Fujifilm Firmware Updates for X-T4, X-T3, X-S10, X-T30II and GFX50SII

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Fujifilm has released firmware updates for Fujifilm X-T4, X-T3, X-S10, X-T30II and GFX50SII.

And because I know some of you might ask where the promised Kaizen firmware is (or when it will come):

  • SPRING 2024: major autofocus boost and more (such as red frame indicator) coming to several Fujifilm cameras
  • SUMMER 2024: Reala Ace and Frame.io coming to several Fujifilm cameras

All details and download links below.

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FUJIFILM XApp (iOS / Android) Ver.2.0.3 Release

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Dear customers

Application bug is fixed that caused time synchronization discrepancies with the camera in some regions.

However, the AREA SETTING for some regions are not automatically updated to that area even with Ver.2.0.3 so be sure to change the camera’s AREA SETTING manually.

Automatic updating of AREA SETTING will be corrected sequentially with the camera firmware.

This application bug occurs in the following areas.

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I am Sorry Scalpers, But Fujifilm USA Cares: Large Number of Limited Edition X100VI Order Canceled and Raffle Announced

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Sieh dir diesen Beitrag auf Instagram an

 

Ein Beitrag geteilt von FUJIFILM X/GFX USA (@fujifilmx_us)

Fujifilm USA X100VI LE Raffle

You know what’s funny?

When scalpers grabbed a large numbers of limited edition Fujifilm X100VI cameras using bots, they started bragging about how many they were able to snatch.

And when somebody called them out and said that Fujifilm USA is looking manually into every order, they just gave a cheeky reply that Fujifilm is bluffing and they won’t care, as you can see from this screenshot.

And look, I get their mindset. I mean, Fujifilm couldn’t care less who bought the cameras. Bots or not, Fujifilm cashed in its money and could move on happily.

But sadly for scalpers, Fujifilm actually cares about its customers and on their social media they announced they have looked into every order, canceled a large number of them and will offer a raffle in future to give a fair chance to loyal fans.

Now it will be funny to follow all those scalpers on their discord servers and see their reaction when hundreds of their orders get canceled.

Sorry guys, this is what happens when a company actually cares about its customers!

What’s Good Customer Service

It’s when things go wrong, that you really see how good a customer service is. And things definitely went wrong in many countries with the limited edition X100VI sale.

And I call it great customer service that Fujifilm USA admitted that things went wrong, then manually checked every single X100VI LE order, canceled all suspicious orders and found new ways to distribute the X100VI LE.

Here in Europe (except for UK) we might have had the same scalper issue judging by the sheer speed all the X100VI LE sold out all across Europe. And I can find lots of X100VI LE now sold in Europe at a higher price on eBay. But I have no information on which steps Fujifilm Europe took (if any) to minimise the scalpers issue.

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