Fujifilm Wins “Good Design Award 2019” for 32 Products Including for 5 Unreleased Products

FujiRumors has exposed the naked truth about (some) award business here. I invite you to read this article to be illuminated ;).

A total of 940 companies and 1,420 products won the “Good Design Award” in 2019.

The probably most interesting part of Fujifilm winning 32 design awards this year, is that the list shows only 27 products, and 5 more have yet to be announced.

Will one of them be the mysterious registered X or GFX camera here?

Here is the list of photography related winning products.

Fujifilm won “Good Design Award 2019” for 32 products

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Fujifilm Manager Toshihisa Iida Interview: New Fujinon X and G Mount Lens Roadmap in 2019 and 5 to 6 New Lenses in 2020

Fujifilm Manager Toshihisa Iida Interview

Fujifilm Manager Toshihisa Iida has released an interview to the Japanese website newswitch, which you can read summed up and translated in its main points below.

But before we go ahead, I want to highlight one thing Toshihisa Iida said:

The roadmap is updated once a year

Fujifilm sort of changed the roadmap yesterday, at the Fujifilm X Summit, by scraping the Fujinon XF 33mm f/1.0 from the roadmap and replacing it with the Fujinon XF 50mm f/1.0.

But if we look at the official Fujifilm website, we see that the latest uploaded roadmaps are:

This means that Fujifilm plans to release an updated roadmap within this year, which fits with what we rumored a few days ago here.

But how many lenses can we expect to be announced in 2020? Toshihisa Iida said:

To date, we have announced an average of 5 or 6 new products each year. […] We are not going to slow that pace”

Also in this case, this fits with what we already told you back in 2017, when our sources told us that Fuji’s schedule is to release 2/3 GF lenses and 2/3 X lenses a year.

Now let’s just hope Fujifilm will listen and give us what you guys voted the most wanted X and G mount lenses here.

Interview – The Main Points

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Fujifilm X-Pro3 Coming with Extended In Camera RAW Editing Options like Clarity and More

Fujifilm X-Pro3

According to our sources, the Fujifilm X-Pro3 will introduce additional in camera RAW editing options, such as clarity adjustments and more.

Previous Fujifilm X-Pro3 rumors

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Fujifilm X Summit
September 20 @ 9AM New York Time
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Fujifilm X Summit September 20: Big Announcements, Cool Insights and New Lens/Firmware Roadmaps?

Fujifilm X Summit

Fujifilm just announced the Fujifilm X Summit for September 20 at 1PM GMT. This means it will take place at:

  • 9AM New York Time
  • 3PM Berlin Time

There will be a LIVE STREAMING here on FujiRumors.

Fujifilm writes about the event:

Following the first round in Dubai, we are pleased to announce that the second X Summit will be held on September 20th 1PM GMT!

This time, the X Summit will be held in Shibuya, Tokyo – the mecca of street photography in Tokyo. What will happen this time?

Make sure to tune in on September 20th.

Now, Fujifilm can’t tell you this, but of course they mean to stay tuned on FujiRumors for non stop real time coverage, just as we did last time back in February with the Dubai X Summit. ;)

So, make sure to follow us on Facebook, Instagram, RSS-feed, Youtube, Flipboard and Twitter.

What Will Happen?

Let’s take a look what Fujifilm did at the last Fujifilm X summit in Dubai:

  • they asked the Fujifilm community to vote on future lenses
  • they asked the Fujifilm community to vote on future firmware
  • they showed early Fujifilm GFX concepts, including a modular GFX
  • Fujifilm engineers talked about the X and GFX lenses and camera development
  • Fujifilm managers showed us mock-ups of future lenses such as the the XF33mmf/1.0
  • the showed a Fujifilm GFX100 prototype
  • they explained the Fujifilm color science approach
  • there was a Q&A with the community

That’s about it, and for a compact summary of the entire X Summit of February, just check out this article.

Now, you can see that Fujifilm actually did NOT announce any new gear at the last X summit, so chances are, that also this time we won’t get a full and final announcement of any new camera or lens.

In fact, our sources confirm that the final announcement with full specs and pre-orders for the Fujifilm X-Pro3 will happen on the second half of October.

However…

I know many of you are hoping to see a Fujifilm X-H2 or maybe a Fujifilm X-T3s with IBIS.

I have not heard about it, and if something like this comes, it was Fujifilm’s best kept secret ever. But yes, there is this third mysterious camera registered, and if it comes out 2019, then I honestly have no idea what it could be.

You guys, though, seem to be much more confident: you see high chances for a Fujifilm X-H2 or X100V (but X100V will surely come in 2020 only)

What can be expect more realistically?

Well, the main course of the meal could be other things, like:

Also, there will be several Fujifilm managers to go on stage and give us technical insights, disclose further projects, show even more mock-ups and more. Also gifted photographers like Bert Stephani, David Hobby and Tomasz Lazar will be there.

One Thing is Sure!

One thing is sure:

September 20 will be a very exciting day for the Fujifilm community, and my fast fingers will cover the event at 360° non stop, to make sure you at home don’t miss a single tidbit.

