Fujifilm Wins “Good Design Award 2018” with 29 Products in Recognition of their Design and Performance

Good Design Award

Fujifilm won 29 awards at the Good Design Awards 2018.

Now, I don’t know how the Good Design Award works, but if it’s like EISA and TIPA, then don’t take it too seriously. We have documented here, how EISA and TIPA work. Check the article out, if you want to know get clarity about the (not so transparent) award business.

With that said, Good Design gave an award to 29 Fuji products. Here are the cameras and lenses:

You can check out the full list in the press release below or here at good-design.

Press Release

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Fujifilm Manager: GFX 100 Full Sensor PDAF, no Crop 4K@30p. Engineer who Developed Velvia Film now Develops Film Simualtions

Fujifilm GFX

Hugh Brownstone had a half an hour chat with Fujifilm manager Justin Stailey. It’s an interesting and relaxed talk at a glass of beer, I invite you to check out here.

For those in a hurry, here are some key points from what the Manager says:

Fujifilm GFX 100

  • 100 MP sensor
  • IBIS, because 100MP is sensible to vibration
  • 4K @ 30P with full sensor readout (no crop). No pixel binning. It’s gonna be compressed in some shape or form
  • price under/around $10,000
  • 100% phase detection coverage, but lenses with lots of glass are heavier to move, so it’s never going to have as fast AF as APS-C
  • coming first half 2019

Fujifilm Color Science

  • metric color is different from memory color. Velvia was designed to make things look the way your mind remembers it (memory color). It’s interpretation, it’s how your brain sees it versus what was really there
  • one of the long time Japanese engineers at Fujifilm responsible for Velvia film simulation development, did actually also develop Velvia film in the past

Mixed Talk

  • new age of mirrorless is starting, since more player are in the market. The acceptability of mirrorless has increased now. Fujifilm focuses on what they do best, APS-C for sport, action and video, and Medium Format for portrait and fashion
  • pixels on GFX 50R and GFX 50S are bigger than full frame. Bigger pixels capture more light
  • sensor, lenses, processor, color science, the whole package
  • he does not like that photokina will take place every year in spring, right after CP+. A 2 years circle was better and Fujifilm has organized their announcements also according to photokina
  • just because we announced X-T3, it does not mean that the X-T2 is worst now. Photographer makes more difference than the gear
  • some dealers in USA already make more than 50% revenue by selling mirrorless

Hugh Brownstone youtube – Fujifilm GFX 50R hands on and first thoughts

** CLICK HERE to Read the Rest of the Article **

Fujifilm GFX 50R and GFX 100S Photokina LIVE STREAM Video – CAPTURE ONE SUPPORT ANNOUNCED

Fujifilm GFX Live Stream

Here is the Fujifilm GFX 50R and GFX 100S live stream directly from the press event at Photokina 2018

  • Fujifilm will never stop, and is confident to grow despite more mirrorless competitors
  • GFX grew Fujifilm’s market for 60% in last 2 years
  • 2nd mirrorless manufacturer
  • Fujifilm unique color science are one of Fuji’s strenghts
  • lenses are also a strength. Only 2 companies can make broadcasting lenses, because it’s very difficult, and Fujifilm is one of them
  • they quote “the world does not fit into 35mm format”
  • they say “there are things nobody would phtography, if Fujifilm doesn’t make them
  • X-mount small and handy, GFX for ultimate IQ
  • very positive response about X-T3
  • they promote the X-T3
  • APS-C is the best balanced system. You save 1/3 weight compared to FF
  • they show mock-ups of XF16-80 and XF33mmF1.0
  • they call the GFX “super full frame”
  • GFX 50R announced
  • 775 grams weight (140 grams lighter than GFX 50S)
  • 1 inch thinner than GFX 50S
  • Beta tester praises image quality, and says it handles great
  • GFX 50R simplicity and lightness. Shooting feels natural, says the beta tester
  • easier to travel
  • GF 50mm F3.5 announced (in development)
  • available in November 2018
  • $4,500
  • new GF lens roadmap, that now grows to 11
  • Capture One support with tethering and film simulation support
  • Capture one express is free
  • Capture One Pro for Fujifilm special. Handles all Fujifilm cameras and top 6 cameras for tethering. Subscription only
  • Capture One Universal (subscription or perpetual license)
  • GFX 100S worlds first MF with IBIS, on sensor phase detection and mirrorless
  • around $10.000 and available early 2019
via Lok: https://twitter.com/lokcheung/status/1044565256859787266

Fujifilm GFX 50R Pre-Order Coming Soon: BHphoto, Adorama, AmazonUS

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PhotoKina 2018 is Ready for Fujifilm GFX 50R and Fujifilm GFX 100S at 07:30 AM EST and FujiRumors is There for You!

