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Fujifilm XF 50mmF1.0 vs Fujifilm 56mmF1.2 Portrait Session Comparion

John Branch has published a video, where he compares the brand new Fujinon XF50mm f/1.0 with the much loved Fujinon XF56mm f/1.2.

Down below are his findings, but keep in mind: the video was filmed BEFORE the important XF50mmF1.0 firmware update.

  • XF50mmf/1.0 has faster autofocus
  • he prefers to be very light during his wedding shoots using very small lenses (he uses the Fujicron f/2 lenses a lot), and the XF50mmF1.0 is a bit too heavy
  • he prefers the 50mm focal length over the 56mm
  • XF50mmF1.0 has more contrast and is way sharper than the 56mm

Especially considering the current huge deal on XF56mmF1.2 lenses, the 56mmF1.2 is great value for money (a lens I own and love). But from all I could see so far, if you do not mind the extra weight and size, the Fujinon XF50mmF1.0 is the way to go.

Fujifilm really put magic into that lens, a magic best described by Jonas Rask here, when he says:

My all time favorite lens from Fujifilm is the XF35mm f/1.4R – In my eyes it’s the perfect lens. There have been many wordings about that lens, and one thing that keeps on popping up in discussions is that it has a certain something that no-one seem to able to define. It always end up being labeled as “magic” which is silly.

The reason for its look is found in the optical design, a design that Fujinon decided to continue into the XF50mm f/1R WR. And that makes the images coming from this lens extremely appealing to those who like the look of the XF35mm f/1.4.

The images coming from XF50mm f/1 R WR has those exact same undefinable traits that makes me love my XF35mm f/1.4 so much. The sharpness that is sharp, yet not overly sharp. A flattering kind of sharpness that seems more rounded, organic and less digital/clinical. A bokeh rendering that is soft, delicious and very calming to the eye, and a color reproduction that gives a very lovely depth to especially warm color tones.

In other words, the XF50mm F/1 R WR is the portrait lens version of the XF35mm f/1.4 R!

Fujifilm has crafted a massive winner, and initial sales figures seems to confirm it!

Videos

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Fujifilm X-S10: Fuji’s First APS-C Mid-Range MILC camera With IBIS

When we first published that Fujifilm would launch a new mid-range camera called Fujifilm X-S10, many of you thought this could be the successor to the forgotten Fujifilm X-S1.

But it’s not!

The Fujifilm X-S10 will be an APS-C mirrorless interchangeable lens camera.

It will be a “mid-range” camera, hence be placed into the X-T30 and X-E3 segment. This means it won’t be crazy-cheap like a X-T200, but also not as expensive as the Fujifilm X-T4.

And most interesting, the Fujifilm X-S10 will be Fujifilm’s first camera in that mid-range segment to feature IBIS, a privilege until now reserved only to the high-end Fujifilm X-T4 and Fujifilm X-H1.

I hope this dissipates some of the confusion I was perceiving about it. :)

Join our brand new Fujifilm X-S10 facebook group.

Take care,
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BREAKING: Fujifilm X-S10 New Mid-Range Camera is Coming

Fujifilm X-S10

Back in June we told you Fujifilm would launch two new mid-range cameras within March 2021.

Later on, in early August, we told you that at least one of the two cameras will be a completely new line (the other one could be a new one too, or a successor to an already existing line).

Today we will talk about the mysterious new camera and unveil its name: Fujifilm X-S10.

Could this be a successor to the forgotten Fujifilm X-S1? Well, according to preliminary information I have, it’s not.

Soon more details will be shared. Stay tuned on FujiRumors.

And if you want, join our brand new Fujifilm X-S10 facebook group.

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FUJIFILM Launches Fujifilm Creators Website and Introduces their new Fujifilm Creators

Back in July, Fujifilm announced significant changes in their Fujifilm X Photographers program, including an explanation on the 3 step on how you can become an official Fujifilm X photographer.

If you want to know all the details, check out this article.

Back then, Fujifilm also said they will launch a dedicated “Fujifilm Creator Website” that is now online and you can check out here.

If you want to know how you can become a Fujifilm creator, too, then check out this article.

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Firmware Updates for Fujifilm X-T4, X-T3, X-T2, X-T1, X-H1, X-Pro3, X-Pro2, X-Pro1, X-E3, X-T20 and X-T30 Released

Fujifilm has released several firmware updates.

Down below you’ll find all the details officially shared by Fujifilm.

The main course of the meal is improved support for the Fujinon XF50mmF1.0 R WR. for “enhanced AF speed and enabling Color Shading Correction to mitigate subtle color casts when images are made at the lens’ maximum F1.0 aperture“.

I wish Fujifilm would specify, which bugs are fixed. For example, as FujiRumors found out for first, the recent X-T4 “minor bug fix” was actually a major one, as it fixed the exposure stepping issue.

Anyway, down below all the details.

Press Release

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The Sony A7C Proves My Point: Full Frame Compromises vs APS-C Balance

DISCLAIMER: The Sony A7C is a great camera and will push other companies to work harder and to give us customers more features for less price, which is why I love Sony launched it. I think we X shooters will also profit from it.

So, the Sony A7C is real.

It’s small and it’s full frame.

It’s also rather affordable for being full frame, although still more expensive than a high-end APS-C camera like the Fujifilm X-T4.

Now, I could do what other do and focus merely on comparing size and price of the Sony A7C with the Fujifilm X-T4 or other high end APS-C cameras.

Or I could go beyond size and price and compare its features, because only comparing the whole package makes sense.

