Fujifilm Vision 2019: “We Work Toward Capturing No.1 Market Share in Premium Mirrorless Market” (Medium-Term Plan VISION2019)

Wow… now that’s an ambitious goal.

Fujifilm just published their new medium-term management plan, called VISION2019, covering a three year period from the fiscal year ending March 2018 (FY2018/3) to the fiscal year ending March 2020 (FY2020/3.).

And regarding their imaging division they write:

  • In digital cameras, work toward capturing No.1 market share in the premium mirrorless camera market, promoting the X Series that continues to evolve with outstanding image quality, fast speed and mobility, alongside the medium-format GFX Series that uses a large sensor, 1.7 times bigger than that of full-frame cameras, to pursue the pinnacle of image quality.
  • Reinforce the lineup of its highly reputable interchangeable lenses to continue to achieve increased revenues and profits in the mirrorless system business as a whole.
  • Broaden the lens business by expanding the lineup of 4K broadcast lenses, launched ahead of the rest of the world, as well as the lineup of lenses for the fast-growing new video production market, including online video.
  • With regard to the “INSTAX” instant camera and film, expand the sales of existing products and promote its square-format products for greater proliferation. Expand printing service solutions with added convenience, e.g. incorporating AI, to boost printing demand from smartphones to maintain the upward trend in profits.
  • FY2020/3 targets: 380 billion yen in revenues, 45 billion yen in operating income and 11.8% in operating income ratio

The competition is obviously very strong, especially from Sony, who are dominating, as we can also see from the AmazonUS mirrorless bestseller charts. But it’s good to see Fujifilm so confident about their present and future products, such as the sensor stabilizied Fujifilm X-T2S and of course the Fujifilm GFX 100S.

And you know what would sound really PREMIUM, too? That XF33mmF1.0!

Now, I want you to get quickly to the comments down below, so I won’t copy & paste the entire long press release here on FujiRumors. But if you want to read more, also about the medical, documents & co solutions and goals, check out the Fujifilm page here.

DPReview Fujifilm GFX 50s Review: “The Best Image Quality We’ve Seen to Date” (Gold Award)

DPReview just published their full Fujifilm GFX 50S review… and it get’s the gold award.

Here are the Pros and Cons

Pros Cons
  • 51.4MP, 44 x 33mm sensor yields high image resolution
  • Excellent image quality in both Raw and JPEG
  • ISO invariant behavior above ISO 1600 gives increasing amounts of highlight recoverability
  • Contrast Detect AF is accurate and precise
  • Fujifilm color science, and color chrome effect, in larger than APS-C size
  • Direct controls provide for engaging shooting experience
  • AF joystick + touchscreen makes selecting an AF point simple, effective
  • Touchscreen flips vertically and horizontally
  • Weather-sealing and solid build quality
  • Comfortable ergonomics
  • Plenty of custom buttons
  • Dual card slots give flexibility and capacity
  • Electronic first curtain shutter mode minimizes risk of shutter shock
  • Lack of mirror avoids mirror-induced shock other MF systems bring
  • In-camera Raw processing lets you make full use of excellent JPEG engine
  • Easy-to-use Wi-Fi
  • Slow native lenses do not take full advantage of camera’s sensor size
  • Contrast Detect AF speeds can be sluggish in moderate light, often fails in dim or backlit situations
  • No high speed flash sync
  • AF-C is virtually unusable due to constant hunting
  • Moiré is visible in fine detail and patterns
  • ‘Shimmering’ and moiré in the EVF when focus is initiated
  • Unduly rolling shutter in complete (silent) E-shutter mode
  • No way to link minimum shutter speed to focal length with Auto ISO
  • No ISO 100 during video capture
  • No dedicated exp. comp. dial
  • Rear dial can be difficult to turn due to its position
  • Limited lens selection at launch

They also say:

“In principle, there’s a full frame camera that can match the Fujifilm in each of the specific areas in which it might be expected to excel: resolution, dynamic range and noise. […] However, if you aren’t pushing the camera to its limits in any of these respects, then the difference becomes negligible. The GFX’s greatest strength is its combination of all of these characteristics.

[…] And though it does offer the best combo of dynamic range, resolution and noise performance of any camera on the market, it only beats its full frame competition by a small amount.

[…] If Fujifilm truly wants to steal users away from Canon, Nikon and Sony (and they should), they’re going to have to get serious about a few things: releasing faster glass, improving AF, and packing the most modern sensor technologies that smaller formats provide.

