FUJIFILM TO SHOWCASE NEW AND INNOVATIVE PRODUCTS AT WPPI 2018
Featuring the latest additions to the X Series Line, INSTAX Instant Cameras & Film and Digital Printing Solutions
Valhalla, N.Y., February 23, 2018 – As the leader in photo imaging, FUJIFILM North America Corporation will showcase a comprehensive portfolio of products that offer photographers the highest performance —from capture to print—at the 2018 Wedding and Portrait Photography International Conference & Expo (WPPI) from February 26-28 at Booth #1121 at the Mandalay Bay in Las Vegas, Nevada.
Palle Schultz has published Part 2 of his Fujifilm X-H1 videos here on youtube.
While in his first X-H1 video, which we shared in our epic 48+ hours non stop live blogging here, Palle went over all the features in an interesting 20 minutes video, this second part will show you those features in action in Nepal.
Amongst the others, he shows
how the autofocus behaves when you set focus speed and tracking independently for natural looking focus (more manual focus-like)
lens flare
ETERNA
120fps FullHD slow motion upscaled to 4K
extreme shadow push
AF tracking of a group of funny and adorable kids
& more
Shooting Stills with ETERNA
Palle Schultz shows us some great video footage taken with the X-H1’s new ETERNA film simulation. And as also reported earlier today in the ETERNA development story, it is specifically designed for video use, where “time, the movement of performers, and the sounds and voices” have to create a “seamless flow” with the image itself.
So maybe ETERNA will, for most of us, not become our favorite film simulation for stills, but there are situation, where ETERNA can work well also in stills.
In his ETERNA dedicated article, with lot of ETERNA sample images, ivanjoshualoh writes:
“I must say initially I didn’t like Eterna. I find it’s a bit flat and the color are not its strongest feature. […] The more I shoot with it, I realize with all things; it has its weaknesses and strength. […] I feel not all pictures works beautifully with Eterna but a good number do. Its does give a beautiful mood to the feel. And I am beginning to see some light at the end of the tunnel.”
& More
Thoughts on the Fuji X-H1 after hands-on with it at Zed ProMedia Youtube. He says:
IBIS is really really good
Linear focus mode is awesome for video. Wherever you put the lens and bring it back, it is going to be the exact same distance every single time. It will sync up your focus exactly where you want it to be.
Fujifilm re-worked the camera. Has the same sensor/processor as X-T2, but it’s a completely different camera
More a professional body
It’s good that it’s bigger. There are tons of smaller options out there if you want a smaller camera
Back-button focussing button feels perfect and is in perfect position. Works great
Let’s examine the difference between photographic and cinematic expression.
In photographic expression, the basic communication is complete in a single frame. For that purpose we put emphasis on color as an important element to deliver the photographer’s message. For example, the blue sky is enhanced so when reflecting back to the memory, it is as clear as it can be. The colors are enhanced to an extent so that the image still looks natural. Other colors are treated the same way. In FUJIFILM, we refer the color reproduction as “Image Color”.
Cinema communicates differently. In cinema, there are the transition of time, the movement of performers, and the sounds and voices. The image designing in cinema should complement all these elements to create a seamless flow. If the cinematic image design were completed in each frame in the same way as the photographic expression with enhanced colors, then the flow would not be so smooth. In Cinema, the saturation is suppressed, so a particular color would not stand out. The tonality is wide to deliver the atmospheric vibe of the scene. This is the characteristic of cinematic image design. People often refer to it as “Cinema Look” or “Film Look”.
[…] The film simulation “ETERNA” is designed to achieve the “Cinema Look” in one take. The dynamic range is 12-stop wide. The highlight and shadow tones are both soft. The difference is obvious when it is compared with PROVIA (with the dynamic rage set at 100%). The dynamic range is comparable to that of F-Log. It has room for post production, so this also comes handy.
[…] The saturation is suppressed and is slightly adjusted on each key color. A touch of magenta was added on blue to achieve the image color, but to achieve the cinema look, the color is shifted toward cyan. The blue sky in the background will then complement the story. The cinema look is like an art of omission.
It’s interesting that they say that cinema look is the art of omission. This is what they also told us about the Classic Chrome film simulation here, where they said it “omits the element of color in order to stand for the story you want to tell to stand out“.
So ETERNA follows the Classic Chrome philosophy, but is even more desaturated.
If you want to know and see more of ETERNA, we have published a dedicated ETERNA article, which also includes a comparison of ETERNA Vs. other film simulations.
Fujifilm X-H1 Size Comparison – Too Big or Just Right? at photographyblog
Fujifilm X-H1 Roundup
There is an impressive amount of content about the Fujifilm X-H1, and I don’t want you to miss anything, so here is another roundup about the Fujifilm X-H1.
