Fujifilm GFX100 Discontinued at Some Stores in Japan

Fujifilm GFX100 Discontinued

In Japan, the first stores are marking the Fujifilm GFX100 as discontinued, as reported by the Japanese website asobinet.

The Fujifilm GFX100 was launched back in 2019 and it was definitely revolutionary for its time, with a backside illuminated 102 megapixel sensor and IBIS, giving medium format speed and flexibility unseen until then in the digital medium format world.

But then…

… on January 27, 2021…

… just one day after the birth of my son…

… Fujifilm launched the glorious Fujifilm GFX100S: much smaller, much cheaper, much better ergonomics (in my opinion) than the GFX100.

The GFX100S was pretty much superior under every aspect to the GFX100, so much so that Fujifilm USA launched arguably their all time best advertising about the GFX100S with the subtle admission that there is almost not point in buying the GFX100 anymore (in addition to give FujiRumors a shout-out ;))

Sales for the Fujifilm GFX100 plummeted after the GFX100S announcement and since 2+ years it hardly sells anymore.

Miraculously, though, Fujifilm still kept producing it (albeit in very limited numbers) and in fact you can find it still in stock pretty much everywhere in USA and Europe. But it seems that this is going to change soon, as Japanese stores are starting to inform their customers that there won’t be any new shipments for this camera.

CP+ Images: Fujinon GF30mmF5.6 Tilt Shift and GF/XF Roadmap Lenses, Tamron 11-20mmF2.8, Voigtländer 35mmF0.9 and 27mmF2

Fujifilm Digesting 2022

CP+ started today.

Fujifilm has not announced anything, but I guess we still have to digest all the stuff they launched last year, which was:

It’s fair to give Fujifilm a little break, given how busy they were in 2022.

Fujifilm 2023 Teasers

GFX SYSTEM

What Fujifilm did for CP+, is to tease upcoming products for 2023.

They showcase a mock-up of the upcoming Fujinon GF30mm f/5.6 Tilt Shift lens, but not of the Fujinon GF110mmF5.6 Tilt Shift, which, according to the statements Fujifilm managers did during the September X summit, should also come in 2023.

They also show a silhouette of the Fujinon GF55mm f/1.7, which personally is the lens I am looking forward the most. We already shared hands-on images of the GF55mmF1.7 here.

X SYSTEM

For the X system, we get a silhouette of the Fujinon XF8mmF3.5.

The Fujinon XF8mmF3.5 became part of the Fujifilm X mount roadmap and during the X summit in May 2022.

Fujifilm did share technical sketches of the lens in May already, and we used them to compare the size of the Fujinon XF8mmF3.5 to other wide angle lenses such as the Fujinon XF14mmF2.8, the Zeiss Touit 12mmF2.8 and the Laowa 9mm f/2.8 (but the Laowa has no autofocus.

Third Party Lenses

But if Fujifilm did not launch anything at CP+, to make the beginning of 2023 interesting for Fujifilm shooters are third party lens manufacturers.

We have the lovely Tamron 11-20mm f/2.8, a couple of new Voigtländer lenses, the Samyang 75mm f/1.8 as well as Sigma 23mm f/1.4 coming soon and even a couple of new AF Yongnuo lenses.

Some of those lenses are at display at the CP+ in Japan right now and you can find the images below in this article.

I will share all images in this article and below you can find the link to the sources.

& More

Not only autofocus lenses. Also the recently announced Tokina SZ 300mm PRO Reflex F7.1 MF CF is displayed at CP+,.

Gallery

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New Fujifilm X/GFX Deals Spreading All Over Europe

Europe Deals

Special Amazon Note:

You can purchase APS-C X gear also at Amazon ITA (if you are from Italy of course), but make sure it is shipped and sold directly from Amazon to qualify for the cashback. GFX gear instead can’t be purchased at Amazon ITA if you want the cashback.

THE DEALS and HOW TO CLAIM YOUR MONEY BACK

Down below are all the deals listed by country. I will include GER, UK and ITA, but it runs also in many other European countries.

At the bottom you’ll also find the links to the pages where you can submit your cashback claim.

EU X DEALS

EU GFX DEALS

Claim Your Money Back

USA Deals

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Fujifilm X100V Stock in Fall 2023? The Bad (X100V, X-E4, X-Pro3), the Good (X-T5, X-H2S, GFX) and the Struggling (X-H2)

It’s true, the Fujifilm X100V is hard to find these days.

But it’s actually much worst than that.

I took a look at all Fujifilm camera lines (the ones that survived, not the ones axed by Fujifilm), and we can see that the X100V enjoys great company when it comes to long waiting times.

What’s easy to find in stock are the higher end high profit margin top tier mainstream cameras.

