Review of the 4k FUJIFIlM GFX 100 for Filmmakers

Fujifilm GFX100

The vast majority of people, who are going to get a Fujifilm GFX100, will get it for its photographic virtues.

However, the Fuji GFX100 is also the first medium format mirrorless camera that can fight an honorable battle with full frame and APS-C in the video department.

4K@30p, 4:2:0, 10 bit internal… not bad at all!

This is why I decided to highlight this review by Muse Storytelling, which focuses on the Fujifilm GFX100 for filmmakers. He says:

  • the whole demo video you see has been shot handheld with Fujifilm GFX100
  • 10 bit gives you lots more colors over 8 bit and allows for more post processing
  • understanding Fujifilm film simulation allows you to create amazing images in camera
  • Velvia is great for scenes that look bright, happy and energetic
  • Classic Chrome more subtle and subdude look is great for interviews and moments with a serious or sad tone
  • external recorder for 4:2:2 10 bit image allows for simultaneous F-Log and film simulation recording
  • using film simulation you got to get it right in camera, less flexibility in post compared to F-Log
  • when using the LCD screen in bright daylight and shooting F-Log, it becomes a bit difficult to evaluate exposure and focus on the LCD screen, but it’s totally fine if you use film simulation
  • very customizable
  • changing settings takes a bit longer than on dedicated film cameras like the RED camera they use, but you can set custom buttons to speed up your workflow
  • they say in most cases, for film you better use manual focus. But the AF system on Fujifilm GFX100 is great, and for interviews with people moving back and forth, the eye AF worked better than they could have done by manually focussing
  • sweet spot for exposure seems to be 1 stop over: gets all the shadows properly exposed and away from the toe of the curve
  • when using F-log or Eterna, the GFX100 holds highlights very well
  • he is impressed with image quality, handling and features for such a compact camera with such a massive sensor
  • they will use the GFX100 a lot more in future for their video work

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Fujifilm X-T30 Firmware 1.10 Released

The Fujifilm X-T30 firmware 1.1o has been released, just as promised to us back in April.

The firmware update Ver.1.10  – download here

  1. Improvement of Q (quick menu) button operability
    To avoid accidentally pressing the Q (quick) menu, the button has changed to one of Fn(function) buttons. This will allow customers to disable the Q button function and also to allocate the Q (quick) menu to a different Fn button.
  2. Fix of slight defects.

Also, as reported here, Fujifilm has updated all its Fujinon GF lenses to support phase detection AF on Fujifilm GFX100.

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Fujifilm GFX 100 Pixel Shift Multishot Just a Matter of Time, says Trusted Source

Fujifilm GFX100 Pixel Shift

Back in October 2018, I told you the Fujifilm GFX100 will have pixel shift multishot. However, in March 2019 here, I got an update from a source, that pixel shift multishot won’t be ready for launch.

I have asked sources about this feature again, and they told me it is high on Fuji’s To Do list, but it will be only released once working perfectly.

I asked for a time frame, but the source could not give it to me. All it said is that it’s “just a matter of time“.

Pixel shift multishot is easier to achieve with Bayer CFA than with X-Trans CFA, which is why the Fujifilm X-H1 still does not have it, and I would not be surprised to see it coming first to the Fujifilm GFX100.

FYI: Another advantage of Bayer, is that also the electronic image stabilization (available in Fujifilm X-T100) is easier to achieve than with Bayer.

On the other hand, the recently awarded X-Trans sensor, has other advantages. We have written about the Pros and Cons of Bayer vs X-Trans here.

A bit out of topic, but Google just shared a white paper and video explaining their multi-frame super resolution feature that is what powers the Pixels’s night mode for example.
A good reminder that technology is not waiting and will always continue, and that Fujifilm should take note of it!

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Inside the Fujifilm Factory, Eye AF Demo and a Confusing Fujifilm GFX 100S Rendering

Fujifilm Factory

The Straits Times posted a short video, with clips from inside the Fujifilm factory in Sendai.

