Fujifilm Managers Explain GFX100RF Lack of Hybrid Viewfinder, WCL and TCL for GFX100RF, Content Credentials and More

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Fujifilm managers talked to DPReview. You can read a summary below and the full interview here.

  • GFX100RF is for street and documentary photography because it is so small and lightweight
  • when they started to design the GFX100RF, they knew the price point already
  • to match that price point it had to be more luxurious than the X100Vi for example
  • so the main plate is milled out of a single block of aluminum, which is top end of manufacturing
  • it allows for more unique design and complex shapes
  • it takes about 5 hours to turn the aluminum block into the top plate
  • Redesigned lens hood with a new adapter ring that only fits one way
  • Rectangular hood attaches easily and aligns perfectly every time
  • rear element of lens is very close to the sensor
  • Fujifilm considered several lenses, but 28mm was best for compactness and image quality
  • allows for handheld shooting with low shutter speeds
  • Fujifilm is currently not thinking at add-on optical lenses like for X100VI
  • depends on customer feedback if wide and teleconverter will be launched
  • aspect ratio dial is a connection between digital and film cameras
  • Fujifilm tries to reach new customers with GFX100RF, and this concept is aimed to that
  • Fujifilm also wanted to offer a tool to change aspect ratio in camera rather than in post
  • a dial was the easiest way to implement aspect ratio control
  • Hybrid Viewfinder?
  • “The hybrid viewfinder’s structure is a little bit complicated, which means the magnification would be much smaller for such a high-resolution camera“
  • “Another reason is the digital teleconverter. If it comes with an OVF, we’d have to cover 20mm of range when using the teleconverter, which would make the guide-lines much smaller. So, from a practical point of view, we decided to install the EVF“
  • Content Credentials Support
  • Fujifilm is still developing and investigating how to implement the CAI and the C2PA
  • it’s unclear if GFX100RF will get this support. Fujifilm says: “If we have to pay to implement it, or if users have to pay… not so many will want it. Then it’ll only be for professional agencies or something“
  • the industry has to come up with a standard

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DxO DeepPRIME XD3 X-Trans Beta Won’t Support 40MP X-Trans 5 files Initially

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Back in Februrary DxO announced DxO PureRAW 5.

There are several substantial improvements such as a new redesigned interface and local adjustment.

Also announced, DeepPRIME XD3 X-Trans Beta. In their marketing material they write:

Fujifilm fans will be delighted to see what’s included. X-Trans images have never looked this good

However, what they did not say is that DeepPRIME XD3 X-Trans Beta won’t work with 40MP X-Trans 5 files.

When asked about it by Petapixel, DxO acknowledges the error in communication as you can read at PetaPixel here. DxO clarified to PP:

First, let us clarify the camera support situation: both DeepPRIME XD and the new DeepPRIME 3 technology which will be introduced in DxO PureRAW 5 work with all sensors — including 5th-generation X-Trans sensors.

Only the DeepPRIME XD3 X-Trans Beta model does not yet support these 5th-generation X-Trans sensors.

The reason why the new DeepPRIME XD3 X-Trans BETA technology carries the ‘beta’ label is because, despite its promising potential, it does not yet meet our standards in terms of result consistency. And specifically for the 5th-generation X-Trans sensors, we were not satisfied with the image quality achieved

As a result, we decided to remove support for these complex sensors from the initial launch and plan to reintroduce it in a future release.”

So what if you pre-ordered DxO PureRAW 4to get the free upgrade to DxO PureRAW 5 once released? DxO says to PetaPixel:

any customer who recently purchased PureRAW 4 with the intention of upgrading to PureRAW 5 and is not satisfied will be fully reimbursed

DxO PureRAW 5 will be available on April 15, and if you pre-order DxO PureRAW 5 now, you will get a copy of DxO PureRAW 4 in the meantime.

Get DxO here:

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Fujifilm GFX100RF Starts Shipping: Customer Feedback and Slowest Shutter Speed for Sharp Photos

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The Fujifilm GFX100RF has started shipping in some countries. In the images you can see above, you can see the brand new Fujifilm GFX100RF shipped to FR-reader Mark in Germany.

His first feedback about the camera:

First impressions: It is beautifully light for a medium format camera. Doesn’t look as bulky in real-life as in some photos. EVF is nice and big for a rangefinder-style. Dials are a bit stiff for my taste, but better than accidentally changing them I guess.

Speaking of feedback, down below I will link two videos from Italian YouTube channels (Marco Fazio and Riflessioni Fotografiche).

They tested the Fujifilm GFX100RF for 2 days at an event of Fujifilm in Venice and Burano and they both, independently, came to the same conclusion: you can shoot at as low as 1/20th and still get sharp pictures.

This is in line with what Vistek, Luca Petralia, Docma and many other said: at about 1/30th or even 1/20th you still get sharp images.

I guess it depends on your style of shooting, but out of curiosity I checked the shutter speeds of hundreds of my last images as I reported here, and I found only one at 1/33th, a few at 1/50th to 1/80th, but the almost totality of my images is well above that.

