This Guy Sticks with Fujifilm APS-C, Does Not Go FULL FRAME and Shares a “Cure Your GAS” Excel Spreadsheet

Cure Your GAS

In times, where we are bombarded with marketing material about Full Frame mirrorless cameras, Jason wonders if he should switch to FF from his Fujifilm X-T2.

But instead of just following the hype (and the GAS), he decided to applied a methodology that helps him to decide more objectively if such a switch would make sense.

First he list the 5 most important characteristics he looks for in a camera according to importance:

  • portability – 30% importance
  • lens selection – 20% importance
  • user interface – 20% importance
  • image quality – 15% importance
  • autofocus – 15% importance

He then assigned a rating to each of the above features for the following cameras: Fujifilm X-T3, Fujifilm X-T2, Sony A7III, Nikon Z7, Panasonic S1 and Canon EOS R.

He ended up with the following results:

Ranking:

  • Fujifilm X-T3 – 7.9
  • Fujifilm X-T2 – 7.75
  • Sony A7III – 7.65
  • Nikon Z7 – 6.8
  • Canon R – 6.7
  • Panasonic S1 – 6.15

The results showed him that he can save himself the $6,000+ he’d need to switch to the Sony A7III (+ lenses he needs), since it ranks even below the camera he already uses, the Fujifilm X-T2.

He concludes that he better spends that money for nice trip with his X-T2.

Of course everybody will get different results, depending on which top 5 features you select and which importance you assign to them.

So which one is the right call for you?

Use Jason’s methodology, download and edit his “Cure Your GAS Excel Spreadsheet” on dropbox here, and let’s see if Fujifilm is still the right call also for you.

Altough I find this a cool methodology, I personally won’t make this test, since I already know that what need to reach ultimate photographic happiness is an X-E4 with tilt screen and this XF 27mmF2.8 with aperture ring.

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Fujifilm X-Pro3 will Be Made In Japan – Anonymous Source

Fujifilm X-Pro3

Here on FujiRumors we value your trust.

This is why we meticlously filter anonymous rumors, and you guys will read only those, that I feel confident to share (the tons of fakes I get every year will never go online).

But, even though today I feel confident to share, I invite you to take every anonymous rumor with a grain of salt.

An anonymous source (who used a nick-name, thanks!) contacted me via rumor box and told me the next Fujifilm X-Pro3 will still be made in Japan.

Fujifilm moved the Fujifilm X-T3 production to China in order to be able to sell it sensibly cheaper to customers. This is why, at launch, the brand new Fujifilm X-T3 cost less than the Fuji X-T2.

By keeping the X-Pro3 production in Japan, we can expect the X-Pro3 to match the current Fujifilm X-Pro2 price or be even higher.

We remind you that the Fujifilm X-Pro3 will come in 2019.

That’s it… for now, but I have lots (!!!) of rumors I am working on. Follow FujiRumors on Facebook, RSS-feed, Twitter, Youtube and Instagram to read them all soon.

Also, if anyone out there is willing to help me out in the thick rumor jungle, feel free to contact me also anonymously via rumor box.

MESSAGE TO THIS ANONYMOUS SOURCE: Thank you very much!!! I have read also the other rumors you shared, and since they are pretty long-term, I will give it a quick double-check with sources and share them hopefully very soon. Thanks again for the help, and feel free to contact me again whenever you want using the nickname.

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Exif Video Resolved DR adds Fujifilm Support for EXIF Metadata Import in DaVinci Resolve

As you might know DaVinci Resolve can’t read the metadata of many DSLRs and Mirrorless cameras. A solution to this problem is now offered by Exif Video Resolved DR.

Exif Video Resolved DR is a plugin for ExifTool, that allows you to import camera EXIF metadata such as ISO, Aperture, Shutter, Lens Type, Gamma, Color Space, Focal Point, etc. to Davinci Resolve, giving you the ability to see a lot more metadata info in your Media Pool with just a few click.

The good news for Fujifilm users is, that on March 14, Exif Video Resolved DR ver. 1.1 added support for Fujifilm X-T30, Fujifilm X-T3, Fujifilm X-H1, Fujifilm X-T2, Fujifilm X-T20, Fujifilm X-E3 and Fujifilm X-A5.

Exif Video Resolved DR is not free, but very affordable. You can get the Fujifilm version for €5 and the version with all cameras supported for €14 (or €20 if you buy Windows and Mac version together). Future updates should be free.

You can check all the details at evrapp.cloud and here is the online instruction manual.

It’s my pleasure to break again the news here on FujiRumors, and if you want to be always and consistently the first to get the news and rumors around the Fujifilm world, here is what you have to do:

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Fujifilm Wins “iF Design Award” with 20 Products

iF Design Award 2019

News is news, so I share it. But I wrote a very informative piece about these awards last year. So, if you want to read how the business around (some of these) awards goes, check out this article.

Now, I do not know if the iF design award works the same like TIPA, EISA and others, but I would not be surprised if it would.

