – hands on with the GFX100S

Fujinon GF80mmF1.7

  • BH Explora – Pushing the Medium Format Envelope: the FUJIFILM GFX 100S and GF 80mm f/1.7 Lens
  • Jonas Rask – FUJIFILM GFX100S & GF80mm f1.7 first look – More Than Full Frame
  • CaptureOneIntegration – First Look

X Series First Look Reviews

Fujifilm X-E4

  • dpreview – initial review
  • Jonas Rask – Fujifilm X-E4 & XF27mm f2.8R WR first look – Sleek & Sensible
  • BH Explora – X-E4, XF70-300 and XF27MKII Introduced
  • keithwee – Review of the Fujifilm X-E4 and XF27mm f2.8 R WR – the hidden Fujinon gems
  • ivanjoshualoh – X-E4. Fujifilm’s Best Street Camera?
  • dpreview – X-E4 hands on

Fujinon XF70-300mmF4-5.6

Fujinon XF27mmF2.8 R WR

  • dpreview – 27mm samples
  • BH Explora – X-E4, XF70-300 and XF27MKII Introduced
  • Jonas Rask – Fujifilm X-E4 & XF27mm f2.8R WR first look – Sleek & Sensible
  • ivanjoshualoh – Hello Mark II ( XF27mm F2.8 WR )

Mixed News

  • press release  -new firmware annnouced for X100V, X-Pro3 and X-T30

↓ Launch Videos – Fuji Guys, DPReview and More ↓

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Fujifilm X Summit WATCH LIVE – NOW on FujiRumors! – GFX100S, GF80/1.7, X-E4, XF70-300, XF27MKII

Fujifilm X Summit – LIVE COVERAGE

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CONFIRMED: Fujifilm GFX100S, XF27mmF2.8 MKII, GF80mmF1.7 and XF70-300mmF4-5.6 Coming January 27

Stores and press are now getting ready for the launch of the new Fujifilm gear on January 27 at 8AM New York time, and as nokishita just said here:

The titles “Fujifilm has announced the GFX 100S and GF80mm F1.7” and “Fujifilm has announced the X-E4, XF70-300mm and the new XF27mm” have been added to overseas news sites

That’s exactly the list of gear to be announced, that we told you in the last weeks and months. If you want to read more details (including the price of the GFX gear), check out the links below.

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