Top 3 Selling Cameras, Lenses, Software and Accessories for July on FujiRumors

Back in June we had a huge surprise: the Fujifilm GFX100 was selling better than the Fujifilm X-T3.

In fact my sources say pre-orders triple Fujifilm’s forecast and Fujifilm managers officially said here pre-orders are “more than twice” what they expected

So which cameras and lenses take the top spot in terms of sales in July? Check it out below.

Of course, the rankings below are representative only for the FujiRumors community and not for overall sales.

TOP 3 SELLING…

Top Accessories

I bought a SanDisk 128GB Ultra Dual Drive USB Type-C myself during Amazon Prime, and so far I am extremely happy with it. Now I have 1 device that I can use for my MacBook Pro (USB-C) and the ancient computers at my school (USB-3). Both connectors slide completely into the stick, making the whole USB stick very compact at no risk to damage the connectors.

The best thing of all, even after Amazon Prime, there is still a huge discount on the SanDisk Ultra Dual Drive.

The best-selling SD-Card was the Fujifilm recommended Lexar 2000x UHS-II.

Last but not least, the Textured Rubber Non Slip Grip Tape, a useful (and cheap) accessory to add more grip to your smartphone, laptop and camera (especially the GFX100, as you can see here).

Top X Series Cameras

The most surprising fact for me here, is that we find the Fujifilm X-E3 on the third position instead of the Fujifilm X-H1, which in my opinion currently represents the best value for money deal in the entire Fujifilm universe.

Some Fujifilm X-E3 combos are marked as discontinued and we already reported that the X-E3 outsells all its predecessors. This gives good hopes for the X-E line to be kept alive (it was not always like this).

The current $100 discount on X-E3 might help to boost sales even more.

Top XF Lenses

I predict this: the Fujinon XF16-80 will become one of Fujifilm’s best-selling lenses.

I don’t know why Fujifilm does not offer it as a kit lens (hence with a discount if bundled with a camera), but if at some point Fujifilm will decide to offer it as a kit lens, then I think this will boost sales for that lens even more.

For the rest, it seems people’s hunger for 50mm equivalent focal length (including mine) is insatiable.

Top X Mount Third Party Lenses

The Samyang 12mm f/2 enjoyed good sales during Amazon Prime.

The Viltrox 85mm f/1.8 AF is arguably the most interesting third-party X mount lens on the market right now. And you know what? There are 3 more Viltrox AF lenses for Fujifilm X mount coming. Check out all details here.

The Mitakon 35mm f/0.95 has been kicked out of the ranking by a couple of 7Artisans lenses, with the new 60mm f/2.8 macro on top.

Top GFX Gear

Fujifilm GFX 5oS sales are struggling, despite the lower price tag. People seem to prefer either the even cheaper Fujifilm GFX 50R (which is still $500 off) or the brand new Fujifilm GFX 100.

Top G Mount Lenses

The compact Fujinon GF 50mm f/3.5 seems to be a winner for Fujifilm. It is marked as top seller at BHphoto.

The brand new Laowa 17mm f/4 has kicked Fuji’s own wide option, the Fujinon GF23mm f/4, out of the ranking.

Top Software

  1. Luminar 4
  2. Capture One Pro 12 (save 50%)
  3. Adobe Creative Cloud

A great launch deal and the fake sky replacement feature make Luminar 4 the by far best-selling software in July, dethroning Capture One Pro 12, which dominated basically the entire year 2019.

LEAKED: Fujinon XF16-80mm f4 Press Release: 6 Stop OIS and Priced $799

Fujifilm USA pulled the trigger a bit too early, and published the full press release of the Fujinon XF 16-80mmF4.

It’s all copied down below, so do not panic even if they remove it :).

Please note the nice feature:

“The OIS can also automatically detect when the camera is being used with a tripod and adjust its performance to provide optimum image quality.”

The official annoucnement is tomorrow, July 18, at 1AM New York time

Full XF 16-80mm F4 Press Release

** CLICK HERE to Read the Rest of the Article **

Updated Fujifilm 2019/2020 Camera and Lens Release Timeline

Fujifilm Timeline

It’s high time to update our older Fujifilm 2019/2020 camera and lens release timeline.

This is just an approximate timeline and expect to see updates to this list over the next few weeks and months.

For now, this is mainly just an update to the list we shared back in January.

