Digital Camera Market Share 2020: Only Canon, Sony and Fujifilm Grow

Every year, Techno System Research, a major marketing research company located in Japan, publishes the worldwide camera market share data.

And while the data is behind a (very expensive) paywall, the main chart is published by Nikkei and we’ve covered it in the past:

Now the data for 2020 has been released by Techno System Research.

So what changed between 2019 and 2020? Let’s compare:

  • Canon 47.9％ (+2.5%)
  • Sony 22.1% (+1.9%)
  • Nikon 13.7% (-4.9%)
  • Fujifilm 5.6% (+0.9%)
  • Panasonic 4.4% (-0.3%)

These top 5 camera companies took 93.8% of the global digital camera market.

Keep in mind that this is the overall digital camera market share (DSLR + Mirrorless + Point & Shoot). So no surprise to see Fujifilm behind Nikon. When it comes to mirrorless data only, until 2019 Fujifilm was clearly ahead of Nikon and on the third position after Sony and Canon.

The Winners

** CLICK HERE to Read the Rest of the Article **

Tamron for X Mount, FujiRumors First Wedding and GFX100S Experience, Big Error Fixed, 2021 Rumors Check – Top 10 July Posts

I am a man on a mission: making being a Fujifilm X and GFX shooter even more fun than it already is!

How?

Well, by keeping you guys informed, entertained and possibly even excited about all things Fujifilm X/GFX using this humble blog called FujiRumors.

I hope I was able to do that in July, but I will work even harder in August in trying to make a hot summer even hotter with lots of breaking news and rumors.

And now let’s take a look at what happened in July with the top 10 posts of the past month.

  1. Tamron 18-300mm f/3.5-6.3 Di III-A VC VX D for Fujifilm X Mount Announced
  2. IT’S DONE! My First Wedding with Fujifilm X: Talking Gear, Film Simulations Love, What Worked Great (and What Not So)
  3. Voigtländer Nokton 35mmF1.2: Electronic Contacts, Full Specs, Press Release and Official Sneak Peek
  4. Fujifilm X-T4, X-Pro3 and X-E4 Firmware Flawed and Removed from Fujifilm’s Website
  5. Meet My Fujifilm GFX100S: What I Love, What I Hate and My First Firmware Request
  6. Fujifilm’s Biggest Error is Now Fixed (and Waiting for Sigma)
  7. The Non-Love Story between DPReview and the Fujinon XF50mmF1.0 Continues – Silver Award
  8. Fujifilm GFX50SMKII to Ship in September plus Rumored Specs/Price Recap
  9. Tamron Managers Interview: “Fujifilm’s Market is Sufficiently Large. We Plan more X Mount Lenses” and more Tamron 18-300 Images
  10. Mid 2021 Rumor Check: Fujifilm X-H2, GFX50SII, Future Lenses and More (with Reliability Ranking)

Follow FujiRumors on Patreon, Facebook, Instagram, RSS-feed, Youtube, Flipboard and Twitter

Join Our Owners Groups

Join Our Facebook Pages

Fujifilm’s Biggest Error is Now Fixed (and Waiting for Sigma)

It’s a rare thing…

it’s a rare thing that the entire FujiRumors community agrees on a certain matter.

But Fujifilm succeeded in this miracle!

How?

By categorically refusing to open their lens protocols to third party lens manufacturers.

And still in 2019 top Fujifilm managers insisted that there is no need to have Sigma, Tamron & Co on the X mount side of life.

I love you Fuji, but this was just the biggest error the management ever took, proven by the fact that’s it’s also the one decision the entire FR community disagreed with.

Well, Fujifilm finally fixed this error in 2020, by saying they open X mount to third parties.

Late, but better late than never.

And guess what is happening? Third party manufacturers are finally joining the X mount, attracted by the Fujifilm market share and facilitated by the open lens protocols (a deal breaker for Sigma for a long time).

So let’s see what is happening.

