Most Read Article

• BREAKING: Fujifilm X-H2 Will Come in 2022 and be Worth the Wait

Most Read Non Rumor Article

• Fujifilm Releases Firmware Updates for GFX100/S (Blackmagic RAW), GFX50S/R, X-T4, X-T3, X-H1, X-Pro3, X100V, X-E4, X-T30

Most Read Guest Posts

1. Fujifilm Instax Wide Printer Concept – Note: Fujifilm listen to us and gave us the Instax Link Wide Printer (which also I ordered and I have received now)
2. The GFX 50 Series is an ISO-less Classic
3. The Perfect Exposure

Day with most Contacts

January 27 with the following articles (all this just a few hours after my son was born!):

1. Does Fujifilm Need Full Frame? Fujifilm GFX100S vs Sony A1 vs Canon R5 vs Nikon Z7II Specs Comparison
2. LIVE BLOG Starts NOW: Fujifilm GFX100S, GF80/1.7, X-E4, XF70-300, XF27/2.8II
3. Fujifilm X Summit WATCH LIVE – NOW on FujiRumors! – GFX100S, GF80/1.7, X-E4, XF70-300, XF27MKII
4. Fujifilm GFX100S has 16 Bit RAW and GF80mmF1.7 costs $2,299… or Setting Wrong Rumors Right (not Mine)
5. “Just Leak it!” or the True Story of the Fujirumors GFX100S Leaks ;)
6. New Firmware Updates for X100V, X-T30, and X-Pro3 Announced
7. Fujifilm launches mirrorless digital camera “FUJIFILM GFX100S”
8. Fujifilm launches FUJINON Lens GF80mmF1.7 R WR
9. Fujifilm launches mirrorless digital camera “FUJIFILM X-E4”
10. Fujifilm launches “FUJINON XF70-300mmF4-5.6 R LM OIS WR”
11. Fujifilm launches FUJINON Lens XF27mmF2.8 R WR

Most Clicked…

• Most Clicked Outgoing Link: SonyAlphaRumors
• Most Clicked Product: Fujifilm GFX100S at BHphoto
• Most Clicked FR social Media: FujiRumors on Facebook

Top 10 Articles of 2021

1. BREAKING: Fujifilm X-H2 Will Come in 2022 and be Worth the Wait
2. What We Expect to See from Fujifilm in 2021… and What Not!
3. Fujinon X Mount Roadmap 2021/2022 Updated with Latest Rumored Lenses
4. Fujifilm Releases Firmware Updates for GFX100/S (Blackmagic RAW), GFX50S/R, X-T4, X-T3, X-H1, X-Pro3, X100V, X-E4, X-T30
5. Fujifilm X-E4 Leaked: Images, Price and Press Release
6. While Sigma Sleeps, Tamron Confirms Three More Fujifilm X Mount Lenses Coming Next (11-20mmF2.8, 17-70mmF2.8 and ?)
7. BREAKING: No More Fujifilm X Series Camera Coming in 2021
8. BREAKING: Fujifilm X-H2 with 26 Megapixel coming 2022 (and Now the Big Question is…)
9. Fujifilm Product Timeline 2021/2022: About X-H2, GFX50SII, XF150-600 and More (And What Will NOT Come)
10. The Error Fujifilm is Doing (and Sony Not)

Fujifilm X-H2 Rumors Recap

Since apparently the topic of most interest also for 2022 is the Fujifilm X-H2, here is a recap of rumors we have shared so far in 2021.

• Fujifilm X-H2 coming 2022
• Fujifilm X-H2 will shoot 8K DCI/UHD
• Fujifilm X-H2 will cost less than $2,500 – and that’s a big deal
• Fujifilm X-H2 will be first X series camera to use new sensor and processor
• Fujifilm X-H2 with X-Trans sensor – any why this is good news – confirmed by Fujifilm
• 40 Megapixel sensor
• there will be 2 Fujifilm X-H2 cameras
• the two Fujifilm X-H2 cameras will have two different sensors
• one X-H2 has 40 megapixel, the other has another megapixel number
• second Fujifilm X-H2 will have 26 megapixel

And 2022…

… will be a whole lot of fun, trust me… just follow FR if you want to know more ;).

Social Media Boom

Our social media and pages have reached new heights compared to 2020.

• FujiRumors Facebook page – 66,250 followers
• FujiRumors Twitter page – 23,677 followers
• FujiRumors Instagram page – 15,812 followers

And also our facebook groups grew massively compared to 2020.

