Fujinon XF 33mm f/1.0 Listed for $2,350 at Romanian Store

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XF33mm f/1.0

A Romanian store has the Fujinon XF 33mm f/1.0 R WR listed at their store for $2,350. That’s definitely a better price than the $3,100 listed at the Czech store a few months ago here.

Now, I think that this is just a price holder and not based on real information they have. But it’s a good opportunity for us to talk about the XF 33mm f/1.0 pricing.

UPDATE: Mistral75 said in the comments:

The ROn 9,899.99 price includes the Romanian VAT (19%). You have to subtract the VAT amount to compute a USD price. The result is $1,976.84, say $1,999 when rounded.

The Right Price

In my opinion, Fujifilm must price the Fujinon XF33mm f/1.0 very aggressively, and as our Fujifilm XF 33m f/1.0 recommended price poll showed, already a $2,000 price tag would be a deal breaker for many.

The brand new full frame Panasonic Lumix S PRO 50mm f/1.4, which is an XF33mm f/1.0 equivalent, costs $2,300.

So Fujifilm can, under no circumstances, sell it higher than $2,300. But also, they should show the advantage of APS-C by pricing it lower than the Panasonic 50mm f/1.4.

And if Fujifilm thinks to set a higher price at the beginning, for later on offering some deals on it, then I allow myself to tell Fujifilm (who reads this blog and even adds those lenses to their roadmap, that the FujiRumors community recommended them to make), that this is a bad idea.

Just set a great price right from the start, and don’t launch any deals on it for a long time. You will start making money with this lens immediatly, instead of having to wait several months for finally selling it.

Considering the Fujinon XF 56mm f/1.2 sells for $1,000, anything between $1,200 and $1,500 would be a good price for the Fujinon XF 33mm f/1.0.

Dear Fujifilm, many credit cards (mine included) are ready to suffer right at announcement day. So don’t let this surely marvellous piece of lens engineering sit in warehouses unsold by setting a too high price tag.

  • read here – 2020: A Fuji Odyssey Ends with the Fujinon XF33mm f/1.0, but Do We Really Need it?

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Battle Time: Fujifilm X-T30 vs Sony a6400 Autofocus Test and More!

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Fujifilm vs Sony

I got complaints from FR-readers, that they miss a good old Sony vs Fujifilm shootout.

Well, your desires are my orders, so here is one, and more specifically we are going to check out Sony a6400 vs Fujifilm X-T30 comparisons.

Let’s start with Michael de Maven (video above). Down below are his findings:

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Top Articles for June: Unloved Fujifilm X-H1, Tilting Fujifilm X-Pro3, Lovely Fujifilm Colors Vs Sony, Future Proof GFX and More

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These are the top 10 most read articles on FujiRumors for June. In case you missed them, catch up now and (hopefully) enjoy them.

  1. Fujifilm X-H1: an Unloved Child, FujiRumors’ New Temptation… and WOW!
  2. Fujifilm X-Pro3 Registered Online and Coming Fall 2019
  3. Fujifilm X-Pro3 Coming with Tilt Screen
  4. Fujifilm X-T30 Charcoal In Stock and AmazonUS honoring Their Crazy Mistake X-T30 Deal
  5. Fujifilm X-Pro3 Announcement Within October
  6. FUJIFILM vs SONY Colors Compared: “If You don’t Want to Spent Time Color Grading, Fujifilm is Great”
  7. Why Fujifilm GFX Medium Format System is Future Proof and Tony Northrup’s GFX Pessimism is Unjustified
  8. Japanese Camera Market Share: The Rise of Sony, The Decline of All Others and Fujifilm Saved by Instax
  9. Fujifilm X100V/X200 Coming in… The Answer in This FujiRumors Article!
  10. Value Angle of Mirrorless Cameras Explained and Compared

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SAMSUNG talks about ISOCELL Plus Next Sensor Generation in Cooperation with FUJIFILM

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Fujifilm & Samsung

Back in 2018 Samsung and Fujifilm officially announced the development of a new CMOS image sensor technology for enhanced light sensitivity and color fidelity, called ISOCELL Plus sensor

The evolution of the first generation ISOCELL sensor was made possible by a special material developed by Fujifilm, which allowed it to remove the metal grid between single pixels, hence for more light to hit the sensor.

