Top 3 Fujifilm Gear I’d Love to Buy in 2022

I think I can say that in 2021 I’ve done a decent part in supporting Fujifilm with my hard earned money, as here is the Fujifilm gear I’ve purchased:

For as much as Fujifilm made medium format accessible to the masses, buying into the 100 Megapixel GFX system still requires a significant investment. It’s worth every penny, but it’s not cheap.

So in 2022 I will try to contain my GAS as much as possible and be cautious with my purchases (do I hear you guys laughing?? ;) )

And yet, there is some gear I’d love to buy in 2022. And I mean gear that is either already announced, available or at least on the Fujifilm roadmap for 2022. So this is not about rumored gear.

  1. Fujinon GF 50mm f/3.5
    One of the main declared goals by Fujifilm is to make the GFX system smaller. A huge step in this direction was made with the Fujifilm GFX100S, which is already smaller than some full frame mirrorless cameras out there (see the Panasonic S1R) and about as big as the Canon R5. Sure, the GFX lenses are usually bigger, just as Full Frame lenses are usually bigger than APS-C lenses. Well, the Fujinon GF50mmF3.5 serves exactly the purpose to make the system smaller and mounted on my GFX100S, it could give me a very nice combo that I would probably end up carrying with me more often also for casual family stuff. And hey, I need 2 more GFX lenses to reach the average GFX shooters’ lens attachment rate* ;)
  2. Fujifilm X100V
    I mean, just look at it. It’s of a beauty matched maybe only by some Leica cameras. The only problem here is that I own the Fujifilm X-E3 with XF27mmF2.8 R WR, so the Fujifilm X100V would become a bit redundant in my lineup. And yet, it would not only be about its beauty. It also has the pull-up ISO dial from the X-Pro line that I totally love. Combined with WCL-100 II and TCL-100 II it would give me a compact and versatile leaf shutter mini-system. And just like the X-E4 it has that “invisible” tilt LCD screen that I could make good use of every now and then.
  3. Fujinon XF 70-300mm f/4-5.6
    You might know how much Iove my XF18-135mmF3.5-5.6, especially when mounted on my X-T4 (you can see the combo here on the Dolomites). But in 2022 I’d love to get a bit more into a photographic territory I haven’t explored much yet, wildlife photography. That’s why a bit more reach could come in handy then the one the 18-135 can offer me. There are some options here: from the XF200mmF2 to the XF100-400 to the XF150-600mm that is on the roadmap. And why not, also the Tamron 18-300mm f/3.5-6.3 could be a nice option. But taking into account prize and size, I think the  XF70-300mm f/4-5.6 could be a reasonable choice to start with. And for even more reach I could couple it with the XF 1.4x TC WR Teleconverter.

Bonus

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The Gear

*From the Interview “Fujifilm Manager: GFX Triumph and Full Frame Attack Strategy, Shrinking IBIS, AI Future, Fuji X-H2 Needs Breakthrough, COVID and More”

  • 70-80% of GFX customers were coming from non-Fuji cameras. Most probably from full frame DSLR cameras
  • GFX sells 50% better than Fujifilm predicted
  • GFX lens attachment rate: about 3 lenses per 1 GFX camera
  • Fujifilm X system has a lower lens attachment rate than GFX system
  • read more in this article

TASCAM XLR Audio Adapter for Fujifilm X/GFX Full Specs Online and Coming End of December for €490

Back in August, TEAC announced the development of TASCAM XLR Audio Adapter for Fujifilm Mirrorless Cameras, the Tascam CA-XLR2d-F.

Note that a future firmware update coming in 2022 will make the X-T4, X-S10 and GFX100S compatible with the Tascam CA-XLR2d-F.

Now, in the original press release the expected shipping date was “end of 2021“. Now Tascam confirmed that they will release it at the end of the month.

Now the full specs and the price have been shared and you can find them down below.

As for the price, some stores already list it on their website. For example German Videodata lists it for pre-order for €490 without VAT. In Japan the price will be of 65,780 Yen (converted to $579)

Tascam XLR CA-XLR2d – Features at a Glance

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BREAKING: Fujifilm X-H2 with 26 Megapixel coming 2022 (and Now the Big Question is…)

Look guys, this is trusted stuff. Solid and reliable. And 100% true. Believe it or not. It’s going to happen.

The Fujifilm X-H line has been canceled!!! Axed! Forever!!!

Nah, just kidding… we don’t do fake rumors here ;).

So let’s get serious and tell you exactly what is going to happen.

