New Tokina Lens Roadmap for Fujifilm X: Ultra Wide Prime, Standard Prime and 56mmF1.4x coming This Summer

Tokina has updated its lens roadmap, which includes new lenses also for Fujifilm x mount.

First off, in addition to the already exisiting autofocus lenses TOKINA atx-m 23mm F1.4 X and TOKINA atx-m 33mm F1.4 X, they finally gave us a release date for the TOKINA atx-m 56mm F1.4 X, which will come as soon as this summer.

These are basically all rebranded Viltrox lenses.

New to the roadmap are the following APS-C lenses for Fujifilm X mount to come in Winter 2021.

  • SZ Ultra Wide Prime Lens (APS-C lens)
  • SZ Standard Prime Lens (APS-C lens)
  • SZ 500mm F8 Reflex MF Lens (Full Frame Lens – Universal mount System)

Tokina has been explicitly mentioned by Fujifilm as getting official support (they have Fuji’s AF protocols). That’s always better than relying solely on reverse engineering.

And now, Sigma, it’s your turn!

Press Release

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Fujinon XF70-300mmF4-5.6 in Stock – Limited Number (4)

Due to the shortage in parts announced by Fujifilm (an issue that every electronic company in the world has right now), lots of Fujifilm gear is hard to find in stock.

Especially the most recently announced gear is widely unavailable.

Little curiosity: a long time and good friend of mine owns a little company that makes graphite components for the ovens needed to make silicon wafers, and he told me he has so much work right now that semiconductor facotries worldwide are tring to match the chip-demand.

With that said, one of the gear that is hard to find in stock, is the Fujinon XF70-300mmF4-5.6, which is not available at BHphoto here and Adorama here, but a limited number (4) is available at the time of this post at AmazonUS here.

In the last few weeks, I see more and more images taken with this lens at our facebook groups. And I must say what probably most impressed me, are its macro capabilities. Just go to any of our X series facebook groups linked below, search inside the group for “70-300 macro” and be amazed by what you’ll see,

And just overall, the XF70-300mm seems to be a great performer. Down below you can see some customer review ratings.

Gosh, I spend all my holiday/tavel/free time/restaurants money saved in 2020/2021 in gear already (GFX100S, GF64-32, XF80 macro, XF27mmF2.8MKII), and I am trying to save my marriage by not purchasing any new gear this year, but the XF70-300mm is one of my top temptations of 2021 along with the GF100-200, the GF50mmF3.5 and also my Nr.1 temptation, the X-E4.

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B&H MEGA DEAL ZONE with Big Savings on Mitakon 35mmF0.95, Kipon 40mmF0.85 and Much More

If the official Fujifilm deals are not enough (save up to $2,000), now you get more deals thanks to the BHphoto Mega Deal Zone.

Down below a few selected Fujifilm related deals, but there are many more deals, so definitely give them a look here.

Fujifilm X Mount Lenses

Bags & Accessories

Official Fujifilm Deals

GFX Gear

X Gear

Fujifilm X-T4 Firmware Update Imminent, But…

A source, who uses a nickname (thanks a lot), just contacted me with the information that a firmware update for the Fujifilm X-T4 is imminent.

But before you get too excited about it, let me tell you something.

Fujifilm usually announced major Kaizen firmware updates ahead of their actual release, as it recently happened with the upcoming GFX100 firmware here and the X-S10 firmware here.

In this case, Fujifilm has not pre-announced anything, which is a clear indication that it will be a minor firmware update. So don’t get too hyped about it.

But you know what?

We are still allowed to dream here on FujiRumors, so let us know in the comments which firmware updates you’d like for your X-T4.

The Fastest Growing Fujifilm Group

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Fujifilm X-H2: Getting 8K for Less than $2,500 and Price Comparison with Sony A1 and Canon R5

Regarding the Fujifilm X-H2, we already told exclusively to FujiRumors readers that:

Now, I have read some comments saying that less than $2,500 is still to high for an APS-C camera.

So let’s talk about it and compare it to how much you pay to get other 8K mirrorless cameras on the market today.