On July 1, 2019, Samsung published another article with additional details about ISOCELL Plus. You can read it summed up in practical bullet points below.

First you have to know about front-side illuminated (FSI) and back-side illuminated (BSI) sensors that:

  • FSI sensors block 20% to 70% of light from the photodiode
  • BSI sensors solved this problem, but there is the pixel crosstalk problem
  • Crosstalk happens when light ment for a specific pixel leaks into the neighboring photodiodes, causing noise in the final image

ISOCELL advantages over FSI and BSI sensors:

  • Thanks to a metal grid between pixels, ISOCELL sensors have 30% less pixel crosstalk compared to BSI sensors
  • increased full well capacity (FWC) by approximately 30%
  • higher color fidelity
  • tack-sharp images
  • greater dynamic range
  • wider chief ray angle (CRA) by capturing more oblique light, which ultimately allows for brighter lenses with wider aperture

ISOCELL Plus Advantages over ISOCELL

  • The metal grids in the ISOCELL sensors reduced crosstalk, but lead to some optical loss as they absorbed incoming light or reflected light to neighboring pixels
  • ISOCELL PLUS replaces the metal grid with an innovative Fujifilm material that minimizes optical loss and light reflection
  • ISOCELL Plus deliver higher color fidelity and up to a 15% enhancement in light sensitivity compared to first generation ISOCELL sensor
  • allows sensors to equip pixels of 0.8-micrometer (µm) or smaller without any performance loss, making it an optimal solution for developing high-resolution cameras
  • ISOCELL Plus will also bring performance enhancements for sensors with larger pixel designs

The technology is ment for smartphones, but it’s not forbidden for us to dream and hope that Fujifilm and Samsung will find agreements to make this sensor find its way into Fujifilm APS-C and MF cameras.

Especially the last sentence, where they say “ISOCELL Plus will also bring performance enhancements for sensors with larger pixel designs“, makes hope for that to happen one day.

Will there be a Samsung sensor in Fujifilm cameras?

If you want to know before anyone else, than just follow FujiRumors.

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Updated Fujifilm 2019/2020 Camera and Lens Release Timeline

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Fujifilm Timeline

It’s high time to update our older Fujifilm 2019/2020 camera and lens release timeline.

This is just an approximate timeline and expect to see updates to this list over the next few weeks and months.

For now, this is mainly just an update to the list we shared back in January.

All rumors are as always exclusive FujiRumors.com information. When I just make some guess, I will highlight that for you in the notes.

  • IMPORTANT NOTE: We are talking about release timeline, not announcement timeline.

How Many Lenses a Year?

  • as we told you here, at the current pace and current resources, Fujifilm can release about 2/3 GF and 2/3 XF lenses a year
  • the list below contains 1 XF and 1 GF lens
  • hence we can expect to see 1/2 more XF and 1/2 more GF lenses to join the list
  • Fujifilm has given up options to vote which lenses should come next

Fall 2019

Coming 2020

Expect 1 or 2 more X as well as GF lenses. My guess:

  • GF 21mm F4 Tilt Shift
  • XF 10mm F2

Probably NOT Coming 2019/2020

* our sources say it will not be released in 2019, and probably not even in 2020. But Fujifilm managers confirmed here, that the X-H line will continue

Top Possible Bonus Gear in 2020

* based on this old rumor rumor
** wishful thinking based on XF10 disappointment
*** no rumors. but please, FUJI, PLEASE!!!
**** no rumor, just a mere wild guess

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