Cameralabs Fujinon XF50mmF1.0 Review: Tremendous Details at f/1.0 from Center to Corner, Attractive Bokeh, Simply Gorgeous

 

Cameralabs posted its XF50mmF1.0 review, and it’s just another stellar feedback for the XF50mmF1.0 after the ones we already posted in the past and we link for your convenience again down below.

Also, if you don’t have time to go through the 20 minutes review right now, you can read the summary I provide down below.

Earlier on FujiRumors

  • read here – XF 50mm f/1.0 Easily the Sharpest Lens I Have Ever Tested at Apertures Brighter than f/1.2
  • read here – Top Tier Performance, Impressive Chromatic Aberration Performance… Magical!

Review Summary Below

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Fuji Guys Switching To Fujifilm Guide (and Finally They Explain it!)

I have given up!

For years, when I went on youtube, I saw people not familiar with the Fuji system complaining that those retro dials are not good and they want to be able to control the settings with the front and rear command dial.

Whenever I noticed those videos, I diligently dropped my comment, suggesting them to read the manual, as they’d find out that they could indeed use their ultra-retro-Fuji just like a DSLR/Sony/etc.

In fact, I consider the Fujifilm interface the most flexible on the market: you like the dials, use them. You don’t like them? Set the camera and ignore the dials.

In my opinion, Fujifilm always missed to clearly explain this massive flexibility, and finally the Fuji Guys did it in their latest video “Making the Transition to Fujifilm“.

Now, if you are a Fujilover, you probably don’t need to watch the video below. But if you are new, then you basically get a rapid user-manual overview… just in video-format.

Well done, dear Fuji Guys. Finally you go over one of the huge misunderstandings I often see floating around: that retro dials are a constraint, whereas they are actually the most flexible tool in any camera: use them if you want, ignore them and go DSLR-alike if you don’t like them.

Now let’s hope our buddy Jared will watch that video too ;)

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LEAKED: First Images, Price and Specs of Tokina Fujifilm X Mount Lenses

Nokishita leaked the first images and specs of the upcoming Tokina lenses for Fujifilm X mount here. The lenses will be released on December 11.

All details below:

Tokina atx-m 23mm F1.4

  • 60,500 yen including tax (converted this makes $582. The Viltrox 33mmF1.4 costs 35,900 yen at Amazon Japan)
  • 11 elements in 10 groups (same of Viltrox 23mmF1.4)
  • minimum focus distance 0.3m
  • filter size 52mm
  • φ65mmx72mm
  • maximum magnification 0.1 times

Tokina atx-m 33mm F1.4

  • 53,800 yen including tax (converter this makes $518. The Viltrox 33mmF1.4 costs 30,000 yen at Amazon Japan)
  • 10 elements in 9 groups (same of Viltrox 33mmF1.4)
  • minimum focus distance 0.4m
  • filter size 52mm
  • φ65mmx72mm
  • maximum magnification 0.1 times

As already for the Viltrox 85mmF1.8 and the Tokina 85mmF1.8, also in this case we are just in front of the same re-branded lens. In fact, as we reported in this article, Ben said:

Tokina and Viltrox are both working with a well established 3rd party Chinese lens manufacturer that creates prototypes and allows other companies to customize and sell their lenses under their own brand names.

And yet, even though they might be optically the same, there could be one crucial difference between both lenses that we reported about it here: Tokina has access to official Fujifilm AF lens protocols, and I am not sure if Viltrox has, too (they surely had not, when they started making X mount lenses).

  • read here: Sigma Says DC DN Lenses for Fujifilm X Mount will Hopefully Come in 2021

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Tokina ATX-M 23mmF1.4 and 33mmF1.4 Pre-Order Available Soon and Release on December 11

Tokina for Fujifilm X Mount

Back in March Tokina announced the release of three lenses for Fujifilm X mount, the Tokina atx-m 23mm f/1.4, the Tokina atx-m 33mm f/1.4 and the Tokina atx-m 56mm f/1.4.

Now, as reported by nokishita, the first two lenses will be announced very soon and start shipping on December 11. The lenses will be:

  • Tokina atx-m 23mm f/1.4
  • Tokina atx-m 33mm f/1.4

Viltrox vs Tokina: Same Same, but Different

We already discussed about the fact if the new Tokina lenses are just rebranded Viltrox lenses. Lots of things seem indeed to indicate that they are indeed just rebranded versions of the same lens.

However, there is a difference we should not overlook.

Viltrox started to release AF lenses for Fujifilm by reverse engineering the X mount AF lens protocols. There was no official cooperation with Fujifilm and we have reported in the past about some bugs with Viltrox lenses, that to be fair Viltrox usually worked hard on to fix, but that’s the downside of not having any direct access to the protocols.

That’s different with Tokina. In fact, shortly after Tokina announced its new three Fuji X mount lenses, Fujifilm made a statement that they opened their lens protocols and that Tokina is the first to profit from it.