This gives us two options on what is going on:

  1. Fujifilm gear has suddenly become terribly popular, except for the X-T5 and X-H2s which don’t sell and hence are easy to find in stock
  2. Fujifilm is struggling with parts procurement and is prioritizing high profit margin cameras that sell well and are crucial for Fujifilm’s future

I don’t know you, but I’d go for Nr.2.

Now let’s look at the situation today.

The Bad

X100V silver is expected to be in stock in fall 2023 at BHphoto. No time indication for the black X100V. You find only overpriced marketplace X100V cameras on Amazon. Out of stock pretty much everywhere.

X-Pro3 dura silver is expected in 2 to 4 weeks. No time indication for all other colors. Given that the X-Pro3 is slowly being discontinued, I am not very opmtistic about its future stock status.

X-E4 black is expected to ship in 6 to 10 weeks at BHphoto. No time indication for the other colors and kit combinations. We remind you the X-E4 was launched in January 2021 and the last time I’ve noticed the X-E4 in stock was back in October 2021. Not even the X100V has such a bad shipping record as the X-E4.

The Good

The Fujifilm X-T5 (both colors) is expected in 7 to 14 days at BHphoto. You can find it in stock at Amazon US and Adorama. There is 1 to 2 weeks waiting at Moment only for the black version.

The Fujifilm X-H2s is easy to find in stock. And you even get Capture One 23 for free if you buy it at Adorama.

The Fujifilm X-S10 is easy to find in stock.

The Fujifilm X-T30II is in stock in silver and the black one is expected in 7 to 14 days at BHphoto. It is in stock in both colors at Adorama here. You can find it in stock also via third party sellers at Amazon, and if you buy sold by Amazon it will ship in late February.

The Struggling

The Fujifilm X-H2 is expected in 7 to 14 days at BHphoto. Out of stock with no time indication given at AmazonUS, Adorama and Moment. I guess the huge chunk of 40MP sensors Fujifilm has available are used for the Fujifilm X-T5, so this inevitably means that it prolongs the waiting for the Fujifilm X-H2.

The GFX

All good on the GFX front, with all cameras being easily available.

Fujifilm Financial Results for Q3 FY2022: Imaging Division 80.8% YOY Operating Income Increase (24.4% YOY Revenue Increase)

Fujifilm has published its financial result for the 3rd quarter of the fiscal year 2022.

We remind you that the fiscal year in Japan ends on March 31. That’s why Fujifilm now launched massive lens deals to push the sales numbers before the final yearly report.

These are the results for the imaging division:

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It’s BACK: 50% Rebate on GF35-70mm (and a Few More Deals)

There were lots of deals on Fujifilm X and GFX gear running until the beginning of January, that mostly expired. Only the X-T4 and XF56mmF1.2 deals survived.

But I am glad to report that Fujifilm has now revived a few of the deals.

I am particularly happy to see a comeback for the best selling deal of the last round: a $500 rebate on the Fujinon GF35-70mmF4.5-5.6 (save 50%)

Down below is the full updated list:

GFX Deals

X Series Deals

Fujifilm X and GFX Deals (or What Remains of Them)

Good News: Fujifilm has extended the deals on the Fujifilm X-T4 body and kit as well as the one on the original XF56mm f/1.2 R until March 5.

Bad News: all other deals expired (and there were tons of great deals). These were the best selling deals of the last round:

  1. Fujinon GF 35-70mmF4.5-5.6 WR
  2. Fujinon XF 56mmF1.2 R
  3. Fujinon GF 50mmF3.5 R LM WR
  4. Fujinon XF 16-55mmF2.8 R LM WR
  5. Fujinon GF 110mmF2 R LM WR

Good News: in most of Europe most of the deals still run until January 22. You can find the list below.

KIPON Starts to Accept Preorder for M645-GFX Autofocus Adapter with Two Models

KIPON started to accept preorder two models for PHASE M645-GFX E 0.8x and PHASE M645-GFX E adapters.

Early bird discounted price for PHASE M645-GFX E 0.8x is 1080USD, retailer price would be 1350USD
Early bird discounted price for PHASE M645-GFX E is 498USD, retailer price would be 623USD

Deliver from Mar 10th to March 25th,2023

All details at Kipon.

LAST DAY of Fujifilm X and GFX Deals – Save up to $1,000

This is the last day for the Fujifilm X and GFX deals in USA.

The GFX system has been as cheap as never before, with a first time ever deal on the GFX100S and a massive rebate on the GFX50SII. And some 100 megapixel resolving power GF lenses are now available for as little as $500 and $700 only.

There is a big rebate on the Fujifilm X-T4.

The best selling deals so far are:

  1. Fujinon GF 35-70mmF4.5-5.6 WR
  2. Fujinon XF 56mmF1.2 R
  3. Fujinon GF 50mmF3.5 R LM WR
  4. Fujinon XF 16-55mmF2.8 R LM WR
  5. Fujinon GF 110mmF2 R LM WR

USA DEALS

EUROPE

In Europe the deals run mostly until January 22.