[…] But ultimately, for successfully debuting a new system with an all-around lovely camera and the best image quality we’ve seen to date, the Fujifilm GFX 50S takes home the gold. “

Read the Full Review at DPReview here.

Fujifilm GFX 50s: USA BHphoto, Adorama, AmazonUS

And feel free to join our 10,700+ members strong GFX facebook group and to follow the dedicated GFX facebook page.

Sony Officially Shows New Medium Format Sensor Roadmap at CEBit… with 100MP BSI Sensor (for Fujifilm GFX 100s)

Mirrorlessrumors put an end to the doubt, if the recent video showing a 100MP and 150MP Back illumiated Medium Format sensor was just an April fool’s or not.

And it was not!

In an official PDF document of sony-semicon here, the company shows:

1) New 100MP 44x33mm Medium format Back Illuminated sensor would be announced in 2018 (for the kind of cameras like the Fuji GFX and X1D)
2) New 150MP 55x41mm Medium format Back Illuminated sensor would be announced in 2018 (for the kind of cameras like the Phase One 100XF).
3) New 150MP 55x41mm Medium format Back Illuminated monochrome sensor would be announced in 2018

The new sensor for the Fujifilm GFX 100S (the IMX461) will be ready for 2018, which doesn’t mean, though, that the GFX 100S will also come in 2018.

Fujifilm GFX 50s: USA BHphoto, Adorama, AmazonUS EU: CalumetDE, WexUK, ParkCamerasUK, PCHstore AUS: CameraPro

Sony Presents New BSI 100MP Medium Format Sensor (for Fujifilm GFX?) to Be Launched in 2018

The news spotted by mirrorlessrumors today got posted on March 31. We can only hope Armdevices didn’t try to fool us by posting it one day earlier to make it sound more credible.

They video shows a new 100MP back illuminated Sony’s medium format. mirrorlessrumors summary of the video:

1) New 100MP 44x33mm Medium format Back Illuminated sensor would be announced in 2018 (for the kind of cameras like the Fuji GFX and X1D)
2) New 150MP 55x41mm Medium format Back Illuminated sensor would be announced in 2018 (for the kind of cameras like the Phase One 100XF).

What’s Next From Fujifilm? … and First 2017 Rumor Check (100% Correct Rumors)

Two or three times a year, I feel like I need to put a bit of order in the whirlwind of rumors, and give you guys a well-ordered overview of the rumors shared so far this year by FujiRumors.

It’s also the opportunity for me to check back the accuracy of all the rumors I’ve shared this year.

So high time for some facts:

  • 229 blog post published so far in 82 days (2017)
  • 36 rumors shared in 82 days (2017)
  • 12 rumors still to be verified
  • 24 correct rumors out of 24 verifiable rumors
  • 0 wrong rumors out of 24 verifiable rumors
  • 100% correct rumors

Sure, there are still 12 rumors that have to be verified, not all will be correct (because they are wrong or Fujifilm will change plans), but I’d say of the 12 remaining, I wouldn’t be surprised if most are correct.

A big hug goes to all sources, from the most anonmyous to the most trusted one, who decided to help me to find the right path in the fake rumor jungle and to put excitement in the Fuji world by sharing accurate rumors. You make being an Fuji shooter even more fun :-)

Also, thanks to everybody, who spotted some interesting Fuji related news/rumor/deal/review on the web, and took his/her time to drop me an email with the link to it. Much appreciated… and feel free to keep it up.

thanks to all,
Fuji X Forum, Facebook, RSS-feed and Twitter

HIGH RATING*
* 75% to 99% correct

  • Fujifilm X80 Coming Second Half of 2017 (shared February 20)
  • Trusted Source Confirms: “Fujifilm Developing Ultimate APS-C X-camera. Based on X-T Design. Price Not Yet Set, but Most Expensive X” (shared 14 March)
  • Instax Goes Hybrid: Fujifilm INSTAX Square SQ10 Will have a Micro SD Card Slot (shared 16 March)
  • First LEAKED Image of the Fujifilm Instax SQ (not SQ10). Film Only (shared March 17)
  • Instax Square SQ10 with USB-Charging (shared March 18)

