New Fujifilm Financial Results: Instax Declines, Mirrorless Suffers, Revenue Down 12.4% but Fujifilm GFX100 Sells Strong!

Fujifilm Fiscal Year Report

Canon, Nikon, Olympus, Sony and others have already reported their financial results.

Most of them are devastating bad. Sony is doing best, even though even Sony has to record a -3,4% sale decrease.

And Fujifilm?

Well, Fujifilm now published their financial results for the this quarter (ends September 30, 2019) and the numbers are not good either*.

Fujifilm’s cashcow Instax keeps slowing down, and digital camera sales suffer strong. All this results in a revenue decrease for the imaging division of 12.4%.

But Fujifilm remains optimistic and says:

we will further enhance the sales by providing products with competitive advantages utilizing our unique technologies, and by running effective promotions to achieve a performance target.

The only camera Fujifilm mentions clearly positively, is the Fujifilm GFX100, which enjoyed “strong sales“. And that must be right, since 6 months after announcement, the camera is still hard to find on the market.

FujiRumors recommends:

Dear Fujifilm, do you know that plan not to release any Fujifilm X-H2 not even in 2020? Forget that! Give us the Fujifilm X-H2 now with Samsung/Fujifilm ISOCELL+ sensor technology, and you’ll see the numbers go positive again. And a Fujifilm X-T4 with IBIS could help, too! Hurry up!

Fujifilm GFX 100: B&H Photo, AmazonUS, Adorama, Focuscamera

* As it always leads to confusion, we remind fellow readers that the Japanese fiscal year 2020 is divided as follows:
   – 1st quarter: April to June 2019 (revenue down 15%)
   – 2nd quarter: July to September 2019 (revenue down 12.4%)
   – 3rd quarter: October to December 2019 (to be determined)
   – 4rd quarter: January to March 2020 (to be determined)

REPORTS SUMMARY

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LAST WEEK to SAVE BIG on FUJIFILM X/GFX Cameras and Lenses + Additional 15% Savings on AmazonUS

The Big Deals

This is the last week of Fujifilm X/GFX deals.

I remind you that you can combine the official Fujifilm deals with the extra 15% discount offered by AmazonUS via Prime Card Deals on the following Fujifilm products:

All Prime Card Deals:

GFX Deals

X Camera Deals

XF Prime Lenses

XF Zoom Lenses

General Deal Pages

All Fujifilm Deals

Used Fujifilm Gear

Official Fujifilm Recommended Accessories

SD-Cards

Power Banks

Software

TOP on KICKSTARTER

Peter McKinnon X NOMATIC camera bag is selling incredibly well on Kickstarter (Check out what it can do here). You can get it now with pre-order discount on kickstarter.

JOKER Images Taken with FUJIFILM, Leaving Lightroom for Capture One, Fujifilm X-H2 Concept – Top October Articles

Here are the top articles on FujiRumors for October.

I hope you enjoyed reading FujiRumors in October, and I will give my best to give you an interesting Fuji-November ;).

  1. No Joke: Official JOKER Movie Images taken With Fujifilm X Series Gear ;)
  2. It Was Inevitable: I am Leaving Lightroom for Capture One Pro
  3. New Fujifilm X-Pro3 Hands On Images
  4. Fujifilm X-Pro3: Facts and Compared to Fujifilm X-Pro2
  5. Magnum Photographer David Hurn Shoots Fujifilm X: “Photography has Just Two Controls: Where You Stand and When you Press the Button”
  6. Fujifilm X-Pro3 Specs and Images Leaked: Improved Autofocus at -6EV, HDR Shooting and Lots of Firmware Improvements
  7. Fujifilm X-H2 Mockup – Ideas to Set it Apart from Fujifilm X-T4
  8. Fujifilm’s Classic Negative Film Simulation Coming via Firmware Update to X-T3, GFX100 and X-T30
  9. One Year After Leaving Full Frame and Shooting Weddings with Fujifilm X-T3 – Did it Work?
  10. How to Fine Tune Your Fujifilm Film Simulation to Get the Ultimate Vintage Look

And…

Fujifilm X-Pro3 Development Story: Classic Negative Film Simulation – Learning from Film

Classic Negative

Fujifilm has just published their Classic Negative Film Simulation development story. You can read it all down below.