By having access to Fuji’s AF lens protocols, it should be easier for Tokina to develop fast, stable and bug-free lenses that work smoothly with Fujifilm cameras and always stay up to date with Fuji’s latest autofocus algorithm changes.

I don’t know if in the meantime also Viltrox got access to Fuji’s AF lens protocols.

What I do hope, though, is that Sigma will. And there was already and official and totally public statement that Sigma made very recently, that gives us hope. Read more down below.

  • read here: Sigma Says DC DN Lenses for Fujifilm X Mount will Hopefully Come in 2021

via nokishita

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Notice of Fujifilm Application Software Used with macOS 11.0.1 “Big Sur”

Notice of Application Software Used with macOS 11.0.1 “Big Sur”

Nov 16, 2020
FUJIFILM Corporation

Thank you very much for using FUJIFILM products.
We have checked the performance of our application software used with “macOS 11.0.1 (Big Sur)” which was newly released from Apple. As a result, we have confirmed the symptoms described below.

We will fix the symptoms by upgrading the application software. And we plan to post the upgraded ones sequentially on our global website.
Therefore, if you plan to upgrade the OS, keep in mind that those symptoms will occur.
Your understanding is highly appreciated.

Applicable application

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The Power of Fujifilm Colors: Why I LOVE Fuji Colors and See Them in Action at Our Film Simulations Group

I don’t know you, but when I look at an image, the first thing I notice is not how sharp it is at 400% magnification or how grainy it is at 12800 ISO.

Nope!

What first grabs my attention are subject/composition and colors. Those are the main “WOW” factors for me.

And while for the first one (subject/composition) no Fujifilm camera can help you and it’s totally up to the photographer to compose a pleasing image, when it comes to colors, Fujifilm cameras can be quite a good support for us photographers, and certainly they are for me.

Since I switched to Fujifilm (after a long journey searching for “my” system), I have quite radically changed (and speed-up) my editing-workflow thanks to Fuji’s film simulations.

I still shoot RAW+JPEG, I still adjust exposure, add sharpening here and there and make some other tweaks. But the more film simulations Fujifilm was releasing over the years, the less I found myself in the need to laboriously edit the color part of my images in order to set the right mood.

Not to talk of all those times, when the JPEG is just right out of the box, and I don’t adjust anything at all.

So yes, for me, Fujifilm film simulation make a whole lot of difference and are one of the main reasons why I love Fujifilm.

In order to celebrate Fujifilm colors, I recently launched the Fujifilm Film Simulation group, which has reached 10+K members in a very short time.

In this group, images can be edited in all their parts (sharpening, shadow/highlight recovery etc), except for colors. The colors must come purely out of your Fujifilm camera (or be applied in post in Capture One / Lightroom).

It is also allowed to share images that use custom presets, which means take a film simulation and fine tune its settings in-camera (increase contrast, add grain etc), creating your own receipts to store as custom profile inside your Fujifilm camera. Those are very fun to try out!

Now, since I am in total lockdown again (see me here chilling with my dog and cat at home), I have a bit more time this weekend and I decided to use it to go though the images at our Fujifilm Film Simulation group and pick out some of the most liked shots for you.

You’ll see images taken with all kind of film simulations, but you’ll notice that Classic Chrome and Classic Negative turn out to be the most shared and liked ones (or receipts derived from those film simulations).

But also ACROS, Velvia, Provia and one of my favorites, Astia, are also present down below.

Feel free to check out the images below and to join the group if you want.

NOTE: if you join the group and share images, do not forget to tell us which film simulation you used in the description of the image.

I wish you a fantastic weekend,
Patrick

Film Simulation Images Roundup

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Fujifilm X-T200 Discontinued After Just 9 Months at Some Stores – is This The End of Fujifilm’s Entry Level Line?

 

Fujifilm X-T200 Discontinued

The Fujifilm X-T200 was announced on January 23, 2020 and started shipping in February 2020.

Now, just about 9 month after its release, some stores marked it as discontinued (see image above for example – google translated)

To my knowledge, this is not happening because an X-T300 is on the way (at least I have not heard about it). The reason is probably very simple: it did not sell well at all.

The Fujifilm X-T200 is a very fine camera for its price, but it failed in its purpose: attack the best selling camera in this price segment, the rather old and yet still strong selling Sony A6000, which was released in 2014 and is still in top selling raking at AmazonUS (currently 22th).

In the entry level segment, the Sony A6*** line is apparently unbeatable, and Fujifilm was not able to break through with excellent products like the Fujifilm X-T200 or even the X-A7.

That’s unfortunate.

The Unbeatable Sony A6000

But what could be the reason for the failure of the X-T200 and the ongoing success of the Sony A6000?

Well, in part it could be quite simple: people in the market for such a camera are usually not big photography enthusiasts and have not a huge photographic culture. They mostly just buy a camera because they want to have something that takes better pictures than their smartphones.

Those people know the Sony brand very well from their TV’s, their PlayStation’s and other electronic products that they use in their daily lives already. It’s a brand they know and associate with quality electronic products, and they therefore grab a Sony A6*** rather than a Fujifilm, which is for them a rather unknown brand they can’t relate to at all.

