The One Lens I wish Fujifilm Would Make :: Laowa 9mm Review :: Wide-Angle Lenses for Fuji X System :: Fuji’s Top 13 Lenses

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image courtesy: thomasfitzgeraldphotography

The Missing Fujinon Lens

Thomas Fitzgerald has a number one wish, when it comes to future Fujinon lenses for the X-system, and it’s a lens, that also in our huge future lens request poll to Fujifilm made it into the top 3 positions: the 16-70mm. Read more at thomasfitzgeraldphotography.

X-Mount Lens Roundup

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“Kaizen? Other Companies Want Cameras to be Like Toilet Paper, But Not Fujifilm.” Will Fujifilm Rise Up to the Top with GFX 50R? – JChristina

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Fujifilm – The Dark Horse Mirrorless Camera Wars?

Yes I know, it might seem strange to write a pro-Kaizen article right after Fujifilm pulled off the massive X-T2 firmware because it was faulty. Fujifilm did earn quite some attacks becasue of this, and some are making fun out of this situation.

So maybe Fujifilm should do it like any other brand: do not offer any major firmware update at all, only mini bug-fix updates, so they will avoid attacks.

Or maybe not… maybe Fujifilm should continue to deliver huge firmware updates for older cameras like they did over the last 6+ years. And in all these years I remember I think 2 or 3 rollback firmware updates overall.

Well, I gladly accept the remote possibility of a buggy firmware, if what I get is years of excellent support for my cameras via firmware update.

And I know that overall, Fuji’s Kaizen approach is applauded by many, and today we would like to feature a video JCristina. He says about Kaizen:

  • Kaizen Firmware updates makes them stand out from Sony, Canon and Nikon. They don’t just fix things, but they give you more that extend the life of their cameras
  • Most camera manufacturers want their cameras to be like toilet paper. They want you to use it for a set period of time, throw them in the garbage and they buy another roll

JCristina continues by discussing Fuji’s decision to skip full frame and go directly medium format. Especially the Fujifilm GFX 50R will be a smart move to make Medium Format go mainstream.

  • They don’t play the full frame war. They have one of the best APS-C cameras on the market, and they went directly Medium Format
  • The Fujifilm GFX 50R will soon give you a medium format mirrorless option at the price of the Sony A9
  • Watch Fujifilm, and what happens after photokina, if they rise up to the top with that medium format GFX 50R

The Fujifilm GFX 50R will be announced at photokina at the end September (or shortly before).

The price for the Fujifilm GFX 50R has not yet been set, simply because this is about the last thing Fujifilm decides. Only one thing is sure: it will be significantly more affordable than the Fujifilm GFX 50S.

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Finally Somebody Did it: The Fujinon XF27mmF2.8 Pocket Test + a More Serious Review Too :)

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Fujinon XF27mmF2.8 Review

If you follow FujiRumors also on Facebook, Twitter and Instagram, you will know that I am in LOVE with my Fujifilm X-E3. And you will also know, that the lens I use most on my X-E3 is the Fujinon XF 27mmF2.8.

And I don’t love my 27 just because it is so small, but also because it’s actually an astonishing performer for its size. It is really sharp, chromatic aberration and distortion are extremely well controlled… and yes… it is so tiny :) .

I do own plenty of other Fujinon lenses, and yes, the bigger guys like my XF35mmF1.4 are optically even better, but since I bought my XF27mm back in December, it has become my most used lens on my X-E3.

The reason is simple: the X-E3 with XF27mm just fits in everywhere. Hence, every time I leave my apartment, may it just be to pick up quickly my nephew from the kindergarden, I just grab my X-E3 and 27 and take it with me with no need to put in a bag or whatsoever. It fits in almost every pocket…. and speaking of pockets…

… somebody finally did it, the big XF27mm pocket test.

It’s Omar, from Omar Gonzalez Photography. He also got himself a Fujinon XF27mm for his Fujifilm X-T20, and he now shared his review on youtube here. But besides the little pocket test, Omar also makes a more comprehensive review with pixel peeping and so forth. So make sure to check it out here.

And in case you read this, Omar… I lost my lens cap too :).

If you own an X-T20 or X-E3, hence one of the more compact Fujifilm cameras, and want the ultimate compact and yet high performing combo, then the XF27mmF2.8 is the lens you need.

Fujinon XF 27mm (save $50): BHphoto, AmazonUS, Adorama, FocusCamera

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Fujifilm Instax Square SQ6: The Ultimate Guide and Review

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Instax SQ6

Over the last few days, while trying to decide if I should get the Fujifilm Instax SP-2 or Fujifilm Instax SP-3 for a friend, who becomes father soon, I have watched quite some Instax videos by Lauren from Photography Concentrate, since she has the best online coverage for all things Fujifilm Instax.

With the help of her videos, as well as the feedback of the FR-facebook community and FR-Twitter community here, I made my decision, and went for… well… I’ll tell you later ;) .

But today it’s not about my struggles, but about the brand new Fujifilm Instax Square SQ6.

Lauren has made a comprehensive video that includes also very useful tips on how to make the most out of your SQ6. It’s not always as easy as pressing the shutter button and it’s all good. With a few tips Lauren shares, you can often get much better results. You can see the video at the top of the article or direcly on youtube here. Down below the unboxing.

Instax SQ6: BHphoto, AmazonUS, Adorama
Instax Square Film: AmazonUS, BHphoto, Adorama

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