MEDIUM HIGH RATING*
*50% to 74% correct

  • Fujifilm X100F Allows You to Change ISO Value with Command Dial (Probably Coming to X-Pro2 via Firmware) (shared January 16) – NOTE 1: X100F part is correct. To see if it comes also to X-PRO2. NOTE 2: The firmware announcement of March 23 says that this feature will come via Firmware, but only to X-T2. This sounds very strange to me. Could be an error of Fujifilm. I’ll wait for the firmware to come out, and if indeed the X-Pro2 does not get this feature, move this rumor in the wrong rumors section
  • Fujinon XF 33mm F1.0 No Longer on Fujifilm’s Internal Roadmap … GAME OVER for Fuji’s Super Fast Lens? (shared January 30)
  • Fujifilm Plans Fujinon XF 18mm F2 Mark II Lens (shared February 9)
  • Profoto and Miltiblitz support for GFX (shared February 26)
  • Fujifilm (Currently) Planing a Fujinon XF200mm F2 (shared March 2)

MEDIUM LOW RATING*
*25% to 49% correct

  • Fujinon XF 8-16mm F2.8 WR will Be The Next X-mount Lens Launched after the XF80mm Macro (shared January 25)
  • Fujifilm Working on the Ultimate $5,000+ APS-C X-Trans X-series Camera (also for Video) (shared March 3)

LOW RATING*
*1% to 24% correct

  • This could actually be by far the longest section…. I’d just need to publish all the fakes ;) .

THE FIRST 2017 CHECK

** CLICK HERE to Read the Rest of the Article **

Cambo ACTUS-GFX for Fujifilm GFX50s Available Now

Cambo ACTUS-GFX for Fujifilm GFX50s

Cambo is pleased to announce the new ACTUS-GFX for use with the Fujifilm GFX 50s medium format camera body.

The ACTUS-GFX is a technical camera platform that enables GFX-50s users to apply movement, swing, tilt, rise and fall capturing the detail required when shooting in or out of the studio. The medium format 33mm x 44mm sensor captures a wider area than current full size DSLR systems.

“Modularity is the keyword – the systems components may be separated and recombined’”

The ACTUS-GFX can be used in combination with the GFX-50s and the full range of Actar lenses 24mm, 60mm, 80mm, 90mm and 120mm Macro. But it doesn’t stop there as there are also lens plates available for Hasselblad, Mamiya, Pentax, Rodenstock and Schneider.

Lenses will work without a built-in shutter, the GFX50s camera shutter operates when the electric lens is detached, enabling the camera body to be used with the ACTUS-GFX.

ACTUS-GFX specifications;

** CLICK HERE to Read the Rest of the Article **

Dear FUJIFILM, We Decided: These Are the 6 X-Mount Lenses You Should Make Next

The Future APS-C Lenses We Want!

You Guys Rock!!!

Over 10,000 of you voted in just 3 days at our ultimate “future X-mount lenses” Poll… as usual, you guys do not disappoint when it comes to giving Fujifilm your feedback :-)

Your open discussions and massive votes in polls make the FujiRumors Community an unmatched source of online user feedback for Fujifilm…. so no surprise that your suggestions and comments not only have already been publicy shown at offical Fujifilm press events, but have also influenced Fujifilm’s decisions.

So let’s continue this tradition of giving Fujifilm Managers our feedback, and share with them our top 6 APS-C lenses on the wishlist.

TOP 6 LENSES OVERALL

  1. Fujinon XF 8-16mm f/2.8 (26%)
  2. Fujinon XF 33mm f/1 (23%,)
  3. Fujinon XF 16-75mm f/4 (12%) * NOTE: there were also many votes (8%) for the XF15-90mmF4, which is quite similar. So overall we can say that a XF16-80mmF4 would get about 20% of the preferences, which is why I placed it on the 3rd position.
  4. Fujinon XF 35mm f/1.4 MK II (18%)
  5. Fujinon XF 18mm f/2 MK II (14%)
  6. Fujinon XF 105mm f/2 Macro (14%)

TOP 3 PRIMES:

  1. Fujinon XF 33mm f/1.0 (23%)
  2. Fujinon XF 35mm f/1.4 MK II (18%)
  3. Fujinon XF 105mm f/2 Macro (14%)

TOP 3 ZOOMS:

  1. Fujinon XF 8-16mm f/2.8 (26%)
  2. Fujinon XF 16-75mm f/4 (12%) * NOTE: there were also many votes (8%) for the XF15-90mmF4, which is quite similar. So overall we can say that a XF16-80mmF4 would get about 20% of the preferences.
  3. Fujinon XF 16-55mm f/2.8 MK II (10%)

Considerations… and that 33/1, C’mon Fuji!!!

