Fujifilm X-T4 Firmware Update Imminent, But…

A source, who uses a nickname (thanks a lot), just contacted me with the information that a firmware update for the Fujifilm X-T4 is imminent.

But before you get too excited about it, let me tell you something.

Fujifilm usually announced major Kaizen firmware updates ahead of their actual release, as it recently happened with the upcoming GFX100 firmware here and the X-S10 firmware here.

In this case, Fujifilm has not pre-announced anything, which is a clear indication that it will be a minor firmware update. So don’t get too hyped about it.

But you know what?

We are still allowed to dream here on FujiRumors, so let us know in the comments which firmware updates you’d like for your X-T4.

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DPRTV Fujifilm X-T4, Sony a6600, Canon M6MKII, Nikon Z50 Shootout: FUJIFILM Easily Dominates APS-C, Except for…

DPRTV compares the best APS-C mirrorless camera from four brands:

You can see the video above and read the summary below.

In short: There is no competition. It makes no sense to even try to compare anything APS-C related to Fujifilm right now. It is hands down the best APS-C choice and dominates in basically every area, except one: autofocus.

To be clear, it focuses great, all cameras in this shootout do. But where it is not on par with Sony and Canon so far, it’s autofocus tracking.

Handling

  1. Fujifilm X-T4: good grip and nice dial execution. You can still use it like a DSLR via front and back dial. Lots of versatility
  2. Nikon Z50
  3. Canon M6 II
  4. Sony A6600

Displays

  1. Fujifilm X-T4: best display. Touch screen with full articulation. Nice EVF
  2. Nikon Z50
  3. Canon M6 II
  4. Sony A6600

Autofocus

All cameras have very good autofocus.

  1. Sony A6600
  2. Canon M6 II
  3. Fujifilm X-T4: very much improved AF, especially face and eye AF. Performs very well. The tracking is not as sticky, though
  4. Nikon Z50

Image Quality

  1. Fujifilm X-T4: love 26MP sensor. Good low light performance and dynamic range. Fast readout with minimal rolling shutter which makes electronic shutter more useful. Great JPEG’s and film simulations. X-Trans does not play very nice with Adobe software. But DPRTV uses Capture One, and that works great
  2. Canon M6 II
  3. Sony A6600
  4. Nikon Z50

Battery Life

  1. Sony A6600
  2. Fujifilm X-T4: NP-W235 battery. USB-C charging
  3. Nikon Z50
  4. Canon M6 II

Video

  1. Fujifilm X-T4: killer video camera. Internal 10bit recording. 4K60p. IBIS. Fully articulating screen. ETERNA profile. USB-C dongle for headphones. by far the best camera
  2. Sony A6600
  3. Nikon Z50
  4. Canon M6 II

Final Rankings

  1. Fujifilm X-T4: most expensive of the bunch. Higher specs than the other cameras. Fujifilm has invested strongly in APS-C. Complete lineup. Lots of lenses. Professional body. Nice styling. Nice to use and to own.
  2. Sony A6600
  3. Canon M6 II
  4. Nikon Z50

Get the Best ;)

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Ein Beitrag geteilt von Fuji_Rumors (@fuji_rumors)

Landscape Photography X-T4 vs GFX100S Sensor Size Obsession, Can Your Computer Handle 102 MP Files and More GFX Roundup

I get it that the brand new Fujifilm GFX100S and the Fujinon GF80mmF1.7 get all this attention.

But the Fujifilm GFX system is more than that.

Hence, here is a roundup that includes lots of GFX gear, not only the GFX100S and the GF80mmF1.7.

Warning: it is a massive roundup!

In Stock Check

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The Roundup

** CLICK HERE to Read the Rest of the Article **

Apple Adds RAW Support for More Fujifilm Cameras Including Fujifilm X-T4 and X-S10 with MacOS Big Sur and iPadOS 14.5

FR-reader Moritz made me notice on Twitter here, that a couple of weeks ago MacOS Big Sur added uncompressed RAW support for additional Fujifilm cameras.

This means you can now edit RAW files from Fujifilm X-T4, X-S10 and more in all major image editing apps on iPad as well as apps on macOS that use the RAW engine provided by iOS (Apple Core Image RAW), such as Affinity Photo or one of my favorites, RAW Power.

Sadly not yet supported are the Fujifilm GFX100S and the original GFX100. Also the Fujifilm X-E4 is not yet included.

Down below you can find the fill list of currently supported X and GFX cameras.

** CLICK HERE to Read the Rest of the Article **

Let’s Be Clear: Fujifilm’s Next X Series Camera will be Fujifilm X-H2 and There Won’t be Fujifilm X-T40 or X80 Before that

Let’s talk Fujifilm X-T40.

And let’s talk about it, because, I am receiving emails asking me if it is true, like some wrote, that protoype Fujifilm X-T40 cameras with IBIS are right now being tested and the X-T40 will be released in 2021.

Short answer: fake rumor clickbait ;).

If you’ve read FujiRumors recently, you’ll know the answer already. In fact, we told you that:

The sum of all these rumors gives you the answer already: there is no Fujifilm X-T40 coming in 2021. And not even a Fujifilm X80 or any other Fujifilm X camera.

ATTENTION: I am not saying there won’t ever be an X-T40. What I say is:

  • there won’t be any 26MP X-Trans IV Fujifilm X-T40 or X80 (the X-E4 was the last one)
  • if an X-T40 or X80 will come, then it will have a new sensor/processor and it would come at the same time or after the X-H2 release sometimes in 2022

Look, here is what you can do, to avoid to be mislead in future: only trust Nokishita or FujiRumors. That’s it.

Nokishita has access to press releases and specs sheets once Fujifilm sends them to stores and media, hence it’s a fantastic source for very short term rumors a few days ahead of announcements. FujiRumors on the other hand is here to guide you through the long-, mid- and short term rumors, so that you don’t get many surprises once Nokishita starts to leak, as you’ll already have a pretty clear idea on what is coming and how the specs look like.

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Fujifilm Fiscal Year 2020 Financial Results: Income Down 37.8%, but Great Recovery thanks to X-S10 and GFX100S, No Mention of X-T4

Fujifilm has published its financial results for Fiscal Year 2020 (from April 1, 2020 to March 31, 2021).

So how did Fujifilm perform in the year of the COVID-19 pandemic?

In a nutshell:

  • Instax is going strong
  • broadcasting and cinema lenses suffered most due to cancellation of events (such as the Olympic games) caused by the Coronavirus pandemic
  • Fujifilm X and GFX series had a tough start but recovered greatly later in the year thanks to the Fujifilm X-S10, Fujifilm GFX100S and GF80mm F1.7 R WR, allowing a year-over-year increase in the second-half revenue

For the imaging solution, this translated in an operating income that amounted to ¥15.6 billion (down 37.8% year-over-year).

It is curious they do not mention the Fujifilm X-T4 in their reports, which hit the market in spring 2020. Maybe it’s the camera that suffered most from the pandemic, as it was released right when the pandemic started, factories were shutting down and there was the biggest uncertainty on how the pandemic would evolve.

And once the situation was getting more clear and better, Fujifilm had already a mini X-T4 on the market, the X-S10, which was smaller, more affordable, mainstream ergonomic choices and IBIS, making it probably a top pick over the X-T4 for many. Plus the X-T3 saw some substantial rebates, so if you don’t need IBIS and hate selfie screens, the X-T3 was still the better choice.

This time the bad timing was definitely not Fuji’s fault (as opposed to the X-H1 and X-T3 release timing), but mere bad luck.

Here are some excerpts:

** CLICK HERE to Read the Rest of the Article **