CRAZY Fujifilm EUROPE Deals: X-T5 now £250 off, X-H2S now £500 off, save £300 on X-H2 and Much More

Fujifilm has launched new deals in Europe.

Especially in UK the deals are just crazy (instant rebate, not cashback). Good news: Amazon UK is included in the X series deals this time (not GFX). And you get the full overview at Wex here.

Special Mention (in UK):

Sweet deals in Europe also outside UK, but in that case it’s a Cashback deal.

All Fujfiilm EUROPE Deals – End March 31

X Deals

GFX Deals

Fujifilm Deals in USA

X Gear

GFX Gear

Fujifilm Deals End Today in Europe (and Just Started in USA)

The Fujifilm X and GFX deals in Europe will expire tomorrow. You can find the full list of deals below.

On the contrary, the Fujifilm USA deals just started and will end March 31.

Our Top X Deal Picks

New Fujifilm USA Deals

X Gear

GFX Gear

All Fujfiilm EUROPE Deals – End January 18

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Fujifilm CEO Says Cameras Sell Well (if they Are Made), Increased R&D for More New Products and BLACK FRIDAY Sales Opportunity

Recently we shared the second quarter financial results of Fujifilm (in Japan the fiscal year starts in April and ends in March)

The numbers were actually good:

Imaging achievements. The sales of instant photo systems and digital cameras were strong, with revenue up 19.5% YoY to JPY219.2 billion and operating income up 85.5% to JPY49.4 billion.

But despite that, the growth was not as strong as Fujifilm hoped for.

Hence, in a Q&A session discussing the financial results, the Fujifilm CEO (Mr. Goto) and the Vice President (Mr. Higuchi) were asked about the reasons for that.

Shibano [Q]: I would like to ask President Goto about Imaging. Since President Goto took office, I believe you have often expressed your strong belief in the potentials of Imaging. In fact, the strong performance of H1 of the fiscal year indicates this, but the operating income for H1 was JPY49.4 billion, and even though Q4 is usually weak, there is Q3, so H2 of the fiscal year, which includes the sales season, is expected to see a 387% decrease, or even a 17% decrease YoY, which is a little questionable. I would like to ask again if there is any specific reason for such a decline, worse than the previous year, in H2. This is the point what I would like to reconfirm.

Higuchi [A]: Regarding H2 of last year, we closed our U.S. plant in H2 of last year, and there was a one-time profit. One reason is that we don’t have it in this term. Another is that we have increased development costs for new products in H2 in order to continue to introduce new products without interruption, and we have also increased marketing expenses and marketing investment.

Goto [A]: I will continue with my answer. Now, we are looking at Black Friday toward December, the biggest sales season in the U.S. at the end of November, and the purchasing situation, or rather the movement, is on par with the previous year, but the voice from the person in charge is that inflation in the U.S. is high. We have heard that it is not clear whether it will be as good as the previous year. However, in fact, given the tight demand for INSTAX film and the fact that cameras are selling well if they are made, I believe that there is room for a bounce upward, although we are taking a firm stance now. Is that all right?

Good thing first: one reason why the profit was not as strong as hoped, was that Fujifilm has allocated lots of resources to increase development and marketing expenses in order to assure “to continue to introduce new products without interruption“.

Of course the managers talk about R&D money for Instax as well as digital cameras. But it’s great to hear that overall they keep investing more money to push development.

Also worth to note is the comment of Fujifilm CEO Mr. Goto, who says that “cameras are selling well if they are made“. And this is probably Fujifilm’s biggest issue so far, with lots of cameras out of stock and in many cases even a complete suspension of camera sales in certain countries until who knows when.

The CEO says the hope is to “bounce back” thanks to Black Friday sales, although inflation is still high and it is not sure if the holiday season will run as good as last year.

And in this regard, here are the current deals you find on X/GFX gear that should help Fujifilm to show up with better figures by the end of the fiscal year.

GFX Gear

X Cameras

X Lenses

Fujifilm Q&A here

New Fujifilm Deals in USA: Save Up to $1,000 on X Gear (X-H2 and X-H2S included in Deals)

Fujifilm USA has added a couple of rebates to the current X and GFX deals.

The new deals give you access to up to $1,000 savings. Included in the deals are the Fujifilm X-H2 and the Fujifilm X-H2S.

