Fujifilm’s Firmware Love Ain’t Over Yet: X-T4 and GFX100 Firmware Coming Soon… and More?

I have told you a back in May, that Fujifilm is going to deliver a couple of firmware updates in June.

Now Fujifilm started to deliver.

The Fujifilm X-A7 and X-T200 made the start.

However, we confirm that there will be at least two more firmware updates: one for Fujifilm X-T4 and another one for Fujifilm GFX100. Both should happen within late June.

Will this be all?

Well, I write about Fujifilm cameras on FR since almost a decade now, and the past experience has shown, that Fujifilm likes to organize some massive “download firmware parties” that include several cameras.

To be clear: I do not have specific information so far, but I would not be surprised, if Fujifilm would update even more cameras.

What I am sure, though, is…

… that the very same second new firmware will be released, you will read about it on FujiRumors, no matter when it happens. Let’s say my sixth sense will let know when things are going to happen ;).

So, if…

… if you belong to that group of people, who’d like to get the information instantly and accurately, then I strongly recommend you to stay tuned on FujiRumors.

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Fujinon GF30mmF3.5 vs GF23mmF4 vs GF45mmF2.8 Specs and Size Comparison

Fujinon GF30mm f/3.5

With the latest specs and price leak about the upcoming Fujinon GF 30mm f/3.5, I thought it could make sense to compare the lens with its immediate “focal length neighbors“, meaning the Fujinon GF23mm f/4 and the Fujinon GF 45mm f/2.8.

So I added both lenses to the BHphoto specs comparison tool and added the leaked specs for the GF30mm f/3.5 to it.

Down below you can see the specs comparison as well as a size comparison I made a while back here, based on technical sketches delivered by Fujifilm.

The lens will be announced soon.

Don’t worry, FujiRumors will be ready to live blog right at announcement. Trust me. ;)

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GF23 / GF 30 / GF45
GF23 / GF 30 / GF45

Fujinon GF30mm F3.5 Coming Soon for $1,699 – First Specs Leaked

this image has been officially published by Fujifilm and shared in the past on FujiRumors... hence no need to watermark it ;)
this image has been officially published by Fujifilm

The Fujinon GF 30mm f/3.5 will be announced soon.

Nokishita leaked the first specs:

  • 13 elements in 10 groups (including 2 aspherical lenses and 2 ED lenses)
  • minimum shooting distance 32 cm
  • maximum shooting magnification 0.15 times
  • filter diameter will be 58 mm
  • size φ 84 x 99.4 mm
  • 510 g
  • North American price is $1699.95

If you are interested, you can see a size comparison here between the GF30mm f/3.5 with the GF23mm f/4 and the GF45mm f/3.5, based on the technical sketched delivered by Fujifilm in the past.

The GFX Community

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GF23 / GF 30 / GF45
GF23 / GF 30 / GF45

Fujifilm GFX Roundup: Compared to Hasselblad X1D II, GFX100 Review and GF lenses Reviews

Fujifilm GFX XG vs Panasonic S1R
Fujifilm GFX XG vs Panasonic S1R

I have said it and I confirm it: the Fujifilm GFX system is future proof.

The lens selection is growing, the cameras are getting more affordable, and wait for the global shutter, which the GFX system will benefit more than other systems from, as we have elaborated here.

As of today, if I should grab one, I’d go for the Fujifilm GFX50R without a doubt. But I have the impression, to really make the big breakthrough, Fujifilm needs to give us that Fujifilm GFX G.

Don’t get me wrong, the Fujifilm GFX100 (which enjoys a stratospheric success), is a technical marvel for sure. But it is also a clear ergonomic departure from everything else we know from Fujifilm.

So, my recommendation: stick with that awesome retro feel. Give us a 100 megapixel retro camera, and I am sure it will outsell even the very well selling GFX100.

With that said, here is a GFX roundup, which covers cameras and lenses.

GFX Roundup

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May Top 10 Posts: Fujifilm X-H2, The Telephoto Problem, GFX MK II, XF Lens Roadmap and New Firmware Rumors, BAYER vs X-TRANS

Here is our roundup of the top ten posts for May.

I hope you had a bit of fun reading all this, and I will work to try to keep the Fuji world fun and interesting also in June and beyond.

  1. Fujifilm Manager: Fujifilm X-H2, The Problem With Telephoto Primes, GFX MK II and IBIS, Fujifilm X80 vs Compact MILC, Fast Primes & More
  2. RUMOR: New Fujinon X Mount Lens Roadmap with One Prime and One Zoom Mark II Lens – Vote Your Favorite
  3. Fujifilm launches “FUJIFILM X Webcam” to Run Your Fujifilm X/GFX Cameras as a Webcam
  4. WARNING: Viltrox Lenses Can Damage Your Fujifilm X-Pro3 (Official Viltrox Statement)
  5. Fujifilm X-T4: About Overheating, X-T4 IBIS vs Olmypus EM-1 III, Comparison with Sony A7IV
  6. Fujifilm BAYER vs X-TRANS Blind Test: 88% of Preferences Go To…
  7. How to Use Your Fujifilm Camera as a Webcam for Free (No Need of Camlink 4K)
  8. Fujinon XF 27mm f/2.8 R with Aperture Ring Listed at Some Stores: A Dream Come True or a Sweet Illusion?
  9. FUJIFILM Firmware Updates Coming in June for X-T4, X-A7, GFX100 and More?
  10. I Don’t Get it: FUJIFILM X-T4 gets Highly Praised SONY ‘Real-Time Tracking” Feature, but (unlike with Sony) Nobody Talks About it – VIDEO

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FUJIFILM Firmware Updates Coming in June for X-T4, X-A7, GFX100 and More?

