FUJIFILM Fiscal Year 2020/3 Results: Firm X-T4 and X-S10 Sales Push Operating Income Back in the Black to Same Level of Last Year!

Fujifilm Fiscal Year 2020/3 Results

The results for the third quarter of the fiscal year 2020 have now been published by Fujifilm (Q1 report here, Q2 report here). FYI, the fiscal year in Japan starts on April 1 and ends on March 31.

It’s a year devasted by COVID-19, hence also Fujifilm suffered in some areas. But there are also good news. Let’s go with order.

The biggest hit in the imaging division has been taken by broadcast and cinema lenses. Not really a surprise, given many big events being canceled, such as the Toyko 2020 Summer Olympics.

Good news comes from the X series, where “firm sales” of the Fujifilm X-T4 and Fujifilm X-S10 allowed revenue for the third quarter to recover to the same level of last year.

A pity Fujifilm is still not able to decently ship the Fujinon XF50mm f/1.0, which still is mostly back-ordered. If they’d been able to match the initial high demand for that lens, that could have shown up with even better numbers.

Crossing fingers the same shipping-desaster won’t happen with the Fujifilm GFX100S and Fujinon GF80mmF1.7, as they also enjoy an astonishing high amount of pre-orders, and if Fujifilm will be able to deliver within March, then they will have decent imaging division figures to show for the end of the fiscal year compared to other brands (Fujifilm manager already hinted they are doing better than the rest).

The instax system keeps going strong.

Fiscal Reports

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Fujicast Interview with Fujifilm Manager: X-S10, GFX100S, R&D Choices, Instax Wide Printer and More

Here is the summary of part 2 of the Fujicast interview (part 1 here) with Fujifilm Manager Andreas Georghiades :

  • X-S10 was more expensive at launch than the X-T3, but the X-T3 was an older product when the X-S10 was launched and there were promotions on the X-T3
  • there are people who like DSLR’s and want to go smaller mirrorless camera, and the X-S10 is a great camera for them as it has a PSAM dial. Then there are rangefinder lovers (X-E, X-Pro) and others want individual dials (X-T4 etc)
  • X-S10 is targeted to attract new users in the Fujifilm system
  • for pure photographic orientated people, there are X100V, X-T3, X-Pro3 etc
  • there was a gap, and the X-S10 fills that
  • he does not know of an Instax Wide Printer, but he’d love to have one too
  • When it comes to making decisions (such as if implement vary angle screens or not etc), they get their feedback from various sources. From X photographers, camera reviewers, traditional press, youtube reviewers
  • at the end you can’t make everybody happy, some will always complaint. For example, the GFX100S has lower res EVF compared to GFX100, but it’s also much cheaper. But some complaint and wanted a cheap camera with the super-resolution EVF of GFX100
  • compromises need to be made sometimes
  • if you want X-T4 performance on a more photo centric camera, there is the X-T3
  • Fujifilm can’t please everyone
  • Brexit won’t have additional costs on repairs, but there might be delays initally
  • the Fujifilm UK X-Thusiast program won’t be extended to USA

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Fringer NF-FX AF-C Tracking Test with Nikon AF-S 500mmF4G VR on Fujifilm X-S10

Fringer has just tested and optimized the performance of the Nikon AF-S 500mmF4 G VR using the new Nikon NF-FX smart AF adapter on a Fujifilm X-S10.

Fringer has also optimized Nikon AF-S 600/4G VR. Unfortunately, it doesn’t work as stable as 500/4G on X mount due to the power supply limitation. The next firmware release, i.e. v1.10, will include supports for these lenses as well as some of the other big primes.

You can see the AF demo video as well as the full list of supported lenses below.

VIDEO DEMO + Full List of Supported Lenses

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Fujifilm X-E4 will Not have a Fully Articulating Screen like X-S10/X-T4

Looks like some fellow X-Shooters are so impatient, that they photoshopped their holiday wish on an X-E3 box - via Fujifilm X-E facebook group
Looks like some fellow X-Shooters are so impatient, that they photoshopped their holiday wish on an X-E3 box, like Eric at our Fujifilm X-E facebook group

Fujifilm X-E4

A few weeks ago we broke the rumor that the Fujifilm X-E4 will not have a fixed screen.

