10 Fujifilm Cameras Meet for Thanksgiving Dinner and This is What Happened Next

Thanksgiving is here, and while most families argue over who burned the stuffing, we in the Fujifilm community know the real drama happens when our cameras show up to dinner. If each Fujifilm camera were a guest, here’s what they’d bring to the table — literally.

X-T5
Arrives with a fully homemade meal, proudly reminding everyone that every single step was done manually — even the gravy. Keeps adjusting the dinner table “for composition”.

GFX100S II
Brings a turkey so gigantic the table collapses. Says it’s “just a casual medium-format bird”. Everyone pretends they’re not intimidated.

X-Pro3
Brings a gourmet dish but serves it face-down, so nobody can actually see it. “Stop chimping through the dishes. Focus on the Thanksgiving experience first, not the results” it insists, refusing to flip the plate over. Spends the whole evening fully present and savoring every moment.

X-S20
Shows up quietly with store-bought mashed potatoes, super humble, not bragging about anything. Yet all the other cameras side-eye it because it secretly carries features no one else has — like that fully automatic subject-detection mode that does all the work while pretending it’s “nothing special.”

X-E5
Arrives with a small, perfectly curated dish — nothing fancy, but stylish enough that everyone compliments it. Quietly slips into a seat, looking effortlessly cool without even trying.

X-M5
Shows up with a perfectly plated appetizer, but keeps looking around the table like it’s lost. No EVF to guide it, so it improvises — and somehow, every shot still turns out amazing anyway.

X70
Shows up quietly without being invited… mostly because everyone forgot it even existed. Brings a tiny but absolutely delicious dish that makes everyone wonder, “Wait, why did Fujifilm never make another one of you?” Then it slips away before anyone can ask for the recipe.

X-H2S
Arrives with a towering trifle that’s already collapsing, fruit spilling everywhere, and layers sliding off the plate. Immediately realizes it’s still running last year’s flawed firmware, apologizes to the group, and rushes off to the kitchen to install the update — promising to return once everything is perfectly stabilized — it’s still there, struggling to connect to the smartphone app to finally install the update.

X100VI
Was supposed to bring artisanal cranberry sauce, but got kidnapped by scalpers as soon as it left home. Never made it to the dinner, leaving everyone scrolling online, refreshing for a glimpse of it. It was later spotted on eBay, held hostage with a wildly overpriced ransom for release.

X-T6
And then, totally surprising to anyone, a guest from the future shows up of nowhere: the Fujifilm X-T6! It brings a futuristic dish nobody’s ever seen before, full of features and flavors that blow everyone’s mind. The other fellow cameras on the table are curious, asks questions. The Fujifilm X-T6 just whispers something about having a new heart and brain, about firmware improvements, about features no other camera has ever heard of before. It ends up saying “everything will change” and then vanishes before anyone can ask more questions. Only left a note behind: read FujiRumors.com, and you’ll know soon enough ;).

The End

That’s my way to wish you all a wonderful Thanksgiving.

And feel free to let more cameras join the dinner in the comments down below. Other brands are welcome too :).

BLACK FRIDAY PAGES

Gear I Own

Fujifilm X-T6 Coming Second Half 2026 – And What About X-Pro4, X-H3/S, X-T60, X-S30 and Rest of 6th-Gen Wave?

I shared the rumor that the Fujifilm X-T6 will come in the second half of 2026.

Now, many have been skeptical and said this can’t be possible.

Why?

Because, if we look at the refresh rate of…

… we can see that even taking the historic slowest refresh rate for X-T* cameras, we should have gotten an X-T6 in August 2025 already.

Hence, a Fujifilm X-T6 release in the second half of 2026 would be extraodrinarily, almost impossibly, slow.

But… and this is what I forgot to tell you in my previous article… this information comes from trusted sources. So I can only confirm what I wrote already.

And now I need to answer the question that inevitably popped-up: what about the Fujifilm X-Pro4, Fujifilm X-H3, Fujifilm X-H3S, Fujifilm X-S30, Fujifilm X-T60, Fujifilm X-E6, Fujifilm GFX100 III and the rest of the 6th generation cameras?