• Fujifilm X-T group – 68,300 members
• Fujifilm X100 group – 41,300 members
• Fujifilm Silm Simulation Group – 37,300 members
• Fujifilm GFX group – 30,300 members
• Fujifilm X-Pro group – 22,500 members
• Fujifilm X-H group – 16,700 members
• Fujifilm X-E group – 10,400 members
• Astrophotography with Fujifilm – 9,800 members
• Viltrox X mount lenses – 5,700 members
• Fujifilm X Mount Third party Autofocus Lenses – 4,700 members
• Fujifilm X-S group – 3,600 members

In 2022 we will have for sure a very wild ride here on FujiRumors.

But before we jump on the 2022 rumor-rollercoaster, let’s look back at how things went in 2021.

And I tell you this: I will be BRUTAL to myself, because out of the 5 wrong rumors, I personally consider only 1 really wrong. Why? Well, read my notes at the bottom of the article and I think you’ll agree with me.

Note: if you wonder where the “Sigma X mount lenses coming in 2021” rumor is, well, that was a rumor we shared back in 2020, hence it is not in this list. The rumor however has been sort of confirmed a few months later by Sigma itself, who literally wrote on their social media “we may see some X mount Sigma lenses in 2021“. And after tons of teasers, even the Sigma CEO himself confirmed X mount glass is coming. Sure, I consider this a wrong rumor shared in 2020, but it is clear to me that once again it’s the parts shortage that forced Sigma to adjust their schedule.

With that out of the way, here is the 2021 rumor check:

• 83 rumors shared in 2021
  
• 13 rumors still to be verified (all rumors with high reliability)
• 65 correct rumors out of 70 verifiable rumors
• 5 wrong rumors out of 70 verifiable rumors
• 92,8% correct rumors

Rumor Overview with Rating (about Gear coming in 2022)

We are approaching the end of the year, hence we will be bombarded by 2021 top and flop gear posts and videos.

DPReview shared their top and flop gear already, and we reported about it here.

Now also BHphoto has put up their list for the top 10 mirrorless cameras of 2021.

Once again the latest GFX gear enters the ranking at the very high positions. But the GFX system gets its consecration not only in the year-end rankings, but also at the box office, where especially the Fujifilm GFX100S is causing headache to Fujifilm due to a high demand they simply can’t match.

And what about Fuji’s APS-C series? Well, things look good, very good for the X system in 2022.  Just keep an eye on the latest X-H2 rumors ;).

BHphoto Explora – Top 10 Mirrorless Cameras of 2021

1. Nikon Z9
2. Sony A1
3. Fujifilm GFX100S
   Not too long ago, the thought of a 100MP camera sounded like very wishful thinking, considering 36MP was high-res and 24MP is still a go-to standard for many cameras today. FUJIFILM’s GFX 100S isn’t the first 100MP camera, it’s not even FUJIFILM’s first, but it represents the first time 100MP has been available sub $10K and in a camera body that’s portable and reasonable for walkaround shooting use. It redefines medium format and breaks down the barrier that’s made medium format, especially high-resolution medium format, so inaccessible for virtually everyone until now. What’s even more impressive about the GFX 100S is that it has also benefitted from full-frame and APS-C mirrorless development, too, and features many of the same imaging assets you’d expect from other current cameras, like IBIS, DCI 4K 30p video, and even phase-detection AF. Unlike medium format cameras of the past, which were notoriously slow and outdated in performance, but you’d suck it up for the amazing image quality, the GFX 100S doesn’t need these excuses anymore as it meshes high-resolution medium format quality with current mirrorless performance.
4. Canon R3
5. Sony A7IV
6. Fujifilm GFX50SII
   Accessible and medium format are no longer mutually exclusive terms with the GFX 50S II; the second-gen compact medium format mirrorless with a new integrated design and the same 50MP sensor that put the GFX system on the map. Late summer saw FUJIFILM release the second generation of their first mirrorless medium format camera, the GFX 50S II. Compared to what a conventional second-gen camera is, though, this new GFX trended in a new way, with a focus on becoming even more accessible than the first generation of cameras, meaning medium format is now a realistic consideration for people shopping for full-frame systems. And with that in mind, the GFX 50S II presents a truly interesting choice for photographers who value image quality above all other camera specs. Beyond value alone, the GFX 50S II also saw some physical changes, bringing it in line with its 100MP sibling and featuring a fully integrated viewfinder and forgoing the more modular nature of the first GFX 50S.
7. Nikon Zfc
8. Sony ZV-E10
9. Sigma fp L
10. Panasonic Lumix GH6 (or GH5 II, for the time being)

You can read the full list here at B&H.