And as much as Sony has done right with the Sony A7C, it also one more time proves the point I made in an earlier article, where I wrote about the APS-C art of balance vs FF need for compromises.

I used the automatic specs comparison feature at BH to compare both cameras, and here is what I noticed (given for granted the specs comparison tool is accurate, which it usally is):

  • Sony A7C has a mediocre viewfinder resolution
  • Sony A7C has a small viewfinder
  • Sony A7C has significantly inferior video specs compared to X-T4 (such as no 10 bit or 4K60p or way less video codecs)
  • From the reports I could see, Sony A7C suffers much more of rolling shutter than X-T4
  • Sony A7C shoots at max 1/4000 mechanical shutter (X-T4 at 1/8000)
  • Sony A7C shoots at 10 fps (X-T4 at 15fps or even 30 fps with crop and completely blackout free)
  • Sony A7C has a lower resolution LCD
  • Sony A7C has single card slot

These are just some of the things I noticed, and that show that APS-C cameras can pack so much more into a small body than full frame, whereas full frame has to consistently make compromises, to try to go below $2,000, and the Sony A7C is no exception to that.

For example:

The Nikon Z5 goes down at $1,400, but has to sacrifice BSI technology, and we know non-BSI sensors have a much slower sensor readout. Hence, max 4fps, huge 1.7x crop in 4K30 and other downsides for the Nikon.

The Canon EOS R6 tries to do better than the Sony A7C and Nikon Z5, by not compromising on video and hardware features (dual UHS-II, nice video specs, nice viewfinder), but that makes it immediately climb up at a $2,500 price tag, hence significantly higher than the Fujifilm X-T4.

So, we can just focus on how small the camera is. Or we can look at the full package.

And the Fujifilm X-T4 is and remains a best allrounder in my opinion (and not only mine, also DPReview thinks this way).

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Sony A7c Full Frame vs Fujifilm X-E3 APS-C, or 7 Reasons why the New Sony A7c is Not an APS-C Killer

accurate size comparison: Fujifilm X-E3 vs Sony A7c vs Fujifilm X-T30
accurate size comparison: Fujifilm X-E3 vs Sony A7c vs Fujifilm X-T30

I blog on FujiRumors since almost a decade now, and over all these years, I have heard many times announcements of the death of the Fujifilm X series since the launch of the original Sony A7. And the same “Fujifilm APS-C is dead” voices continue to come back, may it be the announcement fo the Nikon Z5 or the imminent announcement of the Sony A7c.

Now, I already showed which compromises “cheap” full frame cameras have to do, in order to compete with high end APS-C cameras. You can check it out in this article.

But today we talk about the Sony A7c, a camera that will be priced above $2k according to SonyAlphaRumors (hence more than twice the price of the Fujifilm X-E3).

Above you can see a size comparison between Sony A7c and Fujifilm X-E3 and X-T30.

And yet, it’s not only about price. Let’s check out 7 key differences between APS-C and Full Frame.

Disclaimer (read to avoid anger :) )

No matter if full frame, APS-C or medium format. There is not the perfect sensor size, and each system has its Pros and Cons.

However, this article is just an attempt to try to understand, why DPReview and Petapixel think that APS-C is the sweet spot. So I listed a few reasons, where APS-C could be considered better than full frame.

By no means I want to say that full frame or medium format is worse. All I want to say is that also APS-C has it’s strong cards to play in the current mirrorless war.

APS-C vs FF

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Viltrox 56mmF1.4 vs Fujinon XF 56mmF1.2 First Image Quality Comparison

The Viltrox 56mm f/1.4 is available for pre-order now, and one of the big questions is: how does it compare to the good old Fujinon XF56mmf/1.2?

Well, down below you can see the first size and image quality comparison that surfaced on the web and a FR-reader sent me.

Please note: Fujifilm (富士) is on the left and Viltrox (唯卓仕) on the right.

Also, the image slide down below consists of resized .jpeg files, so you can give a quick and easy glance at the comparison.

If you want the bigger files, you can download the .png files at my dropbox.

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Size Comparison

Image Comparison Nr.1 (at f/1.4, f/2 and f/2.8)

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FUJIFILM Wonder Photo Shop in New York City Closed Permanently

FR-reader Paul (see his Instagram) has just received a sad email by Fujifilm, where Fuji announces the permanent closure of the FUJIFILM Wonder Photo Shop in New York City.

Thank you for your ongoing support of the FUJIFILM Wonder Photo Shop in New York City as we’ve all continued to adjust to this “new normal”. Unfortunately, we have some sad news to share with you, our valued Wonder Photo Shop customers. We have decided to close the New York City store permanently, effective September 9, 2020. This unprecedented time in our history has allowed us to re-evaluate the Wonder Photo Shop model and while our New York City store is closing, we will be introducing a new omni-channel shopping experience, led by e-commerce, that will begin to roll-out October 2020. From there we intend to bring a new in-store experience to the US market at some point in 2021.

Having personal opportunities to connect with our customers is very important to us, and FUJIFILM North America Corporation is developing initiatives to ensure that you will have seamless access to the products you know and trust. Additionally, our social media channels will remain active, so together we can continue to share the joy of photography. We’ll also be updating our social channels with the latest exciting developments on what we have planned next for you.

If you are a FUJIFILM Wonder Photo Shop customer with a current order in the store, please contact wonderphotoshop@fujifilm.com and we will work with you to fulfill your orders.

Thank you for your years of support and patronage of the FUJIFILM Wonder Photo Shop. Stay tuned for more information regarding our next consumer experience.

Sincerely,
The Wonder Photo Shop NYC staff

The announcement can also be found at the Wonder Photo Shop facebook page here.

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