Fujifilm Announces New Firmware Updates (Better AF and More) and X Summit on October 14

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Fujifilm has just announced three things:

  • GFX challenge grant program updates
  • Firmware updates coming in November
  • Fujifilm X Summit on October 14 at 1PM GMT in Tokyo at the Clay Studio (Fuji’s design center). The theme of the X Summit will be “design”. From product design to engineering design, Fujifilm will deliver “new information to you” from design perspective. “You won’t be disappointed with the X summit.

As for the firmware updates they say:

We strive to improve our products by making improvements and adding new features through firmware updates guided by feedback we receive from our users.

Recently we have received comments especially about autofocus, to improve performance.

In response, we are developing a new firmware for X-H2, X-H2S and GFX100 II.

This updated enhances subject tracking stability when shooting video.

The improvement by firmware updates are not limited to autofocus. We will add two new functions for video shooting. It’s F-Log 2C, which has a wide color gamut, and timecode synchronization by Ambient Lockit devices through wired connection.

[…] We are currently considering further enhancements.

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Fujifilm’s All-New Camera Very Likely to Come in 2025

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Some of you guys asked me in the comments to our new camera new sensor size rumor, when that camera will come.

I can’t yet confirm it 100%, which is why usually I am reluctant to share such rumors (we value having a 100% accuracy).

But I thought I make an exception this time, because many still think that we are talking about the Fujifilm TX-3 panoramic camera.

So to be clear: the Fujifilm TX-3 might come (if it comes) in 2028.

The camera we are talking about in this case though, will come much earlier.

Our sources told us it should happen sometimes in 2025, so well before the Fujifilm TX-3 panorama camera.

But please, take it with a grain of salt for now. I mean, I am confident that the time frame is accurate, but to be 100% sure I need to get it multiple confirmed.

In any case: it will be quite a while before it comes (2025), but the wait won’t be that long as the one for the Fujifilm TX-3.

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Fujifilm’s New Camera Coming with New Sensor Size (Never Used Before by Fujifilm)

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We told you that Fujifilm will launch an all new camera, and that that camera will have an all new sensor.

So speculations arose about maybe a 50MP BSI sensor for the GFX system, or a stacked 40MP sensor, a monochrome sensor and what not.

But apparently we have to think different, because our sources would like me to clarify that it will feature a sensor size never used by Fujifilm so far on any of their digital cameras.

So could it be the rumored XPan panorama sensor for the TX-3? That would definitely have a new sensor size.

But nope, it’s also not that. The Fujifilm TX-3 is actually still debated inside Fujifilm and would eventually make its appearance earliest in 2028 for the reasons we explained here.

For your reference, here are the sensors used so far by Fujifilm (and hence won’t be used by this camera):

  • it’s does not have a Medium Format GFX sensor
  • it does not have an APS-C sensor
  • it does not have have a 2/3-inch sensor (Fujifilm X30, X20, X10)
  • none of the smaller sensors that we find in Fujifilm Finepix cameras

Oh, that’s trusted stuff, so you can put aside doubts and perplexities and just enjoy guessing what Fujifilm might have in store for us.

Speaking of fun, I’ll include a survey below with various sensor size options—feel free to submit your guess in the poll.

The new Fujifilm camera will use this sensor:

View Results

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Fujifilm Wins Awards, but Not That Many… and Why That’s Good News

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Fujifilm has won awards. But not so many this time.

Maybe Fujifilm finally came to reason and understood that it does not make sense to waste lots of money into paying for winning nonsense awards.

We remind you: using the RedDot award logo for one product and one year costs thousands of dollars (something between 4K and 8K). You can actually check out yourself how much each RedDot award costs here (in addition to the registrations fees that have to be paid upfront).

There were times in which Fujifilm won 23 RedDot Awards. That’s an expensive price to pay to brag with meaningless awards.

RedDot

Red Dot Design Award 2024: Branding & Communication Design category

  • Dedicated application for “instax Pal
  • Product package of “instax Pal”
  • Visual branding activities (Visual Identity)

Idea Award

“IDEA 2024” Bronze Award winner

Fujifilm products in IDEA 2024 finalists

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