With a rumored Fujifilm X-H2 price of less than $2,500, the X-H2 would end up costing about half the price of the Canon EOS R5 or even about 1/3 of the Sony A1 price.

Now, I once wrote an article giving you guys 7 reasons why full frame can’t kill APS-C, and price is one of the reasons.

In fact, if the rumored price is accurate (and I have no reasons to doubt that) the Fujifilm X-H2 will once again prove my point that full frame can only match the price of APS-C cameras by sacrificing features and specs, as we explained making some real life examples here.

I guess that’s also why DPReview, Petapixel & CO consider APS-C is the sweet spot.

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How Fujifilm Could Improve their Fujinon XF Lens Roadmap

FR-reader Roberto contacted me with a long and very interesting email regarding on how Fujifilm should develop their lens lineup in future. In fact, I thought it is a pity if I’d discuss this topic only via email with him, so I’d love to extend the conversation to the entire FujiRumors community.

Also, it is a known fact that Fujifilm reads FujiRumors, not only thanks to the fact that high ranked Japanese manager “love” Fujirumors, but also because they look at our survey and use them internally, in some cases even implemented 1:1 the lens wishes the FujiRumors community wanted in their official roadmap.

No wonder, as there is no place on the web that connects so many Fujifilm shooters like here on FujiRumors.

FujiRumors is the best place for Fujifilm to get online feedback from their customers, and knowing this, we take full advantage of it, also by sharing articles like the one Roberto wrote for us, which I think contains some interesting feedback that will end up discussed internally by Fujifilm, and who knows, maybe at some point will also become reality.

So, Roberto did his job wonderfully, I do mine and share it here… but now it’s your time to do yours, by reading the article and discussing it in the comments.

How Fujifilm Could Improved their X Mount Lens Roadmap

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LOVING X-TRANS: Landslide Victory for Fujifilm X-H2 with X-Trans V vs Bayer in Survey

Recently we reported that the Fujifilm X-E4 will be the last X series camera featuring an X-Trans IV sensor, and that the next camera to come will be the Fujifilm X-H2 in 2022.

However, at this point in time we can’t say if the Fujifilm X-H2 will feature an X-Trans sensor or an Bayer sensor.

To be honest, I have received an anonymous tip about it (thanks a lot!!!), but as usual here on FujiRumors we try to give it a quick double check first before sharing.

Until then, here are a few thoughts.

Personally I love the X-Trans sensor for its better performance at high ISO (better looking grain, less color noise), the sharpness boost it delivers and more.

But I am also not a blind fanboy and I am well aware that also the Bayer sensor has its significant strengths, such as 20 to 30%a lower power consumption which leads to less heat generation, meaning you can push the camera more in terms of recording times for example. Also with Bayer sensors, stuff like digital image stabilization and pixel shift is easier to achieve. And last but not least, Bayer is more affordable!

I have elaborated in depth the Pros and Cons of Bayer and X-Trans in this article.

So, while I am in the group of people, who hopes the Fujifilm X-H2 will get an X-Trans sensor, I would totally understand if Fujifilm would go Bayer instead.

The thing is this: reading the comments, I always thought I am in the minority when it comes to the X-Trans vs Bayer debate, meaning I read more comments of people who want to get rid of X-Trans than comments of those, who want to keep it.

But a recently survey I’ve launched here, shows it is completely the opposite.

Of the Fujifilm X shooters reading FujiRumors

  • 51% want a Fujifilm X-H2 with X-Trans
  • 24% want a Fujifilm X-H2 with Bayer

The rest of the readers are either fine with both options (18%) or have not yet formed a final opinion on this (7%).

That’s a landslide victory for Fujifilm X-Trans!

And while I am with you guys on this one, if Fujifilm decided to go Bayer, it would probably not be the biggest of all drama, if they were able to take the most out of the advantages it offers, not in terms of image quality, were X-Trans is superior, but in terms of implementing new features such as digital image stabilization, pixel shift and more.

Finding out which sensor it will be, is my top priority (thanks again for the anonymous tip at this point).

The answer, my friends, will be shared hopefully sooner rather than later here on FujiRumors.

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