Why the Upcoming Fujinon GF Zoom Might not be the Fujinon GF 20-36mm f/3.5-4.5 (Opinion, not Rumor)

When we told you that Fujifilm will launch a new GF zoom in the first half of 2021, many were sure: this has to be the Fujinon GF 20-36mm F3.5-4.5!

But where does that Fujinon GF 20-36mm F3.5-4.5 rumor come from?

Well, it comes from an internal Fujifilm roadmap we leaked back in 2017 here.

As you can see, everything that was on that roadmap materialized at some point, except for the UWA Fujinon GF 20-36mm F3.5-4.5.

But if you look closely, the internal roadmap says “GF20-36mm” or “GF100-200mm”. And, well, in 2019 Fujifilm announced the Fujinon GF100-200mmF5.6.

Why this intro?

Well, because we recently told you the following about the upcoming Fujinon G mount zoom lens that it will be:

And here comes the speculation (not rumor).

The Fujinon GF 20-36mm F3.5-4.5 would be a a 16-28mmF2.8-3.5 full frame equivalent lens (or 10-18mm f/1.8-2.2 APS-C equivalent), and usually such wide angle faster zoom lenses are not the cheapest on the market, unless you go with third party offerings like the Tokina 16-28mm f/2.8.

So either Fujifilm worked miracles and is about to give us an ultra affordable UWA lens, or the lens we are talking about is not the Fujinon GF 20-36mm F3.5-4.5.

I don’t know the answer yet, but if I should place a bet right now, I’d not put my money on a GF20-36mmF3.5-4.5 lens, but on a very affordable travel zoom lens, which will still be able resolve all the 100 megapixels the GFX system offers, but maybe be made more out of plastic and have a slower aperture.

Sort of something we know from the Fujinon XC lenses, although I hope it will retain the aperture ring, the lack of which would be a dealbreaker for me.

But again, this is pure speculation from my side. Not a rumor.

The GFX Community

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ADOBE and IRIDIENT Developer Add Fujifilm GFX100S, GFX100IR and X-E4 Support

Adobe

Adobe has just added support for Fujifilm GFX100S, GFX100IR and X-E4 cameras.

Iridient

Iridient Developer 3.6 is now available with support for the Fujifilm GFX100S and X-E4. The release also adds native Apple silicon support for loading RAF images with lossy compression. The loading of lossy compressed RAF files is now much faster on Intel based Macs as well! Iridient Developer 3.6 for macOS is available for download here. This version now requires macOS 10.10 (Yosemite) or later and is only a universal binary (natively supports both Intel and Apple silicon processors).

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Capture One 21 (14.1.0) Adds Fujifilm GFX100S and X-E4 Support and Brings New Features and Improvements

Phase One has just released Capture One 21 version 14.1.0.

I am downloading my copy right now, getting ready to work with the files of my Fujifilm GFX100S, which I pre-ordered and now patiently wait for.

First and foremost, it officially adds support for Fujifilm GFX100S and Fujifilm X-E4.

It also brings new features and improvements, as well as bug fixes. Here are some highlights:

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Save $1,000 on Fujifilm GFX50R and $500 on Selected Fujinon GF lenses

Fujifilm has now added the Fujifilm GFX50R to the current GFX deals.

You will save $1,000 on the GFX50R until March 21.

After purchase of your GF lens, go to this page to claim your money back.

Fujifilm GFX100S

→ USA: BHphoto / AmazonUS / Adorama / Focuscamera / Moment
MHG-GFX S hand grip: BHphoto / AmazonUS / Adorama
→ EU: AmazonDE / CalumetDE / WexUK / Parkc.UK / AmazonUK / PCHstore

Fujinon GF80mmF1.7

→ USA: BHphoto / AmazonUS / Adorama / Focuscamera / Moment
→ EU: AmazonDE / CalumetDE / WexUK / Parkc.UK / AmazonUK / PCHstore

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Fujinon GF Lens Savings Continue – Save $500, €500, £450

There are big deals running in USA and Europe on Fujinon GF lenses. Here they are:

GF Lens Deals

USA

After purchase, go to this page to claim your money back.

EUROPE

All Fujifilm Deals

Used Fujifilm Gear

Kickstarter

Fujifilm GFX100S Trade in Deal

Some Fujifilm Europe branches (like UK and IT) decided that it’s time to get rid of your full frame gear and offers you £450 trade in bonus (on top of the trade-in value of your FF camera) if you purchase the Fujifilm GFX100S. You can also trade in other medium format gear (full list below). And not only that. If you buy the Fujifilm GFX100S, you’ll get the Fujifilm BC-W235 dual battery charger for free or a free NP-W235 battery.

Fujifilm GFX100S
→ USA: BHphoto / AmazonUS / Adorama / Focuscamera / Moment
→ MHG-GFX S hand grip: BHphoto / AmazonUS / Adorama
→ EU: AmazonDE / CalumetDE / WexUK / Parkc.UK / AmazonUK / PCHstore

Fujinon GF80mmF1.7
→ USA: BHphoto / AmazonUS / Adorama / Focuscamera / Moment
→ EU: AmazonDE / CalumetDE / WexUK / Parkc.UK / AmazonUK / PCHstore

Fujiflm Deas in EU/UK

Officially Fujifilm Recommended SD-Cards

Officially Fujifilm Recommended Power Banks

Apple Savings

Save €500/£450 on Selected Fujinon GF Lenses in Europe

Well, nice to see Europe catching up with the amazing GF lens deals in USA, where there is a $500 mail-in rebate on the following lenses:

Now the very same deals now run also in Europe, from Germany to UK, from France to Italy, except that the GF110mm is replaced by the GF45mm. This time it seems that Amazon is excluded from the official retailer list participating to this deal.

