New Fujifilm X and GFX Holiday Savings Include Rebate on GFX100S – But is a Successor Really About to Come?

I can see why this speculation is coming up:

  • it’s the first time ever we have a significant rebate the stellar Fujifilm GFX100S
  • traditionally Fujifilm launched its most important cameras between January and March (GFX100S, X100V, X-T4, just to name a few), because that’s the last quarter of the Japanese fiscal year and Fujifilm wants to push sales with its biggest hits before showing up with the final figures in front of investors

Given the two reasons above, the speculations came up that we are likely going to see a Fujifilm GFX100S successor in the next few months, latest by March 2023.

And since I also got this question via email a lot today, here is what I can say so far.

I have received zero rumors about a Fujifilm GFX100S successors.

And not only that.

I have also zero hints, whispers, indications, nothing of nothing at all.

So we have two options now:

  1. the Fujifilm GFX100S successor is Fuji’s best kept secret of all times
  2. we won’t get a GFX100S successor anytime soon and certainly not within March 2023

Not a rumor, but based on 10+ years of rumor blogging, I’d say that in 99,9% of the cases option 2 is the correct one and everybody thinking the GFX100S successor is imminent will be terribly disappointed.

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Fujifilm Launches MASSIVE Fujifilm X/GFX Gear (with First Deal Ever on Fujifilm GFX100S)

It’s the holiday season, and Fujifilm has launched some stunning deals on plenty of X and GFX gear in USA and Canada

And finally, almost two years after its launch, there is a discount also on the Fujifilm GFX100S.

I own the GFX100S and if a PSAM dial layout is something you can work with, then I can totally recommend the Fujifilm GFX100S.

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Fujifilm Patents Fujinon XF 300mmF2.8 OIS, XF 400mmF4 OIS, XF 600mmF6 OIS (APS-C) and Fujinon GF 300mmF2.8 OIS (Medium Format)

Do you remember when Fujifilm patented the Fujinon XF300mm f/4 and XF500mm f/5.6 a couple of years ago?

And despite my warnings telling you not to expect such lenses soon (if ever), there are still a good amount of people who believe these patents are a strong indication for that gear to come soon.

So I will never be tired to make disclaimers: in 99,999% of the cases those patents never see the light of the day in a real product.

In fact, in over a decade of covering patents here on FujiRumors, I have seen 1 patent out of hundreds become real… and that patent was actually found only after Fujifilm released that gear.

Does this mean that covering patents is useless?

Yes… if you see it from the point of view of gear to come in future. You better look at our rumors for that purpose.

Any yet, these patents are a nice way to let us discuss on what Fujifilm should do in future and if such lenses would be appreciated among the Fujifilm community.

So down below are one by one all the latest patents.

Patents

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Fujifilm Lays Out its Digital Camera Range without Fujifilm GFX50R and X70 (So What About Successor – SPECULATIONS?)

DO NOT GET ME WRONG!!!!

THIS IS NOT A RUMOR and NOTHING FUJIFILM HAS OFFICIALLY ANNOUNCED

All the below are my thoughts, guesses and speculations based on an slide Fujifilm showed and on hints dropped in past Fujifilm statements.

At no point Fujifilm said that both lines are 100% axed. And a slide shown by a regional outlet of Fujifilm has less value than what the official Fujifilm headquarter in Japan says.

None… I repeat, NONE of my sources has told me the Fujifilm GFX50R or X70 won’t get a successor.

Fujfiilm Digital Camera Range

You might remember how a few months ago, Fuji Guy Billy explained the digital camera range of Fujifilm.

The list Billy made gave us indication on which lines are very likely to see a successor and which ones not.

However, in the list Billy did GFX cameras and fixed lens cameras were not included.

And this brings us to today’s article.

I have received the slide you can see above that Fujifilm used during a press meeting.

Just like with Billy’s list, also here we see no entry level X series camera anymore.

In addition to that, this slide contains the Fujifilm X100V, which means it’s a solid part of the family and will get a successor at some point.

The new Fujifilm X-H2 is missing, but only because the slide was shown to press before the launch of the Fujifilm X-H2.

Totally missing though are the Fujifilm X70/XF10 and the Fujifilm GFX50R.

So what does this mean?

Well, the fact that neither the GFX50R nor the X70 are in the list certainly shows that those cameras do not play an important role in Fuji’s lineup anymore.

Regarding the Fujiifilm GFX50R, Fujifilm managers made some conflicting statements: the first one said that they see no need for a GFX50R successor due to the reasons we explained here, and the second manager clearly expressed his wish for this line to continue. So I guess not even in Japan the final word on the GFX50R successor has yet been spoken.

As far as the Fujifilm X70 goes, Fujifilm should not blame the camera for its failure. It was destined to fail due to horrible (can I say “stupid”?) decisions Fujifilm made and that we explained in this article. And to make things worst, they tried to fix it with the Fujifilm XF10, which is just another error in planing. I believe this could be a very successful line… if Fujifilm finally decides to treat it with dignity!

But sure, in times where camera companies struggle, I would not be totally surprised if those cameras, that are not vital for the system, get dropped. It would save R&D to focus on other more popular models.

Also, APS-C is marked as “X-Trans”, so this might indicate that there is no space anymore for Bayer in the APS-C lineup (which so far was reserved for lower end models).

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Rumors and Discussions

Fujifilm X-T5 with AF Joystick of X-T4 (not X-H2/S or GFX100S)

Fujifilm X-T5

One of the questions you guys asked me, was if the Fujifilm X-T5 will use the joystick design we find on the Fujifilm X-T3 and Fujifilm X-T4 or if Fujifilm will move to the newer design they use on the Fujifilm GFX100S and Fujifilm X-H2 and X-H2s.

Well, according to our sources, the Fujifilm X-T5 will use the “older” design we have on the X-T4.

I have cameras with the “old” joystick design (X-E3 and X-T4) and with the newer one (GFX100S). Personally I am fine with both designs. As long as I have an AF joystick I am happy. But feel free to let us know in the comments which one you prefer.

Fujifilm X-T5 rumors recap:

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Rumors and Discussions

Fujifilm Managers Interviews: About Competition and Alliances, Dreams of Modular and Fixed Lens GFX and More

image courtesy - phototrend
image courtesy – phototrend

There have been two interviews with Fujifilm managers, one in French (the more comprehensive one) and one in Japanese (short).

I will sum up both of them, but the Japanese one only because it involves Koji Matsumoto, the president of Fujifilm Imaging. It does not say much at all, but if we hear from his mouth that X-H2 and X-H2S are selling better than Fujifilm thought, than it has its value.

The French manager was definitely much more talkative and if you don’t speak French, our summary below will cover it all.

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Notice of Possible Supply Delay for Fujifilm X-H2, XF18-120mmF4 and GF20-35mmF4 due to Higher Demand than Expected

Mirrorless digital camera “FUJIFILM X-H2” and Notice Concerning Supply of Fujinon Lenses “XF18-120mmF4 LM PZ WR” and “GF20-35mmF4 R WR”

Dear customers,

We would like to express our sincere gratitude for your continued patronage of Fujifilm products.

The following products released on September 29 (Thursday) have received more reservations than expected, and it may take some time to deliver the product.

We will do our best to deliver it as soon as possible, so thank you for your understanding.

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Rumors and Discussions

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Fujifilm X Summit NYC Starts NOW – Fujifilm X-H2, XF56mmF1.2II, GF20-35mmF4 Announcement and More

Fujifilm X Summit – LIVE COVERAGE
(refresh for updates)

Fujifilm X Summit – The Full Coverage Live!

Intro

  • X-H2S has been well received
  • photographers talk about the X-H2S. Great autofocus, great video
  • very strong X-H2S and XF150-600 sales
  • Fujifilm is increasing production of both items

40 Megapixel Fujifilm X-H2

  • Focus is POWER – which means image quality
  • APS-C sensor with highest resolution in the world
  • shows an 8mx6m large print made with 40MP X-H2
  • 8K cinema quality videos are possible for big screens like you find then in theaters with 200 seats
  • pixel shift multishot for 160MP images
  • demo of pixel shift using pixel shift combiner
  • better signal to noise ration and dynamic range
  • new lower ISO 125
  • Supports Flog and Flog 2
  • Best hardware in X lineup same of X-H2S
  • Fujifilm is preparing for arrival of 40MP with proper lenses since 2021 with lenses like the XF18mmF1.4, XF24mmF1.4II and XF33mmF1.4
  • introducing XF56mmF1.2 R WR
  • wanted to make sharp lens from center to corner at any distance and challenge to drive the bigger lens elements with proper AF motor
  • another challenge was to make a beautiful bokeh
  • another challenge was shorter focus distance, which now is 50cm with minimal aberration fluctuation

GFX system

  • GFX Grant Program winners selected and production started
  • GFX challenge grant program part 2 introduced
  • GF20-35mmF4 announced
  • only 725g weight
  • they talk about the materials they used and how they designed it
  • it is inner zoom
  • 82mm filter size
  • Fuji Tilt shift lens 30mmF5.6 and 110mmF5.6 shown

Availability

  • X-H2 in End of September for $1,999
  • XF56mmF1.2 R WR End of September $999
  • GF20-35mmF4 End of September $2,499

Fujifilm will publish a list of lenses that can resolve 40MP. Most lenses will be fine with 40MP.