SG-image AF 55mm f/1.8 Launched – What the Fujifilm Community Urgently Needed ;)

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The new SG-image AF 55mm f/1.8 autofocus lens for Fujifilm X has just been launched.

It is currently available at Amazon Japan here and it should soon be listed also at Amazon USA and your local Amazon.

Here are the specs as listed by the Japanese website asobinet:

  • Manufacturer’s suggested retail price: \39,000 (tax included)
  • Compatible mount: Fujifilm X mount
  • Focal length: 55mm (85.5mm format equivalent to 82.5mm)
  • Focus mode: AF (autofocus)
  • Lens composition: 10 in 8 groups (including 5 high refractive lenses)
  • Aperture blades: 9 pieces
  • Compatible image screen size: APS-C
  • Aperture range: F1.8-F16
  • Shortest shooting distance: 0.5m
  • Filter diameter: 58mm
  • Size: Φ69mm x 78mm (excluding the mounting part)
  • Accessories: lens cap, rear cap, square hood
  • Weight: about 365g
  • Manufacturer’s warranty: 2 years

Just what the Fujifilm world needed: another Chinese lens without aperture ring!*
*sarcastic remark

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The Fujifilm GFX100RF Revives Retro with Bold New Features

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They told you Fujifilm lost its soul.

They told you Fujifilm bend to the will of mass market and focused on making cameras with PSAM dials.

They told you they were neglecting or even giving up on manual controls.

And then comes the Fujifilm GFX100RF, which ends all this.

Why?

Because not only it will very likely not have a PSAM dial (speculation, not rumor), but it will come with more manual controls than ever:

So you see: not only Fujifilm did not give up on retro and manual controls, but they are actively looking into solution to implement even more manual controls than ever before on their cameras.

And remember, there is also the Fujfilm X-E5 coming in summer 2025, which is definitely not a PSAM mainstream mass-market camera a la Sony, Canon or Nikon.

Dear Retro and Manual Control Lovers: there is a lot to look forward for us in 2025 ;).

And there is also the X-Pro line, which will continue for sure, and even more niche products like the Fujifilm TX-3 digital panorama camera.

Tell me another brand that goes so radical with retro, manual controls and niche products like Fujifilm.

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Merry Christmas to all Fujifilm X, GFX and Photography Lovers

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Dear FujiRumors Readers,

Merry Christmas and Happy Holidays! Thank you for being part of this amazing community of Fujifilm lovers. Your support and enthusiasm make FujiRumors special.

And whether you’re shooting with your trusty Fujifilm X or GFX, or just enjoying the art of photography with any gear, may this season inspire you to create beautiful images about the one subject that matters most in life: our family and loved ones.

Love you guys!

And if you have a few dollars in your pocket that you don’t know what to do with, even just 1, 2 or 5 bucks, feel free to donate to KNGO in Cambodia, an NGO FujiRumors has supported over the years.

Just as a reference, here is what a few bucks can do for them:

  • 20 Dollar – one student is provided with a one-year supply of school books, folders, and pencils
  • 50 Dollar covers all costs for one student for 6 months
  • 100 Dollar gives a one-year scholarship to one student

Many kids have already been able to get access to free education thanks to you. Feel free to keep up your support.

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Godox V100 Flash Announced

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The Godox V100 has been launched.

  • Compatible with FUJIFILM TTL
  • Output: 100W
  • Auto Zoom Control; Zoom Range: 28-105mm
  • Built-In 2W Modeling Lamp
  • Tilts -7 to 120°, Rotates 330°
  • Round Head Design
  • 1.7 sec Recycling Time
  • Advanced Cooling System
  • LED Touch Screen Controls

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Fujifilm X100VI Language Addition Service in Japan

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Starting from 2025, the Fujifilm X100VI cameras sold in Japan will come in only two languages: Japanese and English.

That’s something we have already seen with the Fujifilm X-M5, which also comes in Japanese and English in Japan as we reported here.

So keep that in mind if you plan on buying the X100VI in Japan and your native language is not English or Japanese.

Fujifilm offers a paid language addition service, in case you need it.

As FR-reader Speed pointed out in our X-M5 article here:

these are countermeasure to prevent malicious scalpers taking advantage of the weak yen ( and tax free ). I think this is just a measure to prevent malicious scalpers from reselling. This is not surprising. There are too many malicious scalpers who buy cameras in Japan and then resell them to China.

As annoying as this might sound, ultimately this is an attempt to protect genuine customers. And with “genuine” I mean customers who buy gear to use it, and not those who buy multiple cameras with the sole purpose to resell it at a higher price.

In theory, Fujifilm could not care less: a camera sold to a scalper brings them just as much money as a camera sold to a genuine photography lover. But it is nice to see they do try to find ways to make life a bit more difficult to scalpers.

Language settings for the high-end compact digital camera “FUJIFILM X100VI”

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