So here is where I have to be very clear – and you should read carefully:

I do not know if the Fujifilm X-T6 will be the first camera to feature the 6th generation platform or if there will be other 6th gen. cameras coming maybe in the first half of 2026.

I will try my best to find the answer for you… but it certainly would help if somebody could drop me hint, 100% anonymously via rumor box or Signal chat, or via email at fujirumor@gmail.com or personal message on social media.

BLACK FRIDAY PAGES

Gear I Own

🇺🇸 Fujiflm USA Deals – Save Up to $1,000 on GFX and X Gear 🇺🇸

Note: similar deals are currently running in Europe.

X Cameras

X Lenses

GFX Gear

* freebies at BHphoto include a free CFexpress Type B Card and a camera bag

Instax Gear

I’ve Traveled the World with Fujifilm’s ‘Worst’ Lens and I Loved it – The Only Flaw, and the One (Fujifilm-Teased) Lens That Could Replace It

I have recently asked you what you consider the best and worst Fujifilm related gear announced in 2025 (third party AF lenses included).

Well, a fellow Fujifilm X-H group member declared here the XF18-135mm as the worst announcement.

Now, besides the fact that the Fujinon XF18-135mm was announced in mid 2014, hence it was not really part of our big survey, I thought it was an interesting comment and that maybe it was time to talk a bit about this lens.

A lens I own by the way, and that made me sell these two lenses for it.

Now, as we said, the Fujinon XF18-135mm was announced in 2014, hence at a time when the Fujifilm X system was relatively new on the market.

So while it is reasonably to expect that the most modern Fujinon lenses perform better than those launched 11 or 12 years ago, I’d dare to say that anyway the Fujinon XF18-135mm is actually a pretty decent performer. I’d say an even very good performer for what it is.

The true problem of the lens is another one: I think it is the one Fujinon lens that suffers most from sample variation, meaning you might get an excellent copy — or a noticeably weaker one — simply due to manufacturing tolerances.

While Fujifilm has drastically improved this aspect of manufacturing over the years, at the time the XF18-135mm was released — and particularly with that lens — sample variation was a real concern for early buyers.

This explains why some are very happy with this lens (for example me), while others are not.

In my case, here are some pictures I took with it:

As you can see, the Fujinon XF18-135mm has been a loyal companion to me for over a decade. It has traveled with me all over the world, and I’ve always appreciated both its flexibility and its image quality.

That said, I probably ended up with a particularly good copy.

So if you’re thinking of buying one — especially second-hand — I’d definitely recommend trying it first and taking a few test shots.

But with that said, for every person who had a less-than-ideal experience with this lens, there are many more who genuinely appreciate it.

In fact, the Fujinon XF18-135mm was even used to shoot the official stills for the blockbuster Dunkirk.

And we have had some interviews with fellow X shooters, who declared it their favorite lens:

So I call myself a very happy Fujinon XF18-135mm owner.

But if I had to pick — or better, nitpick — one aspect that occasionally bothered me just a little, it would be the range. If only it were a touch wider on the short end, and offered just a bit more reach on the long end, it would come very close to perfection.

In short: make it a true, awesome superzoom!

And you know what?

Fujifilm has already revealed the estimated main specs and size of exactly such a lens in their “10 lenses under consideration” survey.

And here on FujiRumors we already made a specs and side-by-side size comparison between the XF16-200mm and XF18-135mm.

If Fujifilm manages to keep the XF16-200mm on the smaller and lighter side of their current estimates, then that might be the one lens capable of replacing my XF18-135mm.

But until that day comes — if it ever does — I’ll proudly call myself a very happy XF18-135mm owner.

If this lens is good enough to shoot professional stills on the set of a multi-million-dollar blockbuster, then it’s certainly good enough for my far more humble needs and modest skills.

There’s just one important note: especially if you’re buying an older, second-hand copy, make sure to test it first. No other Fujinon lens is known to exhibit sample variation quite as strongly as the XF18-135mm.

Black Friday at B&H Photo

Black Friday at Amazon USA

Black Friday at Amazon CANADA

Black Friday at Adorama

Viltrox AF 28mm F4.5 Ultra-Thin Pancake Lens Best Selling at Black Friday

Black Friday kicked in with lots of rebates.

One of the hottest is the 20% rebate on Viltrox X mount lenses.

And there is one lens that is selling particularly well, the ultra-thin Viltrox 28mmF4.5 autofocus lens.

In fact, it is the best selling gear on Day 1 of Black Friday.

Black Friday Pages

at B&H Photo

at Amazon USA

at Amazon CANADA

at Adorama

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BREAKING: Fujifilm X-T6 — It’s Time to Tell You When It’s Coming

BLACK FRIDAY PAGES

You’ve waited. You’ve guessed. You’ve hoped.

You have been misled, lied to over and over again, with fake specs, fake release dates, fake everything.

But now the time has come.

The time has come for you to finally get a word of truth about the Fujifilm X-T6.

It’s time for you to know, when the Fujifilm X-T6 will come:

** CLICK HERE to Read the Rest of the Article **

Fujifilm USA Holiday Deals: A Mix of Sadness — and a Few Real Deal Gems

Fujifilm has launched massive rebates all over the world (you can see the European Fujifilm X/GFX deals here).

But there is one noticeable exception: the United States of America. Fujifilm has not offered any rebate since the US tariffs have been put in place.

And yet, you might not find deals on Fujifilm X/GFX gear, but there will be some on third party lenses and accessories. Check them out below.

Here is an overview:

Sigma AF X Mount Lenses

Tamron AF X Mount Lenses

Sirui AF+MF X Mount Lenses

Tokina AF X Mount Lenses

Manual Focus + Electronic Contacts X Mount Lenses

Manual Focus Lenses X Mount Lenses

Fujifilm GFX Mount Lenses

Accessories & Flash

Enough Gear Talk. Time to Let Fujifilm Colors Speak

Fujifilm Colors Power

Let’s take a short break from all the gear talk and share a few images that fellow Fujifilm shooters have shared in the Fujifilm film simulation group.

And remember, whether you own an ancient Fujifilm X-Pro1 or the latest and greatest, film simulations are in Fujifilm’s DNA since the beginning. So play around with them and enjoy using them.

The Best Fujifilm Communities

Previous Image Roundup

Images

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Fujifilm Used Gear Holiday Savings at BHphoto

BHphoto has some nice savings on used Fujifilm (related) gear. Some ar marked as “used holiday savings“. I’m not entirely sure what that label specifically means, but I guess it likely indicates a limited-time discount available during the holiday period.

These are just some of the used offers. The full list can be checked out here.  There are also the Holiday 2025 Head Start deals running.

X Lenses

X Cameras

GFX Gear

Fujifilm’s Imaging Division: Up 21.5%, Forecast Raised and Offsetting Expected Losses in Other Segments – Q2/FY2025

The latest Fujifilm financial results are out (Q2/2025 – July to September 2025).

It’s once again a very positive report, with operating income up 21,5% Y-o-Y.

Fujifilm also sounds pretty optimistic about the future of its Imaging division — so much so that it has raised its forecast by 5.6% compared to previous expectations. And it’s not just doing well — it’s doing well enough to balance out expected declines in other divisions.

I wonder how much of this optimism could be the result of them knowing something we don’t know yet… like the arrival of the Fujifilm X-T6, Fujifilm X-Pro4, Fujifilm X-H3/S, Fujifilm GFX100III or any other 6th generation Fujifilm gear.

Professional Imaging

  • Strong sales of FUJIFILM X and GFX series digital cameras
  • Strong sales of new products GFX100RF, X half and X-E5

Consumer Imaging

Forecast

Operating income forecast is unchanged, as the downward revisions for both the Healthcare, mainly due to higher silver prices, and the Business Innovation, due to increased expenses for strengthening business structure, are offset by higher gross profit in the Imaging.

Imaging Division Comment

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BHphoto Holiday 2025 Head Start Deals Launched

B&H Photo is rather impatient and wants you to start saving money now rather than waiting for Black Friday, so they have launched the Holiday 2025 Head Start deals.

Note: some deals, like some Apple deals, will end tomorrow.

Fujifilm Related

Memory Cards

External SSD

Apple Products

Peak Design