• GFX100S: BHphoto / AmazonUS / Adorama / Focuscamera / Moment
• GFX50S II: BHphoto / AmazonUS / Adorama / Focuscamera / Moment

I recently wrote an article, where I list 10 attacks on Fujifilm that do not make any sense.

In that article, I promised that I would also write an article about the exact opposite, meaning sharing a list of critiques on Fujifilm that I totally understand and I agree with.

You can find it down below.

And of course, feel free to add your own critiques on Fujifilm in the comments down below.

A limited number of Fujifilm GFX100S cameras is now in stock at Adorama here. So far they always sold out rapidly and stores struggled to get back stock, so if you want one, it might be better to grab it right now.

As a happy owner of the Fujifilm GFX100S myself, I can only say that if when you press the shutter button, all you want is the best possible image quality, then look no further, the GFX100S is what will satisfy you. I only miss the X-T alike dials on it, which is why I am stunned, blown away and sincerely admire the GFX100S, but I can’t love it the same way I love my X-T4* and X-E3.

The situation looks much better for the Fujifilm GFX50SII, which is available pretty much everywhere.

• GFX100S: BHphoto / AmazonUS / Adorama / Focuscamera / Moment
• GFX50S II: BHphoto / AmazonUS / Adorama / Focuscamera / Moment
• GF 35-70mmF4.5-5.6: BHphoto / AmazonUS / Adorama / Focuscamera / Moment

The GFX Community

• Fujifilm GFX group
• Fujifilm GFX page

Follow FujiRumors: Facebook, Flipboard, Instagram, RSS-feed, Youtube and Twitter

*except for the selfie screen ;)

Here is an updated in stock check for the gear Fujifilm announced in North America.

GFX100S

Adorama and Moment had a few samples in stock, but as to expect, they run out quickly. The next one to possibly have a few available should be Amazon, who expects stock by October 20 here.

• Fujifilm GFX100S: BHphoto / AmazonUS / Adorama / Focuscamera / Moment

GF80mmF1.7

It’s available at AmazonUS here, at BHphoto here and at Moment here. Not available at Adorama and Focuscamera.

• Fujinon GF80mmF1.7: BHphoto / AmazonUS / Adorama / Focuscamera / Moment

GFX50SII

It was originally planed to ship by the end of September, but Fujifilm issued an official delivery delay notice for the GFX50SII with GF35-70 kit, so let’s see how this will change things.

So far all stores expect the body only version as well as the kit version to be available on October 21.

• GFX50S II: BHphoto / AmazonUS / Adorama / Focuscamera / Moment

GF35-70mmF4.5-5.6

So far stores expect it to ship on November 30. Only Adorama is slightly more optimistic and gives us November 20 as shipping start.

• GF 35-70mmF4.5-5.6: BHphoto / AmazonUS / Adorama / Focuscamera / Moment

X-E4

Currently available only at BHphoto here (black version).

• Fujifilm X-E4: BHphoto / AmazonUS / Adorama / Focuscamera / Moment

XF70-300mmF4-5.6

It is back-ordered everywhere. The only time indications we get comes from Moment here, who expects to deliver by November 4.

• Fujinon XF70-300mmF4-5.6: BHphoto / AmazonUS / Adorama / Focuscamera / Moment

XF27mmF2.8 R WR

Fujifilm announced it. But they can’t deliver. I consider myself lucky to be able to have grabbed one a few months ago, last sample in stock. Since then, nothing. Whoever ordered one, better be armed with lots patience. A patience that will be rewarded, as it is the perfect lens ;).

• Fujinon XF27mmF2.8 R WR: BHphoto / AmazonUS / Adorama / Focuscamera / Moment

X-T30II

It is expected to ship on October 21. Adorama is more pessimistic and expects to deliver in January 2022.

• X-T30 II: BHphoto / AmazonUS / Adorama / Focuscamera / Moment

XF 33mmF1.4 R LM WR

It was supposed to start shipping on September 29, but pre-orders are very high and forced Fujifilm to issue an official delivery delay notice. Now it is expected to ship on October 21 in North America. Oddly enough, in Europe it is shipping and in stock.

• XF 33mm f/1.4 R LM WR: BHphoto / AmazonUS / Adorama / Focuscamera / Moment

XF 23mmF1.4 R LM WR

It is expected to ship on November 30.

• XF 23mm f/1.4 R LM WR: BHphoto / AmazonUS / Adorama / Focuscamera / Moment

XF18mmF1.4 R LM WR

Good News. This one is in stock everywhere!

BHphoto / AmazonUS / Adorama / Focuscamera