The overall Top Wish, the 8-16/2.8, is on Fuji’s internal roadmap and should come after the 80mm according to this rumor. The official updated roadmap, released just a few days ago, mentions only an “ultra wide angle zoom” for 2018. So, well done, Fuji, you’ll make many of us happy :-)

Sadly, the XF33mmF1.0 has apparently been scratched, according to this rumor. Let’s just hope, that the overwhelming result this lens got in our poll will help Fujifilm to reconsider their position. C’mon Fuji… it’s clear we want that lens!!!

So, dear Fujifilm, we evidently want the 33/1 even more badly than the “telephoto prime lens” in your new roadmap (the 200mm is Nr. 14th on the wish list, with 8% of the votes). Sure, the 200 closes a gap in the line-up, but the 33/1 should have priority anyway… so says the X-community.

The XF18mmF2 MK II is another top wish, and, according to this rumor, it is indeed on Fujifilm internal roadmap, but not yet on the official one.

An honourable mention goes to the 18mm Tilt Shift lens, which is 9th out of 30 lenses, and would have probably gathered even more votes if it was a 14mm lens.

I have no information about the other top lenses lenses in your wish-list. If I hear anything, I’ll let you know on fujirumors.com…. and if anyone out there can help, well, you can use the 100% anonymous rumor box to contact me (would be great if you could use a nick name) or via email at fujirumor@gmail.com.

have a great weekend :) ,
Fuji X Forum, Facebook, RSS-feed and Twitter

The Big Fujifilm GFX Recap :: Everything We Know is Here… RGB Color Histogram, Base ISO 100, AF-Points + Much More!

Here is a big GFX Overview, based on information Fujifilm shared at the Photokina 2016 and later, and also based on Rumors you could find here on FujiRumors. I’ll mark with “R” the rumors and with “F” the facts, although keep in mind that even the facts revealed earlier by Fujifilm could have changed in the meantime.

Everything you can read below has already been published on FR starting from September 2016, but I thought a Recap could be useful, since I keep getting emails with questions, that have already been answered in the past, but given the huge amount of information are easy to miss.

I strongly recommend you to allow push notifications and follow us on Facebook, RSS-feed and Twitter in order not to miss anything.

FUJIFILM GFX CAMERA

  1. Fujifilm GFX 50S – F
  2. Announcement Janaury 19 – R
  3. Release February 23 – R
  4. Body Price €6999/$6499 – R
  5. G-Mount – F
  6. Mirrorless – F
  7. Weather Sealed body/lenses – F
  8. X-Processor Pro (used in X-T2/X-Pro2) – F
  9. No Low-Pass Filter – F
  10. Contrast Detection AF only with 117 AF points – F
  11. RGB color histograms in the live view – F
  12. 51.4MP 44 x 33mm Medium Format Bayer Sensor (No X-Trans, because not needed with this huge 50MP sensor) – F
  13. Aspect Ratio: 4:3 (default), 3:2, 1:1, 4:5, 6:7 and 6:17 – F
  14. MF Sensor made by Sony but customized by Fujifilm. The challenge is how to get the light hit the sensor evenly – in the center and also at the corners. In order to achieve that, Fujifilm customized the microlenses in front of the sensor and optimized the silicon process. – F
  15. MF sensor is 1.7 (70%) times bigger than Full Frame. Crop factor 0.79x. – F
  16. Weight about 800g – F
  17. 12 pins on the lens mount (useful when it comes to adapting third-party lenses) – F
  18. Flange Distance of only 26.7 to shorten the back focus distance as much as possible. This prevents vignetting to achieve edge-to-edge sharpness of the world’s highest level – source Fujifilm Press release via dpreview. – F
  19. ISO: base-ISO 100 :: Max ISO 51200 – F
  20. minimum back focus 16.7mm – F
  21. Focal Plane shutter max 1/4000 – F
  22. Flash Sync Speed 1/125 – F
  23. EF-X500 with HSS Supported – F
  24. Bigger Battery compared to X-T2/X-Pro2 – F
  25. Electronic shutter – F
  26. Full-HD with 30 fps – F
  27. Dual SD Cards UHS-II – F
  28. EVF: 3.69 megadots with a magnification of 0.85x (X-T1/2: 0.77x) with frame rate of around 60 fps – F
  29. EVF: Detachable and fully tiltable if used with an adapter – F
  30. EVF has a hot shoe on the top – F
  31. All Film Simulations of X-T2/X-Pro2 available (including ACROS) – F
  32. Adapter for Leaf Shutter Lenses in the works – F
  33. Tethering support at launch – F
  34. Joystick – F
  35. E-ink LCD display on the top of the camera (always visible, even if camera is switched off) – F
  36. WiFi – F
  37. dynamic range settings of DR800% and maybe even DR1600%. – Source fujixsecrets
  38. USB 3 data transfer and charging – F
  39. HDMI – F
  40. Mic, headphone and remote control outputs – F
  41. Tilt LCD like X-T2 (3 way tilting) – F
  42. Touch LCD screen – F
  43.  diopter adjustment – F
  44. 11 Fn buttons – Source fujixsecrets
  45. shooting intervals of 700 ms – F
  46. quick start up time – F
  47. Fujifilm Will Launch Professional Support Service Along with the GFX Camera – R