With that said, the iF Design Awards have been assigned, and Fujifilm wins with 20 products:

Fujifilm wins the internationally prestigious “iF Design Award” with 20 products

-Recognized for design excellence, advanced performance and superior operability in products of various business fields
-Portable X-ray unit “CALNEO Xair” wins the highest ranked “iF Gold Award”

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Fujifilm Managers Interview: IBIS in Smaller X-T Body is Necessary, XF Video Lenses, Why No Full Frame, XF 33mm f/1.0 and More

Fujifilm Managers Interview

The French site Phototrend interviewed Fujifilm Managers Shinichiro Udono, Jun Watanabe and Takuya Noguchi at CP+ in Japan. Here are the key points of the interview. For the full interview check out phototrend (google translated).

Hybrid Market

  • hybrid market had already reached 48% of annual sales (in value)
  • in the second half of 2019, the hybrid market has already exceeded the 50% mark
  • the managers think in 2020 year it we will be around 55 or 60%
  • Fujifilm launched first hybrid in 2012
  • now Fuji has already has 31 XF lenses + 10 GF lenses (roadmap lenses included), so the Fuji system is well established in relation to new entrants, both in terms of lenses and a very wide range of products

Why many lenses close or same in focal length (for example XF35mmF1.4, XF35mmF2 and XF33mmF1.0)

  • we want to offer different options to photographers, not only in terms of focal length, but also according to the shooting style. That’s why we have many fixed focal lengths with different focal lengths and apertures. It’s our concept

XF Cine Lenses

  • when Fuji launched X-Pro1 seven years ago, focus was on still images, hence lenses for stills
  • Fujinon XF 16-55mm f/2.8 R LM WR and Fujinon XF 50-140mm f/2.8 R LM OIS WR zoom lenses are very good lenses for video
  • maybe in the future Fujifilm will offer XF zoom and prime lenses with a mechanism optimized for video shooting
  • The current Fujinon MKX lenses cover alreary most of the needs of professional videographers
  • Fujifilm thinks of making XF lenses with better video performance, and not more MK lenses

Fujifilm X-H2, IBIS in Fujifilm X-T3

  • with the XH series, Fujifilm targets professional users, while with the XT series they focus on enthusiasts
  • IBIS: Fuji does not want to compromise on image quality so they need a bigger package for now to get excellent image quality and image stabilization
  • IBIS is currently not possible in cameras of size of Fujifilm X-T3
  • But in the future, Fujifilm believes that it is necessary to offer IBIS technology on more compact cameras (X-T line).
  • Fuji X-H1 size is not only due to IBIS, but because Fujifilm wanted to create larger body with better grip and ergonomics for Pros. Even without IBIS, the X-H1 would have the same size/style

Full Frame Fujifilm?

  • we do not really know what’s in our customers’ heads (laughs). But in our case, we also have the GFX medium format camera system
  • we believe that the combination of medium format and APS-C is the best option
  • Canon, Nikon or Sony offer great full format products
  • Fujifilm had an internal discussion on the sensor format they had to use
  • they did a lot of simulations with engineers. They decided not to go FF, because APS-C allows for a smaller system, also lenses are smaller and lighter
  • Fujifilm is a photography company and they really want customers to take more photos. If the camera is bigger and heavier, they will not necessarily want to take it all the time with them and we do not want that
  • we want our customers to take their camera everyday and enjoy photography. This is the concept of our APS-C system
  • but Fujifilm knows that some customers want a system with a higher resolution and a larger sensor. For them, we have a system with a larger sensor than the full format and it’s the GFX

Fujifilm X-T30

  • Fuji does not intend to stop X-T20 production. The X-T20 will be sold cheaper than the X-T30

Fujinon XF33mm f/1.0

  • the goal is to deliver a lens with the most beautiful bokeh effect
  • at f/1.0, the manual focus is very difficult and that’s why we made this lens with autofocus
  • we already had this idea in mind, but we needed the technology to integrate an autofocus system on such a bright lens

Fujifilm GFX 100 Megapixel and GFX50R

  • the GFX100 will have much faster autofocus than current GFX50S and GFX50R
  • it will have IBIS
  • Our development team is working very hard on IBIS, because the sensor is much larger and it is very difficult to control the movements of the sensor
  • 4K 30p without cropping
  • GFX100 target are professional photographers, especially in the world of fashion, advertising and portraiture. But since this camera is faster, we may be able to extend the audience
  • Fujifilm GFX 50R sales are bigger than expected. Many advanced amateur photographers are buying the GFX 50r, especially for landscape or street photography

Modular GFX (Report & Images & Videos Here)

  • The modular GFX body was of course only an idea, there was no technical research on how we could achieve this result
  • For the moment, we have no plan to develop a modular GFX. But once we have the right technology to produce this type of device, maybe we will consider that option
  • Fujifilm was surprised by the huge reaction there was about the modular GFX. Some customer misunderstood, and thought it’s an actual prototype and future product

Kaizen Firmware

  • software technologies evolve on a daily basis, and new features are developed
  • we are always looking for the benefit for the consumer, it’s our way of thinking
  • when a new feature is developed for latest sensor/processor, it is very hard to bring it to cameras with older sensor/processor. It requires much more complex work. It’s not impossible, but it depends on situatuin and development resources

Market Trend

  • SLR market, each year this market will shrink, by 10 to 20%
  • Fujifilm is in the hybrid market for 6 to 7 years, it’s a good thing more manufacturers are coming up with more products because it creates a strong message for the hybrid with customers

A few product images from the interview below.

