The Curious Case of Fujifilm X-M5 in Japan: Only Two Languages Built-in and Extra Cost for Additional Languages

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To our fellow FR-readers following us from Japan and who purchased the Fujifilm X-M5 there, here is something you have to know.

Fujifilm has disclosed that all Fujifilm X-M5 shipped within Japan will only have two languages built-in: English and Japanese.

And what if you live in Japan but you’d like to have all the menu items of the camera in your native language?

Well, Fujifilm offers a payed “Language Addition Service” that will cost you $35. You can only add one language.

In order to do that, you have to send (or bring) your camera to the Fujifilm Repair Service Center in Toyko or Osaka, pay 5,500 Yen, and then you’ll get it back with the language you asked to be added.

Don’t ask me why it’s like this. It’s the first time I hear about it and I find it makes no sense at all.

The mirrorless digital camera “FUJIFILM X-M5” being released in Japan will only have “Japanese and English” built-in language settings.
Therefore, in consideration of the convenience of foreign customers living in Japan and tourists staying long-term, we will start a “language addition service” from November 28th. By using this service, you can add one language of your choice. Please check here for details of this service and how to apply.

Full Details

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Fujifilm Launches X Deals in Europe

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Fujifilm has launched new Fujifilm X deals in Europe. They pretty much match the deals in USA, although there are some differences.

The deals are instant rebates in UK and I think also in France, but they are cashback deals in Germany, which means in Germany, after your purchase, go to this page and claim your money back.

If you buy at Amazon, make sure to buy gear shipped and sold by Amazon to access the Cashback. But attention: Amazon Germany is listed among the official retailers, but not Amazon France. In UK its an instant rebate and that works also on Amazon UK.

I have not yet found the deals listed in Italy and other countries, so make sure to check out the conditions in your country before purchasing. Select the promotion in your country on this page here. And you can always give your local retailer a call, they also know all the details of the deals.

Deals in Europe

Cameras

Lenses

Deals in USA

Cameras

Zoom Lenses

Prime Lenses

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Fujifilm Manager Talks Fujifilm GFX Eterna Cinema Camera and Additional Images

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The upcoming Fujifilm GFX ETERNA cinema camera is now at display at the InterBEE 2024.

CineD is on location and had a talk with Fujifilm manager Makoto-san. You can see the video below as well as read the summary:

  • Fujifilm is working since over 2 years on this camera
  • development is not yet finished
  • the target is not only cinema, but in general film (documentaries, etc)
  • sensor and processor are the same of the GFX100 II
  • image quality will be basically the same of GFX100 II, but Fujifilm is making optimizations for filmmaking
  • Fujifilm will add some more features on Fujifilm GFX Eterna over GFX100 II
  • rolling shutter will be basically the same of GFX100 II
  • Fujifilm can’t yet disclose details about internal recording codecs and resolutions
  • internal ND and control dial
  • 12 bit
  • video performance will be basically the same of GFX100 II
  • release in 2025
  • no pricing info yet
  • “if we would develop an X mount version, it would be totally different because the mount is totally different”
  • based in feedback from the market Fujifilm could develop other specific film lenses (also manual focus lenses)

I will also share a few additional images I have received via rumor box (thanks!).

Also TheNewsShooter is on location and he shared his images on X here.

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Fujinon XC15-45mmF3.5-5.6 Firmware Update Fixes Unintentional Sinking and Ejecting of Lens

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It’s not the firmware we are all waiting for, but it is an important update for all those who purchased the Fujinon XC15-45mm as a kit with their Fujifilm X-T50 or Fujifilm X-M5.

Fujinon XC15-45mmF3.5-5.6 ver.1.11 – download here
The firmware update Ver.1.11 from Ver.1.10 incorporates the following issue

  • A software issue is improved that the lens Improved the phenomenon of the lens automatically sinking and ejecting unintentionally when used with X-M5 or X-T50.
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Fujinon GF 32-90mm Coming 2025 Along with Fujifilm GFX Eterna Cinema Camera (plus G to PL mount Adapter)

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Earlier today Fujifilm announced its first dedicated camera for filmmakers, the Fujinon GFX Eterna.

What passed a little but unnoticed is that Fujifilm also unveiled additional specs regarding the “G mount power zoom” that Fujifilm added to G mount roadmap in 2023.

The lens will be:

  • Fujinon GF 32-90mm Power Zoom

Let’s see how the new Fujifilm GFX Eterna cinema camera will be received by the market.

There will also be a mount adapter from G to PL mount lenses,

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