Why the Upcoming Fujinon GF Zoom Might not be the Fujinon GF 20-36mm f/3.5-4.5 (Opinion, not Rumor)

When we told you that Fujifilm will launch a new GF zoom in the first half of 2021, many were sure: this has to be the Fujinon GF 20-36mm F3.5-4.5!

But where does that Fujinon GF 20-36mm F3.5-4.5 rumor come from?

Well, it comes from an internal Fujifilm roadmap we leaked back in 2017 here.

As you can see, everything that was on that roadmap materialized at some point, except for the UWA Fujinon GF 20-36mm F3.5-4.5.

But if you look closely, the internal roadmap says “GF20-36mm” or “GF100-200mm”. And, well, in 2019 Fujifilm announced the Fujinon GF100-200mmF5.6.

Why this intro?

Well, because we recently told you the following about the upcoming Fujinon G mount zoom lens that it will be:

And here comes the speculation (not rumor).

The Fujinon GF 20-36mm F3.5-4.5 would be a a 16-28mmF2.8-3.5 full frame equivalent lens (or 10-18mm f/1.8-2.2 APS-C equivalent), and usually such wide angle faster zoom lenses are not the cheapest on the market, unless you go with third party offerings like the Tokina 16-28mm f/2.8.

So either Fujifilm worked miracles and is about to give us an ultra affordable UWA lens, or the lens we are talking about is not the Fujinon GF 20-36mm F3.5-4.5.

I don’t know the answer yet, but if I should place a bet right now, I’d not put my money on a GF20-36mmF3.5-4.5 lens, but on a very affordable travel zoom lens, which will still be able resolve all the 100 megapixels the GFX system offers, but maybe be made more out of plastic and have a slower aperture.

Sort of something we know from the Fujinon XC lenses, although I hope it will retain the aperture ring, the lack of which would be a dealbreaker for me.

But again, this is pure speculation from my side. Not a rumor.

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ADOBE and IRIDIENT Developer Add Fujifilm GFX100S, GFX100IR and X-E4 Support

Adobe

Adobe has just added support for Fujifilm GFX100S, GFX100IR and X-E4 cameras.

Iridient

Iridient Developer 3.6 is now available with support for the Fujifilm GFX100S and X-E4. The release also adds native Apple silicon support for loading RAF images with lossy compression. The loading of lossy compressed RAF files is now much faster on Intel based Macs as well! Iridient Developer 3.6 for macOS is available for download here. This version now requires macOS 10.10 (Yosemite) or later and is only a universal binary (natively supports both Intel and Apple silicon processors).

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Capture One 21 (14.1.0) Adds Fujifilm GFX100S and X-E4 Support and Brings New Features and Improvements

Phase One has just released Capture One 21 version 14.1.0.

I am downloading my copy right now, getting ready to work with the files of my Fujifilm GFX100S, which I pre-ordered and now patiently wait for.

First and foremost, it officially adds support for Fujifilm GFX100S and Fujifilm X-E4.

It also brings new features and improvements, as well as bug fixes. Here are some highlights:

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Fujifilm Manager at CP+: “We Will Release Many XF and GF Mirrorless Lenses This Year, So Please Look Forward to It”

Fujifilm General Manager Takashi Ueno said at the virtual CP+ convention 2021 that Fujifilm will release “many mirrorless X and GFX lenses this year“.

Well, the start in 2021 was fantastic, with the following three lenses launched:

But that is apparently not enough for 2021.

FujiRumors already told you to forget about the XF35mmF1.4MKII. That’s rocksolid multiple confirmed from several trusted sources.

What will still come for sure are:

We also know Fujifilm is also working on a Fujinon XF150-600mm, but that one should come in 2022. Of course FujiRumors is investigating and making constant progress on the rumor front, so expect updates soon.

In the meantime, down below is a summary of Fujifilm’s CP+ online talk.

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FujiRumors Pre-Ordered the Fujifilm GFX100S and Now Asks for GF Lens Recommendations (with Poll)

Fujifilm GFX100S

Long I have lusted, long I have waited.

Long I have postponed, long I have delayed.

But as Oscar Wilde once said: “the only way to get rid of a temptation is to yield to it“.

Life is short, world is doomed, I’ve worked hard on two jobs for almost 10 years now (teaching and FR) and in 2020/2021 spent so little, due to a life in lockdown, so screw it, I just pre-ordered the Fujifilm GFX100S.

But my dealer warned me: I have quite a few guys ahead of me, pre-orders are strong, and it might take a while until Fujifilm will be able to deliver the GFX100S to all those, who ordered one. So now I arm myself with patience, and hope to get it in time for the summer hikes in my lovely Dolomites.

I have no hurry to build up a GFX system, as my Fujifilm X gear covers already pretty much everything, from portraits to macro, from landscape to street… and because the investment of GFX100S plus one lens is already big enough for now. And btw, good that I already own the Fujifilm X-T4, as I can swap the same NP-W235 batteries with the GFX100S, plus I also already have the original dual battery charger.

Since I am in no hurry, I can buy lenses slowly (maybe also waiting for such amazing GF lens deals like in USA), and for the beginning I will start with one focus: lenses for landscape photography.

As you can see on my Instagram, I live surrounded by the wonderful Dolomites, hence landscape photography is what brought me into photography in the first place, and it’s also a photographic genre where the Fujifilm GFX100S just shines above all others.

The big question now is: which lens should I get to start with?

I think the GF23mmF4 will come out high in your recommendations. But for me landscape photography does not mean to go always as wide as possible. On the contrary, over the years I’ve loved it more and more to user longer focal lengths and give my landscape shots a more compressed look. On my X system, the XF18-135mm gave me all that in one lens.

So should I go for something that gives me more flexibility on the long end? Such as the GF45-100mmF4, or even something longer like the GF100-200mm. Or, with 102 megapixel available, I could also simply get the 23mmF4 and just crop the heck out of it? Or is the GF32-63mmF4 the best balanced lens for my needs? Or am I missing out on something?

So tell me, what is your favorite G mount lens for landscape photography?

Feel free to let me know in the survey down below and to drop your thoughts in the comments.

For Landscape Photography, I recommed the Following G mount lens (max. 2 selections)

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Pre-Orders

Fujifilm GFX100S
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MHG-GFX S hand grip: BHphoto / AmazonUS / Adorama
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Fujinon GF80mmF1.7
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Fujifilm GFX100S Back for Pre-Order at AmazonUS and Already Shipping in EU

After a couple of weeks, finally also AmazonUS has the Fujifilm GFX100S back on pre-order.

As other US stores, also Amazon expects to start delivery on March 11.

In the meantime, as reported in our huge GFX group, the GFX100S started shipping in Europe and other parts of the world, where the “shipping-embargo” date was February 25.

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DPReview Studio Test Scene: 150MP Phase One XF IQ4 vs Fujifilm GFX100(S) vs Sony A7RIV vs Panasonic S1R vs Fujifilm X-T4

A few days ago, DPReview has added the Phase One XF IQ4 150 Megapixel camera to their studio test scene database.

So how does this $50,000 monster compare to our humble Fujifilm GFX100 (and hence also to the brand new $6,000 Fujifilm GFX100S)?

Well, I don’t know you, but I frankly can’t see any noticeable difference, in some cases I even think the GFX100 looks better.

At high ISO on the other hand, the GFX100 clearly performs better than the Phase One XF IQ4, even though the sensor is the same (just cut bigger on the Phase One).

This might be in part merit of the excellent Fujinon GF lenses, which have no issue to take advantage of all 100 megapixels offered by the GFX100(S). On the other hand, it might also be that both cameras just resolve basically everything possible out of the DPR studio scene.

I did also add the two current highest resolution mirrorless full frame cameras to the comparison, the 61MP Sony A7RIV and the 47MP Panasonic S1R to the chart.

Where both medium format cameras simply have no issues to resolve everything out of the chart, we can see that the full frame cameras definitely show up with more false colors, moiré and artifacts in the fine details.

Just for fun I added one comparison with the Fujifilm X-T4 vs Sony A7RIV and Panasonic S1R.

Of course the Sony and Panasonic have more resolution power, but when details become really fine, and hence when all those megapixel would be really needed, in some areas the Sony A7rIV as well as the Panasonic S1R have the tendency to show more moiré, partially ruining the megapixel advantage they have, where the X-T4 shows no moiré.

As an X-Trans lover, I do hope Fujifilm will stick with it in their APS-C cameras and offer us something around 32+MP or so in the future, maybe with the Fujifilm X-H2. I am sure it would give great results.

Down below you can see some of the screenshots I took. You can head over to the DRP studio comparison tool and make your own comparisons.

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Fujifilm GFX100S Owners Manual Available

We did report how the Fujifilm GFX100S owners manual was already available in English at B&H here.

Now Fujifilm has uploaded it officially on its website, and you can get it in a few languages.

There is also a version that Fuji calls “multi” but it’s just the English version. What you have to do, is to go to this html page of the manual, then on the top right Fujifilm added a google translate box. Select your language and let google translate the manual.

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Fujifilm GFX100S
→ USA: BHphoto / AmazonUS / Adorama / Focuscamera / Moment
→ EU: AmazonDE / CalumetDE / WexUK / Parkc.UK / AmazonUK / PCHstore

Fujinon GF80mmF1.7
→ USA: BHphoto / AmazonUS / Adorama / Focuscamera / Moment
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