Sigma Will Probably Continue to Ignore Fujifilm X, and Fujifilm is Happy About it

We recently reported about this (google translated) tweet, that seemed to indicate a possibility that Sigma will make Fujifilm APS-C X Mount lenses.

However, I was skeptical, and told you that this is nothing that I can confirm.

In fact, I also reminded you what Sigma officially said:

This is in line with what Fujifilm said, since they declared that they do not want to disclose their protocols with other lens manufacturers:

The update today:

It seems like the (machine translated) tweet we reported about was inaccurate, since in reality what he said is (thanks Mistral):

Tanaka-san is simply noting that Sigma are proposing their APS-C mirrorless lenses in Canon EF-M (very soon), Leica L (next year), µ4/3 and Sony E mount, therefore the only APS-C mirrorless mount let aside by Sigma is the Fujifilm X mount.

What Tanaka says, is that due to various circumstances it’s hard for Sigma to make X mount glass.

There is a lot I love about Fujifilm, but not this kind of protectionism.

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*** The Big NEW X/GFX Camera and Lens Sales Overview here ***

Sigma Fujifilm X Mount Lenses Coming?

Sigma Fujifilm

Not too far away, Sigma CEO said:

But here on FujiRumors we told you:

Well, it seems there is hope, since at thisistanaka said on twitter here:

16mmF1.4, 30mmF1.4, and 56mmF1.4 have already been released for SONY and OLYMPUS, but they are tailored to EF-S mounts. The rest is Fuji’s XF mount, but this seems to be difficult due to various circumstances. In any case, I was curious that SIGMA started working on Canon’s mirrorless camera lens.

It’s not clear if this really means they will 100% surely release X mount lenses. But surely we hope for it, although Fujifilm clearly said:

Fujifilm does need to share X mount protocols with third-parties, since we offer already lots of glass. But if third-parties reverse-engineer AF lenses for X mount, that’s good from a customers’ point of view

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DPRTV Fujinon GF 50mm F3.5 Review

Fujinon GF 50mm F3.5

The Fujinon GF 50mm f/3.5 is not only the newest, smallest, lightest and most affordable lens in the GF lens line-up, but it’s also the currently best selling G mount lens.

But what do you give up in exchange for the small size?

According to Chris from DPReview, not much. Here is what he says in his Fujinon GF 50mm F3.5 review:

  • smallest and lightest lens for the Fujifilm GFX system
  • manual focus ring is buttery smooth
  • linear motor AF. Tested on Fujifilm GFX100 the AF speed is very impressive. From near to far focus is quick
  • lens design is relatively complicated compared to other “pancake” lenses, and it’s amazing that Fujifilm was able to keep it that small
  • minimal breathing
  • very sharp
  • can easily handle the resolution of the GFX100
  • the GF50mm f/3.5 is a full frame equivalent of 40mm f/2.8
  • very good center sharpness even wide open
  • surprising the corners, which hold up very well too
  • optically a very sharp lens
  • very minor and very well controlled color fringing
  • you are going to like the bokeh, maybe a little bit of a darker edge, but very smooth interiors and very nice round shape even stopped down
  • the lens is a bit too wide for portraits. the GF63mm is a better choice, or the best overall is the GF110mm f/2
  • macro capability is not amazing, but you will use it on high resolution cameras, so you can crop the hell out of it
  • Chris still prefers the 63mm focal length, but if you want to save money, size and weight, the GF50mm is great

Looks like Fujifilm crafted yet another winner. Well done, Fuji!

Fujifilm Wins “Good Design Award 2019” for 32 Products Including for 5 Unreleased Products

FujiRumors has exposed the naked truth about (some) award business here. I invite you to read this article to be illuminated ;).

A total of 940 companies and 1,420 products won the “Good Design Award” in 2019.

The probably most interesting part of Fujifilm winning 32 design awards this year, is that the list shows only 27 products, and 5 more have yet to be announced.

Will one of them be the mysterious registered X or GFX camera here?

Here is the list of photography related winning products.

Fujifilm won “Good Design Award 2019” for 32 products

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Fujifilm Manager Toshihisa Iida Interview: New Fujinon X and G Mount Lens Roadmap in 2019 and 5 to 6 New Lenses in 2020

Fujifilm Manager Toshihisa Iida Interview

Fujifilm Manager Toshihisa Iida has released an interview to the Japanese website newswitch, which you can read summed up and translated in its main points below.

But before we go ahead, I want to highlight one thing Toshihisa Iida said:

The roadmap is updated once a year

Fujifilm sort of changed the roadmap yesterday, at the Fujifilm X Summit, by scraping the Fujinon XF 33mm f/1.0 from the roadmap and replacing it with the Fujinon XF 50mm f/1.0.

But if we look at the official Fujifilm website, we see that the latest uploaded roadmaps are:

This means that Fujifilm plans to release an updated roadmap within this year, which fits with what we rumored a few days ago here.

But how many lenses can we expect to be announced in 2020? Toshihisa Iida said:

To date, we have announced an average of 5 or 6 new products each year. […] We are not going to slow that pace”

Also in this case, this fits with what we already told you back in 2017, when our sources told us that Fuji’s schedule is to release 2/3 GF lenses and 2/3 X lenses a year.

Now let’s just hope Fujifilm will listen and give us what you guys voted the most wanted X and G mount lenses here.