Interestingly, at some point they display a rendering of the Fujifilm GFX100S, basically a Fuji GFX50S marked as 100S. I don’t know if they were confused and just made an incredible error, or if they just wanted to hint something to us :)

Anyway, here are some facts we hear in the video:

  • 227,000 sqm
  • 2,000 workers
  • 18,000 cameras manufactured each month
  • 30,000 to 50,000 lenses manufactured each month
  • the first room they visit is a room, where the “image sensor is produced“, as well as some of the lenses assembled
  • the IBIS of the GFX100 consists of 110 pieces. It takes surprisingly little space around the image sensor
  • the camera is assembled from close ot 900 pieces [to be precise, 860 pieces, as we reported here]

When he says about “image sensor being produced” he probably means “assembled on the GFX“, since it is produced by Sony.

FUJINON Premista PL Mount Cine Lenses Cover Fujifilm GFX sensor

Michael Bulbenko from Fujifilm said in an interview (video below) that the recently introduced PL-mount (and super expensive) Fujinon Premista 28-100mm T2.9 and Fujinon Premista 80-250mm T2.9-3.5 cover the Fujifilm GFX100 sensor.

Hence, you can use them with a PL to G mount adapter.

The Fujifilm manager also said, that they do not plan to release a G mount version of their Fujinon Premista lenses.

While talking about the Fujifilm GFX100 color reproduction, Michael says: “as weired as it sounds, we are a film company, so we know how to get colors right“. I like that!

FujiRumors already told you that the same guy, who developed the Velvia film, has been involved also in the Velvia digital film simulation development.

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Viltrox 23mm, 33mm and 56mm f/1.4 Autofocus Lenses Coming for Fujifilm X Mount

Viltrox AF Lenses

Viltrox recently launched the first reverse-engineered Fujifilm X autofocus lens, the Viltrox 85mm f/1.8 AF.

Now fellow FR-reader Michael (instagram, twitter, youtube) informed me that more lenses will come. In fact, Viltrox said:

“We will have more choices on focal length like 23mm/33mm/56mmf1.4. Maybe some of them can come out in October this year.“

It looks like competition is coming for the (currently discounted) Fujinon XF23mm f/1.4, XF 35mm f/1.4 and XF 56mm f/1.2.

As we reported here, the Viltrox 85mm f/1.8 is on and about to become the best-selling third-party lens for Fujifilm X here on FujiRumors. So there is space for third-party glass in Fuji X shooters’ bags, and I wish Sigma, Tamron and Tokina would join the X mount, too.

The issue? Fujifilm does not open their protocols (except for Zeiss and the Zeiss Touit X mount trinity), hence companies have to laboriously reverse-engineer the lens firmware to make it work on X mount.

Sigma has flirted with X series customers, saying that they would love to provide lenses for us, if Fujifilm discloses their protocols. However, Fujifilm replied that this won’t happen.

  • fujirumors.com – Sigma CEO: “Fujifilm customers would be our ideal customer, but Fujifilm does not disclose their protocols”
  • fujirumors.com – Fuji CEO: “Fujifilm does need to share X mount protocols with third-parties, since we offer already lots of glass. But if third-parties reverse-engineer AF lenses for X mount, that’s good from a customers’ point of view“

Fujifilm makes more money with lenses, than with camera bodies, so it is understandable that they are reluctant to open their mount to third parties.

On the other hand, I believe that with an open X mount, Fujifilm would grow its customer base faster than it is currently happening.

Last but not least, some rumors we shared last year:

  • read here: SIGMA Will Make FUJIFILM X Mount lenses if X series Camera Sales Increase by 20%
  • read here: SIGMA Needs Bigger Fujifilm Market Share, TOKINA Designed X Glass Already but Stopped by Royalties, TAMRON is Vague

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KIPON Releases LPL-GFX Pro Adapter to Use Arri LPL Mount Cine Lenses on FUJIFILM GFX 100

Kipon LPL-GFX Pro Adapter

KIPON has announced an LPL-GFX Pro adapter, which will allow you to use Arri LPL mount large format cine lenses on the latest 100 MP FUJIFILM GFX100 camera.