So lean back, join FujiRumors, and enjoy the endless well organized stream of information about the Fujifilm X summit on FujiRumors.

Get notified as soon as the live coverage starts, by allowing in browser push notifications (click the bell icon on the bottom right of your browser) and also:

And don’t forget:

Get a beer, and enjoy the Fuji X Summit Coverage on FujiRumors

The Fujifilm GFX-H100 4K Filmmaker’s Camera with X-Trans Sensor? More Slides and Details on FujiRumors

An old slides is circulating again on the web, regarding a video centric Fujifilm GFX-H100 camera with X-Trans sensor.

Of course FujiRumors reported about this already a few months ago here.

Not only, we have also shared additional 3 slides exclusively for you, which go even more in detail on how Fujifilm imagines this camera.

So let me recap that for you down below.

X Trans Fujifilm GFX100 Details

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Photons to Photos: Fujiflm GFX100 vs Sony a7rIV Dynamic Range and Other FULL FRAME Compared

Photons to Photos added the Sony a7rIV to their database, and you can now compare it to all other cameras, including the Fujifilm GFX100.

The new Sony a7rIV performs slightly worse at high ISO, but that’s not surprising, giving the higher resolution.

I decided to compare the Fujifilm GFX100 with the following full frame cameras: Sony a7rIV, Nikon Z7, Panasonic S1R, Sony A7rIII and Canon EOS R.

You can manipulate the chart here.

Fujifilm GFX 100: B&H Photo, AmazonUS, Adorama

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The GFX Community

Fujifilm GFX 100 Cartoon Published: Fuji’s Counterattack to Sony’s Marketing Consisting in Flying Influencers to Events Around the World

Fujifilm just decided to use its social media platform, in this case Weibo, to promote the Fujifilm GFX100 with a mini cartoon you can see here.

I guess the message is about preserving memories with the Fujifilm GFX100, print those pictures and to show why we love photography.

“Maybe you forgot, but the photos are still there!”

Ok Fuji, nice, really.

But besides that, do it also like Sony and just fly every charismatic youtube influencer around the world to nice events. I have the feeling that this would work as good marketing, too.

Sure, it’s not as romantic and nice as a cartoon about the love to photography, but I have the feeling it would be very efficient marketing.

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Three Fujifilm Cameras Registered, But When Will they Come? Time Span Between Fujifilm X/GFX Registrations and Announcement

Fujifilm has recently registered three cameras:

The inevitable question that pops up in the comments when this happens, is how long the time span is between registration of a camera and its announcement.

To answer that, I looked back to the past time span between registrations and announcements, and here is what we see:

  • 1 month = 4 cameras (X-T2, X-E3, X-T100, X-T30)
  • 2 months = 3 cameras (X-T20, X100F, XF10)
  • 3 months = 3 cameras (X-T3, GFX50R, GFX100)
  • 6 months = 1 camera (X-H1)

It’s clear that we usually get a camera between 1 and 3 months after registration (with exception of X-H1, which needed 6 months).

Clearly this would indicate of 3 cameras coming within November, although the X-H1 shows that a longer wait is not impossible, hence an announcement within February 2020 (6 months).

What could these cameras be?

The contact form on FujiRumors is open for any hint (thanks), and the comments for the wildest speculations :).

  • check out here – Release Timeline for Fujifilm X-T4, X-H2, X-T40, X-Pro3, X100V, X-E4, X-T200 and X-A6 Based on Fuji’s Previous Camera Releases

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Amateur with Fujifilm GFX 50R vs Pro with a Google Pixel 3, Matt Granger Fujifilm GFX50R vs Hasselblad X1DII, GFX 50 fake ISO and More

The Fujifilm GFX100 is surely a game changer for the medium format world, and as such the coverage is massive (and sales are excellent).

I had the pleasure to shoot with it, and I can fully understand the hype, and I think it deserves all the best success.

  • DPReview says – Fujifilm GFX100 image quality? It outperforms full frame! Best IQ we ever tested

But as it happens often, when some new gear comes, we tend to forget about “older” gear… but not here on FujiRumors :).

So down below there is a roundup dedicated to the Fujifilm GFX50R and Fujifilm GFX50S.

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The GFX Community

Matt Granger Fujifilm GFX 50R Coverage

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Fujifilm Officially Recommends to Turn On OIS for Tripod Use on Fujinon XF 16-80mm F4 and XF 200mm F2

Best Friends: OIS and Tripod

We have all grown up with the idea (some call it “myth”), that we always should turn off OIS when working on a tripod.

Also Fuji X guru Rico Pfirstinger recommends this in his top rated Fuji X eBooks (at least the ones I have read).

And indeed, I feel like it’s still a good idea to switch off OIS. And in the comments Bob Cooley tells you why you should definitely switch it off for video.

But, looking at the owner’s manuals for all X and G mount lenses, I’ve noticed that Fujifilm officially recommends to keep OIS on, even when working on a tripod, on the following two lenses:

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