All rumors are as always exclusive FujiRumors.com information. When I just make some guess, I will highlight that for you in the notes.

  • IMPORTANT NOTE: We are talking about release timeline, not announcement timeline.

How Many Lenses a Year?

  • as we told you here, at the current pace and current resources, Fujifilm can release about 2/3 GF and 2/3 XF lenses a year
  • the list below contains 1 XF and 1 GF lens
  • hence we can expect to see 1/2 more XF and 1/2 more GF lenses to join the list
  • Fujifilm has given up options to vote which lenses should come next

Fall 2019

Coming 2020

Expect 1 or 2 more X as well as GF lenses. My guess:

  • GF 21mm F4 Tilt Shift
  • XF 10mm F2

Probably NOT Coming 2019/2020

* our sources say it will not be released in 2019, and probably not even in 2020. But Fujifilm managers confirmed here, that the X-H line will continue

Top Possible Bonus Gear in 2020

* based on this old rumor rumor
** wishful thinking based on XF10 disappointment
*** no rumors. but please, FUJI, PLEASE!!!
**** no rumor, just a mere wild guess

BREAKING RUMORS on FujiRumors Facebook, Flipboard, Youtube, Instagram, RSS-feed and Twitter

Rumors and Discussions

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Fuji Guy Billy: Fujinon XF 33mm f/1.0 Development Challenge, XF 16-80mm f/4 very silent AF, X-H1 Market Misunderstanding and More

Fuji Guy Billy Interview

Fuji Guy Billy joined the Fujilove podcast. For those of you, who are right now on the road or at work and you can’t listen to it all at iTunes, Stitcher or on fujilove, here are the key points:

Fujinon X Mount Lenses

Fujifilm X100, X-E3, X-T20 and X-T3

  • Fujifilm X100 was the game changer and started the X series success
  • When developing the X100, Fujifilm wondered who is going to buy a fixed lens camera at this price point, but it turned out to be a success
  • Fujifilm X-T3 is balance of size, weight and quality in a good price point, but for Billy even the X-T3 is big
  • Billy’s go-to camera is the Fujifilm X-E3, paired with XF35mmF2, XF23mmF2 and occasionally the XF50mmF2 because of portability
  • Fujifilm X-T20 with no joystick is a dealbreaker for him

Fujifilm X-H1

  • Fujifilm X-H1 latest firmware introduced lots of improvements and the new lower price makes it very tempting
  • The Fujifilm X-H1 maybe has been misunderstood by the market. It had a lot of new video features, so people considered it more a video camera. But it is also a better and more robust camera, and facilitates handling of bigger lenses. For Professionals weight is sometimes not a problem, but more durability. That’s why Fujifilm launched the Fujifilm X-H1. It should also appeal to DSLR customers, who were on the fence of switching to mirrorless. IBIS is quite nice also for photography, especially in low light
  • Shutter has an S1 (half press) and S2 (full contact to release shutter) position. Regarding the Fujifilm X-H1, you can contact your Fujifilm service and see if they have an option to adjust the S1 and S2 position to your taste (low, medium or high). There might be a charge for that service, depending on your country

IBIS

  • Fujifilm wanted to make an excellent IBIS system, and it is one of the best on the market. But the size of the system was too big to put it into other X-series cameras. At this moment, it can’t fit in other cameras, but hopefully one day IBIS can be designed smaller and make it fit on other cameras

Fujinon G Mount Lenses

  • Fujinon GF 50mm f/3.5 coming in 2019 and Fujinon GF 45-100mm f/4 in 2020
  • Fujinon GF 100-200mm f/5.6 R LM OIS WR: If you look to move into medium format, you don’t have many lenses initially to choose from, so zoom lenses can cover various focal lengths. The GF100-200 is compatible with teleconverter. It’s a little bit heavier, but very sharp. At that focal length with medium format sensor, you can isolate your subject very well

External Battery Packs

Navigate Menu

  • Tips and Tricks: Best way to navigate the menu is using the front and rear command dial. Front dial jumps from page to page, and rear dial jumps from item to item

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Fujifilm 2019 Camera and Lens Release Timeline (and a bit of 2020)

Fujifilm 2019 Timeline

It’s time to put some order in the myriad of rumors, and give you guys a timeline of the Fujifilm products that will come in 2019, as well as give a quick glance at 2020.

This is just an approximate timeline, that I will update as soon as I get new information.

