Fujifilm launches mirrorless digital camera “FUJIFILM X-T4”

Fujifilm launches mirrorless digital camera “FUJIFILM X-T4”

– Capturing a precious moment with the world’s fastest* 15fps shooting and quick AF as fast as 0.02 seconds
– Incorporating high-performance in-body image stabilization in a compact and lightweight body
– Capable of recording premium-quality video with ease
– Catering to professional needs with the new high capacity battery that lasts approx. 500 frames per charge

Fujifilm X-T4: BHphoto / AmazonUS / Adorama / FocusCamera
NP-W235 Battery: BHphoto / AmazonUS / Adorama / FocusCamera
Vertical Grip: BHphoto / Adorama

Full Press Release

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CP+ 2020 Show Canceled and Fujifilm Pulls Out from WPPI Show

The CP+ in Japan has just been canceled due to the coronavirus. You can read more here.

Also, a FR-reader informed me (thanks), that after many years, Fujifilm will not be at the WPPI wedding & portrait show in Las Vegas. I checked, and indeed they do not show up in the exhibitors list. There will, though, a Fujifilm rep at the B&C Camera booth.

I remind you that Fujifilm will skip Photokina, too.

Get ready to see Fujifilm less at big trade shows, and more on dedicated Fujifilm X Summit events.

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Fujifilm X100V
USA: BHphoto / AmazonUS / Adorama / Focuscamera
EU: AmazonDE / CalumetDE / WexUK / ParkcamerasUK / JessopsUK / AmazonUK / PCHstore

Fujifilm X Summit Live Stream starts now. You can follow it here on FujiRumors.

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LIVE EVENT COVERAGE BELOW

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Fujifilm launches “FUJIFILM X100V”

Fujifilm X100V – Press Release

Fujifilm X100V
USA: BHphoto / AmazonUS / Adorama / Focuscamera
EU: AmazonDE / CalumetDE / WexUK / ParkcamerasUK / JessopsUK / AmazonUK / PCHstore

-New evolution of the X100 Series, the origin of premium compact digital cameras
-Sophisticated design that exudes functional beauty
-The newly-developed high-performance lens for premium image quality
-The world’s only viewfinder that switches between optical and electronic options in pursuit of the photography style of “shooting through the viewfinder”

Tokyo, February 5, 2020 ― FUJIFILM Corporation (President: Kenji Sukeno) is pleased to announce the launch of the premium compact digital camera “FUJIFILM X100V” (hereinafter “X100V”) in late February 2020. The X100V features a newly-developed high-performance lens on its camera body, designed with functional beauty and sophistication. It is equipped with the latest image sensor and image processing engine to deliver premium-quality images with the company’s signature color-reproduction technology. In addition the evolved version of the Advanced Hybrid Viewfinder offers inter-switchable optical and electronic options, in pursuit of the photography style of “shooting through the viewfinder.”

Fujifilm pioneered a new market segment of premium compact digital cameras in 2011 with the launch of the FUJIFILM X100, the inaugural model of the X100 Series. The X100 Series has established a distinctive market position as premium compact digital cameras. It has won great acclaim from users around the world for its sophisticated exterior design, facilitating intuitive operability, and advanced image quality based on Fujifilm’s signature color reproduction technology that has been refined over 80 years.

The X100V is the fifth-generation model of the X100 Series. While maintaining the Series’ popular design in principle, the new model uses aluminum for the top and bottom plates of the camera body, applying advanced metal processing technology. It has achieved sharp looks to the edges while keeping the surfaces smooth. The use of a tilting rear LCD monitor and dials on the top plate enables intuitive operations and gives the camera body design sophistication exuding functional beauty. A high-performance lens with ultra resolution has been newly developed for this model. The back-illuminated 26.1MP “X-Trans™ CMOS 4”*1 sensor and the “X-Processor 4” high-speed image processing engine are combined with Fujifilm’s unique color reproduction technology to produce premium-quality stills and videos in “memory colors,” i.e. vivid colors exactly as you remember. The X100V equips the Advanced Hybrid Viewfinder, the world’s only*2 viewfinder that can be switched between optical viewfinder (OVF) and electronic viewfinder (EVF). The EVF uses a newly developed organic electroluminescent (EL) panel with capability of high-resolution, high luminance, high contrast to provide enhanced immersiveness in photography shooting experience.

The X100V is a digital camera that integrates excellent design and operability, perfected with attention to detail, with functions that achieve outstanding image quality. It will give photographic pleasure and a sense of joy to own such excellent camera to a wide range of users including professional photographers and photography enthusiasts.

