EXCLUSIVE: Never Rumored Fujifilm X Camera Coming 2021 Will be Called…

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After I told you that Fujifilm will announce a never rumored before X series camera in 2021, I have been contacted by a few sources, including an anonymous source (*message to source below), who told me which camera it will be.

The camera will be the Fujifilm X-T30II.

Yes, Fujifilm X-T30 MKII and not Fujifilm X-T40.

*thanks for contacting me and informing me. I have read also the second part of the rumor which will go online shortly. If you want, you can now drop me again a message via rumor box by using a nickname so I can recognize you in case you decide to contact me again in future. You can also contact me at fujirumor@gmail.com if you want.

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EISA Awards 2021/22: Fujifilm GFX100S and X-S10 Snap Awards and Everybody Else Too

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EISA has assigned awards to everybody making up categories that are hard to distinguish, so that lots of companies will pay lots of money for their EISA logo license to be used in future.

And if they don’t pay, next year those companies will be “punished” by not receiving awards, leading to tons of negative press.

Fujifilm once refused to pay for the TIPA logo license and they were punished the following year by not receiving any award for their digital cameras. That lead to tons of negative press, so Fujifilm decided to pay TIPA again lots of money.

How much?

For example, using the RedDot award logo for one product and one year costs up to $6,000. I can’t think at an easier way to make money than selling awards.

After this reality check, let’s see who “won” this year.

Fujifilm GFX100S: BHphoto / AmazonUS / Adorama / Focus camera
Fujifilm X-S10: BHphoto / AmazonUS / Adorama / Moment / Focuscamera

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Mirrorless Market Share 2020: The Rise of Canon (+6%) Affects Sony (-7%), Fujifilm Stable Third at +5% from Nikon

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A couple of days ago we have share the market share for the entire digital camera market and we saw that Fujifilm is 4th. We also saw that only Fujifilm, Sony and Canon where able to gain some market share.

Now SonyAlphaRumors spotted a Financial Times article, where we can see the data for mirrorless cameras market share in 2020.

As usual, the data is provided by Techno System Research, a major marketing research company located in Japan.

We can see that, just as in 2019, Fujifilm is third in the mirrorless camera market share, followed by Olympus, Nikon and Panasonic.

  • Sony: about 35%
  • Canon: about 30%
  • Fujifilm: about 12%
  • Nikon: about 7%

Compared to 2019:

Fujifilm is substantially stable with about the same market share of 2019 and still 5% ahead of Nikon.

Sony lost most in terms of market share (-7%). The big winner is Canon, who gained about 6%.

Nikon is on the 4th position.

The dead Olympus has still more market share than Panasonic, who went all-in with full frame mirrorless.

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TTArtisan Fujifilm X/GFX Lens Roadmap with Autofocus Lenses for Fujifilm, 23mmF1.4 FX, 90mmF1.25 GFX and 40mmF2.8 FX

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TTArtisan informed me that they plan the following lenses for Fujifilm to come next:

  1. September: APS-C 40mm f2.8 macro lens with Sony/Fuji/Canon/M43/Z/L mount.
  2. September: 90mm f1.25 lens with Sony E/Fuji GFX mount.
  3. October: APS-C 23mm f1.4 lens with Sony/Fuji/Canon/M43 mount.
  4. November/December: 28mm f5.6 lens with Leica M mount.
  5. Future: Autofocus lens for FUJI

As this information has been passed to me directly from TTartisan (whom we are affiliated with), don’t take it as a rumor, but as a news.

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Fujifilm GFX50SII will Look IDENTICAL to the Fujifilm GFX100S, Hence Make Leaked Images Useless ;)

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I keep getting emails about how the Fujifilm GFX50SII will look like.

Will it retain the dials of the GFX50S? Will it still have the backhump? Will it still have a detachable viewfinder? And more of these questions.

I get it, it’s summer, so it’s easier to miss certain articles while you are on holiday. And that’s good so.

But in the hope to stop the storm of emails I get, I would like to remind you of this article on June, where I say that the Fujifilm GFX50SII will look identical to the Fujifilm GFX100S.

And with identical, I mean identical: every button, the viewfinder, the dials, just everything.

This also means that the leaked images of the Fujifilm GFX50SII will be the most boring ever, as all you have to do is to look at the Fujifilm GFX100S.

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Fujifilm GFX50SII Rumor Recap

Fujinon GF35-70mmF4.5-5.6

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