DPRTV 2020 Camera Companies Resolutions: Fujifilm Should Merge X-T and X-H Line and Sony Steal Fujifilm Colors

2020 Camera Resolutions

DPReviewTV has published their 2020 resolutions for every camera company, of course including Fujifilm.

Regarding Fujifilm, they say:

When asked if Fujifilm should merge X-T and X-H line, most of you guys voted you prefer to keep both lines well separated, and I believe that would make sense, for the reasons I explained in this article.

What I believe would make sense, though, is to give us a Fujifilm X-T4 with IBIS and maybe a bigger battery. Do that, and you’ll make tons of Fujifilm shooters happy.

I am not sure about the Fujifilm X-A7 flippy screen, though, as this would make it tilt in the wrong direction, when shooting portraits. Maybe that’s more something for the Fujifilm X-H2.

Neopan 400 is a much loved film, as you can see from these customer reviews. So make it happen, Fuji!

As recently measured, Fujifilm has currenty the worse face/eye AF. But I would not worry about that too much. A major improvement is coming via firmware, soon.

You can see the full video above, where, among the others, the recommend Sony to steal Fujifilm colors ;).

Don’t forget also…

“Soon the Fujifilm GFX System will Make Full Frame Difficult to Choose” – Fujifilm GFX100 Review

Fujifilm has a clear strategy: do not join the overcrowded mirrorless full frame war, dominate APS-C and MF, and then attack full frame from both sides.

If that will work, only time will tell.

But GxAce seems to be one of those, who thinks this strategy could actually work out well for Fujifilm.

Back in October he published this captivating and controversial video called “Bye bye full frame“, as he believed the X-T3 was one good reason not to go full frame. If you want to see and read his arguing, check out this article.

Now he also reviewed the Fujifilm GFX100, and he says that:

in a few years, when the features and reliability and performance of the GFX100 trickle down to cheaper cost models, it really will make full frame difficult to choose over the alternative

Looking at the fact, that already now 70% of GFX users come from Full Frame, as a Fujifilm manager officially said here, he might not be too far off with his prediciton.

You can see the full review above and read a summary below.

  • it surprised him how similar it was to a Fujifilm X-T3, in the way it performs and handles
  • 10,000 seem much, but it’s priced around a top tier DSLR
  • it’s by far the easiest and most reliable medium format to use
  • images are just ridiculous
  • it’s actually a light camera
  • futuristic and modern looking design, he likes that
  • he’d like that “cyper-punk” design also for the X-T line
  • very good battery life
  • AF is not as good for video as it is for stills. He shoots manual focus in video anyway
  • he used an anamorphic adapter
  • the GFX100 opens up doors to get similar aesthetic look to an Alexa 65 or an Imax camera, for a fraction of the cost
  • he’d live Indie filmmakers to make videos on GFX100 instead of a Red or Blackmagic. You get a look that isn’t possible with those cameras, unless you go up an spend $100,000 for an Arri Alexa
  • this camera is a paradigm shift in photography
  • first MF camera that functions and works just as easily and as conveniently as your tipical mirrorless camera
  • a huge step in terms of bringing medium format to the everyday person
  • in a few years, when the features and reliability and performance of this camera trickles down to cheaper cost models, it really will make full frame difficult to choose over the alternative

Read also:

  • fujirumors.com – Fujifilm X vs GFX: Which System is More Future Proof? – POLL
  • fujirumors.com – Why Fujifilm GFX Medium Format System is Future Proof and Tony Northrup’s GFX Pessimism is Unjustified
  • fujirumors.com – Fujifilm Manager: “70% of GFX Users Came from Full Frame.

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Exclusive: Fujifilm X100V Release Month and Price Leaked – Read Now on FujiRumors!

Fujifilm X100V

As you can see from our Fujifilm camera release timeline, Fujifilm usually released a new X100 camera every two years, but this time, they waited unusually long, and we gave you 3½ reasons why Fujifilm is wating so long.

But at some point, it had to happen, and now I can tell you when.

The Fujifilm X100V will see the light of the day in February 2020.

Moreover, our sources tell us that the price should be around $1,500, but that’s just the current estimate. However, in terms of price, things can change from here until launch, but right now Fujifilm is gravitating towards this price tag.

Previous X100V rumors:

Follow FujiRumors on Facebook, Flipboard, Youtube, Instagram, RSS-feed and Twitter

Don’t forget to:

Top Fujifilm X100 related articles you should check out.

Top Selling Gear in November: Neewer 35mm f/1.2 beats Fujinon XF, Fujifilm X-T3 Claims its Throne Again, Capture One Above all Else

TOP 3 SELLING…

Here is the best selling gear on FujiRumors for November.

Top Accessories

Top Fujifilm Series Cameras

With the Fujifilm X-H1 now widely discontinued, and the X-Pro3 buzz slowly settling down, the Fujifilm X-T3 claims back its throne as the best selling camera.

Top Fujinon X Lenses

The launch of the exclusive X-T3 with 16-80mm bundle with the addition of a special rebate has boosted the 16-80 at the top of the ranking, closely followed by the discounted XF16-55mm f/2.8 and the also discounted XF90mm f/2.