FujiRumors told you that there will be two Fujifilm X-H2 cameras and that they will have a different megapixel number.

According to our sources, one will sport a high resolution 40 megapixel sensor (not 43 megapixel as many speculate based on available Sony sensors).

And what about the other Fujifilm X-H2?

Well, we did get additional information from our sources. Multiple trusted sources. And they told us that the second Fujifilm X-H2 camera will have 26 megapixel.

I know what you want to know now.

You want to know if it will be the same 26 megapixel sensor we have in current X series cameras such as the Fujifilm X-T4 or if it will be a new 26 Megapixel sensor.

At this point I can’t answer this question.

Some of you might remember that I once said the Fujifilm X-E4 would be the last X-Trans IV 26 Megapixel camera. But evidently I was wrong, as we got the Fujifilm X-T30II (although that’s basically just an X-T30 on firmware steroids and new LCD). So I might well be wrong again?

Let’s see the two options I see for now:

  1. Fujifilm decided to make a high resolution and more expensive Fujifilm X-H2 and offer at the same time a much more affordable version of the X-H2 using the proven and trusted X-Trans IV BSI 26 Megapixel sensor.
  2. Fujifilm will use a new 26 Megapixel sensor

My opinion on both options:

  1. Fujifilm could have decided to use the X-Trans IV sensor of the X-T4, but combine it with the new processor on the X-H2 to squeeze the most out of the X-Trans IV sensor. That would be siimilar to what they did with the Fujifilm GFX50SII, where they used the old sensor of the original GFX50S, but combined with the newer processor of the GFX100S Fujifilm was able to take more out of it (faster autofocus speed, more film simulations etc.)
  2. This would be very atypical for Fujifilm, to launch in one year (2022) two completely new higher-end APS-C sensors. But just because Fujifilm never did it before, it does not mean it can’t happen with the Fujifilm X-H2.

Which one do you consider more likely? Feel free to vote the survey down below.

And make sure to follow FujiRumors to get more Fujifilm X-H2 rumors soon.

Regarding the Fujifilm X-H2 with 26 Megapixel...

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Fujifilm X-H2 Rumors Recap

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Vote Your Top Fujifilm (Related) Product and Roadmap Lens 2021

click the image to find out what FujiRumors considers Fujifilm's top product for 2021
click the image to find out what FujiRumors considers Fujifilm’s top product for 2021

Top Fujifilm Related Product 2021

There won’t be any more announcements in 2021, so time to look back at the Fujifilm year 2020 and vote which one according to you was the top product of the year launched by Fujifilm.

And why not, let’s include also the third party autofocus lenses for Fujifilm launched (or announced) this year as well as the latest Instax products.

Also, you can vote on what in your eyes is the most exciting lens on the X roadmap and GFX roadmap. In this survey I will include the rumored XF56mm f/1.2 II as well as the lenses on the Viltrox roadmap and TTArtisan roadmap.

So the gear you can vote on down below is this one (the surveys itself is at the bottom of this article):

I hope I didn’t forget anything. The survey is down below.

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Fujifilm X-H2 Coming with Two Different Sensors, AI Boost, Firmware Updates and More – Top 10 November Posts

Here are the top 10 posts for November:

  1. Fujifilm X-H2 Coming with Two Different Sensors
  2. Fujifilm X-H2 Coming 2022 with Huge Computational Photography Boost?
  3. Fujifilm launches Hybrid Instant Camera “Instax Mini Evo”
  4. Two Fujifilm X-H2 Cameras Coming Different Megapixel Number (one 40 MP and the Other?)
  5. Fujifilm GFX100 and X-T4 New Firmware Updates Released
  6. Fujifilm X-T3 beats X-T4 Autofocus, Fuji Frustrations, Switching to Fujifilm, Sony A1 vs Fuji X-T4 for Video and More – X Gear Roundup
  7. Dear FR-Readers, We Have to Talk!
  8. HOT DEAL: Get Fujifilm GFX50S for Just $2,499
  9. From Tamron 18-300mmF3.5-6.3 to Voigtländer Nokton 35mmF1.2 and More Third Party Fujifilm X Mount Lenses (Roundup)
  10. National Geographic: “Fujifilm Reigning Champion of 2022 Best Travel Cameras”

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Samyang AF 12mm f/2.0 for Fujifilm X to Ship in January 2022 (in North America)

A FR-reader ordered the new Samyang AF 12mm f/2.0 and wondered when it would finally ship.