Interview – The Main Points

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Fujifilm X-Pro3 Coming with Extended In Camera RAW Editing Options like Clarity and More

Fujifilm X-Pro3

According to our sources, the Fujifilm X-Pro3 will introduce additional in camera RAW editing options, such as clarity adjustments and more.

Previous Fujifilm X-Pro3 rumors

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Fuji Guy Billy & Jonas Rask FujiLove Podcast: About Global Shutter GFX Revolution, Dropping Full Frame, XF 16-80mm and More

The fifth episode of the Fujilove podcast with Fuji Guy Billy and Jonas Rask just went online. For your convenience, here are the previous 4 episodes:

  • episode 1 – XF33mm development challenges and X-H1 market misunderstanding
  • episode 2 – autofocus motors of lenses compared and no more Kaizen love for Fujifilm X-T20
  • episode 3 – digital image stabilization via firmware update and GFX100 talk
  • episode 4 – APS-C crop factor cheating and fast GF lenses potentially coming

It’s a 1 hour podcast, and in case you are in a hurry and don’t have time yet, I cover the whole podcast below. You can listed to it all at sticher and Fujilove.

↓ FUJILOVE PODCAST ↓

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Fujifilm X Summit September 20: Big Announcements, Cool Insights and New Lens/Firmware Roadmaps?

Fujifilm X Summit

Fujifilm just announced the Fujifilm X Summit for September 20 at 1PM GMT. This means it will take place at:

  • 9AM New York Time
  • 3PM Berlin Time

There will be a LIVE STREAMING here on FujiRumors.

Fujifilm writes about the event:

Following the first round in Dubai, we are pleased to announce that the second X Summit will be held on September 20th 1PM GMT!

This time, the X Summit will be held in Shibuya, Tokyo – the mecca of street photography in Tokyo. What will happen this time?

Make sure to tune in on September 20th.

Now, Fujifilm can’t tell you this, but of course they mean to stay tuned on FujiRumors for non stop real time coverage, just as we did last time back in February with the Dubai X Summit. ;)

So, make sure to follow us on Facebook, Instagram, RSS-feed, Youtube, Flipboard and Twitter.

What Will Happen?

Let’s take a look what Fujifilm did at the last Fujifilm X summit in Dubai:

  • they asked the Fujifilm community to vote on future lenses
  • they asked the Fujifilm community to vote on future firmware
  • they showed early Fujifilm GFX concepts, including a modular GFX
  • Fujifilm engineers talked about the X and GFX lenses and camera development
  • Fujifilm managers showed us mock-ups of future lenses such as the the XF33mmf/1.0
  • the showed a Fujifilm GFX100 prototype
  • they explained the Fujifilm color science approach
  • there was a Q&A with the community

That’s about it, and for a compact summary of the entire X Summit of February, just check out this article.

Now, you can see that Fujifilm actually did NOT announce any new gear at the last X summit, so chances are, that also this time we won’t get a full and final announcement of any new camera or lens.

In fact, our sources confirm that the final announcement with full specs and pre-orders for the Fujifilm X-Pro3 will happen on the second half of October.

However…

I know many of you are hoping to see a Fujifilm X-H2 or maybe a Fujifilm X-T3s with IBIS.

I have not heard about it, and if something like this comes, it was Fujifilm’s best kept secret ever. But yes, there is this third mysterious camera registered, and if it comes out 2019, then I honestly have no idea what it could be.

You guys, though, seem to be much more confident: you see high chances for a Fujifilm X-H2 or X100V (but X100V will surely come in 2020 only)

What can be expect more realistically?

Well, the main course of the meal could be other things, like:

Also, there will be several Fujifilm managers to go on stage and give us technical insights, disclose further projects, show even more mock-ups and more. Also gifted photographers like Bert Stephani, David Hobby and Tomasz Lazar will be there.

One Thing is Sure!

One thing is sure:

September 20 will be a very exciting day for the Fujifilm community, and my fast fingers will cover the event at 360° non stop, to make sure you at home don’t miss a single tidbit.

So lean back, join FujiRumors, and enjoy the endless well organized stream of information about the Fujifilm X summit on FujiRumors.

Get notified as soon as the live coverage starts, by allowing in browser push notifications (click the bell icon on the bottom right of your browser) and also:

And don’t forget:

Get a beer, and enjoy the Fuji X Summit Coverage on FujiRumors

The Fujifilm GFX-H100 4K Filmmaker’s Camera with X-Trans Sensor? More Slides and Details on FujiRumors

An old slides is circulating again on the web, regarding a video centric Fujifilm GFX-H100 camera with X-Trans sensor.

Of course FujiRumors reported about this already a few months ago here.

Not only, we have also shared additional 3 slides exclusively for you, which go even more in detail on how Fujifilm imagines this camera.

So let me recap that for you down below.

X Trans Fujifilm GFX100 Details

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Fujifilm GFX 100 Cartoon Published: Fuji’s Counterattack to Sony’s Marketing Consisting in Flying Influencers to Events Around the World

Fujifilm just decided to use its social media platform, in this case Weibo, to promote the Fujifilm GFX100 with a mini cartoon you can see here.

I guess the message is about preserving memories with the Fujifilm GFX100, print those pictures and to show why we love photography.

“Maybe you forgot, but the photos are still there!”

Ok Fuji, nice, really.

But besides that, do it also like Sony and just fly every charismatic youtube influencer around the world to nice events. I have the feeling that this would work as good marketing, too.

Sure, it’s not as romantic and nice as a cartoon about the love to photography, but I have the feeling it would be very efficient marketing.

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