 

Fujifilm GFX100 Pixel Shift Multishot not Available at Launch, but Coming Later via Firmware Update

Fujifilm GFX 100

The deadline is June. Since then, the Fujifilm GFX100 must hit the stores.

Currently Fujifilm is working hard on the firmware and I asked the source, who told us in October 2018, that Fujifilm wants to implement pixel shift multishot in the Fujifilm GFX100, at which stage the development of the pixel shift mutlishot is.

Here is what it told me:

  • sensor/pixel shift multishot is easier to achieve with Bayer sensors than with X-Trans
  • the Fujifilm GFX100 will probably not have pixel shift multishot at launch
  • pixel shift multishot should come later on via firmware update

With pixel shift multishot the camera shoots several images while shifting the image sensor and combines them to generate images with a higher resolution than is possible with regular shooting.

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Fujifilm GFX 100 official and rumored specs

Fujifilm X-Pro3 Coming in 2019 – Trusted Source

Fujifilm X-Pro3

According to our trusted sources, the Fujifilm X-Pro3 will come in 2019.

I have no specs for now, but it is safe to assume (personal guess), that it will feature the same sensor and processor of the Fujifilm X-T3.

  • fujirumors –  Fujifilm X-Pro3 Concepts and Share Your X-Pro3 Wish List (includes survey)
  • fujirumors – What to Expect from Fujifilm X-Pro3 (includes another survey)

When exaclty will the Fuji X-Pro3 come?

Well, we have already analyzed the complete Fujifilm X cameras refreshment rate, and if Fujifilm would keep the usual product cycle, the X-Pro3 should be out in January 2020.

Today’s rumor, though, suggest that Fujifilm anticipates the release of the X-Pro2 successor. My personal guess (NOT RUMOR) is that this will happen towards the end of 2019, hence being very close to the January 2020 date.

But to be clear, I have no time indication, which could mean the Fujifilm X-Pro3 could be annouced anytime in 2019. I will let you you know more details as soon as I can.

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Happy Birthday Fujifilm X: Fujifilm X100 Released 8 Years Ago!

Happy Birthday Fujifilm X

Exactly 8 years ago, on March 5, 2011, the original Fujifilm X100 hit the market, and started not only a very successful line with the X100, X100S, X100T and X100F, but it marked the beginning of the Fujifilm X series.

And in times, where we all carve for innovation in terms of more sophisticated specs, the Fujifilm X100 line biggest innovation is its simplicity and essentiality, which seems to free up people’s mind and boost their creativity.

The “one camera, one lens” concept is very much-loved by the members of our 22,000 people strong X100 group, who appreciate to be free of the weight of gear, but also of the weight of gear-centric thoughts about which lenses to use or bring on travels.

Fujifilm knows, though, that the switch to one single focal length can discourage people to buy into the X100 line, which is why they do offer some flexibility with the Fujifilm WCL-100 and Fujifilm TCL-100.

With these converters, photographers get a mini-system with leaf shutter and integrated ND-filter, that allows you to cover from 28 to 50mm equivalent.

Last but not least, the Fujifilm X100 design is also, according to this poll, by far your favorite looking X series camera, and I fully support this.

So, today we celebrate the X100 here on FujiRumors, by dedicating it an own roundup.

Long live the Fujifilm X100 line, and we can’t wait for the Fujifilm X100V or X200 to come :).

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Fujifilm X100F: BHphoto, Adorama, AmazonUS, Focuscamera

SONY User Tries FUJIFILM for the First Time, Didn’t Read the Owners Manual and Why You Know Your Gear Better than “Pro” Reviewers

Sony vs Fujifilm

Manny Oritz (former Sony ambassador, who left the program to focus on his youtube channel and to be able to cover more products) tested his first Fujifilm camera, the Fujifilm X-T3 and he has lots of great things to say about it.

  • Very responsive
  • Great weather sealing
  • beautiful color science, much better than Sony A6500
  • XF56mmF1.2 is a fantastic lens
  • Lightroom RAW processing not optimal [FR-NOTE: after his video, Adobe just offered a solution with the “enhanced detail” feature.]
  • Eye-AF is good but it’s better on Sony [FR-NOTE: major eye-AF improvement is coming for X-T3 in April].
  • Definitely a camera he could add to his current Sony kit
  • X-T3 makes you want to go out and shoot
  • The Fujifilm X-T3 exceeded his expectations in the field

A fair and objective review… but there is one thing I want to highlight.

Owners Manual Anyone?

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