The Future for Fuji’s Entry Leve Line

Is this the end of the entry level line-up of Fujifilm?

Well, as we discussed in an earlier article, that shows Fujifilm’s own 2020 Fujifilm camera range pyramid, I believe that sooner rather than later the whole entry level line of Fujifilm will be dropped. It’s not a rumor, to be clear, but just my evaluation after seeing how this segment has developed over the last few years.

The only entry level line that did sell strong for a while, was the X-A line. But it looks like also that one is suffering, forcing Fujifilm to discontinue the X-A7 just 11 months after its release.

I am very pessimistic about Fuji’s entry level line, which, as we also told you already back in 2017 here, is no longer developed by Fujifilm anymore, but by the Xacti corporation. This means that already in 2017 Fujifilm struggled to justify that line any longer, and outsourcing its development was a last move to try to safe the line.

With the Fujifilm X-T200 and X-A7 failing to meet their sales targets, I am just becoming even more pessimistic about the future of those lines.

It’s a pity, I have personally recommended the X-T200 to a few of my friends, and they are all happy with it. But the market is not rewarding the best cameras for the reasons we told you above.

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Fujifilm Camera Remote 4.6.1 Released

Fujifilm Camera Remote App

Fujifilm Camera Remote 4.6.1 update has been released.

  • Support for iOS14
  • Bug Fixes and performance improvements
    *Above feature varies depending on what camera you use

You can download the iOS version at the AppStore and the Android version here.

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Fujinon XF10-24mm F4 R OIS WR Shipping November 26

Fujifilm has issued a press release, where they announce that the new Fujinon XF10-24mmF4 R OIS WR will be released on November 26.

The release date of the “FUJINON LENS XF10-24mmF4 R OIS WR”, which was announced recently as “scheduled to be released late November 2020”, has been decided.

Release date: Thursday, November 26, 2020

Looking at the XF10-24 page of BHphoto, they still mark the lens as shipping on November 19, but I guess the date will be changed soon now that Fujifilm has released an official date.

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New Fujifilm Financial Results: COVID-19 Can’t Stop X-T4 and X100V, Instax Rises Again but Pandemic Still a Serious Issue

The latest Fujifilm financial results for the 2nd quarter 2021 (1 July 2020 to 30 September 2020) have been released.

Of course COVID-19 had a terrific impact, but there are some signs of recovery and hope.

First of all, after a couple of rather negative reports in the past, Instax seems to be growing strong again, which is, as we know, the real money machine of the imaging division.

But also sales of the Fujifilm X-T4 and X100V were “brisk” and there is a recovery trend in the when it comes to digital camera sales.

And yet, overall the numbers are still negative due to COVID-19, but Fujifilm writes:

Operating income was down, but if COVID-19 impacts are excluded, the segment secured income of a similar level to last year

Overall Fujifilm writes:

In the Imaging Solutions segment, consolidated revenue amounted to ¥113.9 billion (down 26.1% from the same period of the previous fiscal year). Sales of products and services in general decreased due to the impacts of stay-at-home orders, temporary closure of retailers, and a variety of events not being held, or being cancelled, in many cities worldwide due to the spread of the COVID-19 pandemic.

Consolidated operating loss amounted to ¥2.1 billion.

[…]

In the electronic imaging field of the optical device and electronic imaging business, temporary closure of retailers and fewer opportunities to take photos due to the COVID-19 pandemic resulted in a decline in revenue. The digital camera market as a whole faced severe challenges and overall demand declined far below the previous year’s level. Nonetheless, sales increased steadily for FUJIFILM X100V, a high-end, compact digital camera launched in February 2020, and FUJIFILM X-T4, a mirrorless digital camera highly regarded for its high-speed AF and advanced video performance, launched in April 2020. In July 2020 we launched the FUJINON Lens GF30mmF3.5 R WR as a new interchangeable lens for the GFXSeries, providing a compact wide-angle prime lens that delivers ultra-high resolution. Then, in September 2020, we launched a new addition to our lineup of interchangeable lenses for the X Series in the form of the FUJINON Lens XF50mmF1.0 R WR, a large-diameter mid-telephoto prime lens, thereby enhancing the appeal of our products as systems through a generous lineup of lenses. Going forward, we will continue providing value-added products and revitalizing the market, along with sharing the joy of taking photos.

In the optical device field, revenue decreased, reflecting reduced sales of broadcast and cinema lenses due to cancellation of sports events, and suspended filming of television dramas and movies, as well as reduced sales of vehicle-mounted lenses due to lower demand in the automotive industry worldwide. Demand for lenses for security purposes held firm, and revenue for the second quarter was higher than the same period of the previous fiscal year. Aiming to achieve business growth in this field, we are expanding our business domains and developing innovative products that satisfy the diverse needs of the market, including developing and launching ultra-short-throw projectors and long-throw security cameras, and developing new multispectral camera systems.

Here are the various documents: