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RUMOR UPDATE: Affordable GF Zoom Lens Coming Second Half 2021

This is an important update.

According to our sources, Fujifilm has moved the announcement of the upcoming affordable GF zoom lens from the first half 2021 to the second half 2021. Don’t worry, it won’t be delayed further to 2022. It will 100% arrive within 2021.

I don’t know if this delay is related to the shortage of parts announced by Fujifilm. Anyway, I thought it was worth to keep you up to date with the latest developments.

Anyway, it makes little difference to the substance of that rumor, which is that it will be Fuji’s most affordable G mount lens and come soon.

More details will follow on FujiRumors.

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Fujifilm GFX50S MKII will NOT be Announced on August 27

Image shows FCC registration of GFX100S
Image shows FCC registration of GFX100S

Just a little clarification.

The fantastic folks over at Nokishita recently spotted the FCC registration for the FF210001 camera. The info we got from that was:

  • there is an FF210001 camera registered
  • it has almost the size of the GFX100S
  • marketing material release is on August 27

Prior to this, FujiRumors told you:

  • there will be a GFX50SMKII
  • same sensor of original GFX50S

So, what Nokishita tells you is 100% accurate. I mean, that’s really what the FCC registration says and as usual Nokishita makes a hell of job when it comes to spotting registrations.

But here is the thing.

While Nokishita reports accurately that the marketing material is currently scheduled for August 27 release at the FCC, it is also true that this is not the date for the Fujifilm GFX50SMKII annoucement.

So guys, on August 27 you can:

  • get badly drunk with friends for an end-of-pandemic party
  • bring out your better half to an elegant dinner (and in that occasion explain her/him why you really need that new lens)
  • do whatever makes you happy

You won’t miss any Fujifilm annoucement on August 27.

The date for the Fujifilm GFX50S announcement will be a different one (if Fuji keeps the date fixed this time, as it keeps changing). Once it’s final, I’ll let you know.

For the rest of the specs, some of them might come surprising to you (at least they were for me), all you need to do is to follow FujiRumors.

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Yes, Fujifilm GFX50S MKII is Going to 100% Use the 50MP Sensor of Original Fujifilm GFX50S

This image shows the Fujifilm GFX100S at the FCC registration
This image shows the Fujifilm GFX100S at the FCC registration

So, what did Nokishita tell us so far?

  • Fujifilm registered an FF210001 camera
  • the FF210001 camera has almost same size of GFX100S
  • the FF210001 marketing material is scheduled for release on August 27

That’s it, and being so vague, I can totally understand your confusion. Nokishita does not tell us the name of the camera, nor any specs beside the similar size to the GFX100S.

Well, I have noticed so much random and misleading guesses after nokishita’s leak, that it’s time to underline some hardcore facts I already told you 2 months ago, and that I 110% confirm now:

Also, the images Nokishita showed us (as the one above), are of the GFX100S registration, not of the GFX50S as some websites reported

Don’t worry, I’ll let you know more soon. You’ll be surprised ;).

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LEAKED: Fujifilm GFX50S MKII has Almost Size of GFX100S and Coming August 27

ATTENTION: the images you see above refer to the GFX100S registration file, and NOT to the GFX50S MKII. The first three specs sheets only refer to FF210001, hence GFX50S MKII

We already told you 2 months ago here, that the registered FF210001 camera is the Fujifilm GFX50S MKII.

Now Nokishita spotted the FCC registration with a few more details.

Fujifilm’s unreleased digital camera “FF210001” has also passed FCC certification. Equipped with Wi-Fi (IEEE 802.11b / g / n) and Bluetooth. Is the size almost the same as GFX100S? The planned release date of detailed materials at this time is August 27, 2021

Since nokishita says it, I will report about it. But I wouldn’t place my money on an August 27 announcement. The size should be close to the one of the GFX100S, as you can see above from the diagram of the GFX100S that nokishita included.

As we already told you, the Fujifilm GFX50SMKII will feature the same sensor of the original Fujifilm GFX50S, hence non-BSI and non-PDAF 50 Megapixel.

I will investigate and give you more details as soon as I can.

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via nokishita

Let’s Be Clear: Fujifilm’s Next X Series Camera will be Fujifilm X-H2 and There Won’t be Fujifilm X-T40 or X80 Before that

Let’s talk Fujifilm X-T40.