Cosina launched the Voigtländer Nokton 35mmF1.2 X, no autofocus, but with electronic contacts to provide Exif data and focus check.

Tokina launched a couple of X mount lenses.

Sigma is hinting to have lenses for X mount coming in 2021.

And the probably biggest news so far: Tamron will be launching the Tamron 18-300mm f/3.5-6.3 for Fujifilm X in 2021.

And since we have Tamron officially on board now, I thought we could give a revival to our original Tamron X mount lenses wishlist, which we published back in 2020 here.

You can still vote the survey, but so far you top 10 Tamron wishes are:

  1. Tamron SP 150-600mm F/5-6.3 Di VC USD / G2
  2. Tamron SP 70-200mm F/2.8 Di VC USD / G2
  3. Tamron 100-400mm F/4.5-6.3 Di VC USD
  4. Tamron SP 90mm F/2.8 Di MACRO 1:1 VC USD
  5. Tamron SP 35mm F/1.4 Di USD
  6. Tamron 10-24mm F/3.5-4.5 Di II VC HLD
  7. Tamron SP 15-30mm F/2.8 Di VC USD / G2
  8. Tamron SP AF 17-50mm F/2.8 XR Di II VC (LD) Aspherical [IF]
  9. Tamron SP 85mm F/1.8 Di VC USD
  10. Tamron SP AF 60mm F/2.0 Di II LD [IF] Macro 1:1

And given the increasing X mount autofocus offering, we launched the dedicated third party X autofocus lenses group here.

The Fastest Growing Fujifilm Group

Join Our Owners Groups

Join Our Facebook Pages

BREAKING: Fujifilm GFX50SMKII to Ship in September plus Rumored Specs/Price Recap

So how the heck am I going to share this one?

I mean, worldwide chip shortage, Fujifilm announcing delays for lots of gear and unable to deliver products they announced many months ago and what not.

So telling you when the Fujifilm GFX50SII will ship is a rumor rocksolid at the moment,  but at the same time don’t be mad at me when at the date I’ll give you know there will be like 3 Fujifilm GFX50SII shipping, and then yet another biblical waiting will begin for the rest of the cameras to ship.

With that disclaimer out of the way, here is the rumor:

We haven been informed, that the Fujifilm GFX50SMKII will start shipping in September.

We also confirm once again, the the announcement itself will not take place on August 27.

Make sure to follow FujiRumors, because:

  • we have to talk more about the Fujifilm GFX50SMKII
  • we need to have discussions about more unreleased gear (to get an idea what, check out this unreleased gear timeline)
  • you might want to know about gear that has never been rumored before ;)

Fujifilm GFX50SMKII Rumor Recap:

Follow FujiRumors on Patreon, Facebook, Instagram, RSS-feed, Youtube, Flipboard and Twitter

The Fastest Growing Fujifilm Group

Join Our Owners Groups

Join Our Facebook Pages

My First Wedding Photography Adventure is Coming and This is the Fujifilm Gear I’ll Use

Maybe you remember.

Back in January 19, 2020, a very dear friend asked me if I can photograph part of his wedding and I accepted. You can read the story here. But we all know what happened in 2020, and the wedding had to be postponed.

But now time has come. In just a few days, I will grab my gear and photograph his wedding.

  • Risking my Friendship?

When I initially accepted, I was pumped and excited about it and I reported about it on FujiRumors. But as soon as I did, some of you guys warned me that I am putting my friendship at risk, which caused a little bit of panic in me.

But then I thought back at what we lived together. Lots of great moments, but we also crossed the darkest hours together, which are too sad to touch on in this article, but I briefly mentioned something in the comments here and here.

What binds us is too strong to be put in danger by some eventually not so fantastic pictures.

And also, I have been very clear to him and his wife: I’ve never photographed an event like this.

I mean, I know I have excellent cameras and lenses, I know how to use them, I understand photography, but this does not make me a wedding photographer. So do not expect anything near to the professional results of the official photographer.

And speaking of the official wedding photographer…

  • The Official Photographer is the Boss – Don’t Stand in His Way!

