X Series Origins: Secret Development Story of Fujifilm X series to Celebrate 10th Anniversary – Fujifilm X Lab

The Fujifilm X series turned 10 years old in September 2020.

Now, in its latest Fujifilm X Lab episode, Fujifilm managers and engineers unveil what they call the “secret development story” of the the Fujifilm X series and how it all started with the original Fujifilm X100.

Once again it’s in Japanese, and this time there is not even the automatic google translation tool activated to help us.

However, I contacted a Japanese speaking FR-reader, who was extremely kind and made a summary for the entire FR community. I know these things take time, so huge thanks to Hiko for the help.

Summary

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RUMOR: Fujinon XF18mmF1.4 R WR with 62mm Filter Size

March was a month full of exclusive and breaking rumors:

You guys tell me if you’d like to have a break from the rumors, otherwise I’ll just continue, ok?

No complaints? Ok, so let’s go ahead. :)

Today we talk about the upcoming Fujinon XF18mmF1.4 R WR, the only not yet released lens so far that we can find on the official Fujifilm roadmap (** list of non yet announced X mount lenses below).

Well, we have seen hands on images of the Fujinon XF18mmF1.4 R WR at the X summit of October 2020 here. FujiRumors has also taken the official XF18mmF1.4 sketches shared by Fujifilm and made a size comparison Fujinon XF16mm f/1.4 and the XF23mm f/1.4, which you can see here.

From that size comparison, we saw that the size of the XF18mmF1.4 R WR is somewhere in between the one of the Fujinon XF16mm f/1.4 and the XF23mm f/1.4.

The additional information we got about the XF18mmF1.4 R WR is that it will have a 62mm filter size. As a reference, the XF16mmF1.4 R WR has a 67mm filter size, whereas the XF23mmF1.4 R has also a 62mm filter size.

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** FujiRumors has leaked two more lenses that will come, but are not yet included in the roadmap, the Fujinon XF150-600mm and the Fujinon XF33mmF1.4 R WR.

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Fujifilm Confirms X-H1 IBIS Issue with XF70-300mmF4-5.6 and Promises Firmware Update Fix Shortly

Fujifilm just confirmed that there is an issue with IBIS on the Fujifilm X-H1 when used with the brand new Fujinon XF70-300mmF4-5.6 R L LM R WR.

They issued an official note that you can read below, promising a firmware update to fix it shortly.

FujiRumors will notify instantly as soon as the new firmware is online for you to download.

Official Fujifilm Note

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BCN Ranking: Fujifilm’s Rise Continues and Getting Closer to Canon

We recently compared the BCN data for the entire 2019 vs 2020, and we saw that Fujifilm lost less than other brands in terms of camera sales in 2020 compared to 2019.

Now 2021 seems to have started strong for Fujifilm, as the BCN ranking for February shows.

In fact, they passed OM Digital (former Olympus) in the ranking and is now getting very close to Canon.

Keep in mind: BCN collects data of about 40% of the Japanese electronics and online stores.

via mirrorlessrumors vis BCN

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POLL: Which Fujifilm System Do You Own?

The Fujifilm team in Japan paid me a few hundreds of bucks to conduct a marketing research among their largest online community, the FujiRumors fellowship, aimed to investigate how many of you actually shoot X series or GFX series.

Just kidding :)

I’ve never received nor will ever receive a single penny from Fujifilm, so rest assured that FujiRumors is and will remain a space 100% independent from Fujifilm.

The true reason for the survey today, is just to satisfy a very personal curiosity.

I wondered how many of you guys own X series cameras and how many own GFX. Or maybe you chose to do it like me, and just own both system (I am waiting for my GFX100S to come). Some might even shoot Fuji + another brand. Whatever it is, feel free to vote the survey down below.

Because I have the impression things might have changed quite a bit compared to January 2019, when I made a similar survey and it turned out that only 3% of FR-readers actually owned a GFX camera.

But maybe I am wrong with my impression. The survey below will show that.

IMPORTANT NOTE: If you pre-ordered the GFX100S as your first GFX camera, and just did not get it shipped yet, you can drop your vote as GFX owner.

I currently own the following systems.... (NOTE: GFX100S pre-orders qualify as "GFX Owner")

View Results

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Fujinon XF70-300mmF4-5.6 In Stock at Adorama

The Fujinon XF 70-300mm f/4-5.6 is now in stock at Adorama here.

I guess that BHphoto here and AmazonUS here will follow shortly.

In Stock Check

Fujifilm India Teases a Big Announcement Coming Soon, but Don’t Get too Hyped About it ;)

Fujifilm India (and ONLY Fujifilm India) is teasing a big announcement soon here.

Don’t worry, it 100% won’t be the upcoming Fujifilm GFX we just told you about.

Keep in mind that India often annouced gear weeks or even a few months after it was announced in the rest of the world, like it was with the GFX100, which got a dedicated announcement launch event a few months after it was discolsed in the rest of the world.

Trust me guys… ;)

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BCN Ranking 2020 vs 2019: Fujifilm Resists Best to COVID-19 and Nikon Suffers

The BCN ranking for the year 2020 has been published. BCN collects data of about 40% of the Japanese electronics and online stores.

Every camera company lost sales compared to 2019, however, Fujifilm did best, getting very close to 2019 in terms of sales thanks to the excellent sales of the Fujifilm X-T4, the Fujifilm X-S10 and the Fujifilm X100V. The only flop of 2020 was the Fujifilm X-T200, which is in my opinion the single best entry level camera you can get, but sadly it did not get the success it deserved.

This confirms what a Fujifilm managers already hinted here: Fujifilm did better in 2020 than other brands.

Now let’s look at the data.

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