And let’s talk about it, because, I am receiving emails asking me if it is true, like some wrote, that protoype Fujifilm X-T40 cameras with IBIS are right now being tested and the X-T40 will be released in 2021.

Short answer: fake rumor clickbait ;).

If you’ve read FujiRumors recently, you’ll know the answer already. In fact, we told you that:

The sum of all these rumors gives you the answer already: there is no Fujifilm X-T40 coming in 2021. And not even a Fujifilm X80 or any other Fujifilm X camera.

ATTENTION: I am not saying there won’t ever be an X-T40. What I say is:

  • there won’t be any 26MP X-Trans IV Fujifilm X-T40 or X80 (the X-E4 was the last one)
  • if an X-T40 or X80 will come, then it will have a new sensor/processor and it would come at the same time or after the X-H2 release sometimes in 2022

Look, here is what you can do, to avoid to be mislead in future: only trust Nokishita or FujiRumors. That’s it.

Nokishita has access to press releases and specs sheets once Fujifilm sends them to stores and media, hence it’s a fantastic source for very short term rumors a few days ahead of announcements. FujiRumors on the other hand is here to guide you through the long-, mid- and short term rumors, so that you don’t get many surprises once Nokishita starts to leak, as you’ll already have a pretty clear idea on what is coming and how the specs look like.

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Fujifilm GFX100S Technical Analysis: 4 Small Sensors Stitched Together, Banding Fixed also on GFX100 and More

Jim Kasson continues his technical analysis of the Fujifilm GFX100S.

We already reported how he noticed that the Fujifilm GFX100S solved the PDAF banding issue.

He did check it on his original Fujifilm GFX100, and also there he says the banding has been fixed, as you can read here. FujiRumors already told you here that Fujifilm secretly fixed it via firmware update. Now Jim’s test finally confirms that.

Also, he confirms what we already told you back in 2017 here: the huge medium format GFX sensor is made of four small sensors stitched together. However, to be clear, this will not create any problem in your images.

UPDATE: as Jim explain more precisely at our wonderful GFX group here:

The GFX 100S sensor is not 4 small sensors stitched together. The lithography is stitched. It’s analogous to creating a pano by stitching. The result is on one piece of paper. In the GFX case it’s one piece of silicon.

Here is his most updated coverage:

** CLICK HERE to Read the Rest of the Article **

Fujifilm Fiscal Year 2020 Financial Results: Income Down 37.8%, but Great Recovery thanks to X-S10 and GFX100S, No Mention of X-T4

Fujifilm has published its financial results for Fiscal Year 2020 (from April 1, 2020 to March 31, 2021).

So how did Fujifilm perform in the year of the COVID-19 pandemic?

In a nutshell:

  • Instax is going strong
  • broadcasting and cinema lenses suffered most due to cancellation of events (such as the Olympic games) caused by the Coronavirus pandemic
  • Fujifilm X and GFX series had a tough start but recovered greatly later in the year thanks to the Fujifilm X-S10, Fujifilm GFX100S and GF80mm F1.7 R WR, allowing a year-over-year increase in the second-half revenue

For the imaging solution, this translated in an operating income that amounted to ¥15.6 billion (down 37.8% year-over-year).

It is curious they do not mention the Fujifilm X-T4 in their reports, which hit the market in spring 2020. Maybe it’s the camera that suffered most from the pandemic, as it was released right when the pandemic started, factories were shutting down and there was the biggest uncertainty on how the pandemic would evolve.

And once the situation was getting more clear and better, Fujifilm had already a mini X-T4 on the market, the X-S10, which was smaller, more affordable, mainstream ergonomic choices and IBIS, making it probably a top pick over the X-T4 for many. Plus the X-T3 saw some substantial rebates, so if you don’t need IBIS and hate selfie screens, the X-T3 was still the better choice.

This time the bad timing was definitely not Fuji’s fault (as opposed to the X-H1 and X-T3 release timing), but mere bad luck.

Here are some excerpts:

** CLICK HERE to Read the Rest of the Article **

Fujifilm GFX100S Cameralabs Review (vs Sony A1): A Tremendous, Inspirational and Satisfying Camera to Use

Gordon from Cameralabs reviewed the Fujifilm GFX100S.

Here is a summary of his 20 minutes long review and you’ll find also the video down below.

In short: it’s amazing!

A more in depth comparison with the Sony A1 will follow, but some tidbits he already delivered in this review.

Summary

** CLICK HERE to Read the Rest of the Article **