FujiKina

Today Fujifilm will unveil the Fujifilm GFX 50R and the Fujifilm GFX 100S. The press event starts at 07:30 AM New York time.

And yep, I am here at Photokina 2018, and today I smuggled myself through the security controls and took a look at the Fujifilm booth, which they are building up right now.

Sadly the press conference room is under the highest level of control, and no chance to enter without press-card.

However, I noticed 2 Fuji guys entering the press hall, and one was holding a rangefinder medium format film camera in his hand (maybe the Fujifilm GF670, but it was hard to see exactly).

It’s pretty clear that they are going to show their rangefinder medium format heritage to the press, and then unveil the long rumored Fujifilm GFX 50R (which you can see who it looks like here).

Of course I will be live blogging non stop, so make sure to stay tuned on FujiRumors via Facebook, Instagram, RSS-feed and Twitter and to join our Fujiflm GFX facebook group as well as our Fujifilm GFX page.

P.S.: and of course on the way to Cologne I stopped at the Oktoberfest… it was simply fantastic… at least so they told me, since I can’t remember that much ;). But now I am back full power and ready for the ultimate blogging on FujiRumors!

Fujifilm X-Pro3 Concepts and Share Your X-Pro3 Wish List

Fujifilm X-Pro2 concept developed by Fujifilm and shared at senzo.co

Fujifilm X-Pro3

One of the top questions I got after the announcement of the Fujifilm X-T3, is when the Fujifilm X-Pro3 will come.

Well guys, in the Fuji world, rangefinder cameras like the Fujifilm X-Pro and X-E line, do not sell nearly as well as their SLR-like brothers, such as the X-T20 or the new X-T3.

Hence, Fujifilm is never in a hurry to release new iterations of those cameras. The Fujifilm X-Pro line for example even skipped the X-Trans II generation, and went from X-Trans I directly to X-Trans III.

And so far I have not heard anything reliable about the Fujifilm X-Pro3.

So all we can do for now, is imagine how we would like the Fujifilm X-Pro3 to be.

X-Pro3 Design

A FR-reader send me this Flickr link, where H.B. Kang imagines an X-Pro3 with vertical grip and new colors.

So I thought, why not, let’s talk Fujifilm X-Pro3 and start dreaming how it should be.

In addition to Kang’s X-Pro3, I will add down below some real Fujifilm X-Pro2 (and X-Pro1s) concept that Fujifilm studied during the X-Pro2 development. We have already shown them in this FujiRumors post, and you can find more images at senzo.co here.

I will start by launching a poll, where you can vote the top 3 features you’d like to see on the Fujifilm X-Pro3. Vote, and then let your imagination soar free in the comments.

NOTE: I mention the additional dials of the Olmypus PEN F in the poll. If you don’t know how it looks like check it out the images at BHphoto.

For the Fujifilm X-Pro3, I want... (max. 3 selections)

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Fujifilm GFX 100S Final Announcement 2nd Quarter 2019

Fujifilm GFX 100S

According to our sources, the final announcement (with full specs & price) of the Fujifilm GFX 100S is currently scheduled for the 2nd quarter of 2019 (April to June). This is a long term rumor, so from here to spring 2019 Fujifilm might change date. I’ll make sure to inform you if this happens.

My guess is that it will be around April/May, hence shorty ahead (or exactly at) photokina 2019, which will take place from May 8 to 11.

As we told you recently, there will be a “development annoncement” of the Fujifilm GFX 100S already on September 25, 2018 at 07:30 AM New York time. We won’t get the full specs nor the price, but we will see mock-ups and maybe even working prototypes of the Fujifilm GFX 100S.

On the same day (September 25) Fujifilm will announce the Fujifilm GFX 50R.

Make sure to follow us on Facebook, Instagram, RSS-feed and Twitter and to join our Fujiflm GFX facebook group as well as our Fujifilm GFX page for 100% GFX news and rumors only

Fujifilm GFX 50s body (save $650): BHphoto, Adorama, AmazonUS

Fujifilm GFX 50R – Front View
Fujifilm GFX 50R – Back View

FUJIFILM Updates RAW FILE CONVERTER EX 3.0, FUJIFILM X RAW Studio and HS-V5

Fujifilm Software Updates

Fujifilm has released the first update for the Fujifilm X-T3, which fixes a few bugs, including the lock-ups.

