Top Selling Cameras in Japan in February

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These were the top 10 at Mapcamera in February.

  1. Fujifilm X100VI
  2. Nikon Z50II
  3. Ricoh GR IIIx
  4. Ricoh GR III
  5. Sony A7C II 
  6. Fujifilm  X-T50 
  7. Panasonic LUMIX DC-TZ99
  8. Nikon Zf
  9. Leica D-LUX8
  10. Sony A7IV

Also BCN* announced which cameras sold the most in the Japanese market in February. I marked in bold the Fujifilm cameras on this list:
*BCN collects data of about 40% of the Japanese electronics and online stores.

  1. Sony VLOGCAM ZV-E10 II Double Zoom Lens Kit Black
  2. Canon EOS R10 RF-S18-150 IS STM Lens Kit
  3. Nikon Z 30 Double Zoom Kit
  4. Canon EOS R50 Double Zoom Kit Black
  5. Canon EOS R50 Double Zoom Kit White
  6. Sony VLOGCAM ZV-E10 Power Zoom Lens Kit Black
  7. Sony VLOGCAM ZV-E10 II Power Zoom Lens Kit Black
  8. Sony α6400 Double Zoom Lens Kit Black
  9. Fujifilm X-M5 XC15-45mm Lens Kit Silver
  10. Nikon Z50II
  11. Sony VLOGCAM ZV-E10 Double Zoom Lens Kit Black
  12. Nikon Z fc 16-50 VR Lens Kit Silver
  13. Panasonic LUMIX G100D W Kit
  14. Sony α6700 High Magnification Zoom Lens Kit
  15. Nikon Z50II Double Zoom Kit
  16. Sony α6400 Double Zoom Lens Kit Silver
  17. Sony VLOGCAM ZV-E10 II Double Zoom Lens Kit White
  18. Canon EOS R50 RF-S18-45 IS STM Lens Kit White
  19. Canon EOS R100 Double Zoom Kit
  20. Canon EOS R50 RF-S18-45 IS STM Lens Kit Black
  21. OM Digital Solutions OLYMPUS PEN E-P7 EZ Double Zoom Kit Silver
  22. Fujifilm X-T50 XC15-45mm Lens Kit Silver
  23. Panasonic LUMIX G100D K Kit
  24. Nikon Z 30 16-50 VR Lens Kit
  25. Nikon Z 50 Double Zoom Kit
  26. Canon EOS Kiss X10 Double Zoom Kit Black
  27. Fujifilm X-T5 XF16-50mm Lens Kit Silver
  28. Sony α7C II Zoom Lens Kit Black
  29. Canon EOS RP/RF24-105 IS STM Lens Kit
  30. Sony VLOGCAM ZV-E10 II Power Zoom Lens Kit White
  31. Sony α7C II Body Black
  32. Sony α7C II Zoom Lens Kit Silver
  33. Nikon Z f 40mm f/2(SE) Lens Kit
  34. Nikon Z fc 16-50 VR Lens Kit Black
  35. Nikon Z50II 18-140 VR Lens Kit
  36. Nikon Z50II 16-50 VR Lens Kit
  37. OM Digital Solutions OLYMPUS OM-D E-M10 Mark IV EZ Double Zoom Kit Silver
  38. Fujifilm X-T50 XC15-45mm Lens Kit Black
  39. Sony α6700 Body
  40. Canon EOS R10 RF-S18-45 IS STM Lens Kit
  41. Nikon D7500 18-140 VR Lens Kit
  42. Canon EOS R7 RF-S18-150 IS STM Lens Kit
  43. Sony α7C II Body Silver
  44. Nikon Z8
  45. OM System OM-3 12-45mm F4.0 PRO Lens Kit
  46. Fujifilm X-T50 Body Black
  47. Canon EOS R100 / RF-S18-45 IS STM Lens Kit
  48. Panasonic LUMIX G100D V Kit
  49. Nikon D7500
  50. Sony VLOGCAM ZV-E10 Double Zoom Lens Kit White
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A World in Color: Fujifilm (GFX100 II) Helps Magnum Photos Revive Decades of History to be Exhibited at Several FUJIKINA Events

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Photography is about preserving memories.

And in my little journey through this world, that’s exactly what I do: I take pictures of my family, my travels and my daily life to preserve those memories and make sure they don’t fade out too quickly like tears in rain.

Well, it looks like with their latest project, Fujifilm is on the same mission: preserving memory… just on a much larger scale!

In fact, Fujifilm has teamed up with Magnum Photos and MPP (Heritage and Photography Library of Paris) for the project A World in Color, a historic project to digitize the agency’s Paris color library archive, which has remained dormant for decades.

Marine Merindol, Chief Operating Officer at Magnum Photos, writes:

Our commitment to preserving this unique photographic heritage ensures it remains an invaluable resource, honoring the past while inspiring future generations to learn from and build upon this vibrant visual history,

The Fujifilm GFX100 II will be used to digitize a selection of 650,000 color slides, dating from the 1950s to the early 2000s.