One more thing gives me huge confidence: they do have an official photographer. He will be the boss and under no circumstance I will interfere with his work. He is the Pro, he has the skills and experience.

So whatever I shoot, however my images turn out, the most important moments of the day will be captured by him.

What I have been asked for is to just photograph the preparations to the wedding of the husband. Hence i will go to his home, take a few pictures how he gets ready for the wedding etc. And then, after dinner, the official photographer will leave and I will be taking some pictures of the people chilling, talking, dancing etc.

Plus, without interfering in no way with the work of the official photographer, during the day I want to try to get some candid shots of the guest interacting with each other and so forth.

  • The Gear I’ll Use – The Power of X
** CLICK HERE to Read the Rest of the Article **

Fujifilm to Launch Fujinon GF35-70mmF4.5-5.6 for $500 kit price in 2021

Here is an important update regarding the rumors we have shared about the upcoming affordable Fujinon GF zoom.

Now we can share the aperture range of it, and hence tell you that it will be a Fujinon GF35-70mm f/4.5-5.6 lens.

We confirm the kit price of $500 and that it will come in 2021.

The GFX Community

Follow FujiRumors: Facebook, Flipboard, Instagram, RSS-feed, Youtube and Twitter

Animal Autofocus Already Available on Fujifilm Cameras, just not X/GFX! A Kaizen Request to Fujifilm!

These are crazy firmware days, great joys thanks to massive new firmware and some worries due to faulty firmware.

So let’s talk firmware today.

One of the autofocus features where Sony and Canon are running away to the competition is “animal autofocus“.

And while it is probably not a feature that most of us would massively use, it would be definitely still nice to have.

Now, the FujiRumors community often asked me if Fujifilm plans to ever such a feature in future.

Well, let me say this first.

Among all camera manufacturers, Fujifilm was actually the very first company to offer something like that, with the Fujifilm FinePix F80EXR.

As you can read in the product description here:

For those who enjoy the company of four-legged friends, the F80EXR has Pet Detection, allowing users the ability to detect up to 10 faces of dogs or cats and automatically optimize the focus. The F80EXR is programmed to recognize 57% of the Fédération Cyno Logique Internationale (FCI) Registered Dogs, 80% of the Top 20 Dogs in the American Kennel Club (AKC) Ranking and 60% of The Cat Fancier’s Association (CFA) breeds. Pet Detection works by matching various dog or cat data of facial parts with patterns to detect the dog or cat being photographed.

So, considering that Fujifilm already had a similar feature, I am confident that they will offer that in future also on X and GFX series cameras, maybe extended to birds and other animals. Sure, it’s not a rumor, but looking at Fuji’s history makes me confident this is going to happen in future.

For more details about the Fujifilm FinePix F80EXR:

Characteristics of Dogs & Cats with Detection Difficulties (via fujifilm.com)

** CLICK HERE to Read the Rest of the Article **

Fujifilm X-H2 Price Indications, GFX50SII Price Leak, New Firmware Updates, GF30-75mm and More – Top 10 June Posts

June was another month rich of breaking rumors and news

Let’s hope our sources will help us to make June just as exciting as the whole 2021 was so far in terms of breaking rumors.

Now let’s look at what you should not have missed in May.

  1. Why I am Staying with APS-C, Myths of Primes over Zooms, 3 Areas where Fujifilm Needs to Improve, X-H2 Wishlist and More
  2. Fujifilm Releases New Firmware Updates for X-T4, X-T3, X-E4, X-Pro3, X-T200 and X-A7
  3. Fujifilm GFX50SMKII Will Be Fuji’s Most Affordable GFX Camera, Hence Cost Less Than…
  4. BREAKING: Fujifilm GFX50S MKII Price Leaked
  5. Fujifilm X-H2 with 8K to Cost Less than Panasonic GH6 with 6K
  6. DPRTV Fujifilm X-T4, Sony a6600, Canon M6MKII, Nikon Z50 Shootout: FUJIFILM Easily Dominates APS-C, Except for…
  7. Landscape Photography X-T4 vs GFX100S Sensor Size Obsession, Can Your Computer Handle 102 MP Files and More GFX Roundup
  8. Fujifilm Product Timeline 2021/2022: About X-H2, GFX50SII, XF150-600 and More (And What Will NOT Come)
  9. BREAKING: Upcoming Fujinon GF Zoom Kit Price Leaked on FujiRumors
  10. Fujifilm X-H2: Getting 8K for Less than $2,500 and Price Comparison with Sony A1 and Canon R5