I will also launch a poll to see what you guys think about the question raised by photographyblog. Do you think the size of the X-H1 is too big? Or is it just right? Go to photographyblog and check out their comparisons. Then feel free to let us know and vote the poll below.
Personally, I think that the Fujifilm X-H1 was a much needed camera in the line-up, since I have read so many complaints in the past, about the grip being too small on Fujifilm cameras. Now those, who need a bigger grip and also less retro but more DSLR style controls, got a serious option also in the Fujiflm world.
On the other hand, I personally think my X-E3 serves me perfectly well for my needs, and I do not see a need to upgrade to the X-H1. However, I know that my needs are not the universal needs of everybody. Other shooters might well consider the X-H1 their best option in the Fujifilm line-up. World is nice, because it’s different.
So go and grab yourself the X-H1, test it, and decide in complete freedom and for yourself, if this is the Fujifilm camera you were waiting for.
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Our roundup doesn’t end here… you can see how Gianluca Colla tested the Fujifilm X-H1 at -20 degrees, download a self-made X-H1 manual with some tips, and a lot more!
Fujifilm X-H Facebook Group: Gianluca Colla tested the Fujifilm X-H1 at -20 degrees and shared his finding at our Fujifilm X-H facebook group. It does well even at -20, but the batteries are (as to expect) less efficient.
wimarys – Fujifilm X-H1 (“home-made”) manual with settings, tips and trips
MESSAGE TO SOURCE: In case you read this “CMJ”, the rumor box should work now. With your permission, though, I’d love to chat with you via email or any other way you decide. Of course I guarantee 100% anonymity. And last but not least… THANKS a lot :).
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Fujifilm Manager Mr. Udono had a live stream with Thai youtube channel กล้องกล้วยกล้วย. It’s a one hour talk, with questions made in Thai and English answers of the manager. But don’t worry, I listened it all for you, and I’ll make summary for you guys…. you’re welcome ;)
The focus is on the Fujifilm X-H1, of course. You will find a more detailed list of statements at the bottom of this article.
For the start I will focus on some of his answers, that are more related to questions he got about the future of Fujifilm.
Full Frame Interchangeable Lens System As usual Fujifilm categorically excludes an interchageable lens system with full frame sensor. He says “No plans for FF. We have high quality APS-C sensor and Medium Format“
Full Frame X100F Successor I know that a wide spread specualtion is that the Fujifilm X100F successor might get a full frame sensor, and it could make sense, since Fujifilm would not have to build up a complete new line of lenses, but also here, Mr. Udono seems to indicate that this won’t happen. He says:
“The most important is design and size. With full frame, the camera and lens will become bigger. Compactness is important factor of X100 line.We don’t want to miss such important point“
So, if you ever hoped for a full frame X100… these words don’t really make much hope for that.
On the other hand, the Full Frame Sony RX1RII is actually very compact, and comparing it at camerasize. But compared to the Fujifilm X100F, the RX1 has no hybrid viewfinder, which for sure needs its space too in the camera body.
Medium Format Fixed Lens Camera The manager does not seem convinced by this idea. A fixed lens camera seems to make sense to him, if it is compact. A fixed lens MF camera would be much bigger than X100F.
Future APS-C Sensor Megapixel Will Fujifilm offer APS-C sensors with more megapixel than the the current 24MP? The manager answers:
“We have to think at balance between image quality and speed. More pixel take longer time to process. 24MP is already enough. If we have opportunity to increase we will, but we have to think at speed and image quality. For high megapixel images we have Fujifilm GFX 50S.”
IBIS Future Just like Fuji Guy Billy in the TCSTV live stream here, also Mr. Udono confirms that the IBIS mechanism is currently quite big, hence it does not fit into smaller bodies. His words:
“in order to keep IQ, at the moment Fujifilm needs bigger IBIS unit“
Product Planing – How Long does it Take to make a Camera / Lens? Mr Udono starts saying that they care of customer feedback when they design new products:
“We listen to customers and photographers. X-H1 we listened to photographers voice and added functions on top of X-T2. Especially for top end cameras we have lots of discussions with photographers. Direct comunication with customers, also via dedicated Fujifilm showrooms”
Then he shares more details about how long exactly it takes to develop and then launch a camera and lens to the market:
“Once we have a fix idea, it takes 1 year to make the camera. But before it takes another year of discussions. So 2 years in total. In case of lens development we need more time.”
And more:
4:2:2 and 10bit: Limitation of processor. We tried to have more specifications, but at the moment it’s difficult
MK lenses: Cover 70/80% of film needs. For web-users who shoot video. Not for cinema or TV
ETERNA: If lots of request, Eterna might come to other X series cameras
Size: small and lightweight is still top key factor for mirrorless, also in future
Fujifilm X-T2 next firmware update: We will think of upgrading it
XF200mF2: coming later this year
Touch Screen: more functions and improvements possible
Articulating screen: The mechanical parts requested to make articulating screen would make the camera bigger
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