And if you wanted the FT-XH File transmitter grip, then this is the time to get it, as it is $400 off! And also the regular VG-XH grip has a hefty $200 rebate.

More lenses joined the X series deals too. The full list can be found below.

X Series Deals

GFX DEALS

Fujifilm EUROPE Deals

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Save Up to €1000/£950 with on Fujifilm X and MKX Deals in Europe (X-T5, X-H2 and X-H2S included in Deals)

Fujiiflm has launched X and MKX deals all over Europe.

Lots of great deals also on 5th generation gear, but the one that probably stands out the most for me is the massive £230 rebate on the Fujifilm X-H2S in UK.

NOTE: if you grab your X Series Deal at your local Amazon, make sure it is shipped and sold by Amazon to qualify for the cashback.

Full List of Europea Deals

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34 Fujifilm Products Won the “Good Design Award” achieving the Most Awards for the Third Consecutive Year

Fujifilm has been awarded with 34 Good Design Awards for a wide range of products, from software, to X-Ray products to projectors and of course also X/GFX gear.

As for the camera gear, here are the winners:

Press Release

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FUJIFILM Fiscal Year 2020/3 Results: Firm X-T4 and X-S10 Sales Push Operating Income Back in the Black to Same Level of Last Year!

Fujifilm Fiscal Year 2020/3 Results

The results for the third quarter of the fiscal year 2020 have now been published by Fujifilm (Q1 report here, Q2 report here). FYI, the fiscal year in Japan starts on April 1 and ends on March 31.

It’s a year devasted by COVID-19, hence also Fujifilm suffered in some areas. But there are also good news. Let’s go with order.

The biggest hit in the imaging division has been taken by broadcast and cinema lenses. Not really a surprise, given many big events being canceled, such as the Toyko 2020 Summer Olympics.

Good news comes from the X series, where “firm sales” of the Fujifilm X-T4 and Fujifilm X-S10 allowed revenue for the third quarter to recover to the same level of last year.

A pity Fujifilm is still not able to decently ship the Fujinon XF50mm f/1.0, which still is mostly back-ordered. If they’d been able to match the initial high demand for that lens, that could have shown up with even better numbers.

Crossing fingers the same shipping-desaster won’t happen with the Fujifilm GFX100S and Fujinon GF80mmF1.7, as they also enjoy an astonishing high amount of pre-orders, and if Fujifilm will be able to deliver within March, then they will have decent imaging division figures to show for the end of the fiscal year compared to other brands (Fujifilm manager already hinted they are doing better than the rest).

The instax system keeps going strong.

Fiscal Reports

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What We Expect to See from Fujifilm in 2021… and What Not!

What we Expect from Fujifilm

I thought I make a quick list of cameras and lenses that we could see in 2021, and what we surely will not get in 2021.

ATTENTION: It’s a mix of rumors, speculations and hopes. So read carefully to distinguish one from another.

2021 will be full of rumors, so make sure to follow FujiRumors on Facebook, Facebook, RSS-feed, Twitter, Youtube and Instagram.

X/GFX Cameras 2021

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Fujifilm 2021: Is This Really All? Or How Much New Gear We Could Get in 2021 Looking at Fujifilm’s Past Camera & Lens Releases

Fujifilm 2021 – Is This Really All?

Every week I get many emails from fellow FR-readers, asking me if this is really all.

They look at the current X mount roadmap and the latest G mount roadmap, and they see only 3 lenses in total. That’s meager.

Then they look at our rumors, see that we rumored only two cameras, the Fujifilm GFX100S and the Fujifilm X-E4 and wonder if that’s all for 2021.

I diligently reply to all of them, but it has become quite time consuming. So let me address this question one final time here on FujiRumors, so that in future I can just copy and paste the link to this article and send it to those, who inevitably will make me the same question again.

How Many Cameras Could we Get?

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Fuji Guy Billy: APS-C Crop Factor Cheating? :: f/2 X Mount Zoom Lenses? :: Fast G Mount Lenses Potentially Coming :: And More

The third episode of the Fujilove podcast with Fuji Guy Billy just went online (episode 1, episode 2, episode 3). You can listed to it all at sticher and Fujilove.

It’s a 1 hour podcast, and you can find it all summed up below, in case you have no time to listen to it all right now.

PODCAST SUMMARY

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