Fujifilm X-E3 Announced: Full Press Release, Product Catalogue, Sample Images and More!

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Fujifilm X-E3: USA: BHphoto, Adorama, AmazonUS EU: AmazonDE, AmazonUK, WexUK, PCHstore AUS: CameraPro
Fujinon XF 80mmF2.8 1:1 Macro: USA: BHphoto, Adorama, AmazonUS EU: AmazonDE, AmazonUK, WexUK, PCHstore AUS: CameraPro
Fujinon GF 45mmF2.8: USA: BHphoto, Adorama, AmazonUS EU: WexUK, PCHstore AUS: CameraPro

Fujifilm X-E3 Links

Full Press Release

** CLICK HERE to Read the Rest of the Article **

Fujifilm Big Announcement at 02:00 AM New York Time (08:00 Berlin Time)

Hm… I must admit, after an extremely busy summer with 170 articles and rumors written in the last 68 days (as well as thousands of emails), I feel just a little bit worn out ;) .

But don’t worry, a dangerous mix of excitement and coffee is pushing me towards the grand final, on September 7, when we will officially see…

  • Fujifilm X-E3
  • Fujinon XF 80mm F2.8 Macro
  • Fujinon GF 45mm F2.8
  • new lens roadmaps
  • new firmware updates

I don’t expect more, but hey, it’s Fujifilm, so surprises are still possible… with the X-T2S high on the “surprise list”.

However, I owe you still the time, so here it is:

Fujifilm will announce it all at 02:00 AM New York time (08:00 AM Berlin Time).

Fujinon XF33mm F1.0… there is (a Tiny Bit) Hope Again for the “Full Frame Killer”

Fujinon XF33mmF1.0

The Fujinon XF 33mm F1.0, or as some of you guys call it here on FujiRumors, the “Full Frame Killer“, has such a long rumor story, that it’s better to make super-quick summary for all new FR-readers, before we move on to the next chapter.

If you’ve followed the 33/1 story since its start and are familiar with it, then scroll down to “The Hope” section.

The Rise

** CLICK HERE to Read the Rest of the Article **

Why People Switch from Canon to Fujifilm :: Fujifilm Vs. Canon, Nikon and Sony :: 6 Points to Consider When Switching to Mirrorless

Switching To Fuji

Today’s mixed zone is focused on switch stories and comparisons. And especially it’s about switching from Canon to Fujifilm. And really very often, people, who make the move to Fuji, don’t look back and don’t regret.

But of course on FujiRumors we feature also those, who tried Fuji and then switched back to DSLRs… and actually I dedicated them a special roundup recently here. But to be honest, I don’t find that many out there, who switch back.

Facebook Groups

Enjoy the FIRST IMAGES of the FUJIFILM X-E3 Front and Back!

thanks for the GIF X-E2 Vs. XE3 comparison to FR-reader Marozsán here

So here it is, the Fujifilm X-E3… and it ♥ looks really good ♥ , doesn’t it? :)

Not much to comment… it looks exactly like rumored, including the lack of D-pad.

** Fujifilm X-E facebook User Group **

September 7 is the day… stay tuned for the FujiRumors live blogging!!! Fujifilm X-E3, GF45mm, XF80mm Macro, New Roadmaps, new firmware… and more will come ;)

have a GREAT day,
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Fujifilm Vision 2019: “We Work Toward Capturing No.1 Market Share in Premium Mirrorless Market” (Medium-Term Plan VISION2019)

Wow… now that’s an ambitious goal.

Fujifilm just published their new medium-term management plan, called VISION2019, covering a three year period from the fiscal year ending March 2018 (FY2018/3) to the fiscal year ending March 2020 (FY2020/3.).

And regarding their imaging division they write:

  • In digital cameras, work toward capturing No.1 market share in the premium mirrorless camera market, promoting the X Series that continues to evolve with outstanding image quality, fast speed and mobility, alongside the medium-format GFX Series that uses a large sensor, 1.7 times bigger than that of full-frame cameras, to pursue the pinnacle of image quality.
  • Reinforce the lineup of its highly reputable interchangeable lenses to continue to achieve increased revenues and profits in the mirrorless system business as a whole.
  • Broaden the lens business by expanding the lineup of 4K broadcast lenses, launched ahead of the rest of the world, as well as the lineup of lenses for the fast-growing new video production market, including online video.
  • With regard to the “INSTAX” instant camera and film, expand the sales of existing products and promote its square-format products for greater proliferation. Expand printing service solutions with added convenience, e.g. incorporating AI, to boost printing demand from smartphones to maintain the upward trend in profits.
  • FY2020/3 targets: 380 billion yen in revenues, 45 billion yen in operating income and 11.8% in operating income ratio

The competition is obviously very strong, especially from Sony, who are dominating, as we can also see from the AmazonUS mirrorless bestseller charts. But it’s good to see Fujifilm so confident about their present and future products, such as the sensor stabilizied Fujifilm X-T2S and of course the Fujifilm GFX 100S.

And you know what would sound really PREMIUM, too? That XF33mmF1.0!

Now, I want you to get quickly to the comments down below, so I won’t copy & paste the entire long press release here on FujiRumors. But if you want to read more, also about the medical, documents & co solutions and goals, check out the Fujifilm page here.

Ted Vieira X-Pro2 Camera Settings :: Taking X-T2 in to Fujifilm Support :: Fuji Travel Workflow Tips :: Fuji X Ready for Pro Use? (miXed zone)

Cover Stories

Inspiration

Fujifilm X-T2 & More
BHphoto / AmazonUS / Adorama

Facebook Groups

Fujifilm Lens Roadmap Updates to be Announced Soon

September 7 (if that’s really the date) will be a terrific Fuji announcements day :)

In addition to the Fujifilm X-E3, the Fujinon XF80mm Macro and the Fujinon GF45mm, I hear that Fujifilm will also release “lens roadmap updates“.

We already leaked the internal G-mount lens roadmap back in April here, and regarding the X-mount lens roadmap, the hottest rumored lenses are the XF200mmF2, the XF8-16mmF2.8 and the XF18mmF2 MKII.