FUJIFILM GF LENSES

  1. GF63mmF2.8 R WR (50mm equiv.) available at launch. Price €1,599/$1,499 – R
  2. GF32-64mmF4 R LM WR (25-51mm equiv.) available at launch. Price $2,299 – R
  3. GF120mmF4 Macro R LM OIS WR (95mm equiv.). Magnification of 1:0.5. available at launch. $2,599  – R minimum focus distance 45cm – max. magnification of 0.5x, 1:2 Macro – F
  4. GF110mmF2 R LM WR (87mm equiv.) available mid 2017 – F
  5. GF23mmF4 R LM WR (18mm equiv.) available mid 2017 – F
  6. GF45mmF2.8 R WR (35mm equiv.) available late 2017 – F
  7. Dedicated C positions on the aperture ring (The C position can be locked to avoid accidental changes) – F
  8. The lenses are ready for sensors with a resolution of 100MP – F
  9. Only the GF32-64mmF4 R LM WR zoom lens has inner focussing – F
  10. The prime lenses are optically corrected for distortion – F

Fujifilm GFX Facebook Group ** Join 4,400 GFX Fans

stay tuned…
Fuji X Forum, Facebook, RSS-feed and Twitter

The Big Fujifilm Year 2017 :: What We Can Expect in January… and After (Rumor Recap)

2017

Fujifilm seems unstoppable. 2016 was such a great year, but the start of 2017 is awesome too. Tons of rumors have already been shared… so time for a recap.

Keep in mind, some of these rumors are from trusted sources, others not. So maybe not everything will materialize.

In January 2017 we will see:

  • Silver X-T2
  • Graphite X-Pro2
  • Graphite XF23mmF2 WR
  • Kaizen Firmware
  • XF50mmF2
  • X100F
  • X-T20
  • GFX + 3 Lenses

For the rest of 2017 I’d like to dream big :-)

  • XF80mmF2.8 1:1 Macro
  • X-E3
  • XF33mmF1.0
  • XF200mm
  • XF8-16mmF2.8
  • 3 more G-mount lenses for Fujifilm GFX
  • Lenses with Clickless Aperture
  • Profoto (&Co) Fujifilm support

I’d say enough good reasons to stay tuned on FujiRumors ;)
Fuji X Forum, Facebook, RSS-feed and Twitter

greetz…

Fujinon XF50mmF2 WR to be Announced along with X-A10 in November – POLL

50mmf2

Fujinon XF50mmF2 WR

According to a trusted source (thanks), Fujiiflm will announce the Fujinon XF50mmF2 WR along with the Fuji X-A10 in November.

The XF50mmF2 WR will be the third compact weather resistant F2 lens after the XF35mmF2 WR and the XF23mmF2 WR.

It’s a well known fact, that the XF35mmF2 WR is a terrific success for Fujifilm. Also the XF23mmF2 WR seems to sell like hot cakes now… and I wouldn’t be surprised if also the XF50mmF2 WR turns out to be a winner, too.

The other, long rumored lenses, like the XF33mmF1.0, XF8-16mmF2.8 WR and XF200mmF2 (or F2.8) have all been postponed, since Fujifilm wanted to focus on the small and compact F2 trinity + the 80mmF2.8 OIS WR (which replaced the 120mmF2.8 that was in the original roadmap).

And while I get it why people love those small weather sealed F2 guys so much, I hope that in 2017 Fujifilm will catch up were they dropped plans many months ago, and work again on the 33/1, 8-16/2.8 and 200mm…. would love to see them all coming in 2017…. but my personal favorite would be… the… ok, I said it in the Poll below ;)

have a Great day,
Fuji X Forum, Facebook, RSS-feed and Twitter

The rumored (or upcoming) lens I'm considering to buy is the...

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XF23mmF2 WR: USA: BHphoto / Adorama / AmazonUS  XF35mmF2 WR: USA: AmazonUS / BHphoto / FocusCamera / Adorama

80mmf2-wr-1