Fujifilm to Launch a Brown Fujifilm X100F

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Fujifilm X100F

Hey all,

the weekend is finally about to start, and I thought it would be nice to end the week with a little rumor.

So here it is… our trusted sources inform us that Fujifilm will launch a brown Fujifilm X100F.

*** Fujifilm X100 Line facebook group ***

The Fujifilm X100F is a tremendous success for Fujifilm, way beyond anything that its predecessors could achieve in terms of sales. And in future we will get a brown version, too.

Stay tuned on FujiRumors via Facebook, RSS-feed and Twitter… because the best has yet to come ;) .

Fujifilm X100F: BHphoto, Adorama, AmazonUS, Focuscamera

have a fantastic weekend,

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Fujifilm – My Journey From Frustration To Competency

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Dreams Aloft - Sky Lantern Festival, Taiwan, 2017
Dreams Aloft – Sky Lantern Festival, Taiwan, 2017

GUEST POST FEATURE
Write Your Articles Directly on FujiRumors!

guest post by Philip Sutton: philipsuttonphotography.com or on instagram at fineartfoto

Previous guest posts of Philip Sutton

  • The Pleasure and Pain of Fujifilm Lenses! – Read here
  • Fuji X-T1, X-T2 – A New Way of Seeing! – Read here
  • Fuji X-T2 and X-T1 – a New Perspective on Myanmar in 2017 – Read here
  • Fuji X-T2/X-T1 – Recce in Bali – Read here

A Quick Overview

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FUJIFILM and MAGNUM PHOTOS Collaborate on International Photo Project

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Fujifilm / Magnum

We already told you about this project back in early September 2017, and now Fujifilm published an official press release about it that you can read down below.

In short:

16 Magnum Photographers will explore the theme of “HOME” for the project. All shot with Fujifilm GFX 50s. Photo exhibitions to take place in 7 cities worldwide starting from March. More at home-magnum.

The content is continously updated, so check back the link now and then. They also have a dedicated youtube channel for the project, so feel free to check that one out too.

FUJIFILM AND MAGNUM PHOTOS COLLABORATE ON INTERNATIONAL PHOTO PROJECT

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Fujifilm Buys Xerox and Lays Off 10,000 People

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A few weeks ago, we already told you that Fujifilm was about to take over struggling Xerox, a 112 year old US-company, that mainly makes printers and copiers.

The takeover has been applauded as a good move by the Wall Street Journal, since Fujifilm has already survived the film fall by re-inventing its business (a great documentary about Fujifilm’s reinvention can be found here), so there was hope was that Fujifilm will find good and creative solutions for Xerox.

Well, now the takeover has been completed, and Fujifilm owns 50,1% of Xerox. You can read the press release here.

However, according to money.cnn, the first move of Fujifilm was to lay off 10,000 people at Xerox. Not really a creative solution I’d say and sadly a normal practice these days.

Cost cutting is probably an inevitable evil if you take over a such a struggling company, and it’s probably still better than closing the business entirely and make everybody go home, but it always hurts to see people lose their jobs… and this time it’s 10,000 of them.

On the other hand, I wouldn’t be surprised to see some of the Xerox top managers, who, with their decisions, brought the company to the current bad position, leaving Xerox with a few million of dollars of severance pay. At least in my country this happens all the time. Let’s hope it won’t be the case this time.

The winner are Xerox shareholders, since Xerox stocks jumped high shortly before the announcement of the deal.

Anyway… I hope Fujifilm will find a way to make Xerox quickly prosper again, and in the long term employ more people again.

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Adobe Lightroom Soon with 80% Faster Fujifilm X-Trans RAW Files Import

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Lightroom and X-Trans

Adobe is preparing a (much needed!!) major Lightroom Classic CC performance update, and there is a very good news also for Fujifilm Lovers.

According to dpreview, the import of Fujifilm X-Trans RAW files will be dramatically improved. They write here:

When importing 130 Raw files from the Fujifilm X-T2 (7.6GB in total) and building “Standard” previews, we saw a major performance boost in LR Classic CC 7.2 on our quad-core 2015 MacBook Pro. Roughly 80%, in fact.

LR 7.1 – 4:05 (245 seconds)
LR 7.2 – 50 seconds

This update is not for those of us, who have the standalone version, which won’t get any updates anymore.

Stay tuned on FujiRumors via Facebook, RSS-feed and Twitter… and huge thanks to all of you, who keep up helping me by sending me links to Fujifilm relevant content. You are a big help.

Debunking Fujifilm X-Trans Myths: Purple Flare, Wormy Artifacts, High ISO Cheating, Waxy Skin Tones & More

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