Still leading the CSC-ranking here.

The body only version is selling better… seems that many are right now upgrading from “older” X-cameras to the X-T1.

if you purchase the X-T1 using one of the shoplinks on FR, you’ll support my rumor-work over the last months (and the upcoming one) with no extra costs for you.

X-T1 body only ($1,299): NORTH AMERICA: AmazonUS / BHphoto / Adorama / Pictureline / EUROPE: wexDE / wexUK / PCHstore /

X-T1 with 18-55 ($1,699): NORTH AMERICA: AmazonUS / BHphoto / Adorama / Pictureline / EUROPE: wexDE / wexUK / PCHstore /

X-T1 Vertical Battery Grip ($ 249,99): NORTH AMERICA: AmazonUS / BHphoto / Adorama / EUROPE: wexDE / wexUK /

 _ _ _

Hi all

I’m just sitting in a bar waiting for the meeting at my day job to begin, and thought to make a good use of my spare time ;-).

So here is a collection of a few more first looks and thoughts about the X-T1 and 56mm and a size comparison between the three weather sealed lenses in the roadmap (18-135, 16-55, 50-140) and the two lenses that will be next one available on the market (56 and 10-24).

Fuji X-T1

(if there is someone out there who incredibly missed to read Rico’s X-T1 first look, click here and enjoy)

– Polish first impressions at optyczne here (translation). The size comparison of the lenses can be found on their website.

– Fuji X-T1 – Seeing – Improved at olafphotoblog here: “In sum, a camera doesn’t have to have every possible feature — quite the opposite. Give me the best viewfinder on the market and the manual controls at my fingertips and let me do what I love to do – see and paint with light. All the rest is just distraction.”

– Karol: “Hi, Fujirumors Live photography from Fujifilm event in Poland in gallery. JPG, fine, profile Vivid and Monochrome. Fujifilm X-T1. Fujinon XF 18-55, Fujinon XC 50-230.” See here (translation).

XF 56mmm

[UPDATE: Markus: “I had a brief opportunity to shoot with the 56 as well. Very casual images but maybe some of your readers will appreciate it to“. Check it out here.]

– XF56mm hands on review at fujivsfuji here: “Once last time, given this lens is a preproduction unit, I think it’s more than safe to say we’ll have a superbly sharp portrait lens that delivers exceptional bokeh. I’m looking forward to getting my hands on a finalized copy  of it.”

–  kammah is in love with the XF56mm here: “I will keep this article short and sweet. For one simple reason, to me, this lens is perfect.
I’ve only had it for a few hours and already, I have fallen in love.”

– Some more photos taken with the XF56mm at neillsoden here.

image courtesy: optyczne

P.S.: black X100S available at top rated ebay reseller [shoplink 21385 ebay]samyscamerainc here[/shoplink]

Fujifilm has released firmware updates for the Fujifilm X-T50 and Fujifilm X-S20.

Down below you can find all the details.

• Follow FujiRumors on Patreon, Facebook, Instagram, RSS-feed, Youtube, Flipboard and Twitter

Firmware Update Details

23 Fujifilm products have won the Red Dot Design Award 2025.

As far as photography related gear goes, these are the winners:

• Fujifilm GFX100S II
• Fujifilm X-T50
• Fujifilm X-M5
• Fujifilm X100VI
• Fujifilm X100VI Limited Edition
• Fujinon GF500mmF5.6 R LM OIS WR
• Fujinon XF500mmF5.6 R LM OIS WR
• Fujinon XF16-55mmF2.8 R LM WR II
• Fujifilm Instax Mini 99
• Fujifilm Instax WIDE 400
• Fujifilm Instax Mini LiPlay
• Fujifilm Instax Mini Evo 90th Anniversary Special Kit
• Smartphone Printer Instax Mini Link 3

This might cost Fujifilm at least 100K+ USD.

And I am not making this number up randomly.

In fact, RedDot has a public price list on how much licensing fees cost (something between 5K and 12K).

The most “basic” package is the “Winner Package Regular” which costs 4,900 Euro.

