REPORT: Fujifilm Price Increase Coming Soon (also on X-E5): Order Now to Lock the Price! – UPDATED

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UPDATE: here is the list of price increases – X-E5 might be safe

FR-reader Alejandro has received the message you can see above from the Moment customer service:

Fujifilm just let us know they’ll be increasing the prices of some of their products soon, so l’m reaching out to assure you your order will be unaffected by the increase. Since you placed this order with us before the increase was announced, we’re be honoring your purchase price and eating the cost of the increase

I guess this was to expect. In fact, we’ve already seen hints of this: the X half launched at $850 instead of the planned $700, and the Fujifilm X-E5 is priced like the X-T5 in the U.S., unlike elsewhere where it is priced like the X-T50.

Older gear stayed stable thanks to pre-tariff stock, but that’s running out. Now, with higher import costs kicking in, Fujifilm appears to be officially adjusting prices.

But here is the thing:

When I asked Alejandro for which gear he got this notice, he told me:

this is for the silver X-E5 with kit lens

Now, we told you a few weeks ago that price adjustments on Fujifilm X-E5 can’t be ruled, since it’s now subject to a higher tariff rate than when it first launched.

Maybe that’s also why Amazon US de-listed the X-E5 from their website. They could be waiting for the price increase to become official and then list it again with the new price.

Anyway, if Alejandro’s report to FujiRumors is accurate, then we could be just days away from a price increase.

Also at risk of price increase might be all that gear announced before the tariffs and that is now running low on stock at the US warehouses, so we are talking of Fujifilm GFX100RF, Fujifilm X-T50, X-M5, X-T5, X-H2, X-H2S and more.

And I guess also plenty of GF and XF lenses will get a price increase.

To be clear: there is no official Fujifilm statement as of yet. It’s just an information that has been passed from a store to a FR-reader, who then passed it to me.

However, at this point my advice is: if you’re planning to buy and Fujifilm gear, (pre)order it now to give yourself the best chance of avoiding the potential imminent price hike.

If I get any updates I will let you know.

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Wider GPU Support, Faster Exports & Smarter Denoising – Aiarty Video Enhancer Update + Special Offer

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Wider GPU Support, Faster Exports & Smarter Denoising – Aiarty Video Enhancer Update + Special Offer

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Aiarty Video Enhancer has just released a major update—featuring wider GPU support, an improved Turbo Mode for faster exports, and enhanced audio and multi-track handling. It makes it simple to upscale, deblur, denoise, and improve your videos with natural, detail-preserving cleanups — all processed locally without requiring an internet connection.

Key Updates

  • Expanded GPU Acceleration: Now supports more graphics hardware, boosting processing speed on both Mac and Windows.
  • Turbo Mode Upgrade: Adaptive multi-resolution mode speeds up exports while preserving quality—great for tight deadlines or batch jobs.
  • Multi-Audio Track Export: Exports multiple audio channels, perfect for interviews, dual-mic setups, or layered sound.

Limited-Time Offer

Claim a free license to try Aiarty with no watermark and no credit card required.

If it fits your workflow and you’d like to own it forever, you can get 30% discount on the Lifetime License, which covers up to three devices, and includes lifetime updates plus a 30-day money-back guarantee.

What Creators Are Saying

“Aiarty Video Enhancer is the best-in-class tool for wildlife videographers—superior at low-light denoise, texture recovery, fast rendering, integrated slow-mo, and clean audio. It’s a desktop solution perfectly suited for pro-level field footage, and in many ways, it outperforms legacy products which cost twice as much.”
— Outdoor wildlife photographer after hands-on use

What Is Aiarty Video Enhancer For?

Faster Workflow with Local Processing

Aiarty runs entirely offline, with no need to upload files or connect to a cloud server. This makes it suitable for on-location editors, privacy-conscious users, and anyone working with sensitive content. The updated Turbo Mode allows faster exporting when speed matters most, offering flexibility in how you balance quality and turnaround time.

Easy to Use, No Complex Settings

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Godox iT20 F TTL Mini Flash Launched

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Back in May Godox launched the Godox iT30Pro.

Now Godox is adding also the following two mini flashes to their lineup:

And related accessories:

Main Specs

  • Smart TTL for effortless, well-balanced exposures
  • One-touch M/TTL switching for quick control
  • Magnetic accessories (diffusers, color filters, gels, grids) for creative light shaping
  • 700+ full-power flashes with just a 1.5s recycle time
  • Lightweight lithium battery and precise power control

Godox Mini-Flash

Godox Retro Lineup

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New Firmware Updates for Fujifilm X-T5, X100VI, X-T50, X-S20, X-M5, GFX100RF and X Half

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Fujifilm has released firmware updates for several X and GFX cameras. You can find all details below.

Follow FujiRumors on Patreon, Facebook, Instagram, RSS-feed, Youtube, Flipboard and Twitter

Firmware Update Details

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Film Pastel – A Lovely New Film Simulation Recipe

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As many of you know by now, I’ll be getting the Fujifilm X-E5—whenever it finally ships! Given the huge number of pre-orders, it might take a while, but I’m happy to wait for this little gem.

One feature I’m especially excited about is the elegant new film simulation dial. For the first time on a Fujifilm camera, it doesn’t just offer quick access to built-in film sims—it also lets you store your custom film simulation recipes directly on the dial. A small detail, but a big usability upgrade for recipe lovers.

So the question now is: which recipes should I save on the dial? And I think I might have potentially found one that deserves a dedicated slot on it.

In fact, I recently stumbled upon a lovely new film simulation recipe shared by Celeste in our massive Fujifilm Film Simulation group (which now counts over 139,000 members!).

The recipe is called “Film Pastel”.

I am dialing into my cameras right now to test it for a few weeks to see if it deserves that valuable recipe spot on my (future) X-E5 film simulation dial.

Now, I know not everybody is on facebook, so I will share the settings and some sample images here on FujiRumors.

Of course they are all courtesy of Celeste Carratta Foto. The images and recipe have been shared in this post and this post, and you can follow him on Instagram here.

  • Film Simulation: Classic Chrome
  • Grain Effect: off
  • Dynamic Range: 200
  • White Balance: auto
  • White Balance: R 2 B -5
  • Highlights: +1
  • Shadows: -2
  • Color: +3
  • Sharpness: +1
  • Noise Reduction: -4

And below you can see the results.

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