  • *1　X-Trans™ is a trademark or registered trademark of FUJIFILM Corporation.
  • *2　As of February 5, 2020. According to Fujifilm.

1.    Main product features

(1) Sophisticated design exuding functional beauty

This is the first X100 Series camera that uses aluminum for its top and bottom plates. Aluminum, highly shapeable metal, has been milled into shape to achieve sharp looks to the edges and fine blasting treatment produces smooth texture on the surface. The body has been further colored with alumite treatment to achieve a premium appearance.
For the first time in the X100 Series, this model features a two-way tilting rear LCD monitor that enables various shooting styles from high and low angles. The monitor’s excellent touch-response performance guarantees intuitive operability. The ultra-thin LCD monitor can be stored flush in the back panel to achieve an integral body design with a sense of style.
The X100V offers an ISO dial, built into the shutter speed dial, allowing users to check and adjust various settings without having to turn the camera on. When adjusting ISO sensitivity, users can pull the outer rim of the Built-In ISO Dial up to lock for added convenience.
The camera features a grip shaped for a comfortable hold and various buttons optimally positioned for easy operation, promising a great shooting experience.

2) Premium image quality achieved with the newly-developed high-performance lens combined with the latest image sensor and image processing engine

  • Using optical technologies developed through the industry-leading “FUJINON lenses,” including lenses for cinema cameras, Fujifilm has newly developed a bright prime lens with the focal length of 23mm (equivalent to 35mm in the 35mm film format) and the maximum aperture of F2. The lens, specifically designed for the X100V using two aspherical lens elements, delivers edge-to-edge sharpness in high resolution and high contrast.
  • The X100V uses the back-illuminated 26.1MP “X-Trans™ CMOS 4” sensor and the “X-Processor 4” high-speed image processing engine. They are combined with Fujifilm’s unique color reproduction technology, refined for over 80 years, to produce “memory colors,” i.e. vivid colors exactly as you remember.

(3) Evolved “Advanced Hybrid Viewfinder” in pursuit of the photography style of “shooting through the viewfinder”
  • The X100V features the world’s only “Advanced Hybrid Viewfinder,” allowing users to instantaneously switch between the optical viewfinder (OVF), which captures the photo subject exactly as it is, and the electronic viewfinder (EVF), which reflects exposure and other shooting conditions adjustments.
  • The EVF uses a high-resolution 3.69-million-dot organic EL panel for the first time in the X100 Series. It boasts the maximum luminous intensity of 1500 candelas and high contrast to display even intricate details in highlights and shadows, providing enhanced immersiveness in photography.
  • In the OVF mode, the viewfinder offers the Electronic Rangefinder function to display a small EVF window at the same time. The feature has been developed to bring out the maximum viewfinder potential, allowing users to capture the subject as it is while enlarging the focusing area in the small EVF. This function provides added convenience when taking snapshots.
(4) Expanded array of shooting functions
  • The use of the latest algorithm enables the camera to realize fast and accurate phase-detection AF at the minimum luminance of -5EV, which is close to pitch darkness. The performance of Face and Eye AF has also been improved. The Focus Limiter function, which limits the range of focal lengths for using AF, assists a smooth shooting experience with AF.
  • The X100V offers a total of 17 Film Simulation modes to provide versatile tonal variations. It enables a high contrast finish with three-dimensional definitions with the “CLASSIC Neg” mode, which simulates color negative film traditionally chosen for snapshots of day-to-day scenes. The “ETERNA” mode, which simulates the colors and tonality of Fujifilm’s motion picture film, allows users to record video in subdued colors and rich shadow tones.
  • The X100V also has the “Grain Effect” function for reproducing distinctive graininess seen in photographs taken with film cameras. Users can adjust size and strength settings to control the degree of grain.
  • The camera is capable of recording smooth 4K video at 30fps. In the Full-HD modes, video can be recorded at even smoother 60fps for premium video quality.
(5) Various optional accessories for expanding photographic enjoyment
  • The use of the adapter ring “AR-X100” and the protection filter “PRF-49” makes this camera dust and moisture resistant for users to enjoy shooting in light rain or dusty outdoor conditions.
  • Two conversion lenses are available to alter the camera’s focal length without compromising its optical performance or f-stop value, further broadening photographic pleasure.
    ① Wide conversion lens “WCL-X100 II”
    Mounting this conversion lens widens the focal length by 0.8x to 19mm (equivalent to 28mm in the 35mm film format), perfect for landscape photography.
    ② Tele-conversion lens “TCL-X100 II”
    Mounting this conversion lens extends the focal length by 1.4x to 33mm (equivalent to 50mm in the 35mm film format), ideal for portraiture taking advantage of a natural perspective.
  • The genuine leather case “LC-X100V” gives a premium appearance. A memory card or a battery can be replaced while the case is attached to the camera.