We remind you that FujiRumors already told you Fujifilm will update these older Fujifilm cameras with Classic Negative film simulation, too. Also, already now, Capture One Pro 12 offers Classic Negative film simulation profile.

JOIN: Fujifilm X Pro User Group

Fujifilm X-Pro3: BHphoto, AmazonUS, Adorama, FocusCamera

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Fujifilm X-Pro3 Top Selling Camera on FujiRumors in October + Top Selling Lenses & More

TOP 3 SELLING…

Top Accessories / Bags

Top Fujifilm Series Cameras

Despite the crazy X-H1 rebate and the big X-T3 savings, the Fujifilm X-Pro3 stood its ground, and, at least here on FujiRumors, enjoyed a good start. But sure, once the launch-frenzy settles down, the X-T3 will claim its top spot again.

Top Fujinon X Lenses

Top Fujifilm GFX Gear

All Fujinon GF lenses (except for GF50mm f/3.5) are now heavily discounted. See the full list of discounted GF lenses here.

Turns out FR-readers prefer either very fast lenses (GF110/2) or the flexibility of zooms.

Top X Mount Third Party Lenses/Adapters

The fire-sale on the Mitakon 35/0.95 pushed the lens back on top. The Viltrox 85/1.8 remains stable in the list.

Top Software

  1. Capture One Pro 12
  2. Luminar 4
  3. ON1 Photo RAW

Capture One Pro 12 is on an unstoppable victory parade, being by a very (!!!) large margin your top choice when it comes to RAW editing software. Nothing comes close it, even though Luminar 4 is on a worthy second place (but still worlds away from Capture One Pro).

As I told you, I myself left Adobe forever, to go all in with Capture One Pro 12.

  • fujirumors.com – It Was Inevitable: I am Leaving Lightroom for Capture One Pro

Fujifilm X-E3 Joins US-X Deals

 

Fujifilm decided to add the Fujifilm X-E3 to their current X/GFX deals.

The X-E3 is now rebated at AmazonUS . At BHphoto and Adorama, the very same combo is only $100 off. Also, you save $150 on the X-E3 with 23/2 kit.

I expect AmazonUS to end the extra discount soon, so you better grab it now, if you are interested in X-E3.

GFX Deals

X Camera Deals

XF Prime Lenses

XF Zoom Lenses

Fujifilm XP-1 Concept, Firmware Ideas and More – FR-readers Wish Corner

FR-Readers Wish Corner

Here is a roundup of wishes and concepts I have received via email… so to say a “FR-readers wish corner”.

  • see here – Fujifilm X-H2 Mockup – Ideas to Set it Apart from Fujifilm X-T4

Maybe some idea among it, you might like.

Also, this is your chance to drop your own wish in the comments… you know Fujifilm reads us :)

WISH 1 – Fujifilm TX-1

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Fujifilm X-Pro3: An Unforced Error or A Sign of Love for Photographers?… and Why Oscar Wilde Thinks the X-Pro3 is a Smart Move ;)

X-Pro3: Unforced Error or Great Intuition?

Oscar Wilde said that “there is only one thing in life worse than being talked about, and that is not being talked about“.

Well, given the massive buzz over the last few weeks surrounding the Fujifilm X-Pro3, we can definitely say that Fujifilm avoided the worst: not being talked about!

And believe me, if the X-Pro3 would have just been an X-Pro2 with X-T3 specs, the reaction on the web would have been: “ok… nice… next!”

With Fujifilm’s bold and polarizing hidden LCD screen, the Fujifilm X-Pro3 is now on everyone’s lips (and Oscar Wilde thinks that’s already good).

Alone here on FujiRumors we got thousands (!!!) of comments in just a few days, all discussing the new LCD screen!

But the buzz surrounding the X-Pro3 is big everywhere, not only here on FujiRumors.