Among the 180+ comments shared in that article, some were surprised, as this would be the first X-E camera after the X-E1, X-E2, X-E2S and X-E3 not to have a fixed screen, whereas others feared/hoped for a fully articulating screen like Fujifilm X-T4 and X-S10, given the 2020 rise of selfie screens.

Now sources would like me to clarify that the X-E4 will not have a fully articulating screen like the one the X-S10 or X-T4.

As a former owner of all X-E cameras (except X-E2s), I would have been totally fine with a fixed screen, but depending on which design Fujifilm chooses, I could be happy also with a non-fixed screen. I wrote my preferences here.

 

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Ein Beitrag geteilt von Fuji_Rumors (@fuji_rumors)

Internet Declares the Top Gear 2020: Fujifilm X-T4 Top or Flop? Love for X100V, X-S10 and XF50mm1.0

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2020 Gear of the Year

It’s that time of the year, when blogs and youtube channels declare their best gear of the year.

We have already shared what DPReviewTV thinks is best here and what DPReview blog thinks is best.

Now it’s time for a roundup what all others consider their top and flop gear 2020.

The Fujifilm X-T4 is the best camera 2020 winner for CineD, Techradar, ePhotozine and also according to the German Stiftung Warentest, which is the go-to source for independent and competent reviews in Germany.

One prominent exception: Tony Northrup says the X-T4 the biggest disappointment of 2020. Why? You’ll find his video below. He might not like the X-T4, but he appreciates the X-S10, which Tony delcars the best camera below $1,000.

The Fujinon XF 50mm f/1.0 R WR is second best for Techradar and BH Explora.

BHphoto Explora

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Fujifilm X-S10 Firmware 1.02 Released

Fujifilm has released firmware 1.02 for Fujifilm X-S10 cameras.

Fujifilm X-S10 firmware 1.02 – download here
The firmware update Ver.1.02 from Ver.1.01 incorporates the following issue:

  • In case that AUTO is selected by the Mode Dial or AUTO is selected in MIN. SHUTTER SPEED of ISO setting, the shutter speed setting is changed to avoid a blur image caused by hand shaking and/or moving subjects.
  • ELECTRONIC LEVEL can be used when AUTO is selected by the Mode Dial.
  • Fix of a minor bug.

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Make sure to….

Fujifilm X-S10 First Look and Comparison with Sony A7C

Bigheadtaco posted his Fujifilm X-S10 first impressions and compares it to the Sony A7C, but also adds some comparison thoughts with the Fujifilm X-T30, Fujifilm X-H1 and X-T200.

Also, he shared an X-S10 shooting impression as well as a more detailed comparison of X-S10 vs Sony A7C for vlogging.

You’ll find the first video in summary format below, as well as all the videos.

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DPRTV Best and Worst Camera Gear 2020: Love for Fujifilm X-S10, Fun for X100V and Worst Lens XF50mmF1.0, but…

 

DPReview TV has now published its Best and Worst gear episode for 2020.

They drink hard this year… congratz to Chris and Jordan for being able to go through all the video! Have fun watching it.

Down below the results:

Best lens

  1. Sony 12-24mm F2.8 GM
  2. Sigma 85mm f/1.4 DG DN ART
  3. Nikkor Z 70-200mm f/2.8
  4. Tamron 70-180mm f/2.8

Best hybrid camera

  1. Sony a7S III
  2. Panasonic S5
  3. Fujifilm X-T4
    Straight out of camera, the best video image

Best stills camera

  1. Canon EOS R5
  2. Fujifilm X-S10
    most of makes X-T4 great in a small price
  3. Nikon Z5

Most Fun Stills Camera / Honorable Mention

Best trend of 2020

  1. Year of Telephoto
    When mirrorless started, they wanted to make small lenses, keep the package small. Now companies are releasing more telephoto lenses like 70-200 for mirrorless.

Worst trend of 2020

  1. Overheating

Worst lens

  1. Fujifilm XF50mm f/1.0
    it’s soft

But… at this point I’ll share a few articles articles, where the XF50mm f/1.0 is actually hugely praised for its sharpness. No idea why there is such a massive discrepancy.

Worst camera

  1. Panasonic G100

The Fuji Gear in the list