As I pre-ordered a GFX100S myself, I am now torn between the GF32-64mmF4 and the GF45-100mmF4 for landscape photography, and this deals is just great timing from Fujifilm. Thanks!!!

Fujifilm UK/IT GFX100S Trade in Deal

Fujifilm UK and Fujifilm IT decided that it’s time to get rid of your full frame gear and offers you £450 trade in bonus (on top of the trade-in value of your FF camera) if you purchase the Fujifilm GFX100S. You can also trade in other medium format gear (full list below). And not only that. If you buy the Fujifilm GFX100S, you’ll get the Fujifilm BC-W235 dual battery charger for free or a free NP-W235 battery.

Fujifilm GFX100S
→ USA: BHphoto / AmazonUS / Adorama / Focuscamera / Moment
→ MHG-GFX S hand grip: BHphoto / AmazonUS / Adorama
→ EU: AmazonDE / CalumetDE / WexUK / Parkc.UK / AmazonUK / PCHstore

Fujinon GF80mmF1.7
→ USA: BHphoto / AmazonUS / Adorama / Focuscamera / Moment
→ EU: AmazonDE / CalumetDE / WexUK / Parkc.UK / AmazonUK / PCHstore

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Fujiflm X/GFX Deas in EU/UK

Fujifilm Manager at CP+: “We Will Release Many XF and GF Mirrorless Lenses This Year, So Please Look Forward to It”

Fujifilm General Manager Takashi Ueno said at the virtual CP+ convention 2021 that Fujifilm will release “many mirrorless X and GFX lenses this year“.

Well, the start in 2021 was fantastic, with the following three lenses launched:

But that is apparently not enough for 2021.

FujiRumors already told you to forget about the XF35mmF1.4MKII. That’s rocksolid multiple confirmed from several trusted sources.

What will still come for sure are:

We also know Fujifilm is also working on a Fujinon XF150-600mm, but that one should come in 2022. Of course FujiRumors is investigating and making constant progress on the rumor front, so expect updates soon.

In the meantime, down below is a summary of Fujifilm’s CP+ online talk.

** CLICK HERE to Read the Rest of the Article **

FujiRumors Pre-Ordered the Fujifilm GFX100S and Now Asks for GF Lens Recommendations (with Poll)

Fujifilm GFX100S

Long I have lusted, long I have waited.

Long I have postponed, long I have delayed.

But as Oscar Wilde once said: “the only way to get rid of a temptation is to yield to it“.

Life is short, world is doomed, I’ve worked hard on two jobs for almost 10 years now (teaching and FR) and in 2020/2021 spent so little, due to a life in lockdown, so screw it, I just pre-ordered the Fujifilm GFX100S.

But my dealer warned me: I have quite a few guys ahead of me, pre-orders are strong, and it might take a while until Fujifilm will be able to deliver the GFX100S to all those, who ordered one. So now I arm myself with patience, and hope to get it in time for the summer hikes in my lovely Dolomites.

I have no hurry to build up a GFX system, as my Fujifilm X gear covers already pretty much everything, from portraits to macro, from landscape to street… and because the investment of GFX100S plus one lens is already big enough for now. And btw, good that I already own the Fujifilm X-T4, as I can swap the same NP-W235 batteries with the GFX100S, plus I also already have the original dual battery charger.

Since I am in no hurry, I can buy lenses slowly (maybe also waiting for such amazing GF lens deals like in USA), and for the beginning I will start with one focus: lenses for landscape photography.

As you can see on my Instagram, I live surrounded by the wonderful Dolomites, hence landscape photography is what brought me into photography in the first place, and it’s also a photographic genre where the Fujifilm GFX100S just shines above all others.

The big question now is: which lens should I get to start with?

I think the GF23mmF4 will come out high in your recommendations. But for me landscape photography does not mean to go always as wide as possible. On the contrary, over the years I’ve loved it more and more to user longer focal lengths and give my landscape shots a more compressed look. On my X system, the XF18-135mm gave me all that in one lens.

So should I go for something that gives me more flexibility on the long end? Such as the GF45-100mmF4, or even something longer like the GF100-200mm. Or, with 102 megapixel available, I could also simply get the 23mmF4 and just crop the heck out of it? Or is the GF32-63mmF4 the best balanced lens for my needs? Or am I missing out on something?

So tell me, what is your favorite G mount lens for landscape photography?

Feel free to let me know in the survey down below and to drop your thoughts in the comments.

For Landscape Photography, I recommed the Following G mount lens (max. 2 selections)

View Results

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Save $500 via mail-in rebate in USA

Pre-Orders

Fujifilm GFX100S
→ USA: BHphoto / AmazonUS / Adorama / Focuscamera / Moment
MHG-GFX S hand grip: BHphoto / AmazonUS / Adorama
→ EU: AmazonDE / CalumetDE / WexUK / Parkc.UK / AmazonUK / PCHstore

Fujinon GF80mmF1.7
→ USA: BHphoto / AmazonUS / Adorama / Focuscamera / Moment
→ EU: AmazonDE / CalumetDE / WexUK / Parkc.UK / AmazonUK / PCHstore

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