Instax Boom: Fujifilm Sold 6.6 Million Instax Cameras in 2016. Expected 7.5 Million Sales in 2017…. and Instax Square SP-3 Reviews

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Instax Boom

The rise of Instax seems unstoppable.

Fujifilm keeps up fueling its imaging division with money coming from all possible kind of Instax camera, printer and film sales.

And a few weeks ago, during the presentation of the brand new Instax Share SP-3 square printer, Fujifilm disclosed some numbers (via dc.watch – translation):

“Cheki [Japanese name for Instax cameras] also expanded its lineup according to lifestyle, and from the release in 1998, the cumulative sales volume worldwide is 25 million units. Last year it sold 6.6 million units, the highest ever. In fiscal 2017 we aim for 7.5 million units.”

As we reported here, in 2004 Fujifilm sold 100,000 instax camera and in 2015 they sold 5 million instax cameras. Regarding digital cameras, Fujifilm expected to sell 1.4 million digital cameras in 2015.

There are Instax cameras and film for all tastes out there, from the Hello Kitty Instax camera to the Star Wars Instax Film, Comic Instax Film, Candy Pop, Rainbow and a lot more. And as a Fujifilm manager said in this dedicated Fujifilm reportage, the Instax factory can’t keep up with the demand.

Still very surprising, though, that Fujifilm has no Instax Share SP-W wide printer to offer, in addition to the popular Instax SP-2 and the brand new Instax SP-3. Probably their biggest gap in the Instax line-up, along with the film only Instax SQ, which we already leaked (images included) here on FujiRumors, but still has to hit the market.

Anyway, a big success… also considering that with every Instax camera/printer Fujifilm sells, they keep up making money afterwards thanks to the (not cheap) instant film customer have to keep up buying.

But Instax is fun, as we lately reported also here, it can be a cool idea to use at weddings (or any party), it makes beer tastier (not kidding) and I use it a lot on my travels, because it’s a perfect tool to help to create connection with the locals and get a nice picture of them :) . Check out our Instax for Travels forum thread.

Instax Share SP-3 Square Printer Reviews

Older links, shared already in the SP-3 Live blogging

On my travel through Bali 2 years ago… kids loved to get a little print. :)

 

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Kai Wong Fujifilm GFX 50S Review

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Kai Wong tested the Fujiiflm GFX 50S.

  • lightweight
  • viewfinder is massive
  • he loves the way the GFX operates
  • film simulations are pretty damn good
  • focus speed is right, a lot faster than show models back at Photokina
  • focus in low light is not so consistent and quick, though
  • noise is low, at ISO 12,800 you get usable files, but noise is visible
  • maybe a bit too niche
  • fantastic landscape camera

You can see the video here…. and don’t forget to…

Fujifilm GFX 50S Secret Deal: How to Save $,1550 (instead of “just” $1,000) on Fujifilm GFX at BHphoto – full instructions here

Fujifilm GFX 50S + Any GF lens* (save $1,000): BHphoto, Adorama, AmazonUS
* GF63mmF2.8 / GF45mmF2.8 / GF32-64mmF4 / GF120mmF4 / GF110mmF2 / GF 23mmF4

Fujinon GF 45mmF2.8 (save $300): BHphoto, Adorama, AmazonUS
Fujinon GF63mmF2.8 (save $300): BHphoto, Adorama, AmazonUS
Fujinon GF32-64mmF4 (save $450): BHphoto, Adorama, AmazonUS
Fujinon GF120mmF4 Macro (save $550): BHphoto, Adorama, AmazonUS
Fujinon GF 110mm F2 (save $550): BHphoto, AmazonUS, Adorama
Fujinon GF 23mm F4 (save $550): BHphoto, AmazonUS, Adorama

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ON1 Photo RAW 2018 Available… Review with Special Fujifilm Section

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ON1 Photo RAW 2018 is now officially available. Full press release below.

Joel Wolfson Photography published a review of ON1 2018 with a special Fuji section. It is a real world look at the 2018 version compared with Lightroom and his reasons for transitioning to it after 10 years of daily use with Lightroom. Check it out here at joelwolfson.com.

Resources

Recently also Luminar received a major update, and is now a hot candidate to replace Lightroom. Check out Luminar 2018 Supernova (and get it with pre-order discount now).

PRESS RELEASE

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** CLICK HERE to Read the Rest of the Article **

Fujifilm INSTAX Monochrome Wide Film Available at BHphoto and Adorama

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The Instax Wide Monochrome film is available also at BHphoto (Expected availability: 7-14 business days ) and Adorama (Temporarily On Backorder). Should be available soon also at AmazonUS.

The first leak (shared here on FR) about the Wide Monochrome film, was back in October via BestBuy.

Hey Fuji… Instax Wide SP-W printer, please!!!!!!

Instax Wide Monochrome: BHphoto, Adorama
Instax Mini Monochrome: Adorama, BHphoto, AmazonUS

Instax Share SP-3: AmazonUS, BHphoto, Adorama
Instax Square Film: AmazonUS, BHphoto, Adorama
Fujifilm Instax Square SQ10: BHphoto, Adorama, AmazonUS

Fujifilm Instax Share SP-2 Printer: BHphoto, AmazonUS, Adorama

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Fujifilm’s First Camera with IBIS and BSI Sensor Gets Firmware Update :) … and X-H1 Rumor Recap

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UPDATE: Fujifilm changed the name from X-T2s to X-H1. All rumored specs remain the same

I know… you want a Fujifilm camera that has it all, BSI sensor and IBIS.

Well, there is one already, and it is also completely water and shock proof… the Fujifilm FinePix XP120. It now got its first firmware update (ver. 1.01) that fixes a rare over-exposure issue.

Let’s grab the occasion to make a summary about what has been rumored regarding Fuji’s second IBIS camera, the rumored X-T2S.

that’s it for now…. stay tuned on Fujirumors,
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