If you are a regular FR-reader, you’ll know already quite a bit about the upcoming Fujinon XF50mm f/1.0, such as the final price tag, and if you were fast enough, you’ll also have seen some sample images taken with the 50/1.
Now, thanks to a kind source, it’s time to unveil the official Fujinon XF50mm f/1.0 announcement date: September 3!
Of course there will be an epic FujiRumors live blogging, so stay tuned on FujiRumors.
One of the main critics to the Fujifilm system, and that we often read here in the comments on FujiRumors, is that despite Fujiiflm cameras becoming great video tools, not all Fujinon lenses are suitable for video.
It seems that Fujifilm felt pressed enough by your critics that they now decided to release a dedicated video explaining which Fujinon lenses are best for video.
The criteria they consider are:
Autofocus
Breathing
Stabilization
And here are the lenses Fujifilm officially recommends:
Fujifilm also mentions that with those zoom lenses, you do not have to worry about AF motor noise.
But honestly, if you are seriously into video, you are probably going to use an external microphone anyway. For example, I filmed my online teaching lessons for my students (during COVID-19 lockdown) with the XF23mmF1.4, which isn’t the most silent, but I used my Rode Smartlav+ Mic Lav, so I couldn’t care less about how noisy the AF motor is.
For those wanting a unique look and feel, Fujifilm recommends to use primes, such as the:
The Fujinon XF80mmF2.8 Macro allows you to captures scenes with a different perspective.
That was it already. So you are basically best of with the 3 zooms mentioned above. Although I feel that the list could have extended and included the XF16-55mmF2.8.
I feel that the currently most comprehensive “Fujinon lenses for video” testing has been made by Philip Bloom. You should definitely check it out here, but keep in mind he used an older firmware, and not firmware 1.02, which, as FujiRumors reported exclusively, improved AF with lenses using DC motors (such as the XF56mmF1.2).
Telephoto prime lens is designed for FUJIFILM X-mount mirrorless cameras and provides a 600mm equivalent focal length.
Manual focus catadioptric optical design telephoto lens with fixed f/8 aperture, which is compatible with select camera focus peaking systems and in-body multi-axis advanced image stabilization systems.
Multi-layer anti-reflection coating for efficient light intake and reduced flare, plus high-reflectivity silvered coating and a protective antioxidant layer on the back side of mirrored surfaces for long performance life.
Minimum focusing distance of 45.27″ and magnification 0.4x can capture small objects, while the 400mm focal length reduces the possibility of casting a shadow on the subject
Catadioptric design and construction creates a smooth and unusual donut-shaped bokeh
Wide focus ring provides smooth rotation range of 270°
Fuji Guy Billy shows you the different battery pack options to power your Fujifilm cameras.
standard 5V power banks will charge your batteries slower and can’t power your camera while you use it. But it’s a cheap alternative to charge your batteries while your camera is turned off
what you should get, is a power deliver battery bank. It can output much higher than 5 volts. For example, the Anker PowerCore+ 26800 PD (which I own, too), can output up to 20V
with higher voltage, you can power your camera
if you want to power your camera, use the USB-C PD (power delivery) connection that is on the power bank
Fringer is currently developing the Nikon F to Fujifilm X smart adapter.
The first engineering sample is now ready and you can see a working prototype in the video above.
It supports electronic aperture control for D, G and E lenses and auto focus for AF-S and AF-P lenses. Like Fringer EF-FX adapters, PDAF works very well on newer X-Trans cameras like Fujifilm X-T3, Fujifilm X-T4, etc.
Fellow Fujifilm X-T group member Marrku has shared this video post on the group, where you can see Fuji’s youngest engineer showing you how to clean your Fujifilm gear. In this case I think we have a Fujifilm X-T10 and the Fujinon XF56mmF1.2.
Or wait, maybe it’s a strategy of her daddy. I mean, what better excuse to buy the upcoming Fujinon XF50mm F1.0, then going home and explain to his better half, that the kid destroyed the XF56mmF1.2? ;)
To me, this looks also like a very efficient method to rapidly cool down those Canon EOS R5/6 cameras ;).
You might remember, how back in 2019 we reported Techno System Research data (a major marketing research company located in Japan) regarding the global mirrorless camera market share. We saw that Fujifilm was on an impressive 3rd position, very close to Canon. Check it out here.
Now Techno System Research has published the data regarding the digital camera market share (hence DSLR and Mirrorless combined). The data takes into account the 14.8 million cameras sold last year (2019).
As to expect, the ranking changes quite a bit compared to the mirrorless only data.
Canon: 45,4% (+2.4%)
Sony: 20.2% (+0.9%)
Nikon: 18.6% (-1.6%)
Fujifilm: 4.7% (-0.4%)
Panasonic: 4.7% (0.0%)
Nikon lost its Nr.2 position and sees the biggest market share loss of the top 5 companies. Olympus is out of the ranking, replaced on the 5th position by Panasonic. Sony dominates mirrorless, but DSLR sales are still high and keep Canon first.
And Fujifilm?
Well, Fujifilm stayed rather stable on the 4th position, with a 0.4% market share decrease. Not sure if we should rejoice, because they found their safe niche, or worry that they didn’t gain market share.
Also interesting to note: the digital camera market saw a year-to-year decrease of about 20% in 2019 and also in 2018.
read here – Nikkei: “Japanese Camera Industry Strangles Itself. 88% Decline in 10 Years. On the Brink of Extinction, Unless…”
read here – Olympus Drops its Camera Business: Farewell to My First Mirrorless Love, and Could Oly-Shooters Find a New Love in Fujifilm (Like Me)?
Fujifilm has just published the financial results for the first quarter of this fiscal year (1 April 2020 to 30 June 2020).
Here is what Fujifilm writes in its report about the imaging solution:
Imaging Solutions
In the Imaging Solutions segment, consolidated revenue amounted to ¥49.8 billion (down 33.2% from the same period of the previous fiscal year). The sales of products and services in general decreased due to impacts of stay-at-home orders, business shutdowns including temporary closure of retailers, and self-restraintor cancellation of events worldwide under the spread of COVID-19 pandemic. Consolidated operating loss amounted to ¥3.0 billion. […]
In the electronic imaging field of the optical device and electronic imaging business, temporary closure of retailers and less opportunities to take photos due to the COVID-19 pandemic resulted in a decline in revenue. The sales of FUJIFILM X100V, a high-end model of compact digital camera launched in February 2020 and FUJIFILM X-T4, a mirrorless digital camera highly known for its high-speed AF and high video performance, launched in April 2020, are steadily increasing, despite the digital camera industry is facing severe challenges. We will continue providing value-added products and revitalizing the market, along with sharing the joy of taking photos.
In the optical device field, revenue decreased, reflecting a decline in demand for broadcast and cinema lenses, as well as reduced sales in vehicle-mounted lenses due to stagnation in automotive industry. With an aim to accelerate business growth, we are expanding business fields by developing and launching innovative products that satisfy changing needs of the market, such as ultra-short throw projectors and long throw security cameras.
