Digital Camera Market Share 2020: Only Canon, Sony and Fujifilm Grow

Every year, Techno System Research, a major marketing research company located in Japan, publishes the worldwide camera market share data.

And while the data is behind a (very expensive) paywall, the main chart is published by Nikkei and we’ve covered it in the past:

Now the data for 2020 has been released by Techno System Research.

So what changed between 2019 and 2020? Let’s compare:

  • Canon 47.9％ (+2.5%)
  • Sony 22.1% (+1.9%)
  • Nikon 13.7% (-4.9%)
  • Fujifilm 5.6% (+0.9%)
  • Panasonic 4.4% (-0.3%)

These top 5 camera companies took 93.8% of the global digital camera market.

Keep in mind that this is the overall digital camera market share (DSLR + Mirrorless + Point & Shoot). So no surprise to see Fujifilm behind Nikon. When it comes to mirrorless data only, until 2019 Fujifilm was clearly ahead of Nikon and on the third position after Sony and Canon.

The Winners

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Fujinon XF70-300mmF4-5.6 In Stock at AmazonUS

The Fujinon XF70-300mmF4-5.6, is now available AmazonUS, whereas it is still out of stock at BHphoto here and Adorama here.

It actually was shortly available also at BHphoto a few weeks ago, as you can see from the screenshot above. But just the time I needed to write the article, and it was sold out again, and never came back in stock.

So if you want this lens, for now you can get it at AmazonUS.

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Fujifilm’s Biggest Error is Now Fixed (and Waiting for Sigma)

It’s a rare thing…

it’s a rare thing that the entire FujiRumors community agrees on a certain matter.

But Fujifilm succeeded in this miracle!

How?

By categorically refusing to open their lens protocols to third party lens manufacturers.

And still in 2019 top Fujifilm managers insisted that there is no need to have Sigma, Tamron & Co on the X mount side of life.

I love you Fuji, but this was just the biggest error the management ever took, proven by the fact that’s it’s also the one decision the entire FR community disagreed with.

Well, Fujifilm finally fixed this error in 2020, by saying they open X mount to third parties.

Late, but better late than never.

And guess what is happening? Third party manufacturers are finally joining the X mount, attracted by the Fujifilm market share and facilitated by the open lens protocols (a deal breaker for Sigma for a long time).

So let’s see what is happening.

Cosina launched the Voigtländer Nokton 35mmF1.2 X, no autofocus, but with electronic contacts to provide Exif data and focus check.

Tokina launched a couple of X mount lenses.

Sigma is hinting to have lenses for X mount coming in 2021.

And the probably biggest news so far: Tamron will be launching the Tamron 18-300mm f/3.5-6.3 for Fujifilm X in 2021.

And since we have Tamron officially on board now, I thought we could give a revival to our original Tamron X mount lenses wishlist, which we published back in 2020 here.

You can still vote the survey, but so far you top 10 Tamron wishes are:

  1. Tamron SP 150-600mm F/5-6.3 Di VC USD / G2
  2. Tamron SP 70-200mm F/2.8 Di VC USD / G2
  3. Tamron 100-400mm F/4.5-6.3 Di VC USD
  4. Tamron SP 90mm F/2.8 Di MACRO 1:1 VC USD
  5. Tamron SP 35mm F/1.4 Di USD
  6. Tamron 10-24mm F/3.5-4.5 Di II VC HLD
  7. Tamron SP 15-30mm F/2.8 Di VC USD / G2
  8. Tamron SP AF 17-50mm F/2.8 XR Di II VC (LD) Aspherical [IF]
  9. Tamron SP 85mm F/1.8 Di VC USD
  10. Tamron SP AF 60mm F/2.0 Di II LD [IF] Macro 1:1

And given the increasing X mount autofocus offering, we launched the dedicated third party X autofocus lenses group here.

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Tamron Managers Interview: “Fujifilm’s Market is Sufficiently Large. We Plan more X Mount Lenses” and more Tamron 18-300 Images

In a Japanese interview to dc.watch, Tamron talks about them entering the Fujifilm X series market with the brand new Tamron 18-300mm f/3.5-6.3 Di III-A VC VX D.

Down below you can find the summary (based on google translate).

You will also find more images that show the lens mounted on the super small Fujifilm X-S10 as well as fully extended to 300mm.

Note that Tamron says the Fujifilm X market is big enough, hence they will release more X mount lenses in future they can’t unveil now.

The FujiRumors community voted on their top 10 Tamron (and Sigma) wishes already. You can find the results here.

Developing the Lens for Fuji X

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Tamron 18-300mm f/3.5-6.3 vs Fujinon XF Zooms Size Comparison (and Finally a “Different” Lens)

A fourth brand after Zeiss, Viltrox and Tokina joined the Fujifilm X mount autofocus lenses camp: Tamron!

The official announcement can be read here.

But unlike the other brands, Tamron decided to make something that you can’t really find covered in the Fujifilm X System, the Tamron 18-300mm f/3.5-6.3.

That’s a smart move and i believe Tamron has potentially a big seller to drop on the market in 2021.

I have also made a rough size comparison with other Fujinon zooms, the XF18-135, XF55-200 and the XF70-300. The XF lens comparison is taken from camerasize. I added the Tamron.

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Voigtländer Nokton 35mmF1.2 Sample Images and Officially Announced

The Voigtländer Nokton 35mm f/1.2 for Fujifilm X mount has now been officially announced by Cosina.

We already know pretty much everything on paper about it, thanks to the leaked press release and full specs. We discovered, for example, that the electronic contacts do not work with every Fujifilm X mount camera. To see the full list of supported cameras, check out this article.

What was missing where sample images, and now that the Voigtländer Nokton 35mm f/1.2 has been officially announced at the Cosina website, we have those too.

You can see all sample images down below.

Sample Images

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Viltrox 13mm f/1.4 Additional Images and Size Comparisons

We recently reported about some images of the upcoming Viltrox 13mmF1.4 popping up on the internet.

Now even more images can be found in an article shared at Peargear here (found via Fujistas).

Of particular interest the one of the front element, where you can see for example a 67mm filter size.

Also, I’ll include a size comparison of Viltrox 13mmF1.4 made by a FujiRumors reader and sent to me via email (thanks a lot).

You can see all images down below.

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Voigtländer Nokton 35mmF1.2: Electronic Contacts, Full Specs, Press Release and Official Sneak Peek

We’ve shared hands on images of the new Voigtländer Nokton 35mm f/1.2 for Fujifilm X mount earlier today.

Now we spotted an official teaser to this lens at the Voigtländer website. It’s in German, so I’ll share first the google translated version and then the original one in German.

Also, a Polish distributor has shared the full specs and press release, so we share that one too here on FujiRumors (google translated via optyczne).

Also in German you can find the full press release at photoscala (images below).

PRESS RELEASE and SPECS (translated)

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Voigtlander NOKTON 35mm F1.2 Hands On Images

A kind FR-reader (thanks) passed me the first hands on images of the upcoming Voigtlander NOKTON 35mm F1.2 for Fujifilm X mount.

You can see all images in this article.

The lens should be announced this week and the price has been shared here.

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LEAKED: First Image of Voigtlander NOKTON 35mm F1.2 for Fujifilm X mount

Nokishita shared the first image of the upcoming Voigtlander NOKTON 35mm F1.2 for Fujifilm X mount.

The lens should be announced this week and the price has been shared here.

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via nokishita

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