Fujifilm has been named (again) amongst the 2018 Top 100 global technology leaders by Thomson Reuters.

In the camera segment, Fujifilm was indeed innovative, by launching a new line of mirrorless medium format cameras with the Fujifilm GFX 50S, that has all the potential to become a game changer in the industry, especially once the Fujifilm GFX 100S hits the market, with its new 8K capable 100MP BSI sensor and faster sensor readout. And also an affordable rangefinder version is coming, the Fujifilm GFX 50R.

On the APS-C front, the current effort is set to give customers a wider range of camera body offers, by adding for example the Fujifilm X-H1 to the lineup, which will have IBIS and is more oriented towards video shooters, as well as giving “older” cameras a refresh, first and foremost the Fujifilm X-T3 by the end of 2018.

And lenses… lots of lenses for both, ASP-C and MF line, as we reported here.

The goal of this huge effort is very humbly described in Fujifilm’s medium-term management plan Vision 2019: “work toward capturing No.1 market share in the premium mirrorless camera market” within March 2020.

An incredibly ambitious goal, but as we can see, Fujifilm has lots of great stuff in the pipeline for 2018/2019, that has all been rumored on FujiRumors already (+ some surprises I am sure ;) )

I am ready to cover Fujifilm’s rise to camera-world domination here on FujiRumors…

… and if you want, you can follow this journey with me, by joining us also on Facebook, RSS-feed and Twitter.

Here is a list of some stuff, we can expect, but there will be more…

• Fujifilm X-H1 on February 15, 2018
• Fujifilm X-T3 around Photokina 2018
• Fujifilm GFX100S in 2019
• Fujifilm GFX 50R in 2019 (with announcement maybe in 2018)
• Fujifilm X-A5 on January 31, 2018
• Fujinon XC15-45 on January 31, 2018
• Fujinon XF200mmF2 mid 2018
• Fujinon XF 8-16mmF2.8 mid 2018
• Fujifilm X-T100 in 2018
• & more

stay tuned… we are going to have fun :)

Fujifilm named Thomson Reuters 2018 Top 100 Global Technology Leaders

** thanks to VatArt Photo for sharing ***

Cascable, a small Swedish company working on tools for the modern photographer, released an update to their iOS photography app Cascable that introduces Shutter Robot Recipes — a photography automation tool available on mobile platforms.

Introducing Shutter Robot Recipes! Recipes are an extension to our Shutter Robot feature that allow you to automate your camera in exactly the way you want. Using the Recipes Editor, you assemble a series of camera setting adjustments and shutter triggers together in whichever way you’d like. Once you’ve constructed the perfect recipe, Cascable’s Shutter Robot can run it against any camera that supports the features the recipe uses.

Shutter Robot Recipes works with all of Cascable’s supported cameras and allow complete freedom and creativity when building time-lapse, exposure bracket sequence, or any other series of shots you can think of. You can find out more about the Recipes feature at cascable.se/ios/recipes.

Keep in mind that it does NOT support Fujifilm RAW files, only JPEG. I have asked Cascable about it and they told me:

“Unfortunately, Fujifilm cameras won’t allow access to RAW images over WiFi. If you have your camera set to RAW or RAW+JPEG before connecting, RAW images will be created but you won’t be able to see them through Cascable. We plan to add support for the X-T2’s improved wireless tethering mode later in the year, which should allow access to RAW images for that camera.”

All in all it looks like a lovely app, and definitely something Fujifilm should take as a reference for their own Camera Remote App, which could really need a redesign and improvement.

And btw, I have tested the new geotagging via bluetooth on the Camera Remote app, and I have shared some tips to make it work best here.

FULL PRESS RELEASE