Finally Somebody Did it: The Fujinon XF27mmF2.8 Pocket Test + a More Serious Review Too :)

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Fujinon XF27mmF2.8 Review

If you follow FujiRumors also on Facebook, Twitter and Instagram, you will know that I am in LOVE with my Fujifilm X-E3. And you will also know, that the lens I use most on my X-E3 is the Fujinon XF 27mmF2.8.

And I don’t love my 27 just because it is so small, but also because it’s actually an astonishing performer for its size. It is really sharp, chromatic aberration and distortion are extremely well controlled… and yes… it is so tiny :) .

I do own plenty of other Fujinon lenses, and yes, the bigger guys like my XF35mmF1.4 are optically even better, but since I bought my XF27mm back in December, it has become my most used lens on my X-E3.

The reason is simple: the X-E3 with XF27mm just fits in everywhere. Hence, every time I leave my apartment, may it just be to pick up quickly my nephew from the kindergarden, I just grab my X-E3 and 27 and take it with me with no need to put in a bag or whatsoever. It fits in almost every pocket…. and speaking of pockets…

… somebody finally did it, the big XF27mm pocket test.

It’s Omar, from Omar Gonzalez Photography. He also got himself a Fujinon XF27mm for his Fujifilm X-T20, and he now shared his review on youtube here. But besides the little pocket test, Omar also makes a more comprehensive review with pixel peeping and so forth. So make sure to check it out here.

And in case you read this, Omar… I lost my lens cap too :).

If you own an X-T20 or X-E3, hence one of the more compact Fujifilm cameras, and want the ultimate compact and yet high performing combo, then the XF27mmF2.8 is the lens you need.

Fujinon XF 27mm (save $50): BHphoto, AmazonUS, Adorama, FocusCamera

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Fujifilm Instax Square SQ6: The Ultimate Guide and Review

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Instax SQ6

Over the last few days, while trying to decide if I should get the Fujifilm Instax SP-2 or Fujifilm Instax SP-3 for a friend, who becomes father soon, I have watched quite some Instax videos by Lauren from Photography Concentrate, since she has the best online coverage for all things Fujifilm Instax.

With the help of her videos, as well as the feedback of the FR-facebook community and FR-Twitter community here, I made my decision, and went for… well… I’ll tell you later ;) .

But today it’s not about my struggles, but about the brand new Fujifilm Instax Square SQ6.

Lauren has made a comprehensive video that includes also very useful tips on how to make the most out of your SQ6. It’s not always as easy as pressing the shutter button and it’s all good. With a few tips Lauren shares, you can often get much better results. You can see the video at the top of the article or direcly on youtube here. Down below the unboxing.

Instax SQ6: BHphoto, AmazonUS, Adorama
Instax Square Film: AmazonUS, BHphoto, Adorama

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Fujifilm X-T100: Do We Really Need it and Will You Buy it? See the FULL SPECS and VOTE the POLL

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Fujifilm X-T100 – Do We Need It?

Earlier today the full specs of the Fujifilm X-T100 leaked at FujifilmEU… and they confirm all the rumors that we have shared since we started the X-T100 rumor marathon in September 2017:

According to rumors shared exclusively for you here on FujiRumors, the announcement is set for May 24.

Now the question is: does the Fujifilm X-T100 makes sense to you?

Fuji’s idea is clear: the Fujifilm X-T100 will close the gap between the EVF-less Fujifilm X-A5 and Fuji’s mid-range X-Trans Fujifilm X-T20 and compete with cameras like the Olympus OM-D E-M10 Mark II and the Sony A6000

Since it has an EVF (first APS-C Bayer X-series camera to have it), it could potentially attract those enthusiast photographers, who are attracted by the X-system, but are scared by the fake myths surrounding the X-Trans sensor (personally I am an X-Trans fan).

I think that most of you guys reading this blog, won’t care much about the Fujifilm X-T100. But just like the X-A5, I think also the X-T100 could find a huge fellowship. To me, it is a good move by Fujifilm, although personally I’d go for the X-T20 over the X-T100.

If you find yourself bored after you…

  • had dinner
  • your kids went sleeping
  • your better half is out for an evening with friends
  • your favorite TV show ended
  • you finished cleaning the windows of your apartment

… then you are invited to join our live blogging on May 24 and to follow us on Facebook, RSS-feed, Twitter.

It won’t be the most epic of all announcements, but there are some things that might still be interesting and indicate some future features also of high-end Fuji cameras, like the “newly designed 3-way tilt screen”. And then, who knows… maybe there will be some big surprises too :) .

In any case you can count on me: I am 100% focussed and ready for a non stop live blogging… no matter what comes.

Vote The Polls

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FUJIFILM Financial Results for Fiscal Year 2017 – Imaging Solution Significantly Increased

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Fujifilm just published the financial results for the fiscal year 2017, which ended May 31, 2018.

It’s again a triumph for Instax products, a market dominated by Fujifilm (a triumph that came quite luckily, as we reported here), but also the X and GFX series seem to do well.

  • In the Imaging Solutions segment, consolidated revenue amounted to ¥383.0 billion (up 12.1% from the previous fiscal year), due to the significant sales increase in the electronic imaging field of the optical device and electronic imaging business. Consolidated operating income amounted to ¥56.0 billion (up 52.0% from the previous fiscal year), due to the improvement of profitability in each business.

In the Earning Presentation Transcipt Fujifilm writes:

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