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Inside Rihanna’s Vogue Cover Shoot with Annie Leibovitz (and Fujifilm GFX100S)

Annie Leibovitz is not new to the Fujifilm X system.

But it seems that she added some gear to her Fujifilm collection.

In fact, she has been spotted using a Fujifilm GFX100S for her Rihanna Vogue cover shot.

And to be clear, this post is not meant to say “you need a GFX to create well paid work“. In fact I have seen Annie also using Sony, Phase One and other cameras. Fujifilm is just one of the options she has.

You can see the final result at the Vogue page here.

New Firmware Features Guide for Fujifilm X-T4 and X-S10 (and New Firmware for X100V, X-Pro3, GFX100S, GFX100)

Earlier today Fujifilm has released these firmware updates for the following cameras: X-T4, X-S10, X-Pro3, X100V, GFX100S and GFX100.

And since the firmware for the Fujifilm X-T4 and Fujifilm X-S10 add support for the Tascam CA-XLR2d-F XLR, Fujifilm did release also a New Features Guide for these two cameras.

A future update should bring support for Tascam CA-XLR2d-F XLR also to the Fujifilm GFX100S.

For the full list of firmware details and download links, check out this article here.

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Fujifilm Firmware Updates for X-T4, X100V, X-Pro3, X-S10, GFX100S and GFX100

Fujifilm has released firmware updates for the Fujifilm X-T4 and Fujifilm X-S10 to add support for the Tascam CA-XLR2d-F XLR as well as new firmware for the X-Pro3, X100V, GFX100S and GFX100.

Down below all the details and download links.

So, it’s 3 AM here in Italy, I am going back to bed now… if my son (who btw shows signs superior intelligence ;)) allows it.

Firmware Details & Download

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The Shortage is Over (Maybe): Fujifilm GFX100S in Stock at AmazonUS, Adorama, Medium, FocusCamera and More

Maybe, just maybe, all this shortage of Fujifilm GFX100S is coming to and end.

In fact, at the time of this article, a very limited number of Fujifilm GFX100S cameras is available at AmazonUS (via official Fujifilm retailer UniquePhoto), AdoramaFocuscamera and Moment. Sadly it’s not available at BHphoto, which had a few samples available a few weeks ago, but as to expect they sold out like hot cakes.

I do hope that this is the end of a shipping disaster caused by two factors: Fujifilm massively underestimating how many GFX100S they’d sell and the parts shortage caused by the Covid pandemic.

At least on the GFX front, the shortage seems to be over, with all their latest GFX gear in stock (although in limited number).

IN STOCK: Fujifilm GFX100S at BHphoto

It finally happened. After a bit over a year, the Fujifilm GFX100S is now in stock at BHphoto here.

The GFX100S is a rare good to find in stock still today. So, if you are interested, maybe it’s best not to delay further.

I own the GFX100S and if all you dream of is the best possible image quality at a reasonable price and size package, then look no further, the GFX100S is it.

Fujifilm GFX100S vs Canon R6: Is Medium Format Worth It? This Guy Says “No” (and My Thoughts)

Alex Barrera wonders: is medium format worth it?

In an attempt to figure out the answer, he shared a blind test using the following gear:

In the blind test, all images marked with “A” belong to one camera and all images marked with “B” belong to the other camera.

I did my the test myself, and honestly, right at the very first image comparison (see image below) I thought “oh please let “A” be the the Fujifilm GFX100S“. And lucky me, camera “A” is indeed the Fujifilm GFX100S.

Megapixel had not much to do with my preference. It’s a compressed youtube video, how could that matter. Megapixel matter more when you work with the files in post, or when you print.

My preference had more to do with the output of the Fujinon GF80mmF1.7 lens itself, which is very similar in terms of shallow depth of field to the RF 50mm f/1.2 L, but the bokeh looked just more pleasing in my eyes. Then there are other subjective elements like the colors (Provia in this case) and so forth. Overall, I mostly picked A (GFX100S).

But what about Alex? Is medium format worth it?

No, it’s not worth it, and here is why:

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