January/April 2019

  • Fujifilm X-T30*
  • Fujinon XF16mm f/2.8 R WR*
  • Fujinon GF 100-200mm f/5.6 R LM OIS WR*

* based on our rumors

May/August 2019

  • Fujinon GFX100*
  • Fujinon XF16-80mm  f/4 R LM OIS WR**
  • Fujinon GF 50mm f/3.5 LM WR***

* based on our rumors
** our sources say XF 16-80 will not come in early 2019
*** just an educated guess by FujiRumors, but it could make sense to announce it along with Fujifilm GFX100

September/December 2019

  • Fujifilm X-Pro3*
  • Fujifilm X100F Successor*

* based on reports at techardar. I place them in the second half of 2019, because I do not think their release is imminent (if techradar is right about 2019 release)

Top Possible Bonus Gear in 2019/2020

  • Fujinon GF 80mm f/1.4 R LM WR*
  • Fujifilm X80**
  • older XF lenses refresh***

*based on rumor
** wishful thinking based on XF10 disappointment :)
*** no rumors. but please, FUJI, PLEASE!!!

Coming 2020

  • Fujifilm X-H2*
  • Fujinon XF33mm f/1.0 R LM WR**
  • Fujinon GF 45-100mm f/4 R LM OIS WR**

* our sources say it will not be released in 2019, hence must be sometimes in 2020, since I don’t think Fuji will wait until 2021
** based on official Fujifilm roadmap

Probably Not Coming in 2019/2020

  • Fujifilm X-E4

TOP DEALS

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So it Begins: Fujifilm’s Latest Gear Starts Shipping (Hopefully Smoothly)

I have received notification (thanks) that the latest and greatest Fujifilm gear started shipping.

In the screenshot above you can see the shipping notification for the Fujinon XF16-50mmF2.8-4.8.

All the gear listed below will be available in store starting tomorrow, June 17.

Most Bought Fujifilm Releated Accessories in 2024 so Far

Usually on Sundays I share a recap of the latest Fujifilm deals.

But I thought for this Sunday I do it a bit different.

Instead of looking at cameras and lenses made by Fujifilm, I look at the accessories that have so far sold best in 2024 at Amazon.

Maybe you will notice something when you go through the list ;).

  1. NEEWER NP-W235 2400mAh Replacement Battery
  2. Anker PowerCore+ 26800mAh PD (officially recommended by Fujifilm to charge their cameras)
  3. Fujifilm NP-W126S battery
  4. JJC 2 Pack Camera Screen Protector for Fujifilm cameras
  5. SanDisk 128GB Extreme PRO SDXC UHS-I
  6. Fujifilm X-T5: Pocket Guide
  7. Haoge LH-X54B Square Metal Lens Hood with 49mm Adapter Ring for Fujifilm X100VI
  8. Wasabi Power NP-W126, NP-W126S Battery (2-Pack) USB-C Dual Charger
  9. Screen Protector for Fujifilm X100VI X100V
  10. SanDisk 256GB Extreme PRO SDXC UHS-I
  11. Haoge LH-X54W Square Metal Lens Hood with 49mm Adapter Ring for Fujifilm X100VI
  12. Wasabi Power USB Battery (Ginger Series) for Fujifilm NP-W126, NP-W126
  13. Fujifilm AR-X100 Black Adapter Ring (Black)
  14. Fujifilm Battery Charger BC-W126S
  15. Mr.Shield Screen Protector compatible with Fujifilm X100VI
  16. Camera Shutter Button (2 Pack/Red) Upscale and Delicate Soft Shutter Release Button
  17. Camera Shutter Button, Copper Soft Shutter Release Button,X Type Camera Release Button X-Red
  18. Lensmate Thumb Grip for Fujifilm X100V – Black
  19. Lexar 128GB Professional UHS-II SD-Card
  20. Fujifilm Camera Lens Filter PRF-49 Protector Filter (49mm) – Black
  21. Haoge Lens Filter Adapter Ring for Fujifilm X100VI – Black
  22. SmallRig NP-W235 2400mAh Camera Replacement Battery
  23. Haoge Lens Filter Adapter Ring for Fujifilm X100VI – Silver
  24. NP-W235 Multi-Function Dual Slot Battery Charger for Fujifilm cameras with Battery Percentage Display and 2 SD Card Slot
  25. SmallRig Thumb Grip with Hot Shoe Cover for FUJIFILM X100VI
  26. Tiffen 49GG1 49mm Glimmer Glass 1 Filter
  27. Angelbird – AV PRO CFexpress B SE – 512 GB – CFexpress Type B Memory Card
  28. Custom Fujifilm X Camera Hot Shoe Cover
  29. Haoge THB-X2B Metal Hot Shoe Thumb Up Rest Hand Grip for Fujifilm x100vi
  30. Fujifilm AR-X100 Adapter Ring, Silver, 49mm