Fujifilm is an ideal partner for this project, not only because they have probably the best camera for the job, the medium format Fujifilm GFX100 II, but also because Fujifilm has a vast photographic history and understands the importance of preserving memory and art through photography.

And there is more.

Part of this project is also a series of FUJIKINA events that will take place in Czechia, Italy, Belgium, the UK, France, and Germany, showcasing live exhibitions and talks with Magnum photographers.

The first Fujikina events dedicated to this projects will be:

In 2026, the breadth of the project will expand, moving the focus to the United States.

Just a final word: I already told you that most Fujikina events are not connected to product launches. Well, that will be even more so in 2025, as there will be more Fujikina events than ever, but most of them will be dedicated to this project rather than to new product launches.

You can read more about this project at Magnumphotos here and here.

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Final Call for Fujifilm X80: Closing the Gap between Premium Smartphones and X100VI

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Guest Post by FR-reader Igor
(original text in Slovak and translated using AI for better grammar)

A High-End Smartphone or a Better Compact Camera?

Photography today stands at a crossroads. When it comes to capturing moments, many of us face a tough decision: should we invest in the latest flagship smartphone, like the iPhone 16 Pro, or buy a premium compact camera, such as the new Fujifilm X100VI? This dilemma isn’t just about image quality—it’s also about convenience, affordability, and the overall user experience.

Convenience vs. Quality

For everyday photographers capturing family moments, nature trips, or city life, a smartphone seems like the obvious choice. It’s always in our pocket, offers excellent image processing, and allows instant sharing on social media. The iPhone 16 Pro features advanced computational photography, yet it’s still limited by its small sensor and optical constraints.

On the other hand, the Fujifilm X100VI provides a true APS-C sensor that significantly outperforms any smartphone camera. It boasts great low-light performance, stunning color reproduction, and optical capabilities that smartphones simply can’t match. However, it lacks instant connectivity, is bulkier, and requires extra investment in accessories.

Price: Where Is the Limit?

Price plays a major role. The iPhone 16 Pro costs between €1,000 and €1,500, while the Fujifilm X100VI with essential accessories (memory card, bag, extra battery) reaches around €2,000–2,200. For an average user with family expenses, a mortgage, and other financial priorities, spending such an amount on a standalone camera is a significant decision. Moreover, many people might not see enough of a quality difference to justify the higher cost.

What Should an “Ideal” Compact Camera Offer?

Fujifilm has an opportunity to fill a gap in the market with a more affordable, compact alternative to the X100VI. A successor to the Fujifilm X70 or Fujifilm XF10 could be the perfect solution, featuring:

  • an APS-C sensor
  • fast and accurate autofocus
  • seamless smartphone connectivity (Wi-Fi, Bluetooth)
  • a tilting screen for selfies and creative angles
  • a built-in flash for quick indoor shots
  • a compact body that fits in a pocket
  • a reasonable price range of €1,000–1,400

Such a camera could be a strong competitor to smartphones while offering noticeably better image quality. It would attract a broad audience, from families to street photographers, who want something superior without the bulk of a larger camera.

Will Fujifilm Release a Smaller X100VI?

Fujifilm has a strong track record of producing iconic compact cameras. If they were to release a more budget-friendly, compact version of the X100VI with simple controls and outstanding image quality, it could be a game-changer. But the big question remains: does Fujifilm have such a camera in the pipeline?

For now, the dilemma continues. Investing in a high-end compact camera is a major decision, especially when smartphones are so convenient. But if Fujifilm were to introduce a well-priced, compact camera with the right balance of features, it could shake up the market.

What do you think? Is it worth investing in a dedicated compact camera, or is upgrading to a flagship smartphone the smarter choice? Let’s discuss!

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Fujifilm X-M5 Sales Suspended in Japan

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The sales of Fujifilm X-M5 cameras has been suspended in Japan, as reported by asobinet.

This is now a recurrent theme in the Fujifilm world: new gear gets announced and it sells just way better than Fujifilm can keep up with in terms of production.

The X-M5 stock situation isn’t much better elsewhere as you can see in the stores listed below.

I don’t think this has anything to do with a general revival of entry level cameras, but more with the exploding popularity of the Fujifilm system.

As of today, Fujifilm might well be the one system that keeps its value best over time. So it’s also easier to buy into a system that you know won’t lose value quickly (and if, then only by a small margin). Just recently I chatted with a FR-reader, who told me he recently sold the X100V for the same price he bought it many years ago. That’s not a bad deal.

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New Fujifilm GFX100RF Teaser Launched: Shows X100VI and GFX Fusion

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Fujifilm has just released yet another teaser showing a heavily underexposed camera.

But this time it comes with a hint: they show an Fujifilm X100VI first, then a Fujifilm GFX100SII, and ultimately the silhouette of e new camera.

That’s so far the best hint we got that our rumors were right: a medium format X100 is on the way, and it will be called Fujifilm GFX100RF.

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