But depending on which package you purchase, you can also end up paying 12,800 Euro for a single award. Plus, you can also purchase optional extras that can cost many thousands of Euro on top of it. And then there are also the registration fees that have to be paid upfront.

So let’s assume Fujifilm went for the most basic package, they have spend 112,700 Euro (130,000 USD) to purchase the RedDot Brag Right awards.

And consider that Fujifilm is just one company. Tons of other companies pay lots of money too to “win” these awards. Now you can figure it our yourself how much money these “Award” companies make with these awards.

Press Release

A total of 26 Fujifilm products have won the iF Design Award 2025.

This is a testament on how healthy of a company Fujifilm is. Not because they won the awards, but because they have so much money to waste on these meaningless stuff.

• Fujifilm X100VI
• Fujifilm X100VI – Limited Edition
• Fujifilm X-T50
• Fujifilm X-M5
• Fujifilm GFX100S II
• Fujinon XF16-55ｍｍF2.8 R LM WR II
• Fujinon GF500mmF5.6 R LM OIS WR
• Fujinon XF500mmF5.6 R LM OIS WR
• Film Simulations
• Instax Mini 99
• Instax Wide 400
• Instax Mini LiPlay
• instax mini Link 3
• instax mini Evo™ FUJIFILM 90th Anniversary Special Kit

That’s all as far as photographic equipment goes. Then there are MRI machines, Bronchoscopes and more things. If you want to see the full list go here.

The French website photorend interviewed several Fujifilm managers at CP+:

In short:

• Phototrend asks: “was skipping full frame the key to Fujifilm’s success“?
• the managers answer: “I think the current trend has nothing to do with whether or not we avoid full format. The key factor to our success is that we launch attractive products and services that meet the expectations of our customers.”
• among the younger generations and women, the sales volume of Fujifilm products is increasing. They want to capture images that stand out from those taken with a smartphone
• The key to our success lies in the attractiveness of our products.
• China is the engine of Fujifilm’s sales and is at the top of all the countries where we market our products
• Demand for X100VI continues to grow. Fujifilm is making progress in matching demand
• a large format version of the X100 would be very different from the X100
• “even if we had to develop such a product, I don’t know how much bigger or heavier it would be compared to the X100 series.”
• Fujifilm believes that the cinema market is growing strongly, that’s why they make GFX Eterna. This market is therefore just as important to Fujifilm as photography.
• GFX Eterna minimal rolling shutter is 50 ms in full format 4K 16:9. NOTE: Fujifilm managers told CineD that readout speed is 15ms. Probably phototrend made an error with the transcription
• when making MK II lenses like the XF16-55mmF2.8 II, the goal Nr.1 is to improve image quality and resolution, followed by reducing size and weight, and then optiomize autofocus and ergonomics.
• the goal is to maximize the benefits of the APS-C system with compact optics.
• Fujifilm does not consider the Fujifilm X-M5 an entry level camera. It is essential for Fujifilm to attract new users.
• As far as GFX for sports goes, currently Fujifilm is working on increasing bursts rates and optimizing autofocus to make sports photography more accessible to GFX shooters
• the Fujifilm manager says he would love to see stacked sensor technology arrive to GFX. But he doesn’t know how much it would cost… “it scares me a little“!
• Fujinon GF/XF 500mmF5.6: sharing the design is a brilliant idea (except for rear optical parts of the lens, where design is different due to different sensor size).
• For fixed-focal length telephoto lenses, the size is determined by the aperture and focal length, not by the size of the sensor.
• AI can be used for image quality, autofocus, stabilization, video, automatic white balance, exposure, distortion compensation, subject detection and more
• For Fujifilm it is important to have direct communication with its customers
• At the X-Summit in Tokyo, Fujifilm asked participants to vote on lenses Fujifilm should develop. “Direct communication with customers is a fundamental principle for us. We really want to understand what lenses are interesting for photographers“.
• “Of course, we cannot meet all market demands—we also have to take commercial considerations into account—but we prioritize our customers’ expectations.”