  • read here – Fujifilm X-Pro3: Top 10 Things You Might have Missed – Post Launch Coverage
  • read here – Fujifilm X-Pro3 Live Blog with lots of hands on reviews
  • read here – Press Release: Fujifilm Introduces the Mirrorless Digital Camera “FUJIFILM X-Pro3”
  • read here – Fujifilm X-Pro3 Full Specs Leaked and Comparison with X-Pro2 and X-T3
  • read here – Fujifilm X-Pro3: First Step into Fuji’s 3 Year Computational Photography Masterplan

And we talked about the tilt screen here:

  • read here – Look at This: The Fujifilm X-Pro3 Hidden Screen Gets Our Love Again :)
  • read here – Fujifilm X-Pro3: You Don’t Get it! Running After Sony Specs is Wrong. Better Offer a Different Photographic Experience!
  • read here – Some LOVE the Fujifilm X-Pro3, and Here is Why!

But the discussions continues all over the web. Some love it, others call it a “lost opportunity” and an “unforced error“.

You’ll find the latest X-Pro3 opinion roundup below.

NEW – Fujifilm X-Pro3: BHphoto, AmazonUS, Adorama, FocusCamera

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X-Pro3 – Opinions Roundup

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Fujifilm X-T2 Price Drops to $799 Again

 

Fujifilm X-T2

Fujifilm decided to add the Fujifilm X-T2 to the current huge Fujifilm X and GFX deals.

You can now get the Fujifilm X-T2 for just $799 at BHphoto. We had the same deal a few weeks ago, but then it went up to normal price again.

It might be the last big X-T2 sell-out, as Adorama doesn’t sell X-T2’s anymore, and I once the stock is cleared, you won’t find new X-T2 anywhere anymore.

NOTE: BHphoto offers freebies along with discounted X-T2.

The Big Savings

CAPTURE ONE PRO 12

LUMINAR 4

GFX Deals

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Fujifilm X-Pro3: Top 10 Things You Might have Missed – Post Launch Coverage

What a massive live blogging that was!

So many X-Pro3 first looks have been shared on the web, and we collected them all in our epic live blogging or read the full press release here.

And while we all know about the bigger and better hybrid viewfinder, the new computational photography features, the hidden LCD screen and so forth, I thought that in due to the huge flood of information I pick out a 10 things, that you might have missed.

They all come from the various first look reviews we have collected here:

  1. The little sub monitor on the back of the X-Pro3 screen screen is not backlit. Hence difficult to see in the dark. On the other hand, it distracts you less in low light
  2. front dial no longer clickable
  3. the DURA X-Pro3 versions are fingerprint magnets, but Lee Zavitz says it gives it an extra retro touch that people could actually like… and the extra coating keeps scratches off
  4. if you use adapted lenses, you can now name the lens in camera, and that name will be stored into the EXIF data
  5. focus peaking now offers a yellow overlay option
  6. six customizable buttons (including AE/AF lock and q button that can be assigned to something else) + four swipe functions on screen
  7. the new HDR computational photography feature works handheld. It stitches the JPEGs automatically, but also saves the RAW files so you can stitch them together by yourself in post
  8. New focus bracketing interface: determine your far and near frame, and camera automatically detects how many frames it needs to shoots based on your aperture and focal length
  9. X-Pro3 can output tiff files in 8 or 16 bit via interal RAW converter
  10. Q menu can be transparent, so you see the effect of the changes you apply in real time. Also, the Q-menu isn’t locked to the dedicated Q button anymore, and can be assigned to whatever you wish
  11. Maxiumum 4K @ 30P at 4:2:0 F-log in 10 bit (like X-T30). No HDMI output. Continuous shooting speed of X-T3
  12. the EVF improvements influenced negatively the OVF: Instead of having the X-Pro2 0.36x and 0.60x magnification modes, the X-Pro3 splits the difference with a fixed 0.52x magnification
  13. the regular black X-Pro3 will ship on November 29, and the X-Pro3 DURA versions on December 13

Turns out we have 13 points ;).

Fujifilm X-Pro3: BHphoto, AmazonUS, Adorama, FocusCamera

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