So for me 1/20th is a mark that I basically do not reach for handheld shooting anyway hence I could live very well without IBIS on the GFX100RF with its 28mm equivalent lens and leaf shutter for minimal vibrations created by the camera.

Anyway, Fujifilm has published its own chart showing at which point IBIS would be beneficial for the Fujifilm GFX100RF. In that chart, Fujifilm seems to play on the safer side, giving about 1/40th as the minimal mark for sharp images. In real life, though, people seem to be able to shoot at 1/30th or 1/20th.

As said, the 1/20th and even 1/40th mark is very hard to hit for me. But check your images and see if you regularly shoot below 1/20th.

Video Reviews

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Trump Tariffs and How it Affects Fujifilm

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Trump Tariffs

These days there is a lot of talk about how the Trump tariffs will impact the camera industry.

Some make more educated reasoning, others just use Chat GPT to fake themselves expert in this sector writing articles that contradict themselves.

Of course I have received lots of questions on how Fujifilm is going to react on tariffs, but I am not sitting in the Fujifilm HQ in Toyko, so I have no idea how they are preparing for it.

What I know, though, is that Fujifilm has mainly factories in China (34% tariffs), Japan (24% tariffs) and the Philippines (34% tariffs).

The factory in the Philippines is used for certain X series lens manufacturing, whereas Japan and China produce both, lenses and cameras.

Fujifilm Strategies

Fujifilm could try to move as much of the manufacturing to Japan as possible, to be subject to “only” 24% of import taxes rather than 34% of China and the Philippines.

But other than that, there is not that much Fujifilm can do (except for a very audacious move I’ll explain below).

And it remains a big question if Fujifilm will now make massive investments to move the entire manufacturing to USA.

Even Trump Tariffs Supporters Say: Pain is Coming

Now, FujiRumors is not the place for any political talk. I know some of you might consider this a brilliant move by Trump, others a very bad idea.

But whatever your idea is, there seems to be a consensus that there will be a moment of “pain” for consumers.

Trump supporters say “short term pain for long term gain“, and Trump foes will say the pain is here to stay for a long time.

But both agree: a period of pain is coming.

And pain, for consumers, means one thing only: prices will get higher!

How high?

That’s hard to say.

The tariffs probably do not apply to the final retail price, but more likely to the import price of goods. So if we buy a camera for $1,500, but it gets imported at $1,000, the 24% or 34% tariff will be applied to the $1,000 (at least that’s my understanding).

That’s still a hefty price increase, though.

Global Cost Redistribution

What Fujifilm could do (just an radical idea of mine), is to introduce what could be called “global cost redistribution“. So instead of raising prices by 24-34% only in USA (a crucial market for Fujifilm), they could let’s say increase prices by 7% only, but globally.

It would be a fairly contained price increase and protect the very important US market and at the same time marginally affect other markets.

Sure, the risk is to alienate customers and dealers in Europe and Asia, who will feel unfairly penalized for a US policy decision.

Maybe Fujifilm could have a more hybrid approach, so add a 15% increase to US products, and a 5% increase only at other markets.

Should You Buy Now?

But whatever is going to happen, a price increase (short or long term) is very likely to happen even according to the most fervent supporters of Trump tariffs.

So should you buy gear now?

Well, if you were considering to buy some gear anyway, then by purchasing now you’ll make sure to escape the very likely to happen price increases coming in the near future.

And if you do so, feel free to support FujiRumors by using our affiliate links.

What Would FujiRumors Do?

What will I do?

Well, the one gear I am REALLY interested in is not yet available (but will be soon). So I have no other choice than to wait and whatever the price will be, get it at that price.

But if I was located in USA and considering to purchase certain gear, I’d proceed and get it to secure it at the current price.

And once prices increase (which will happen even according to Trump supporters), second hand prices will go up too, just in case you want to resell your gear.

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Future Fujinon X Mount Lenses Proposed by Fujifilm (with Suggested Specs) – Vote What Should Be Next

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Last year Fujifilm shared a list of 10 X mount lenses that are under consideration.

You guys voted and guess what? Fujifilm delivered (or will deliver soon) your top two most requested lenses.

The first one they gave us was the Fujinon XF500mmF5.6 and the next one will come this year, and it’s the Fujinon XF23mm pancake.

Now there are eight more on the list, and I thought it is high time to launch a new survey with the 8 remaining lenses to see if your wishes have changed also considering that in the meantime we got lenses from third parties like the Tokina atm-x 11-18mm f/2.8, which might change your priorities on what we need from Fujifilm next. Also, maybe the release of super compact cameras like the lovely Fujifilm X-M5 might now increase demand for certain lenses such as compact XC lenses.

So, feel free to vote what you want below.

Also, thanks a lot to Hiergeist for making a chart with approximate size of these potential future lenses based on preliminary details shared by Fujifilm itself, like size, weight and diameter.

You can read the potential specs shared by Fujifilm for all those lenses here.

My personal favorite?

Well, you might know how much I LOVE this lens here, so probably my top pick would be the one lens, that could replace it, such as the XF16-200mm. But let us know yours by voting below.

Which lens should Fujifilm make next? - max. 1 selection

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Approximate Specs of Potential future lenses

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