Along with that, Fujifilm also updated the following software, mainly to add support for Fujfilm X-T3.

RAW FILE CONVERTER EX 3.0 by Silkypix
download for Mac / Windows

FUJIFILM X RAW Studio
download for Mac / Windows

The software update Ver.1.3.0 incorporates the following issues:

  1. Applicable model for the “FUJIFILM X RAW STUDIO” is added.
    Applicable Model : FUJIFILM X-T3
  2. Performance and operability like converting speed and so on are improved.

HS-V5
download for Mac / Windows

The software update Ver.1.11.0 from Ver.1.8 incorporates the following issue:

  1. The compatibility of tethered shooting with “FUJIFILM X-T3” is added.
    The additional function below can be used.
    ・Backup/restore of camera setting for tethered shooting.
    ・Tethered shooting via USB or Wi-Fi.

News, Rumors and Community
Fujifilm X-T facebook group / Fujifilm X-T facebook page

Follow FujiRumors on Facebook, Instagram, RSS-feed and Twitter

Fujifilm X-T3: BHphoto, AmazonUS, Adorama, Focuscamera

PhotoKina 2018: The Year DSLRs Died. What to Expect from Fujifilm and will FujiRumors be There?

images I took at photokina 2016… can you find Waldo

The Year of Mirrorless

This years’ photokina will probably the most exciting of the last 20 years.

We will assist to the death of DSLR’s (that’s it my friends, just accept it), and open the new era of mirrorless.

Paraphrasing the famous sentence from the movie Deadline we could say “that’s technology, baby, there is nothing you can do about it, nothing“.

Sure, the transition from DSLR to mirrorless won’t happen overnight. But that’s the trend. And that’s why Canon and Nikon are starting to get serious about mirrorless, too.

On this years photokina we will see the following new mirrorless cameras from Fujifilm:

Not a rumor, but regarding Fujifilm lenses, I’d not be surprised to see:

  • Fujinon GF 100-200mm F4.5-5.6
  • Fujinon GF 35mm F2.8
  • Fujinon GF 20-36mm F3.5-4.5
  • GF pancake lens is not confirmed
  • and of course the XF200mmF2 and XF8-16mmF2.8

Mock-ups:

  • Fujinon XF16-80mmF4
  • Fujinon XF16mmF2.8
  • Fujinon XF33mmF1.0 (not sure)

FujiRumors @ Photokina

I am 80% sure I will be there, but if I go, I sadly I can’t be there for more than 1 or (best case) 2 days.

I was at photokina in 2016, also just for one 1 day.

In 2016, the by far busiest booth was the one of Fujifilm, but, between me and you, the most beautiful one was without a doubt the one of Leica (don’t tell Fuji, but I’ve spend hours (!!!) there).

This year, Fujifilm won’t have such an easy game to play like in 2016. The competition is strong, and that’s good for us customers.

The biggest problem?

Well, on the same Photokina days, there is also worlds largest beer festival, the Oktoberfest in Munich (I’ve never been there). So I stand in front of tough decisions: Oktoberfest or Photokina? Life can be so cruel!!!

Let me know in the poll, where I should go ;)

FujiRumors Should...

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Fujifilm Shows Speed Improvements from X-Trans I to X-Trans IV

Fujifilm X-T3 Speed

I am probably one of the few people out there, who has owned them all: X-Trans 1 (stolen in Greece), X-Trans 2 (destroyed in a river) and X-Trans 3 (because it’s too sexy). And with every generation, the speed improvement of my Fujifilm cameras was noticable.

The new X-Trans 4 and X Processor 4 in the Fujifilm X-T3 raises the bar even further.

A media slide shared by the Spanish site Fujistas (translation) shows how much faster the new sensor and processor on the Fujifilm X-T3 are compared to its predecessors.

The new BSI sensor improves sensor readout, and the X Processor 4 is a massive improvement compared to everything else Fujifilm had in the past.

News, Rumors and Community
Fujifilm X-T facebook group
Fujifilm X-T facebook page

Join FujiRumors
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Fujifilm X-T3
USA: BHphoto, AmazonUS, Adorama, Focuscamera
AUS: CameraPro
EU: CalumentDE, DigitechCH, WexUK, PCHstore