Top 3 Bonus Rumors

  1. Fujifilm GFX50SMKII will Look Exactly Like the Fujifilm GFX100S
  2. Fujifilm to Launch Fujinon GF35-70mm Lens for $500 (kit price)
  3. EXCLUSIVE: Fujifilm GFX50SMKII will Have IBIS

All top 10 Posts so Far

  • Top 10 in May – Fujifilm X/GFX Timeline 2021/22, Fujifilm X-H2 Rumors, End of X-TransIV, Can Fuji X Lenses Cover Full Frame Sensor
  • Top 10 in April – Fujinon X Mount Roadmap Updated, Fujifilm X-H2 with 8K, Fujinon XF23/56 MKII & More
  • Top 10 in March – Fujifilm X-H2 in 2022, Fujifilm GFX50SMKII in 2021, XF 33mmF1.4 in 2021, Top 5 Forgotten X Mount Lenses & More
  • Top 10 in February – Firmware Updates, Sony A7III vs Fujifilm X-T4, Nostalgic Negative Explained, Sigma X Mount and More
  • Top 10 in January – What We Expect from Fujifilm in 2021 :: Fujinon XF 150-600mm Rumors :: 70% Fuller Sensor than Full Frame & More

The Fastest Growing Fujifilm Group

Follow FujiRumors on Patreon, Facebook, Instagram, RSS-feed, Youtube, Flipboard and Twitter

Join Our Owners Groups

Join Our Facebook Pages

Mid 2021 Rumor Check: Fujifilm X-H2, GFX50SII, Future Lenses and More (with Reliability Ranking)

Half a year has passed.

Lots of rumors have been shared already (and many more will come ;) ).

However, there is something I never do: rank the rumors in a reliability ranking.

I hate to do that, as an anonymous rumor is not necessarily less reliable than a trusted rumor. There is much more that needs to be checked in order to determine if a rumor is reliable or not. And also, something that is rocksolid at some point, may become less sure later on as Fujifilm changes plans.

That’s why I hate to rank rumors.

However, it is something you request me to do, hence, 1 or 2 times a year I bend to your will and do just that.

So, you can find the rumor-ranking down below.

Also, we will check back and see which rumors FujiRumors got right and which wrong, so that you guys can judge my work and decide if your time on FR was well spent or not. I will be extremely brutal to myself and move in the wrong section every ever so minimal error I made, even though it was accurate at the time of sharing.

Two more things:

  • Included in the list some of the fake rumors circulating around that FujiRumors had to debunk.
  • If you want to get a timeline on when the products will come, check out this post.

One last note: Back in November 2020 we shared an article, where Sigma itself teased Fujifilm X mount lenses coming 2021. And as if that was not enough, they teased them again in February 2021. In between those Sigma teasers, on December 14, 2020, FujiRumors shared a rumor that Sigma has indeed plans to release Fujifilm X mount lenses. This rumor is not included in the list below, as it from 2020. If you want to check back the 2020 rumors, make sure to read this article.

So let’s start:

  • 49 rumors shared in 2021 so far (many more to come)
  • 27 rumors still to be verified
  • 21 correct rumors out of 22 verifiable rumors
  • 1 wrong rumor out of 22 verifiable rumors (I told you I’ll be brutal to myself ;))
  • 95,45% correct rumors

Rumor Overview with Rating

** CLICK HERE to Read the Rest of the Article **