It looks like June will be a interesting month, when it comes to Firmware updates.

Yesterday we reported about a free ProRes RAW Video Firmware update coming for Fujifilm GFX100.

Now we get hear reports that also the X-A7 should get an update, as well as the Fujifilm X-T4 (this one scheduled for the end of June).

I don’t know yet, if other cameras will get an update.

But keep in mind:

If there is one thing that Fujifilm can easily delay at any point in time, it’s firmware updates. If they feel it is not ready for their planed released, they will simply move it back a few weeks.

But what I know surely, is that the very same second Fujifilm Japan releases the firmware, you will read about it on FujiRumors.

Hence, make sure to follow FujiRumors on Patreon, Facebook, Instagram, RSS-feed, Youtube, Flipboard and Twitter

X-T4: BHphoto, AmazonUS, Adorama, FocusCamera
GFX 100: B&H Photo, AmazonUS, Adorama, Focuscamera

Fujifilm launches “FUJIFILM X Webcam” to Run Your Fujifilm X/GFX Cameras as a Webcam

Fujifilm has just launched FUJIFILM X Webcam, which will allow you to run some Fujifilm cameras as a webcam.

A few notes from FujiRumors:

  • It is only for PC… but…
  • also the much praised Canon Webcam Utility software is PC only
  • it looks to be compatible with the same list of cameras that you can tether with

If you are looking for a free solution to run your Fujifilm camera as a webcam on a Mac, this is your workaround.

Press Release + Fuji Guys Video Tutorial

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FUJIFILM Fiscal Year 2020: Imaging Division Suffers COVID-19, Operating Income Down 51%, Revenue Down 14%, Strong GFX100/X100V/X-Pro3 Sales

Fujifilm has now published its fiscal report for the fiscal year 2020 (1 April 2019 – 31 March 2020).

Fellow FR-reader Mistral has summarized it in French over at the French forum chassimages. In short:

Fujifilm as a whole is still doing well even if it has not reached the expected goals given the impact of the Covid-19 epidemic on its last quarter.

Imaging Solutions is the division with the lowest performance.

Fujifilm records a loss in the last quarter. The decline in sales of digital cameras and their lenses has accelerated throughout the year.

The only positive note: the Fujifilm GFX100 keeps up selling strong, as well as the Fujifilm X100V and Fujifilm X-Pro3 are mentioned positively in the various reports.

Fujifilm Report (Imaging Solution)

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Meet Fujifilm GFX Shooter Luca Locatelli, 2020 World Press Photo Award Winner

As you might know, photographers using Fujifilm cameras creamed off all the top awards at the World Press Photo Awards 2020.

Fujifilm X/GFX shooters’ triumph put even the most hardcore Fujifilm APS-C mockers like Mr.”LOL Fuji” into an uncomfortable position.

In fact, after tons of videos celebrating the infinite virtues of full frame and the horrible shortcomings of APS-C, when commenting the World Press Photo Awards, suddenly Mr. LOL Fuji showed a momentary lapse of reason, and said that the camera does not matter, but the results matter.

Sure, he was not yet able to say “damn, also those APS-C Fujifilm cameras can deliver bloody awesome and professional award winning results. Maybe I was wrong all the time“. But he will eventually get there, one day.

Deconstructing wrong believes and notions that are calcified deep in our nerdy brains can take time. But Fujifilm X shooters are cool cats, and will hug Mr. LOL Fuji big time, when this happens.

Just one tip, read the manual first, Mr. LOL Fuji… and be creative. Creativity is like having a 8×10 digital sensor in your brain. Trust me, inspiration matters more than which image is sharper if seen at 500% magnification ;).

Anyway, Fujifilm is continuing to interview the photographers behind those Award Winning images.

The first interview was with Alain Shroeder (we reported here), winner of the World Press Photo overall stories category. It’s an interesting one, make sure to check it out here.

This time they interview Luca Locatelli, 1st Prize for environment story in 2020 Word Press Photo Contest.

Fellow Fujifilm shooter Luca used a Fujifilm GFX100, hence a camera with a sensor 70% bigger than full frame (that’s for the nerdy folks able to read until here ;)).

He is interviewed by one of the most popular Fujifilm managers, Makoto Oishi.

Here is a summary of the interview:

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