BHphoto offers a bundle of 6 Arri LPL cine lenses for the price of 15 times the value of my car or 25 years of rent for my apartment. Check it out here.

For more affordable LPL mount solutions you have to look at Tokina’s offering here.

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via kipon

Alpa Announces a New Range of Products for FUJIFILM GFX 100

Fujifilm GFX 100 and Alpa

Alpa officially congratulated Fujifilm for the launch of the Fujifilm GFX100 and announced a new range of “thrilling products” for the Fujifilm GFX100.

ALPA will show first results soon during CineGear 2019 in Los Angeles on May 30.

This shows how seriously the Fujifilm GFX100 has to be taken also for video production.

Fujifilm GFX100 Pre-orders

via Alpa

Fujifilm Manager Interview: We Have a GFX Sensor Roadmap and GF Lenses are Future Proof for Sensors Beyond 100 MP

Fujifilm GFX100

We have already posted a first Fujifilm manager interview earlier today here. It’s a good one, with lots of information, including the future of the Fujifilm X-H line. Make sure to read it!

Also B&H Photo, Adorama, Samys and Henrys are at Fujikina 2019, and they had the opportunity to go hands on with the Fujifilm GFX100 as well as have talks with Fujifilm managers.

BHphoto has published its GFX100 first impressions here.

I have put together the main points of the various interviews down below:

  • Fujifilm manager Justin explains why calling the Fujifilm GFX100 “large format” makes sense
  • Fujifilm has a medium format sensor roadmap, and GF lenses are future proof since they can resolve more than 100 megapixel
  • 1/4 of a second at 200mm gave tack sharp images
  • shutter shock absorbers in the GFX100
  • going at 5fps continuous shooting with a medium format 102 MP camera is unheard of
  • Adorama says it feels like shooting a flagship DSLR as opposed to medium format
  • Adorama says they can’t believe it, and that Fujifilm is changing a lot
  • Fuji manager Justin says Fujifilm is trying to re-invent photography
  • Fujifilm needed 3 years to develop IBIS for the Fujiiflm GFX100. 1.5 years of development were shared with the Fujifilm X-H1 IBIS development, and another 1.5 years for the IBIS on the GFX100 only

One of the advantages of medium format, is that it is easier to design high-resolution lenses for it.

So if resolution, sharpness, cropping flexibility, big prints and having future proof files for upcoming high res screens is important to you, investing in GFX large format is the way to go.

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Fujifilm Manager: “70% of GFX Users Came from Full Frame. X-H and X-T Line Will Both Evolve in Future” – Hope for Fujifilm X-H2

Fujifilm GFX100

Fujifilm Channel X has published an 45 minutes interview with Fujifilm managers from Fujikina 2019. See the video above (sadly not so good audio quality) and a summary down below.

Fujifilm GFX 100: B&H Photo, AmazonUS, Adorama, Focuscamera, CalumetDE, ParkcamerasUK, JessopsUK, PCHstore

The Market

  • Fujifilm GFX100 market is not the traditional medium format market
  • GFX 50 already aimed to amateur customers in addition to high-end photography
  • 70% of Fujifilm GFX 50R/S buyers come from full frame. So not only people switch from Hasselblad and Phase One to GFX, but also FF users
  • the GFX system expanded the larger format market, and GFX100 will continue to expand it
  • GFX100 should expand market also towards movie shooting photographer

The GFX100 strenghts

  • compared to full frame, GFX system has better image quality in terms of ISO performance, dynamic range and resolution
  • traditionally large format camera (including film) are big and for tripod use, but GFX system is smaller, and GFX100 has also IBIS, hence less need for tripod
  • GFX100 is about autofocus, mobility, quality

EVF

  • Fujifilm GFX 50 EVF works on GFX100, but GFX100 EVF on GFX50 will not work

GFX Lineup and GF lenses

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