Fujifilm unveils the latest development roadmap for interchangeable lenses designed for the GFX Series of mirrorless digital cameras

Here are the top 10 most read articles in May.

However, I have excluded all the X-S20 rumors from the list, as at this point it’s not a problem if you missed them, since the real thing is now out and you can get all the details and specs at the dedicated pages.

Interestingly, despite all the rumors and new gear, the most read article was about the new firmware updates, which shows that sometimes we want to get improved what we already have rather than new gear.

1. New Firmware for 13 Fujifilm X/GFX Cameras: Huge Autofocus Boost for X-T5/X-H2, ISO on Command Dial of X-H2/S, XApp Support and More
2. Two New Fujifilm Cameras Registered to be Launched Separately – May 26 and September 12 According to FCC
3. Fujifilm X-T4 Discontinued (in Addition to X-Pro3, X-E4, X-T30II, GFX50R, GFX100)
4. Fujifilm CEO Teiichi Goto: “We Have Found a New Gold Mine in the Photography Business”
5. The 3 Biggest Fujifilm X Summit Disappointments
6. New Fujifilm X App Available Now for iOS and Android
7. TAMRON 11-20mm f/2.8 Announced: Compact, Lightweight Ultra Wide-Angle zoom lens for FUJIFILM X-mount APS-C
8. LEAKED IMAGES of Five Yongnuo Autofocus Fujifilm X Mount Lenses Coming (including 11mm f/2.8 and 50mm f/1.8)
9. ANNOUNCED: Voigtländer ULTRON 27mm f/2 for Fujifilm X Mount
10. Is This Really All We Will Get? – FUJIFILM CAMERA ROADMAP 2023

May was also my most active month on YouTube so far.

In this case we will include also the rumor related videos, simply because  many of them are filmed while I was out on several locations around my home and you might enjoy to watch a bit of the Dolomites, the Road of Wine and so forth.

After the Fujifilm X Summit on May 24, I wrote an article about the 3 biggest disappointments of the Summit.

One of them was the lack of a new X mount roadmap, considering that now with the XF8mmF2.8 R WR out, there is no more lens on the roadmap.

Now, at this point I want to make absolutely clear that this was just my very personal opinion. If you think differently, than that’s totally fine and your opinion has just the same reason to exist as mine.

But I also think what I said was a bit misunderstood, especially in regards the new roadmap, and here is why.

The main critique I got was that I should stop asking for new lenses, that what we have is enough and there is no need to rush out with more lenses.

And yes, we sure have lots of lenses, also considering all the third party AF lenses we now have. And many of us have all their needs covered already.

But that was not the point of what I wanted to say.

What I wanted to say is that, despite everything we already have, there are still some lenses that people wish for and in some cases really need for their photography, as shown by our massive future X mount wishlist survey.

And Fujifilm can only win if they publish a new roadmap. Because:

1. people who are currently still missing certain lenses they need and see them on the roadmap, are more likely to stay with Fujifilm and just wait for the lens to come
2. photographers, who are interested in the Fujifilm system but are currently not yet using it because it does not offer a certain lens, they might actually start to switch to Fujifilm if they see that the lens they need is on the roadmap. They might to start to look out for good deals, buy into the system, and buy the lens they need later on.

Keeping people in the system and facilitate others to join by publishing roadmaps is a huge advantage that Fujifilm is currently missing out on.

There are only two potential downsides to publishing roadmaps:

1. if Fujifilm puts MKII lenses on the roadmap, people will stop buying the older version. But that’s a problem Fujifilm has solved by almost never putting MKII lenses on the roadmap
2. Roadmaps are a “promise” that Fujifilm makes to its customers. But it can happen that Fujifilm breaks the promise and makes changes to the roadmap (see XF80mm macro instead of XF120mm macro or XF50mmF1.0 instead of 33mmF1.0). And when changes are done, some customers might feel disappointed by those changes as Fujifilm “broke” the promise they made

But these two downsides are more than compensated by the advantages solid long term roadmaps bring.

And since I love Fujifilm and I want them to succeed, I want Fujifilm to take the best possible decisions for the system. And in this case, in my opinion, Fujifilm would only profit from giving us a new roadmap.

• Follow FujiRumors on Patreon, Facebook, Instagram, RSS-feed, Youtube, Flipboard and Twitter

Fujifilm Facebook Groups

• Fujifilm GFX User Group
• Fujifilm X-T User Group
• Fujifilm X-S User Group
• Fujifilm X-H User Group
• Fujifilm X-E User Group
• Fujifilm X-Pro User Group
• Fujifilm X100 line Group
• Fujifilm Film Simulation Group (100% Fuji Colors Power)
• Fujifilm X Mount Third Party Autofocus Lenses Group