Koji Matsumoto, the president of Fujifilm Imaging, age an interview in Japanese to phileweb here.
In summary:
X100VI, X-T50 and GFX100S II sales are strong
The balance between supply and demand has collapsed, but it has recovered this year
X100VI and others are still in a difficult situation “but we are gradually loosening back orders”
Fujifilm’s CEO notes that smartphone ease-of-use has increased global demand for instant and mirrorless cameras [admin note: I guess he means that more people take pictures now than ever and now many smartphone users aspire to take even better pictures using a proper camera]
the fact that demand has increased dramatically globally is the root of the problem of product supply. The supply is not keeping up. Fujifilm apologizes for the inconvenience
There are GFX Trade-In offers spreading in Europe with the purchase of a Fujifilm GFX100S II or GFX100 II. Down below I will share the Trade-In conditions for UK. But make sure to check the conditions in your country.
Maybe even more interestingly, now Fujifilm is offering also a Fujifilm GFX100S II with GF35-70mm kit in Europe. Maybe I’ve missed it so far, but if I am correct, previously you could purchase the GFX100SII only as body only and not bundled with a lens.
There are no kit versions still in USA for the GFX100SII and GFX100II. I hope such an offering will come to the US too at some point.
Some asked us how much gear Fujifilm releases every year.
So we decided to check back the last 3 years (2024 included, since there won’t be any more announcements) to see what the current pace at Fujifilm is. Below are the results.
If Fujifilm maintains the pace it set in 2024, there could be room for one or maybe even two more camera releases in 2025, considering that the 1″ sensor camera might not be counted in the lineup we discussed earlier, which focused solely on APS-C and medium format models.
LENSES in 2025:
Fujifilm has quite consistently released around four lenses each year, combining both X and GFX series models.
So far I have no rumors about future lenses, which means you have four slots you can fill in with your wishes. :)
If anyone out there can maybe give us a hint on future X and GF lenses, feel free to reach out to FujiRumors. Your help would be greatly appreciated.
Overall, 2025 remains a significant mystery, but I’m hopeful that our trusted sources (and maybe some new ones) will be able to shed light on some of the unknowns and provide insights that will make us even more excited for what’s to come.
Until then, keep shooting, keep enjoying life… and every now and then, keep checking in on FujiRumors ;).
While we can see the Fujifilm X-M5 being better than the X-T5, I confirm what I wrote in pretty much every other article so far: it’s not at Sony and Canon level. Which is why personally I applaud the improved autofocus, but I’ll call myself impressed only when I see it on par with Sony and Canon.
Also, we have to see how much the improved performance over the X-T5 is to attribute to the AF algorithm on the X-M5 (which is in Beta on Pal2Tech’s camera) or it is simply due to the general faster readout speed of the 26MP sensor.
So far the most convincing autofocus demo I saw is the one of Thomas B Jones, with a 2.5 minutes non-stop live eye tracking during a talking head video, and especially when showcasing product mode the transition between product and face is smooth without stepping to acquire focus.
Look, even the toughest Fujifilm AF haters out there show video clips on much much better AF tracking works on X-T4 for example (or on early 5th generation firmware). So while Fujifilm is not at Sony or Canon level, they have already shown that they can do much better than what they are currently offering on the 5th generation cameras.
As I always said: Fujifilm, just downgrade the firmware! You did it in the past with the flawed X-T1 firmware, so you can do it also now.