So he contacted the Samyang USA customer service and this is the reply he got:

We anticipate this order to be shipping around January 2022.

The lens was announced back in October, so we are looking at a looking at a three months waiting times for those, who pre-ordered it. Sounds like a long waiting, but compared to what is happening in the Fujifilm world, it is actually blazing fast. I mean, we are still waiting for gear to ship that was announced 9 months ago.

New – Third Party Fujifilm X Autofocus Lenses Group

Fujifilm X-H2 Coming 2022 with Huge Computational Photography Boost?

Fujifilm X-H2

What could be a good topic to talk about this weekend?

Let me think…

What about the Fujifilm X-H2? Is that OK?

And more precisely, could 2022 be the year that will see a huge computational photography boost in Fujifilm X series cameras, starting with the Fujfiilm X-H2?

I think it could be, and here is why.

Recently I wrote an article called “Top 7 Critiques on Fujifilm that Are Absolutely Justified”.

In that article, I said that Fujifilm should hire the best firmware guy there is, and develop tons of artificial intelligence features, as this is one area where APS-C cameras can easily beat full frame and medium format cameras, as I also explained in my article 7 advantages of APS-C over FF article.

The smaller the sensor, the faster the processing, the less the heat, the more the camera is free to make its computational photography magic.

While writing that article, I remembered that back in 2019, top manager Toshihisa IIda did announced a 3 year computational photography plan and said:

  • In 3 years, AI (artificial intelligence or computational photography) will become important part of photography
  • AI will not manage or control, but help photographers to take better images in an easier way

And more recently here, Japanese Fujifilm managers said:

  • If sensor and processor are very fast, then you can do lots of things with computational photography

Well, it looks like Fujifilm plans to give the X series a massive AI boost by 2022 (according to their own 3 years AI roadmap set back in 2019). And guess which camera is set for 2022 announcement? You got it, the Fujifilm X-H2.

So, in terms of new technology, the Fujifilm X-H2 will not only give us a new hardware platform (new sensor and processor), but, if Fujifilm respects their own timeline, we might see also lots of computational magic being implemented in the X-H2.

Btu to be clear: this is not a rumor. I have no idea what the X-H2 will bring in terms of AI features. But Fujifilm itself hinted that by 2022 something will happen in this department. So feel free to let us know which AI features you’d like to get on the Fujifilm X-H2.

Computational Photography – Good or Bad?

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Fujifilm GFX50S Discontinued at BHphoto

FujiRumors broke the news about the crazy Fujifilm GFX50S deal, and as to expect, for such a price, it sold out instantly. So lucky those FR readers who were able to grab it at that crazy price.

Now the Fujifilm GFX50S is marked as discontinued at BHphoto.

If there are other crazy deals, FujiRumors will let you know first again. (and thanks for the FR-reader for letting me know via rumor box)

The GFX Community

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Top 7 Critiques on Fujifilm that Are Absolutely Justified

I recently wrote an article, where I list 10 attacks on Fujifilm that do not make any sense.

In that article, I promised that I would also write an article about the exact opposite, meaning sharing a list of critiques on Fujifilm that I totally understand and I agree with.

You can find it down below.

And of course, feel free to add your own critiques on Fujifilm in the comments down below.

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Look Apple, also Fujifilm Can Make Cool Ads ;)

I have always admired the incredible creativity US companies and people have when it comes to create giant, inspiring and exciting shows, may it be for ads, movies and what not.

The latest Apple event, where they unleashed their powerful new MacBook Pro computers is an example of this creativity applied to new product launches. Gosh, I was so pumped for the event, more or less the same excitement I felt when I received my first beer at the Oktoberfest ;).

It’s the total opposite of our Fujifilm X summits, where in a dry tone Japanese managers soberly present the latest Fujifilm X and GFX gear.

Different cultures, different presentations.

But there was one moment during the Apple event, that went particularly under my skin: the MacBook Pro M1 Pro/Max video ad, which you can see down below.

And you know what?

It did remind me a bit of the ad Fujifilm made for the Fujifilm GFX100S, which you can also find below.

Sure, different budgets allow for different special effects, but I wanted to give credit to Fujifilm for at least trying to release an inspring ad. My favorite Fujifilm ad though remains this one. ;)

So, this was a little excursus in the marketing world (which Fujifilm managers said back in 2018 to be one of their weak spots compared to Sony).

We will soon focus again on rumors, don’t worry about that. Just follow FujiRumors, we are going to have lots of fun soon ;).