Top Fujifilm GFX Gear

All Fujinon GF lenses (except for GF50mm f/3.5) are now heavily discounted. See the full list of discounted GF lenses here.

Top X Mount Third Party Lenses

The Neewer 35mm F1.2 becomes the most sold lens overall (even better than Fujinon lenses), thanks to a further price reduction that now makes it ridiculously cheap.

The evergreen Samyang 12mm f/2 makes it back in the list.

Top Software

  1. Capture One Pro
  2. Adobe Creative Cloud
  3. Luminar 4

Capture One Pro remains unbeatable, but Adobe Creative Cloud saw a nice revival here on FujiRumors, probably thanks to the black friday sale.

Phase One has released Capture One 20.

Fujifilm X-T4 Rumors Surfaced – REPORT

Fujifilm X-T4 – SPECS

Over at our wonderful Fujifilm X-T facebook group, Jason claims to have talked to a reliable contact at Fujifilm, and it told him here regarding the Fujifilm X-T4.

  • X-T4 with IBIS
  • expect a T4 about 1/3 of an inch thicker, and about 5-6oz heavier
  • On a good note expect 6k60 and 10bit internal
  • anamorphic ratio
  • fully articulating flippy…essentially an S1H but APSc with Fuji color and obviously much smaller
  • release end of 2020

I don’t know if this is correct. Surely IBIS sounds plausile, as Fujifilm managers repeatedly said, that they work on making the IBIS unit smaller, so that they can fit it into other (not X-H) X series cameras

Where I disagree, though, is Jason’s report that the Fujifilm X-H2 will never come. To my knowledge, the X-H2 will come!

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New Fujifilm Financial Results: Instax Declines, Mirrorless Suffers, Revenue Down 12.4% but Fujifilm GFX100 Sells Strong!

Fujifilm Fiscal Year Report

Canon, Nikon, Olympus, Sony and others have already reported their financial results.

Most of them are devastating bad. Sony is doing best, even though even Sony has to record a -3,4% sale decrease.

And Fujifilm?

Well, Fujifilm now published their financial results for the this quarter (ends September 30, 2019) and the numbers are not good either*.

Fujifilm’s cashcow Instax keeps slowing down, and digital camera sales suffer strong. All this results in a revenue decrease for the imaging division of 12.4%.

But Fujifilm remains optimistic and says:

we will further enhance the sales by providing products with competitive advantages utilizing our unique technologies, and by running effective promotions to achieve a performance target.

The only camera Fujifilm mentions clearly positively, is the Fujifilm GFX100, which enjoyed “strong sales“. And that must be right, since 6 months after announcement, the camera is still hard to find on the market.

FujiRumors recommends:

Dear Fujifilm, do you know that plan not to release any Fujifilm X-H2 not even in 2020? Forget that! Give us the Fujifilm X-H2 now with Samsung/Fujifilm ISOCELL+ sensor technology, and you’ll see the numbers go positive again. And a Fujifilm X-T4 with IBIS could help, too! Hurry up!

Fujifilm GFX 100: B&H Photo, AmazonUS, Adorama, Focuscamera

* As it always leads to confusion, we remind fellow readers that the Japanese fiscal year 2020 is divided as follows:
   – 1st quarter: April to June 2019 (revenue down 15%)
   – 2nd quarter: July to September 2019 (revenue down 12.4%)
   – 3rd quarter: October to December 2019 (to be determined)
   – 4rd quarter: January to March 2020 (to be determined)

REPORTS SUMMARY

** CLICK HERE to Read the Rest of the Article **

This is How Fujifilm Welcomes Xiaomi Mi Note 10 108 Megapixel Samsung/Fujifilm ISOcell Sensor

in the green box: the original image shared by Fujifilm China

Fujifilm China has apparently given a warm welcome to the 100 megapixel Xiaomi CC9 Pro (or Xiaomi Mi Note 10), which features a 108 megapixel camera.

[google translated] 100 million pixels: Welcome new members!

And in the comments Fujifilm China say:

Encourage Xiaomi’s innovation for mobile phones

The image shared at the official Fujifilm China weibo page, shows a little box inside the massive Fujifilm GFX100 sensor, which has the size of the Xiaomi Mi Note 10 sensor.

Now why should Fujifilm do this? Here a few options:

  1. sympathy: they simply welcome another 100 megapixel camera
  2. mockery: they make fun out of of the small sensor (that would be such a bad taste)
  3. conspiracy: they hint to some secret future Fujifilm development
  4. proudly: Fujifilm co-develops the sensor inside the Xiamo Mi Note 10
  5. randomly: that little box and the whole post of Fujifilm mean nothing

I think we can agree that there is nothing more fun than a conspiracy theory, so I will focus on that one :).

The (Super-Short) Story

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Fujifilm XP-1 Concept, Firmware Ideas and More – FR-readers Wish Corner

FR-Readers Wish Corner

Here is a roundup of wishes and concepts I have received via email… so to say a “FR-readers wish corner”.

  • see here – Fujifilm X-H2 Mockup – Ideas to Set it Apart from Fujifilm X-T4

Maybe some idea among it, you might like.

Also, this is your chance to drop your own wish in the comments… you know Fujifilm reads us :)

WISH 1 – Fujifilm TX-1

** CLICK HERE to Read the Rest of the Article **