Fujifilm X100V
USA: BHphoto / AmazonUS / Adorama / Focuscamera
EU: AmazonDE / CalumetDE / WexUK / ParkcamerasUK / JessopsUK / AmazonUK / PCHstore

Fujifilm X-T4 G.A.S? These Fujifilm X-T3 Images will Help You to Resist to it ;)

Oscar Wilde once said:

The only way to get rid of temptation is to yield to it

But today we will prove him wrong.

We will display a series of stunning X-T3, X-T2 and X-T20 images, and show to Oscar that we don’t need a Fujifilm X-T4 to create stunning imagery.

Because no specs on the world can replace your feeling… and it’s a known fact, that feeling is the origin of your creativity and intuition.

30 Seconds Story of my Favorite Image

In the spirit of this post, do you want to hear the story behind my all time favorite image?

If you have 30 seconds… here it is:

I was in Cambodia (for my fair trade Fuji X T-shirts project), walking through an abandoned Casino in Bokor, with one of my very best friends.

I borrowed her my Fujifilm X-T1 camera, and she took a couple of snapshots.

At some point I saw some kids playing hide and seek in the building.

One of them hide behind a wall, waiting for his little friends to come up the stairs.

I noticed all this, and told to my friend “give me the X-T1, and I’ll grab the killer shot“.

She gave it to me, I placed myself in the right position… and waited.

And then it happened: the hiding kid leaned out beyond the wall, then suddenly watched down the stairs to see where his friends are. In that moment, I was ready and took the image.

I came home, printed it, and now I have it big on my wall.

And it was taken with a Fujifilm X-T1.

Call it luck, call it intuition. Whatever it was. It was nothing you can read on any specs paper.

So yes, let’s be happy about the Fujifilm X-T4, but also not forget, that what we own now, is plenty of good enough.

In the spirit of this post, enjoy the X-T image roundup below.

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Cure Your Bokeh Addiction… or When Too Much Background Blur Removes the Story and Creates Distraction

The Bokeh

We recently posted this story, about a Canon shooter, who tried Fujifilm for the first time, and there was so much she loved about it (starting from the fun using Fuji and the inspiration that comes with it), but one thing she missed: the bokeh she had with her Canon f/1.2 lenses.

So I thought to dedicate an own article to the “bokeh-discussion”, starting from two youtube videos below, that I have summed up for you.

And to give it all are more light and fun touch, I’ll share also the recent Camera Conspiracies video :).

I just remind you, that for the ultimate bokeh Fujifilm is going to release the Fujinon XF 50mm f/1.0.

  • fujirumors.com  – Fujinon XF 50mm f/1.0 Accurate Size Comparison with XF 56mm f/1.2 and XF 50mm f/2

Camera Conspiracies

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The Rumor Year 2019: The Right, the Wrong and the Still to Come!

The Rumor Year 2019

As you know, I am a teacher, and usually it’s me, who has to judge and give votes to others.

But not today, as it’s time for our yearly 2019 rumors check, and to see if I did my homework well or not.

Also, there will be an accuracy rating of those rumors, that still could not be verified.

Keep in mind, there could be further rumors before the end of the year, in which case I will update this list!

Ready? Cool, so let’s start,

But be warned: I will be incredible severe to myself, as I will include in the wrong rumor section, rumors that were actually correct at the time of sharing, but just turned out wrong because Fujifilm changed plans.

It’s the case for example of the new lens roadmaps. In fact, just a few days after our rumor, top Fujifilm manager confirmed here, that indeed there would have been new roadmaps in 2019, but 2019 is now ending, and nothing came. So I was wrong, but so was the top Fujifilm manager.

  • 52 rumors shared
  • 14 rumors still to be verified
  • 34 correct rumors out of 38 verifiable rumors
  • 4 wrong rumors out of 38 verifiable rumors
  • 89,4% correct rumors

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Rumor Overview with Accuracy Rating

HIGH RATING*
* 75% to 99% correct

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Top Fujifilm Product 2019 – VOTE NOW

Top Fujifilm Gear 2019

Another Fujifilm year is ending.

With 4 cameras and 4 lenses released in 2019, Fujifilm has a little bit slowed down, if we compare it to the Fujifilm year 2018 (7 new cameras and 6 lenses) and to the Fuji year 2017 (4 cameras and 8 lenses).

But it was definitely quality over quantity.

And then there were these lenses:

Now it’s your time to vote what you consider the overall top Fujifilm gear launched in 2019. Vote down below.

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