I guess you noticed that especially accessories for Fujifilm X100VI got a boost in sales: from additional batteries, screen protectors, UHS-I cards, third party lens hoods and adapter rings for X100VI and more.

Fujiiflm X and GFX Deals

** CLICK HERE to Read the Rest of the Article **

Adobe Can’t Wait and Adds Reala Ace Support for X-T5 & Co Already!

Now, I can’t verify it myself, because I switched 100% to Capture One a long time ago because I did not like the way Adobe was taking (just as I don’t like what’s going with Capture One lately and I am not sure I will stick with Capture One much longer… but that’s off topic).

Anyway, since I don’t own Adobe products, I rely on reports I am getting via email from fellow FR-readers. And those reports say this:

Reala Ace now available in Adobe Camera Raw – I just upgraded to the newest version of Adobe Camera Raw, and I noticed that Reala Ace is now available for the RAW files from my X-T5 when processing them in Adobe Camera Raw.

Fujifilm itself will give us 5th generation X shooters Reala Ace via firmware update this summer. But it’s great to know that, if you are editing your RAW files, you can enjoy that film simulation already on Fujifilm X-T5 and I hear also other 5th generation cameras such as the Fujifilm X-H2.

A Glimpse Into the Fujifilm Future: X-Pro4, X-E5, Digital XPan, Future XF Lenses (and More) plus 2024 Rumor Check so Far

After the Rumor Storm (and Before the Next One)

So we had 2 X summits so far in 2024 and lots of gear has been announced.

This means we also had lots of rumors about every single one of these items.

But…

A lot more rumors dropped also about gear coming well beyond that.

So, time for the great mid-2024 rumor recap and to rank for you all rumors according to their reliability.

1 millimetre and 3 hours to perfection ;)

** CLICK HERE to Read the Rest of the Article **

Fujifilm Aims to Become Nr.2 in Terms of Worldwide Camera Sales (Currently 3rd) – REPORT

Andrea Cimini (yes, the guy who explained the advantage of APS-C over FF for low light event photography) was at the Italian launch event for the Fujifilm X-T50, XF16-50mmF2.8-4.8, GFX100SII and GF500mmF5.6 (video below).

The video is Italian and he runs over the latest gear with his usual captivating way.

But there is one sentence said by Andrea that I’d like to highlight today.

During the presentation Fujifilm said that right now they are the 3rd brand in terms of worldwide sales but they want to dethrone the current second best selling brand.

I am not sure how Fujifilm is currently the 3rd best selling brand.

I mean, they might still be the 3rd best selling brand in terms of mirrorless camera sales (but we got no update on this since 2020), but if we include DSLR the last data we have says Fujifilm is 4th.

So as Andrea in the video also suggest, Fujifilm might include their Instax division in this ranking, which I guess technically is still Fujifilm imaging division, but it would be like BMW saying they want to overtake VW car sales, but include their motorbike sales in the equation: you can do it, they are all motorised vehicles, but it’s not really fair.

Anyway, dear Fujifilm, I’d have an idea on how you would become Nr.1 overnight with only your mirrorless gear: how about you ship all gear people can’t currently find in stock?

And I speak not only about the Fujifilm X100VI, but at your own online store in Japan you have marked all your X/GFX cameras as out of stock. The shortages are chronic. There are periodical and prolonged order stops in certain parts of the world. Some of the shortages we had in Asia are now spreading also to the West (see X-T5 bodies at BHphoto).

Anyway, of course the above was a meeting with the Italian press and the marketing tends to fly high during these events. And I am certainly happy to see Fujifilm aiming to grow and take over market positions. But I wonder how this can happen if even gear launched 2+ years ago is mostly out of stock for years.

Oh well, I certainly wish Fujifilm all the best. But I’d be happy also with the 4th spot as long as we get our gear in a reasonable time.